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SR-040996-9B 9B RMD 1M HR c\wpdocs\Mainst\Stfrpt 2 APR - 9 1996 CouncIl Meeting April 9, 1996 Santa Monica, CalIforma TO: Mayor and City CouncIl FROM City Staff SUBJECT Recommendation to adopt a Resolution oflntentlOn to establIsh the Mam Street Streetscape Improvement Assessment DIstrict, recommendation to adopt a ResolutIOn ofIntention to estabhsh the Mam Street Busmess Improvement Area, and recommendation to authonze the City Manager to contract for a parlang analysIs of the Main Street area INTRODUCTION This staff report recommends that the City Council 1) adopt a ResolutIon of Intention to establIsh a capital assessment dlstrIct to be known as the Mam Street Streetscape Improvement Assessment Dlstnct to finance unprovements to the Mam Street area, confirm and ratifY the Assessment District consultant report by Keyser Marston Associates, Ine , and set a public hearing for May 14, 1996 to hear protests, confirm the assessment, and order the Improvements made, 2) adopt a ResolutIOn ofIntention to establish the Mam Street Busmess Improvement Area (BIA), direct staff to prepare the BIA Ordmance, and set a public heanng for May 14, 1996 for introduction and first readmg of the BIA Ordmance, and 3) authonze the CIty Manager to negotlate and execute an agreement With Wilbur Smith ASSOCIates in the amount of $3 8,23 8 to complete a parkmg analysIs of the Mam Street dlstnct, mcludmg the finanCial feasibility of recommended alternate solutIOns BACKGROUND In 1991, the City CounCil adopted the Main Street Master Plan whIch called for the creatIon ofa 1 APR - 9 1996 9B - . . pedestrian-onented, village-hke atmosphere for the Mam Street dIstnct The Plan also proposed the establishment of guidelines to design and Implement a series of streetscape improvements to address issues such as pedestnan traffic and orientation, sIdewalk and street wIdth, trash enclosures, street furniture, lightmg, landscapmg and signage Shortly thereafter a Main Street Design Guidelines Review Committee (hereinafter "Committee") was formed to spearhead this effort The Cormmttee IS compnsed of five neIghborhood residents and five Mam Street property owners and merchants The City provided staff assistance, urban design consultants and cost consultants to assist the Committee Over the past four years, the Comnuttee met on a regular basis to conSIder a vanety of streetscape Improvement optiOns Also dunng this penod, an extensIve senes of public outreach efforts were undertaken to solicit input from Mam Street merchants, property owners and neighborhood residents A list of sIgmficant publIc meetmgs and presentatIons is contamed m the Keyser Marston ASSOCIates "Report to City CouncIl, Mam Street Streetscape Improvement Assessment District II as ExhibIt A On November 7, 1995, the CIty Council held a publIc heanng to re\leW the streetscape improvement plan put forward by staff and the CommIttee On November 14, 1995, the CIty Council conceptually approved the Main Street Streetscape Improvement Plan, the capItal financmg approach for the proposed capital Improvements, and the plan for establishing a new Mam Street Improvement Assessment Dlstnct and a new Main Street BIA CIty CouncIl also dIrected staff to prepare Resolutions of IntentIOn to establIsh the Assessment DIStrict and BIA, 2 along with the necessary documentatlOn and public notices required In prepanng for the proceedmgs regardmg the ResolutiOns of IntentiOn, staff has completed two recent mailings to all Mam Street property owners and merchants Copies of these letters and an informational brochure mcluded in the maihng are attached as Exlubits B, C and D to the above- referenced Keyser Marston Associates report These letters and brochure described the nature of the streetscape improvements, the Assessment DIstrict and BIA to be formed, and the timing of constructlon and collection of fees In addItion, letters were sent to all property owners and merchants notifYing them of the ApnI 9, 1996 publIc meetmg Pursuant to State law, a notice of this meetmg was also pnnted m a local newspaper DISCUSSION Caoital Assessment District and BIA Two Resolutions of Intention are attached to this staff report The first ResolutIon pertams to the establishment of an Assessment Distnct to pay for capital streetscape improvements This assessment would be levIed on all property owners wlthm the proposed distnct and would be based on the Gross Floor Area Vacant lots and parking lots would be assessed at a reduced rate ReSIdential uses wltrun the distnct would be exempt from the assessment The attachments to this staff report detaIl other exemptlOns and special provisions The second Resolution pertams to the estabhshment of a Busmess Improvement Area to pay for on-gomg maIntenance, marketing and promotion of the Main Street dlstnct The BIA would be 3 funded by a fee levIed on merchants withm the proposed district and would be based on annual gross receIpts The proposed BIA fee IS mtended to replace the current Main Street promotion fee, which has been In place since 1985 Each of the above ResolutIons of Intention is accomparued by a financial consultant's report prepared by Keyser Marston Associates, Inc The consultant reports detail the two proposed fees, In conformance with CIty ordInances governmg the establishment of such assessment dIstricts The proposed fees are summarized below Capital Assessment District (charged to property owners): $ 80 per year per square foot of ground level Gross Floor Area, $ 40 per year per square foot of upper level Gross Floor Area, $ 20 per year per square foot of parcel sIze for vacant lots or parking lots Business Improvement Area (charged to merchants): Retail bUSIness license holders (includes restaurants) 02% of gross receipts, $200 ffilrumum/$3000 maximum per year All other bUSIness hcense holders 0 1 % of gross receipts, $200 minimum/$lOOO maximum per year In order to delay the ImpOSItIon of new fees untIl completIon of constructIOn of the streetscape 4 improvements, the new Assessment Dlstnct fees would first be due in December, 1998 The Assessment would be lev1ed and collected by the County of Los Angeles at the same time and manner as property taxes are collected SimIlarly, the new BrA fees would be phased-m over a two year period B IA fees due on July 1, 1997 will be equal to those charged under the former Main Street promotion d1stnct The BrA fees due July 1, 1998 wdl adhere to the new formula as outlined above Capital Fmancmg Approach The Mam Street Streetscape Improvement project IS estimated to cost $4,800,000 (see consultant report and Exhibit F thereto for detailed cost breakdown) To finance the construction phase, staff proposes to irutIally apply the entire US Economic Development AdmmistratiOn (EDA) ImplementatIon Grant of53,118,900 to the project, with the balance to be borrowed from the City's General Fund EDA IS currently processmg the city's apphcatiOn for final project approval Other sources of fundmg are bemg sought, and if obtained, wIll reduce the need for General Fund borrowmg Upon completion of the constructlOn phase, 80% of the total project cost ($3 84 million) Will be refinanced through the 1ssuance of Assessment Bonds, CertIficates of PartIcipation, or similar debt mstruments, and the City construction loan Will be repaid from bond proceeds To generate $3 84 million 10 bond proceeds, a total issuance SIze of approXimately $4 4 mIlhon to $4 5 nullion 1S anticipated, inclusive of 1ssuance costs, funded reserves and other reqUirements The Capital Assessment Fees referenced above are sufficient to support pnnc1pal and 10terest payments on an 5 Issuance of this SIZe, assummg interest rates remwn below the 7% range (Interest rates for COP's are about 575% at the time of this writmg) The remwning 20% of total project cost ($960,OOO) will be considered a grant award to the Main Street Streetscape Improvement project, consistent with the City Councll's establishment