SR-6-J (85)
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LUTM:SF:RF:signs2,WINWORD califo:r4~N f 4 1994
council Meeting, June 14, 1994 Santa Monica,
To: Mayor and City Council
From: city staff
Subject: Recommendation to Reject the Bids for New Street Name
Signs (Bid #2485) and Allow Staff to continue An
Evaluation of a Citywide Graphic Identity Program
Introduction
This report recommends the City council reject the bids for new
street name signs (Bid #2485) and allow staff to continue an
evaluation of a citywide graphic identity program.
Discussion
At the meeting of April 12, 1994, staff recommended award of a
bid in the amount of $61,485.08 to Maner i Sign Company for the
manufacture of street name signs (Bid #2485). The City council
delayed action on that recommendation and directed staff to
report back on the feasibility of providing a new design or
appearance for the City's street name signs and consider
developing a citywide graphic identity program.
For the most part, the design of traffic signs are specified by
state and federal requirements and the city must comply with
these regulations. However, there is some flexibility with the
design of guide or directional signage which can include logos or
other features to create a new appearance or identity. staff is
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currently evaluating optional designs for street name signs in
conjunction with consideration for a citywide graphic identity
program.
BudaetJPinancial ImDact
There is no budget or financial impact resulting from the
recommendations in this report.
Recommen4a1;ion
It is recommended that the city council rej ect the bids for new
street name signs and allow staff to continue an evaluation of a
citywide graphic identity program.
Prepared by: Suzanne Frick, Director of Land Use and
Transportation Management
Ron Fuchiwaki, City Parking and Traffic Engineer
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