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CCS BS MdH f cad/councll/reports/osp 114 Santa Monica, California
Council Meeting February 25. 1997 FER 2 5 1997
TO Mayor and City Council
FROM City Staff
SUBJECT Recommendation to accept the Santa Monlca/Mallbu Education Foundation
Commemorative Art Project for Installation on the Third Street Promenade
INTRODUCTION
This report details the status of the Santa Monlca/Mahbu Education Foundation
commemoratIve art project and recommends that the City accept the work as a donation
to the PublIc Art collectIon for InstallatIon on the Third Street Promenade
BACKGROUND
On May 20, 1996, the Santa MonlcalMallbu EducatIon Foundation presented Its request
to the Santa Momca City CounCil to Install an artwork on the Promenade The CounCil
directed the Education Foundation to work with the City Manager's Office and the Arts
CommissIon regarding the proposal
The Santa Momca/Mallbu Education Foundation IS a non-profit community organization
wIth the goal of raising funds to support programs associated with the Santa
Monlca/Mallbu Unified School District In order to create high VISibility for Its efforts and
to maximize resources, the Foundation proposed the development and Installation of a
public sculpture on the Third Street Promenade As a result, City staff met With
representatives from the Education Foundation and Bayslde Dlstnct CorporatIon (BDC)
management as well as the Arts Commission and Its PubliC Art Committee to define an
appropriate artist selection process whIch addressed the concerns and needs of the
Foundation, BDC, and City
In the course of these meetings, the EducatIon Foundation made clear ItS goals for thiS
project which Included donor VISibility. a strong statement to the community about the
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FED 2 5 1991
Importance of educatIOn and communIty support for educatIon, artistIc and vIsual
significance of the project, and appeal to prospective donors BOC representatives
expressed the desire that the work not conflict With eXisting uses and structures on the
Promenade. not block display Windows or restrict pedestrian flow Members of the Pul:~hc
Art Committee and Arts Commission emphaSized the need for compatablllty With the
eXisting publiC art on the Promenade, and that there be a fair and eqUitable selection
process that would result In a qualIty art project
City staff developed a Request for Proposals (RFP) that Incorporated these concerns The
RFP was mailed to over 2,000 artists In Southern California All submiSSions were
reviewed by a selection panel which Inlcuded the follOWing members a representative from
ROMA DesIgn Group, BOris Dramov (architect, planner), a representative from the BOC
Board of Directors. Herb Katz (architect). a member from the Central Business Dlstrlct,
Sherry Kellogg. one member from the Santa MOnica Arts CommiSSion. Jorge Pardo
(architect), two members of the board of the Santa MOnlca/Mallbu Education Foundation,
Linda Gross and Ralph Mechur, and Santa MOnica artists Bruna Finkel and Kim Yasuda
The panel selected four finalists each of whom were paid a stipend by the Education
Foundation to further develop their proposals for presentation to the panel
As a result of the final proposal presentations In September of 1996, the selection panel
recommended that the proposal by Jacqueltne Dreagar be selected for Installation on the
Promenade ThiS recommendation was approved by the Public Art Committee at their
meeting which took place on September 24.1996, and approved by the entire Arts
CommiSSion at ItS meetmg on October 21. 1996 The Arts CommiSSion requested that a
more refined deSign be presented later for a final approval of the proposed artwork
DISCUSSION
The proposed Education Foundation art project consists of fourteen distinct elements
installed separately or In clusters along the three blocks of the Third Street Promenade
2
Thirteen locations have been Identified on the attached site plan (Exhibit A) Not all of
them will necessarily be used In some locations, several elements will be grouped
together on one site, In others the elements Will stand alone Eight upturned school bells
(30 Inches tall), created of bronze, aluminum, or cast concrete, serve as platforms to hold
a vanety of objects allegOrically refernng to education's past, present, and future (Exhibit
B) These whimSical cast bronze Items Include apples. computer mIce. and alphabet
letters, among other articles (Exhibit C) Other pnmary elements of the work are SIX bronze
stacks of books of varying sizes no taller than 46 Inches Together the elements combine
to evoke a sense of community, a link between the educational experiences of the past
and the present, and stress the Importance of education Bronze and aluminum plaques
containing donor names Will be placed In strategic places on the top and Sides of the
sculptures Corporate logos Will not be Included on the plaques Size and placement of
these names Will correspond to the amount of money contributed to the Foundation
Since October 1996, the selected artist. Jacqueline Dreagar. has been working with the
Santa MOnlca/Mallbu Education Foundation to further refine the deSign The final deSign
was approved by the Foundation at Its December board meeting, the BOC's Urban Land
Use Committee on January 21, 1997, and the BOC Board of Directors on January 23,
1997 The BOC Board Instructed the Foundation to work With architect and planner BOriS
Oramov from the ROMA DeSign Group to finalize a site plan before proceeding ThIS plan
deSignating the speCifIC location of each sculptural element IS attached to thiS document
The final refined deSign and site plan Will be presented again to the Arts Commission at
ItS meeting on February 24, Immediately prior to CounCil conSideration
FISCAL/BUDGETARY IMPACT
Expenditures on thIS process totaled $2,085 from the Cultural Affairs DIVISion FY 1995/96
budget for artistiC deSign, printing and mailing costs excluding staff time Since thiS IS a
proposed donation, all funding for artist fees. fabrication, and Installation of the art work
Will come from the Santa Monrca/Mahbu Education Foundation No additIonal funding IS
3
anticipated from the City except for minor costs for ongoing upkeep of the work In the
course of routine dally maIntenance of the Third Street Promenade which will be absorbed
Into the eXisting maintenance budget (Solid Waste Management) After consultation with
the artists, the Foundation, and BOC staff. It was determined that the work would require
no special maintenance over and above the current maintenance of the Promenade
Should extraordinary measures be required due to vandalism or damage to the artwork.
costs would be absorbed by the Cultural Affairs DIVISion on a case-by-case baSIS
RECOMMENDATION
Staff recommends that the City Council accept the gift of the artwork by Jacqueline
Dreager from the Santa Monlca/Mallbu Education Foundation for installation on the Third
Street Promenade
Prepared by Barbara Stinchfield, Acting Director
Community and Cultural Services
Maria LUisa de Herrera. Cultural Affairs Administrator
Cultural Affairs DIvIsion
Hamp Simmons. Administrative Analyst
Cultural AffaIrs DIvIsion
Attachments Exhibit A- Site plan of ThIrd Street Promenade with proposed
1,2,3 locations noted
ExhIbit B Photomontage of bronze bell with oJects, on Promenade
Exhibit C LIst of possible cast bronze Items to be placed on top of
upturned bells
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SUGGESTIONS OF ITEMS FOR PROMENADE EDUCATION PROJECT
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ruler paste
apple typewnter
slate flashcards
chalk phonograph
mortar board records
diploma test tubes
computer fish bowl
keyboard fish tank
mouse baton
calculator musical mstruments
eye glasses slide projector
blackboard shde rule
globe handprint
map scotch tape
numbers SCissors
blocks stapler
stars hole punch
pencil backpack
pen lunch box
qUlll book bag
ink well sports eqUipment
school bus desk
piano
pennant
microscope
easel
pamt
pamt brush
ball
audio harp
books
cassette
magmfying glass
overhead projector
eraser
chalk eraser
notebook
lmed paper
spiral notebook
hlghlighter
crayons (open box)
magic markers
EXHIBIT C: LIST Of POSSIBLE CAST BRONZE IIEHS TO BE PLACED OK TOP OF UPTURNED
SCHOOL BELLS
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