of the Commercial Streetscape Fmancing Program (CSFP) on August 8, 1995 As a result of the bond or COP refinancmg, approximately $2 1 million m EDA monies will be available for re-investment m other commercial streetscape Improvement projects CompletlOn of the constructlOn phase of the streetscape improvement project Wlll reqUire an advance from the City's General Fund of approximately $1 7 million over a two year period (FY 96/97 and 97/98) These funds will be repaid with bond proceeds upon completlOn of construction In addition, the $3 1 nulhon EDA ImplementatlOn Grant IS a reimbursement grant and reqUires Imtlal City expenditure of funds, accompanied by periodic reimbursement requests to EDA throughout the construction period Parkmg Analysis Pursuant to CIty CounCil direction given at the November 14, 1995, Council meetIng, staff prepared a Request for Proposals (RFP) for a comprehenSive parkIng analYSIS of the MaIn Street area Including financial analYSiS of altemattve parking solutlOns This analysIs will evaluate the supply and demand for parking in the dlstnct and Wlll suggest solutlOns for meetmg any excess demand for parkmg, mcluding the financial feasibihty of these alternatives It IS expected that the 6 report wIll be finalized in early faIl, 1996, followmg collectIOn and analysis of peak summertime parking usage data Staff sent the RFP to twenty (20) consultmg firms specialiZing in planmng, finance and transportation The City received SIX (6) responses to the RFP The proposed costs contained in the proposals ranged from $33,130 to $136,990 After careful revIew and a check of references, staff could not recommend the consultant with the lowest proposed cost for lack of appropriate relevant expenence However, staff 15 recommendmg that WIlbur Sffilth ASSOCIates be awarded the contract for a cost of$38,238, wruch IS the next lowest proposed cost for the project Once the parking analysIs 15 complete, staff Will work to ensure that any parkmg solutions Involving constructIon or capital Improvements, including the posslblhty of a parkmg structure, will be expeditiously prepared for CIty Council conSIderatIon and, If approved, scheduled m coordination with the streetscape improvement project Construction Schedule It IS anticipated that construction on the streetscape improvement project could begin m early 1997 and be completed wlthm the calendar year Staffw1l1 work WIth the construction to schedule constructIon III a manner whIch ffilnimlzes negatives Impacts on Main Street merchants Property owners and merchants w1l1 be mcluded m construction scheduhng deciSIOns through theIr representatIves on the Mam Street DeSIgn ReVIew Committee and the MalO Street merchants assocIation 7 BUDGET/FINANCIAL IMPACT Staff recommends the expendIture of$38,238 for a parklOg analysis to be completed by Wilbur Smtth Associates SuffiCIent budget authority currently exists to fund tIDS study $35,000 IS available at Account # 01-700-274-00000-5506~00000 and $3,238 is available at Account # 01- 620-263-00000-5506-00000 RECOMMENDA TION It is recommended that the Oty Council take the followmg action 1 Adopt the attached Resolution titled "A Resolution of the CIty Councd of the CIty of Santa Monica Declaring Its IntentIOn to Establish an Assessment Dlstnct to ProvIde for the Levy and Collection of Assessments to Fmance Improvements to the Mam Street Area", such distnct to be known as the "Main Street Streetscape Improvement Assessment DIstrict", and 2 Adopt the attached Resolution tltled "A ResolutIon of the CIty Council of the City of Santa Monica Declanng Its Intention to Establish a Mam Street Busmess Improvement Area", and dIrect staff to prepare an Ordinance estabhshmg such a Business Improvement Area, in conformance with eXIsting CIty ordInances governmg the estabbshment of such Business Improvement Areas, and 3 Authonze the CIty Manager to negotIate and execute an agreement with Wdbur Smtth 8 Associates III the amount of$38,238 to complete a parking analysis of the Main Street distnct, including the financial feasibility of recommended alternate solutions Prepared by JeffMatrueu, Director of Resource Management Howard Robmson, Real Estate/EconomIc Development Manager Suzanne Fnck, Director of Planning and Commumty Development Linda Moxon, Deputy CIty Attorney Karen Ginsberg, Planning Manager Paul Foley, Associate Planner Attachments Resolution ofIntention, CapItal Assessment Dlstnct ResolutIOn ofIntentIOn, Busmess Improvement Area Keyser Marston AsSOCIates Report, Main Street Streetscape Improvement Assessment District Keyser Marston AsSOCIates Report, MalO Street Business Improvement Area 9 J , f:\atty\muni\laws\mox\assessmt.l City council Meeting: 4-9-96 Santa Monica, California RESOLUTION NUMBER 9017 (CCS) (CITY COUNCIL SERIES) A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SANTA MONICA DECLARING ITS INTENTION TO ESTABLISH AN ASSESSMENT DISTRICT TO PROVIDE FOR THE LEVY AND COLLECTION OF ASSESSMENTS TO FINANCE IMPROVEMENTS TO THE MAIN STREET AREA WHEREAS, the city Council of the city of Santa Monica, at its meeting of November 14, 1995, approved, in concept, the construction and financing of certain improvements relating to that portion of Main street from pico Boulevard to the southerly City limit, and directed staff to prepare a Resolution of Intention to establish a Main Street streetscape Improvement Assessment District; and WHEREAS, Ordinance Number 1377 (eCS) of the city of Santa Monica sets forth the procedures by which new assessment districts may be formed within the city; and WHEREAS, it has been determined by the City council that proceedings pursuant to Ordinance Number 1377 be commenced and conducted for the preliminary steps for the formation of an assessment district and the levying of assessments to finance such improvements; \ . NOW I THEREFORE, THE CITY COUNCIL OF THE CITY OF SANTA MONICA DOES HEREBY RESOLVE AS FOLLOWS: SECTION 1. That this City Council hereby declares its intention to establish an assessment district. SECTION 2. That the "Main street Streetscape Improvement Assessment District Report~ (the "Report"} dated March 21, 1996 and prepared by Keyser Marston Associates in accordance with City Ordinance Number 1377, is hereby confirmed and ratified, subject to any corrections of data recommended by city staff or revisions directed by the city Council. The Report shall be filed with the City Clerk. A copy of the Report is attached hereto and incorporated herein by reference. SECTION 3. That it is the intention of the city Council to determine that the public convenience and necessity require improvements to be made in the Main street area. The proposed improvements (the "Improvements") shall include, but not be limited to the items set forth in Section III of the Report, and as more fully described in the November 7, 1995 Staff Report prepared for the City Council's consideration of this project. SECTION 4. That any assessments to be levied in the proposed assessment district shall be levied and collected by the County of Los Angeles in the same manner and at the same time as property taxes are levied and collected, including the imposition ~ ~ of penalties for delinquent payments, commencing in Fiscal Year 1998-1999. SECTION 5. That the district to be benefitted by the improvements and to be known as an assessment district be assessed to pay approximately eighty percent (80%) of the costs and expenses thereof, such district being all that part of the City of Santa Monica described as follows: All commercially zoned parcels within that area bounded on the north by Pico Boulevard, the west by Neilson Way, the south by the southerly boundary of the City and the east by Second Street and an imaginary line extending Second Street north to pico Boulevard. A map showing the boundaries of the assessment district is included as Exhibit H to the Report. SECTION 6. The City Council proposes to find and determine that the public convenience and necessity require that Improvements. A public hearing for protests and objections to be proposed Improvements will be held on Tuesday, May 14, 1996 at 6:30 p.m. in the city council Chambers, 1685 Main Street Santa Monica, California. The City Clerk shall cause all notices of the hearing to be posted and mailed as required by applicable law. When notice by publication is required, the City Clerk shall publish such notice in the outlook, a newspaper of general circulation published in the City of Santa Monica. After such hearing, if the City council finds and determines that the public convenience and necessity require the Improvements, it may \ lo- establish the assessment district, confirm the assessment to be levied and order that the Improvements be made. SECTION 7. The City Clerk shall certify to the adoption of this Resolution, and thenceforth and thereafter the same shall be in full force and effect. APPROVED AS TO FORM: ~~~ MARSHA JON~ MOUTRIE city Attorney ) 4 Adopted and approved thIs 9th of ApriL 1996 ~~.