SR-6-E (125)
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EPWM:CP:BJ:DR:srgrant Santa Monica, California
council Meeting: 07/11/95 JUt 1 1 1995
To: Mayor and City council
From: City Staff
Subject: Recommendation to Authorize the City Manager to
Negotiate and Execute a Contract with the
California Integrated Waste Management Board for
Purposes of Distributing a Household Hazardous
Waste Video
Introduction
This report recommends that the city Council authorize the
City Manager to negotiate and execute a contract with the
California Integrated Waste Management Board to provide
funding to the city to distribute a City-produced video
addressing Household Hazardous Waste management.
Backaround
In conjunction with city TV, staff has produced a one hour
documentary program addressing the lssue of household
hazardous waste management. The Emmy-nominated video
addresses a wide range of lssues related to household
hazardous waste, including public perceptions, source
reduction and proper disposal. The video, entitled "Is It
Really Away?", is one component of the City'S comprehensive
and multl-faceted household hazardous waste public
education campaign.
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JUL 1 t 1995
Discussion
A Michigan public television station has sponsored the
documentary (sponsorship is required to distribute a
program throughout the PUblic television network) and will
offer it via satellite to regional public television
stations across the country. In order to increase the
visibility of the video prior to satellite broadcast,
especially within California, staff has identified a state
funding source to sponsor a comprehensive promotlonal
campaign. In exchange for acknowledgment in the video, the
California Integrated Waste Management Board has offered to
fund city activities related to the promotional campaign.
The campaign will include promotional kits targeting public
television program managers and regional household
hazardous waste program coordinators.
Although the video was produced to inform Santa Monica
residents of local issues regarding household hazardous
waste management, many of these issues are relevant to
communities across California and the nation. National
distribution of the video will enhance the city's
reputation as a leader In environmental protection and
highlight the Sustainable city Program.
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Financial/Budget Impact
Upon approval of this contract, the following budget
changes will be made: establish appropriation at account
number 20-700-695-00000-2254-00000 of $101000 and establish
revenue estimate at account number 20-500-662-00000-0358-
10000 of $10,000.
Recommendation
It is recommended that the city council authorize the City
Manager to negotiate and execute a contract with the
California Integrated Waste Management Board to provide
$10,000 in funding to the City to dlstribute a City-
produced video addressing Household Hazardous Waste
management, and approve the budget change indicated above.
Prepared by: Craig Perkins, Director, Environmental and
Public Works Management
Brian Johnson, Environmental Coordinator
Deborah o. Raphael, Environmental Analyst
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