~ Mayor I hereby certIfy that the foregomg ResolutIOn 9017 (CCS) was duly adopted at a meetmg of the CIty CouncIl held on the 9th of AprIl, 1996 by the folJowmg vote Ayes Councdmembers Abdo, Ebner, Greenberg, Holbrook, O'Connor Noes Councllmembers None Abstain Councdmembers None Absent CounCllmembers Genser, Rosenstem ATTEST ~~ ~o.-d City"'Clerk , . f:\atty\muni\laws\mox\assessmt.2 city council Meeting: April 9, 1996 Santa Monical California RESOLUTION NUMBER 9016 (CCS) (CITY COUNCIL SERIES) A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SANTA MONICA DECLARING ITS INTENTION TO ESTABLISH A MAIN STREET BUSINESS IMPROVEMENT AREA WHEREAS, the City Council of the City of Santa Monica proposes to establish a new Business Improvement Area for the Main street commercial area as more particularly described herein: and WHEREAS I the City council, on November 141 1995, directed staff to prepare a Resolution of Intention to establish a Main Street Business Improvement Area, and WHEREAS, in preparation for the proceedings relating to such Resolution, staff caused to be prepared a financial consultant's report (hereinafter "ReportB) to provide analysis of the proposed Business Improvement Area; and , "{ WHEREAS, Ordinance 1606 of the City of Santa Monica, adopted November 26, 1991, as amended by Ordinance 1845, adopted March 19, 1996, (hereinafter "Ordinance 1606") sets forth the procedures by which new Business Improvement Areas may be formed within the city; and WHEREAS I it has been determined by the city Council that proceedings be commenced for the formation of such Business Improvement Area and the levying of assessments pursuant to City Ordinance 1606 (as amended by Ordinance 1845); NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF SANTA MONICA DOES HEREBY RESOLVE AS FOLLOWS: SECTION 1. That this City Council hereby declares its intention to establish a Business Improvement Area ("BIA") which shall be comprised of all commercially zoned parcels within that area bounded on the north by Pico Boulevard, the west by Neilson Way, the south by the southerly City limit, and the east by Second Street and an imaginary line extending Second Street north to Pico Boulevard, a map of which is included as Exhibit D to the Report and incorporated herein by reference. SECTION 2. That the assessments levied within such proposed BlA shall be used for any of the following purposes: 1} Operation and maintenance of the capital improvements ~ .. to be constructed pursuant to the Main street Streetscape Improvement Plan, and supplemental operation and maintenance activities within the Main street BlA as required. 2) General promotion and marketing of commercial trade activities wi~hin the BIA, promotion of public events and decoration of any public place in the area. 3) Any other purposes allowable under Ordinance 1606. SECTION 3. That this BlA shall become effective on January 1, 1997. All assessments due under such BIA shall be payable concurrently and at the same time as the general business license tax. For failure to pay said assessments on the due date thereof, penalties shall be exacted as set forth in Section 6.04.160 of the Santa Monica Municipal Code. SECTION 4. That an assessment will be levied against all person or entities operating a business establishment within such proposed Main Street BlA. For fees due July 1, 1997, the Main Street BIA assessment will be a fee equivalent to the following (all fees calculated on calendar 1996 gross receipts): Business Assessment Annual Annual Classification Fee Amount Minimum Maximum Retail 0.1% of Gross Receipts $25.00 $1,000.00 All others $25 flat fee $25.00 $25.00 ':. . For fees due July 1, 1998, and thereafter unless amended by City Council, the Main street BIA assessment will be a fee equivalent to the following (all fees calculated on gross receipts for the preceding calendar year) : Business Assessment Annual Annual Classification Fee Amount Minimum Maximum Retail 0.2% of Gross Receipts* $200.00 $3,000.00 All Others 0.1% of Gross Receipts* $200.00 $1,000.00 *Gross Receipts is defined in Santa Monica Municipal Code, Article 6, Section 6.04.010 (d) . SECTION 5. That the improvements and activities to be provided in the area will be funded by the levy of assessments described in section 4 above. The revenues from such assessments shall be used exclusively within the BIA described herein, and shall not be used to provide improvements or activities outside such BIA. SECTION 6. That the city council hereby finds and declares that the businesses and the property within the proposed BIA will be benefitted by the improvements and activities funded by the assessments proposed to be levied. SECTION 7. That a public hearing on the establishment of the proposed Main Street BIA will be held on Tuesday, May 14, 1996 at 6:30 p.m. in the city council Chambers, 1685 Main Street, Santa Monica, California. At such public hearing, the City Council will hear public testimony on the proposed BIA, including ~ ~ - ~ any protests and objections to the establishment of such BlA. SECTION 8. That notice of such public hearing shall be published and mailed in accordance with Section 8 of City Ordinance 1606. A copy of Ordinance 1606 is on file in the office of the city Clerk of Santa Monica. SECTION 9. The City Clerk shall certify to the adoption of this Resolution, and thenceforth and thereafter the same shall be in full force and effect. APPROVED AS TO FORM: ~ MARSHA MOUTRIE City Attorney . . ~ Adopted and approved thiS 9th of ApnL 1996 ~~ Mayor I hereby certify that the foregolllg Resolutton 9018 (CeS) was duly adopted at a meetmg of the Cay Councll held on the 9th of Apnl, 1996 by the followlllg vote Ayes Councllmembers Abdo, Ebner, Greenberg, Holbrook, O'Connor . Noes Councllmembers None Abstam Councllmembers None Absent Councllmembers (Tenser, RosensteIn ATTEST ~.~ ,~~ CIty Clerk Report to City Council :Main Street Streetscape Improvement Assessment District Santa Monica, California Prepared for City of Santa Monica :March 21,1996 Keyser Marston Associates, Inc. Golden Gateway Commons 55 Pacific Avenue Mall San Francisco, California 94111 500 South Grand Avenue, Suite 1480 Los Angeles, California 90071 12555 High Bluff Drive, Suite 160 San Diego, California 92130 TABLE OF CONTENTS I Page I IntroductlOn 1 II Background 2 III The Streetscape Improvements 3 IV Project Cost Summary 4 V Fmancing Plan 5 VI The Assessment District Area 6 VII Assessment Collection Formulae and Procedures 7 VIII ExemptlOns and SpecIal PrOVISIons 8 IX Notice of Public Meeting 9 List of Exhibits Exh1bit A - LIst of Meetmgs and PresentatlOns Exh1blt B - Sample Letter to Property Owners ExhIbIt C - Sample Letter to Business LIcense Holders Exhibit D - Informatlonal Brochure Exh1blt E - Aleks Instanbullu John KaliskI Archttecture and CIty DesIgn Fmal Report ExhIbIt F - Adamson and Associates Costs Summary Exhibit G - ConstructlOn FmancIng Cost Estimate Exh1bIt H - Map Designating Assessment Area Boundanes and Parcels Exhibit I - Assessor's Maps ExhIbIt J - Assessor's Roll InformatIOn ExhibIt K - Summary of Assessment Floor Area and Revenue With Maximum Assessment Levy ExhIbIt L - Letter ofNotificatlOn regardIng AprIl 9, 1996 Pubhc Meeting MAIN STREET STREETSCAPE IMPROVEMENT ASSESSMENT DISTRICT REPORT TO CITY COUNCIL L Introduction The followmg report has been prepared 10 support of the estabhshment of a new Main Street Streetscape Improvement Assessment Dlstnct m the City of Santa MOllica The report has been prepared by Keyser Marston ASSOCIates, Inc rn accordance With a contract WIth the City The report fulfills the reqUlrements of Ordinance Number 1377, "an ordmance of the City of Santa Maruca WhICh specifies the powers and procedures for the formation of assessment distncts and the levymg of assessments for the purpose of financmg Improvements In the City of Santa Monica " The Streetscape Improvements to be financed by thiS assessment dlstnct are phYSICal Improve- ments to enhance the streetscape envIronment ofMam Street from PICO Boulevard to the southerly CIty boundary The Improvements mclude a landscaped median, crosswalk and paving features, hghtlOg fixtures and other street furnIture, and a pubhc art program The Improve- ments w1l1 benefit all commercial propertIes wlthm the assessment area - developed, undeveloped and underdeveloped The Streetscape Improvements w1l1 be financed by a combmatlon of CIty grant morues and annual assessments lev1ed on the commercIal propertles The purpose of the report IS to summanze pertment mformatlon regarding the assessment area, the financmg strategy, the Improvements to be financed, the costs of the Improvements, and the assessment levy procedures SectlOn 14 of Ordmance # 13 77 states that a report must contam the followmg mformation a Plans and spec1fjcatlOns of the proposed Improvements including the class and type of improvements b A general descnptlOn of works or apphances already mstalled and of property necessary or convement for the operation of the Improvements c An esUmate of the costs of the Improvements and ofthe costs ofIands, rights-of- way, easements, leases and inCIdental expenses In connectIon Wlth the Improve- ments d A diagram showing the extenor boundary of the assessment district and a hstmg of each parcel of land wlthlO the assessment dlstnCt by assessor parcel number and assessor parcel map reference Keyser Marston ASSOCiates, Inc 1930310001-003 doc Page 1 e. A proposed assessment for the costs and expenses of the proposed lIDprovements upon several parcels ofland in the district 10 proportion to the estImated specIal benefits to be received by each parcel respectively, from the lInprovement Concurrent wIth the estabhshment of the Mam Street Streetscape Improvement Dlstnct, a new Mam Street Busmess Improvement Area (BIA) will also be estabhshed This Busmess Improvement Area Will proVIde funds for on-gomg mamtenance of the new lll1provements funded by the Assessment Dlstnct and for marketlllg and promotion actlvltles The BIA Wlll be adopted pursuant to OrdlOance 1606 which IS the CIty of Santa Momca's enabhng ordmance for Business Improvement Areas The Streetscape Improvement Assessment DIstrict wdl be financed by assessments levied on the propertIes and paId by the property owners, whereas the Business Improvement Area activities Wlll be funded by assessments leVIed on business hcense holders with1n the area A separate report on the MalO Street BIA Wlll accompany the establishing ordmance Il Background In 1991, the CIty Councll adopted the MalO Street Master Plan whIch calls for the creatlOn of a pedestnan onented, Vlllage-hke atmosphere for the MalO Street Dlstnct WhICh extends south from PICO Boulevard to the CIty hmIts The Plan proposed the estabhshment of guidelines to deSIgn and Implement a senes of streetscape Improvements to address Issues such as, pedestnan traffic and onentation, SIdewalk and street Wldth, trash enclosures, street furmture, hghtmg, landscaping and sIgn age Shortly thereafter a Mam Street DeSIgn Review Steering Comnuttee was formed to spearhead this effort WIth City staff assistance The COffilllittee is comprised of five neIghborhood reSidents and five Mam Street property owners and merchants In the fall of 1992, the City implemented a restriping plan for Main Street wmch reduced the number of through-traffic lanes from two to one in each dlrectlOn, added a bIcycle lane m each directIon and retamed two-way left turn lanes at each mtersectIon The restnpmg plan was mtended to meet the Main Street Plan's recommendatIon to slow traffic on Mam Street and to Improve bIcycle access while streetscape plans were being developed An evaluation SIX months later concluded that the restnpmg was successful Over the past four years, the Design Review Steering Committee has met on a regular basis to consider a variety of streetscape improvements The CIty provided staff support to the Com- mtttee and hired design and financial consultants to assist the Conuruttee In March 1995, the CIty hired Aleks Istanhullu John KallSkt, ArchItecture and CIty Design (AUK) to refine the prelllmnary plans prepared by earher consultants mto a more comprehensIve set of conceptual plans on a block-by-block baSIS The COmmIttee sponsored an extensive senes of pubhc outreach efforts mvolving deSIgn charettes and presentatIons speCIfically targeted to reSidents, merchants and property owners A list ofslgmficant pubhc meetings and presentations IS attached (Exh1blt "A") Keyser Marston ASSOCIates, rnc 19303lO001-003 doc Page 2 DIrect mail notices were sent to all property owners and merchants in the Mam Street district notifying them of the November 7, 1995 and Apnl 9, 1996 public heanngs before the City Council regarding the proposed streetscape improvement plans and Assessment District In addiuon, direct mall letters were sent to all property owners and merchants m early March 1996 mfonrung each property owner of the program and property owner's share of the assessment Attached are sample copIes of the owner letter, BIA letter and informational brochure, Exhibits B, C, and D, respectively At least four presentallons over the past two years have been made at Board meetmgs and Annual meetings of the Ocean Park Commumty Orgamzation (OPCO) which has conSIstently endorsed the Streetscape Improvement Plan IlL The Streetscape Improvements The DeSIgn ReVIew Steenng Committee and the CIty have been working over a four year penod to develop conceptual designs and prelimmary plans for outlining the level and types of improvements deSIred for the program In March 1995 A.1eks Istanbullu John Kallsla, ArchItec- ture and CIty DeSIgn, was retamed to develop a set of plans and specificatlons on a block by block basis Their June 1995 PrehmlOary Conceptual DeSIgn Report and the September 1995 Conceptual Design Memorandum are attached to tms report as ExhibIt E A brief synopsis is proVided below The planmng goals ofthe proj ect are . To remforce the character and specific sense of place, to unify the district and strengthen the identIty as a commercial dlstnct . To establish connection to neighborhoods and the beach, to strengthen Main Street as a place for commumty hfe . To Improve the pedestnan expenence dunng the day and the mght . To Improve access, espeCIally to the publIC parkmg lots . To reveal MalO Street or to make MalO Street mformatlon more acceSSIble . To mamtain the mfrastructure, update the street lighting and mallltain existing trees Design objectives were also identified, the deSign objectIves translate the planmng goals mto design terms Keyser Marston ASSOCIates, Inc 19303lO001-003 doc Page 3 The major elements of the Streetscape include . Median - a 6 foot wide landscaped and 1m gated median from PICO Boulevard to Marine Street . Tree Program - which mamtams the ficus and podocarus, provides for replace- ment trees at sIdewalks as needed and IdentIfied new trees for the medIan, the entry monuments and cross street and paseo markers The program also includes an ImgatlOn system and tree welI treatment specificatIOns . Lighting Program - rewiring the existing fixtures, retrofittmg eXlstmg "cobra" lamps, uplightmg trees and facade lightmg . Gateway Elements - paving treatments at the major crosswalks and intersections, gateway features at each end, and 1lluminated pole slgnage at PICO Boulevard and Ocean Park Boulevard . Bus Stop Specifications - specIal paving, mfonnatlOn hght boxes (whtch will feature a changlOg program of posters and broad sheets), benches and signs treatment . Street Furruture - trashcan, bollard, and bIke rack deSIgns . Slgnage Program - for parJang lots, banner program contmuatlOn, and coordina- tion WIth City graphics . Public Art Program - program to utlhze local artists to deSign the gateway features and other elements The same level of Improvement will be Implemented for the total length of Main Street that IS witmn the District There are no zones WIth differential treatment IV. Project Cost Summary The total project cost is compnsed of the cost of the physical Improvements plus costs of deSIgn, project management, and financmg during the constructIOn penod Ordmance 1377, Section 14( c) spectfies that the costs of any "lands, nghts of way, easements, leases and incldental expenses m connectIon WIth the Improvements" be identified, in this case there are none The ordmance also makes reference to any costs related to public utihty damage and agam, there lS no pubhc uuhty damage expected Keyser Marston Associates, Inc 1930310001-003 doc Page 4 In August 1995, City staff asked the cost estimating firm Adamson and ASSOcIates to prepare a summary of estimated project costs The report prepared by Adamson and AsSOCIates dated September 29, 1995 IS provided as Exh1blt F Tills firm eStlmated a total cost of $4,536, 770 mclusive of construction management, contmgencles, and deSIgn fees, or approximately $4 8 mtlhon mcIUSlve of constructIon financlOg costs ~ Financing Plan The financing strategy for the Main Street Streetscape Improvement Project is to fund the Improvements 20% from the Oty and 80% through debt to be sefVlced from annual assessments on the properties Wlthm the district The City's 20% share may come from federal sources per the City's CommerCIal Streetscape Fmancmg Program (CSFP), while the 80% share will be proVIded by means of assessment bonds, certIficates of participatIon, or some other form of long term debt financmg Of the total cost of approximately $48 milhon, the City's 20% contribu- tIon is $960,000 and the assessment dlstnct share IS $3 84 milhon C1ty share 20% $960,000 Dlstnct share 80% $3,840,000 Total project cost 100% $4,800,000 The City's 20% contnbutlon to the MalO Street Streetscape Improvements wdl be funded from a US Economic Development AdffilIDstratlOn (EDA) Implementation Grant that the CIty has been awarded The total amount of the EDA grant IS $3,118,900 WhICh will be used III Its entirety for the Mam Street constructlOn When the long term financmg IS secured, the portlOn over and above the $960,000 share will be repaId to the CIty CSFP for use in other commerCIal districts in Santa MOllica The long term financmg of the 80% Dlstnct share, or $3 84 mdhon, will be by means ofCertlfi- cates ofPanicipatlOn (COP's) or assessment bonds The total Issuance Wlll be apprOXImately $4 3 to $4 5 ffillllOn mcluslve of issuance costs, funded reserves and other reqUlrements The exact amount wdl pnmarily depend on the type of issuance and mterest rate at the tIme of issuance An Issuance of $4 4 to $4 5 mdhon can be serviced by the assessment rates proposed herem, assummg mterest fates remain below the 7% range (Interest rates for COP's are about 575% at the time oftms wnting) For purposes of estimating intenm financing costs from the start of constructIon to the securing of permanent or long term financing, a two year penod IS assumed The two years allow for one year of constructIon actIvity and another year before puttmg the long term financmg in place, which would be January 1999 The City may elect to proceed WIth secunng the long term financmg before January 1999 Keyser Marston ASSOCiates, Inc 1930310001-003 doc Page 5 The cost ofinterest dunng the two year period is estimated at $268,258, based on the total funds to be borrowed internally from the CIty at $3,576,770 ($4,536,770 less the $960,000 grant portion), 5% mterest rate over the two year penod See Exhibit G for more detaIl on the sources of funds and assumptions Any declslOn to secure long tenn financlOg at an earlier date would replace constructIOn IOterest cost with mterest on the long term debt VI. The Assessment District Area The assessment district area is that area bounded on the north by Pico Boulevard, the west by NIelson Way, the south by the southerly city hmlt, and the east by Second Street and an Imagi- nary line extending Second Street north to PICO Boulevard All commerCIally zoned parcels within this area Wlll be subject to the assessment ExlubIt H is a map deslgnatlOg the boundanes and parcels that are included within the assess- ment area ExhibIt I provides the Assessor's maps The detaIled descnptlOn of the hnes and dlmenslOns of each parcel ofIand IS contamed In Exlubit I by reference to ItS parcel number as shown on the Assessor's maps of the County of Los Angeles for the fiscal year 1995-96 ExhibItS H and I fulfill the reqmrement of Ordinance 1377 that the report must contalO "a diagram showing, as they eXlsted at the tIme of the passage of the resolution of IOtentlOn, all of the following (1) the extenor boundaries of the assessment district (2) the boundanes of any zones witmn the assessment distnct, and (3) the hnes and dImenSIOns of each parcel ofland withm the assessment dlstnct '" There are no dlfferential zones Wltmn the dlstnct based on geography However, the assessment formula does dlstingUlsh among ground level floor area and upper level floor area, and parcels that are either vacant or in surface parkmg use Exhibit J proVIdes the Assessor's roll mformatlon on each parcel, pursuant to the requirements of the ordinance The hsting m ExhIbit J mdlcates for each parcel the street address, the Assessor's parcel number, the Gross Ploor Area at Ground Ploor and Upper Floor levels, the lot size (for vacant or parkmg lots only), the name and address of each property owner, and the total maximum annual assessment Assessments wdl be levied on the baSIS of Gross Floor Area except m the case of parcels that are vacant or in surface parkmg use Ground Level Floor Area wIll be assessed at twice the level of Upper Level Floor Area, recogll1ZlOg the differential benefits of the two levels Vacant parcels, including those now m use for surface parking, wdl be assessed at 25% of the rate for Ground Level Floor Area Gross Floor Area of a buildIng is defined as the "total gross horizontal areas of aU floors of a bmldmg includmg usable basements below the roof and measured from the mtenor face of exterior walls," per SectlOn 9 04 02 030 of the City of Santa MOllica MUll1Clpal Code The MuniCIpal Code proVIdes additional detaIl on areas included and excluded from the measurement of gross floor area such as stairways and elevator shafts Keyser Marston ASSOCiates, lnc 19303lO001-003 doc Page 6 Floor area information has been compiled by City staffbased on Assessor's records According to these records the total areas subject to assessment are Ground Level Floor Area 406,465 sq ft Upper Level Floor Area 196,736 sq ft Parcels - Vacant or m Surface Parkmg 175,035 sq ft On March 6, 1996, the CIty sent a letter to each property owner of record (Exhibit B) detailing the square foot area informatlon on each parcel and bmldmg according to the Assessor's records Property owners were asked to respond WIthin a two week time frame if any corrections to the Assessor's information was needed Property owners who beheved that the Assessor's mformation on the Gross Floor Area, by level, of theIr buddmgs to be maccurate were required to proVlde acceptable evidence ofthe correct informatlOn, mcludmg a letter signed by an licensed engineer or archItect The City also retamed the sefVIces of a licensed architect to assIst property owners in determmmg the Gross Floor Area of thClr bUlldmg Tills servIce was made avallable at no charge to property owners VIL Assessment Collection Formulae and Procedures Assessments will be collected in advance m semI-annual mstallments on the basis of projected annual pnnclpal and interest payments on the COP's or assessment bonds The assessments w1l1 be levied and collected by Los Angeles County m the same manner and at the same tIme as Property taxes are leVled and collected, includlOg the same penalties for delinquent accounts as would normally apply to property tax payments The Los Angeles County Audttor Controller's Office charges a nominal fee of 17 cents per parcel to adnunster the district Such fees will total less than $50 per year The City Council wdl determine the amount of principal and interest due each year plus the charge for the cost ofadministratlOn of the collectlOn by the County, to establish the total revenue to be ralsed from assessments m the year ahead The Base Fee will be determtned from the total revenue to be raised by means of the formula mdicated below The formula for determmmg the annual fee level IS as follows Where x = Base Fee y = Total Annual Assessment (Amount of Revenue to be RaiSed) Then y = x (sq ft Ground Level Floor Area) + 50% x (sq ft Upper Level Floor Area) + 25% x (sq ft parcel SIze when vacant or m surface parkIng) WIth the adoption of thIS Mam Street Streetscape Improvement Assessment Distnct, the maximum Base Fee is established at $0.80 per square foot of Ground Level Floor Area per year The Base Fee may be less than $0 80 per square foot but m no event may It exceed $0 80 per square foot WIthout amending thIS Assessment Dlstnct Report WIth all the notIcmg Keyser Marston ASSOCIates, Ino 19303lO001-003 doc Page 7 procedures, opportunities for protestmg and other proVlsions contained In Ordmance 1377 and the State Law Usmg the maxlmum Base Fee, the annual revenue is indicated below, based on the square foot area mformation at the tIme of adoptton $080 (406,465 sq ft Ground Level Floor Area) + $0 40 (196,736 sq ft Upper Level Floor Area) + $020 x (175,035 sq ft parcel area) = $440,376 At the current time, the Ground Level Floor Area will produce 75% of the total revenue Revenue sources are Ground Level Floor Area $325,172 74% Upper Level Floor Area 78,694 18% Vacant Parcels (lOcluding parking) 35,007 8% Total $438,873 100% With any new construction that results m an mcrease in Gross Floor Area within the dIstrict, the distributlon will be altered In no event shall the Gross Floor Area for a speCIfic parcel be less than the amount established at the tlme of tlus adoptIon The Zoning Officer of the City of Santa Momca shall establish the Gross Floor Area, by level, for all new construction The first year Assessment levy will be pro-rated based on the date of Certificate of Occupancy VIII Exemptions and Special Provisions All properties wlthm the Assessment Distnct boundanes are subject to the assessment, with certam exceptions or modIfications as follows 1 Any property or portIOn thereof in reSIdential use shall be exempt from the assessment The reSIdential use defimtlOn contamed m the City of Santa Momca MumclpaI Code sectIOn 9 04 02 030 shall govern 2 Any bulldmg Wlth Ground Level Floor Area exceedmg 15,000 square feet shall be subject to the full Base Fee for only the first 15,000 square feet of Ground Level Floor Area and the remainIng Ground Level Floor Area shall be assessed at the same rate as Upper Level Floor Area Keyser Marston ASSOCiates, Inc 1930310001-003 doc Page 8 3 CIty owned property shall be exempt from the assessment, except where leased to a pnvate entIty for commercial use, and where the lessee is subject to property taxes and assessments 4 LodglOg use (such as motels and hotels) shall be subject to an assessment at the Upper Level Floor Area rate for all floor area in lodging use, reflectmg the less dIrect benefit accrued to lodgmg from the streetscape Improvements The calculation utihzing the maximum Base Fee and resultmg annual revenue of $438,873 reflects these exemptlOns and special prOVlSlons Exlublt J presents the maxmlUm assessment for each parcel Exhibit K presents the summary mformation for the distnct as a whole IX Notice of Public Meeting On March 25, 1996, City staffmalled notIces to all property owners of record notIfying them of the pubhc meetmg scheduled for April 9, 1996 (see ExhIbit L) Pursuant to procedures outhned III Ordinance 1377, C1ty staff wIll also mall notIces to all property owners notIfymg them of upcoming public heanngs regardlOg the MalO Street Streetscape Improvement Assessment DIstnct Keyser Marston ASSOCIates, Inc 1930310001-003 doc Page 9 EXHIBIT A MAIN STREET STREETSCAPE IMPROVEMENT PLAN COMMUNITY MEETINGS AND PRESENT A nONS Commuruty Meetmg Apnl 3, 1993 Community DesIgn Charette May 22-23, 1993 opeo Memberslup Meeting November 20, 1993 Main St.jOcean Park Blvd. Design Workshop December 14, 1993 OPCO Annual Congress Aprll 20, 1994 Presentation To Main St. Merchants May 18, 1994 PresentatIon To Main S1. Property Owners July 26, 1994 Community Meehng And Presentation January 7, 1995 City CouncIl Acceptance of EDA Grant and Establishiment August 8, 1995 of CommercIal Streetscape Fmancmg Program Presentation to Mam S1. Merchants September 13, 1995 PresentatIon to MaIn St. Property Owners September 21, 1995 City Council ConsIderation and Conceptual Approval November 7 & 14, 1995 of Main Street Streetscape Improvement Plan Presentahon to MaIn S1. Property Owners November 13, 1995 Presentatlon to Main S1. Merchants at General Meeting February 7,1996 ContInued Presentation to Mam St. Merchants February 15, 1996 -;- ~ - I-.~-",- -~.... .~ .....~_ ....--- ..- ..~-...:;,"",,--:.. ........--..."'" -- u - -.......----- -- ~ - ___.~. L~_ __ ~__ _~__ --- CITY OF Exhibit B SANTA MONICA CALIFORi'JIA RESOCRCE \1Ar\AGDIE\T DEPARTME~T ( 310) -t58 2251 3223 DOP.Jid Dou~!as Looo Souch 'ilJ1Ce 2 ,).JIU.J \10IllL.J CA 90....0.;; NOTICE OF PROPOSED MAIN STREET STREETS CAPE IMPROVEMENT ASSESSMENT DISTRICT Pursuant to Gov't Code 54954.6 and Santa Monica Ordinance 1377 March 6, 1996 [owner name] [owner address] [city, state, zip] Dear Main Street District Property Owner The City of Santa Monica IS considering the establishment of a new assessment distnct to help pay for the proposed Mam Street Streetscape Improvement ProJ eet ThIs assessment distnct, If established, will result in a new annual fee payable along Wlth your regular Property Tax bill Tms f letter IS intended to provide detaIls regarding the proposed assessment district and venfY certain facts concerrnng your property The Main Street Improvement Project is a major streetscape beautrlicatlOn plan along Main Street, from Pico Blvd to the southerly City boundary near Marine St The total project cost is estimated at $4,800,000 You will soon be receiving an informatIOnal brochure explaimng the plan 10 greater detall According to County Assessor records, you are the owner of property commonly known as [street address] (assessor parcel number [APN]) City records show tms property with the followmg charactenstlcs Ground level floor area, commercial 19md l1r comm'l] Sq Ft Ground level floor area, residential (gmd t1r resid.] Sq Ft Upper level floor area, commerCIal [upper fir comm'I] Sq Ft Upper level floor area, reSidential (uppr fir resid] Sq. Ft Parkmg lot or vacant lot area [pkg lot/vac lot] Sq Ft. (please note that 1f your budding occupIes more than one Assessor Parcel, we have generally assIgned the building to only one of the parcels to avoid duplicate billing Only undeveloped parcels are listed as parking lots or vacant lots We have not calculated the parking areas Wlthin developed parcels) The proposed assessment for the above-referenced propeny IS [assessment] per year RE'-Ol RCE \l.\ 'A.GF\lF\, T r)EP~RT\lE'\T -\...........t., \1..1'1 Ul:e'lH:."~'r I)., 1..." ,p .....J.CH I \hlnt~..J "\Jrrprt H~JlI"'..ln~ -\Ulhnnr\ A.J\....L,jt.. i)I...[n~ I "',..J.nl,j \tnnKJi PI.ef H~)u"lolr~ DI\. 1"'1( nl L~I)flL,r,'I.... il--t...~ ei~'["rHl:""PI ....Dt"t..I...i PrOI-t.\.r.... Rc..~ll . "'L.Ii(l;" AdmlTlh~r HII;.11 F--..JrIlH.r.... II"t lr....~t Thlru ....uel;..1 Pn.Jln~ll.,u..k Rc-t..k \ (::'Iuprra-en{ -\~;t"-'i \ "" ::......~..:..-~~~- - -. - ~......- -- ,",_''''-L~~__~1'i _-" - ~~_...:>. ~~-~--__ - -----~~~ - ~ ._--~--" -. . ..,_r... - -- Main Street; page 2 March 6, 1996 The City Council has approved, m concept, a plan wrnch would fund 200.10 of the project WIth City funds The remammg 80 % of project costs would be funded by the Issuance of assessment bonds or sllIlilar debt instruments The assessment dlstnct would be established to pay the pnncipaJ and mterest on the bonds over a 20 year term, and would nuse an estimated $440,000 annually The Ma1n Street Streetscape Improvement Assessment Distnct would mclude commercially zoned parcels within the area generally bounded by Nielsen Ave, Pico Blvd., Second Street, and the southerly City boundary A map shoWlng the proposed Dlstnct is attached The proposed assessment amount shown on page 1 IS denved from the followmg assessment schedule Ground level floor area, commercial $ 80 per sq ft per year Upper level floor area, commercial $ 40 per sq ft per year Parking lots and vacant lots $ 20 per sq ft per year This assessment schedule of cost per square foot shows "not to exceed" figures Your actual annual assessment per square foot may be less than the amount shown above, but cannot be higher Without further pubhc notIce, pubhc heanngs and City Council actIon "Floor Area" is defined 10 Santa Maruca MUOlClpal Code Section 904 02030, and is the same defimtion used when considenng new development pemuts Generally, "Floor Area" WIll mean total gross horizontal areas of a buildmg, excluding staIrwells and elevator shafts, but including restrooms, lobbIes, kitchens, storage areas, and covered interior courtyards We have attached a copy of the defininon from the MUnICipal Code for YOUT review ReSIdentIal uses and City-owned propemes not pnvately leased would be exempt Very large bUll dings would pay the $ 80 rate only on the first 15,000 square feet of ground level floor area Ground level floor area exceedmg 15,000 square feet would be charged at the same $ 40 rate as upper level floors Future development witmn the District Wlll be subject to the assessment as of the date of Certificate of Occupancy for the new bwldlOg or improvement If approved, the new assessment wIll not appear on your property tax btll unttl fiscal year 1997-1998 There will be one pubhc meeting and one pubhc heanng regarding the proposed assessment dIstnct These meetings are tentatively scheduled for City Council agendas 10 Apnl and May, 1996 All property owners and merchants win receive wntten notificatIon of the date, time and place of these meetings It IS Important that you contact the City Immediately If the floor area or square footage of your property IS not as shown above. or If ownershIp, Sttus address, Assessor Parcel Number --- ~ ~- . . ~ -~ -- -- ---- ~ ----- ~- -~ -'- - -- ~-' ~ - 0 ~ Main Street, page 3 March 6, 1996 or maJ.lin~ ac;idress information included in this letter needs correctIon If you dispute the amount of floor are4 shown m City records, you must proVIde sansfactory proof of the accurate floor area, whether greater or lesser than that shown above We will adjust our records upon receipt of acceptable evIdence of floor area figures at variance with current City records Acceptable evldence includes a letter Signed by a licensed Architect or CiVIl or Structural Engineer or other proof acceptable to the City, at the Cit}ls sole discretion Please correct our records even if the figures in tlus letter under-report your building's floor area Your assessment will be recalculated retroactively, WIth mterest. if the City discovers actual floor area exceeds that listed in City records If the lnformanon above is accurate, you do not need to take any action at this UIne If you have not contacted the City by March 20. 1996, we will prepare the final assessment TOU based on current Citv records as det81led above You may also contact the City with any questions regardmg the Proposed M31n Street Streetscape Improvement Project. QuestIons regarding the physical design of the improvements, constructIon scheduling and related topics should be drrected to Paul Foley, AssoCIate Planner, (310) 458.8585 Questions regarding the assessment dlstnct, square footage, and fees related thereto should be dlfected to Howard Robmson, Real Estate/Economic Development Manager at (310) 458-2251 The City of Santa Monica looks forward to workmg with Main Street property owners and merchants to revitalize the Main Street Distnct Sincerely yours, Howard Robmson Real Estate!Econoffilc Development Manager attachments ~ ~~::'::_.~L_"""""~_ ~_~~-........ ~.~ __~--~"- ~..::-~~~~ T_~'~._~~~~-...-~_~~"":-~~""",,=~~-""'_--"~~""'~ SANTA MONICA MUNICIPAL CODE 9.04.01.030 Floor area: The tOtal gross honzontal areas of all floors of a bOOding including usable basemenrs below the roof and measured form the mtenar face of extenor walls. or a wall separanng two bwldings excluding: (a) StaJI'Ways and stall'Wells; (b) Elevators. elevator equipment rooms and elevator shafts; (c) Ramps to a subrerranean or semlSubterranean parlang sttucture proVIding the ramp does not accommodate parlong; (d) Unenclosed decks. balcomes and platfonns not used for commercIal or restaurant acuVl~ (e) Extenor counyard. arcades. aUla, pa.seos. walkways and corridors whether or not covered by a roof proVIded they are not used for commerctal or restaurant acnvlty; (f) The volume above mtenorcounyards, ama. paseos. w:i11cways and comdors whether covered or nOl; (g) subterranean and semlSubterranean paricng suucwres used exclUSlvely for parking not covered by a buIlding. Stt'UCtlU'C or roof; (h) At grade parking not covered by a bwlding. saucture or roof. (i) Lc::id;ng docks open or covered by a roof or canopy. but otherwISe unenclosed and used exclusIvely for loading and unloading; G) Mechamcal eqwpment rooms. elecmcal rooms. telephone rooms and sumlar space if located below grade. Roor area shall include those areas OCCUpIed by the followmg: (a) RestrOoms. lounges. lobbIes. kitchens. storage areas and mtenor hall ways and comdors: (b) The floor areas of Ultenor courtyards. ama.. paseos. walkways and camdors covered by a roof or skylight; (c) Covered at-grade parlang. Cd) Above grade parlang. Floor area devoted to covered at-grade parlang shall be counted at two-durds of the acnJ~1 area 1.f all of the followmg conmnons are met: (a) The floor devoted to parlcing does not exceed ten feet in height: (b) There IS at least one level of subrerranean or semisubterranean pa.rlcin g proVIded on the lOt; ee) The at-grade and above grade parking levels are screened from VIew; Cd) There IS no parJong on the ground floor Wlth;n forty feet of the front property line; (e) The design of the parking levels 15 companble WIth the destgn of the bwlding as detenmned by the ArchIteCtural Review Board.. ........---..-.:..=. . ~-... -:- .., - -- _ ~_ -_ ~-=t-1I0b00' ~....h"'-.:-_. _.~_.. _ _ ~_ ~~~- -~--- - ~~- ----- - -~ -~- i - p t.) .~ f - I en Ci - il c: m E II) (I) m en en W m< .S:! _ - c:c W. ~- om ~E m - m> ~ .;: -0 - r:::... tI) mo. ,. - c5 Cl)E - - c: - CI) 00) to .. ~ E >o,Q. I", li~ CD CD _as -~ 'f Q.l .- CJ en Urn G') - mll~! <: CD CD - c: ... Q.l - ClJ E Q) - ~~bEI mllB~ . > 0) e Q) Q. ... E - UJ CI) c: ~@U IWl C1 'a t'Cl ~ :i CD - II) CD ... en ~imjliW I - CI) CI) ... - en .II 4 ~ c: ~8Slirai a; ~ .- a",,._ ~~ 7 II ;- i I .,.- lr 1 ~ _ --~~ --.....___~__~ ~ __ ....oi.---....~~_ ~...c _~ _ ~--"-~=~=--.....,;:_ - ~ -<"~-==-~~ - ~-- .-..- _ ________-,r-o~~ ~ ~--- EXHIBIT C CITY OF SANTA MONICA CALIFORNIA RESOURCE MA."lAGEME~T DEP.A.RTMEI\'T 010) q58-2251 3223 Donald Douglas WOD Soulh SUlle 2. Santa MonICa. CA 9040'i March 11, 1996 Dear Busmess license Holder, Main Street District The Main Street Design Review Committee and the City of Santa Monica Join to present the attached brochure on the proposed Main Street Streetscape Improvement Assessment Distnct and the Main Street Busmess Improvement Area (BlA). Please read this brochure carefully It represents the combmed effort of MaIn Street merchants, property owners, and residents through the Design Review Committee, the Main Street Merchants Association, Ocean Park Community Organization, and the Chamber of Commerce. The brochure describes the proposed streetscape Improvements, the two- tiered financing structure with the formulas for both property owner and merchant partlcipabon, and the timeline. One note on the tlmeline wluch was not covered 11\ the brochure: The new BIA fees to be paId by busmess license holders in the distnct will not commence unhl August, 1998, and new property owner assessments will not be due until December, 1998. H after reading tlus brochure you have any questlons or comments, please do not hesItate to call. Questlons regarding the BIA, the assessment chstrict, or the fees may be directed to tlus offIce. If you have questions regarding the physical design of the improvements, please call Paul Foley, Assoclate Planner at (310) 458-8585. Sincerely yours, kt'1~ ff~,J Howard Robmson Real Estate/Economic Development Manager RE'>OL'RCE \t-\..'\;AGEME'\T DFPART'1f~T -\.~"'e' \1.1n.H!et'""'e.......t DI\_I....Hu1 "'.lnt.J: \10.,11....1 ",,-lTPllrt H()u~ln~ -\utn1.1r[t'\." BA'~lde D"trJ<-t ....lntd ....1.o.HL.1 Ple''f H"u~m~ DI\I~I"n FU)nnmK De'elontTIr:~n, ....pet ~ d i-)roTe'l t 0::;, i1:e-..l1 f-_...rdt~ -\.umPllo;:tr.lu...)n Fanner~ Mackel Th cu '-tceel f'romen..lde Reut:"\ t:'lllpment -\~enL" - -..;...-.... '~;-_~.~"-z~~;'..L:_~~-..,:::-.:.~1It- !f~ .~~"""&t"iisllli:':-~-':.- ~---~'..--....... -..-.. .__.~ EXHIBIT D (Attach Ma1n Street Brochure) ~ ~-- _____....._~~_-..c:~ ___--"""'C ~...n.~~.~...-..o'!:~_ _______.......--..r"'~~f~......-.-c-.-......~~~~~ ._..._~-.,o _..-.....-.L--_~.~~ ..h:.__ ...,,------===-- EXHIBIT E Main Street Streetscape Improvement Plan Conceptual Design of Streetscape from Plco Boulevard to City Boundary Conceptual Design Report September 29, 1995 Aleks IstanbuUu John Kaliski Archttecture and City Design 1659 11th Street. SUIte 200 Santa MonICa. California 90404 (310) 450-8246 -~ -- .""",-- , ..:;, ~- -- ~- -~. ~_ ~ ~~_-____.. ~ - - _:"~~--....... OA_.___ ..._ -=- _ L ~ ~""""""",---~-=or_ ~_ ~ ~ _ ....:..........00:: .......__..L. _ _ __ -::;:.::::......~ _~~_ _ _ ~__~ .. - ,~ 1659 Eleventh Street, SUite 200 310 450 8246 Santa MOnica. Cahfornla fax 310 399 1888 90404 3707 Aleks Istanbullu John Kaliski Architecture and City Oeslg'l MEMORANDUM I Date September 29, 1995 To. Interested Parties Re' Mam Street Streetscaoe tmorovement Plan - Conceotual Deslon Attached are drawings of proposed physical Improvements to the Main Street District from Pice Boulevard to the Santa Momca Boundary at Navy Street Included on a block by block basIs are conceptual proposals for pavIng, mtl/I street trees, gateways, new lighting, street furmture and a planted median The Intent IS to establish a unified and heightened Identity for the street while retalnmg Its neighborhood character DUring meetings wIth the community, as well as at subsequent meetmgs with City of Santa MOnica staff, recommendations were made to Improve and faCIlitate the deSign as shown. The attached draWings, completed earher In the deSign process, do not yet reflect all of these recommendations To meet the mtent of the comments, the consultant team recommends that the following reVISions to the plans be Incorporated by reference Into subsequent deSign phases Crosswalks . Paved crosswalks should be added at Hollister Avenue, between Ocean Park Boulevard and Hollister Avenue at "Edgemar", at Ashland Avenue and between HIli Street and Ashland Avenue . The pedestrian cross walk shown between PIca Avenue and Bay Street should be oriented towards the intersection of Main Street With PIca Boulevard . Add safety markers Into deSign of crosswalk Gateway Elements . The deSign of the gateway elements should be Simplified and the cost allowance for each gateway element reduced . Gateway elements should be added at Main Street's Intersection With PIca Boulevard - - --~ - ~-or.:W-~_:::.....:r~Jt~ ~~"'--~ - ----:...~_............._- -..._~.~ ...............--"~"..____ --- ___- ____WlI:...................~~~.....: ;e':._~--.._~__ Medians . Proposed 8'-0" wide medians should be reduced to 6'-0" In width to facdltate traffic flow . An additIonal approximate 20'-0" medIan segment with one Date Palm with nIght lighting should be added to the north of Kinney Street. Parking Lots . Provide pavmg linkage to sidewalk at public parking lot entrance between Ocean Park Boulevard and Hollister Avenue at "Edgemar" Paseo . Provide paving linkage to Main Street sidewalk at Ashland Paseo and reduce total area of paving Pavma . To reduce costs, utilize hand scored colored concrete Instead of bTlck paving Probable OOlnlon of Cost (see attached chart) . Total cost of Implementing design should not exceed $45 million Inclusive of the proposed asphalt overlay and reworked traffiC signal at Hollister Avenue. . "Planned Construction Costs" should be calculated as a percentage of the constructIOn .Subtotal" as opposed to a cumulative percentage. Street Furniture . Add bike racks @ parking lots . Reonent Illuminated lOformatlon board at bus stops such that bus rider's s/ghtllna of oncoming buses IS not blocked. Street Trees . A substitute palm tree type less subject to fungus should be conSidered Instead of the proposed Canary Island Date Palms, . Reduce the number of MeXican Fan Palms which typically mark MaIO Street cross streets from 12/lntersectlon to 81lntersectlOn -- .-- :.:~-:- -:J'"_ -- Main Street Streetscape Improvement Plan Conceptual Design of Streetscape from Pica Boulevard to City Boundary Proposed Streetsca pe Elements 1.0 Median 1 . 1 8'-0" wide landscaped and irrigated median from Plco Blvd. to Marine St. - length balanced with traffic and transit requirements 2.0 Trees 2.1 Existing Ficus and Podocarpus - maintain 2.2 Infill trees at sidewalks - llquidamber Styraclflua (60%) and Magnolia grandlflora "St Mary~ (40%) at approximately forty foot centers from eXisting 2.3 Replacement trees at Sidewalks (as needed) -LlqUldamber Styraclflua (60%) and Magnolia grandlflora "St Mary~ (40%) 2.4 Entry monument tree - - Phoenix cananensls at sidewalks and medians at IntersectIons of Main 51. wIth PICO Blvd, Ocean Park Blvd, Manne 5t and Ashland Paseo 2.5 Typical median tree - TabebUla Ipe 2.6 Cross street and paseo marker tree - Wahmgtonla robusta 2.7 Irrigation . at all tree wells 2.8 Tree wells - brick edging, ground cover and decomposed granite fill 3.0 Li9hting 3. 1 Sidewalk poie - double acorn ~8roadway" lamp at SIXty to eIghty foot centers 3.2 Intersection pole - retrofit eXisting "cobra" lamps 3.3 Sidewalk rewiring - rewire street to current reqUIrements, electrIcal outlet at 60% of tree locations 3.4 Tree uplights - at PhoeniX cananensls 3.5 Facade Iightmg" - property owner I merchant lighting program 4.0 Gateway Elements 4.1 Brick - paving at PICO Boulevard, Ocean Park Boulevard and Manne Street and Ashland Paseo crosswalks and Intersections 4.2 Gateways - Ocean Park Boulevard (2) and Manne Street (1) 4.3 Monuments - Illuminated pole slgnage at PICO Blvd. and Ocean Park Blvd 5.0 Bus Stops 5.1 Typical bus stop . bnck paving, mformatlon light box and ublue" bench 5.2 Gateway bus stops - brick paving and custom shelter With Information I light box _ _-J".d..-......... "__ -=-- .--...;.----..:::~ - >"'iIW~.~~~....:~~~~~-~.- ~--~ -.:.....~.'"-- -~~~- - ~ ~ ...- -..... L....iIIo..:...~--.. ___ - --- '--~..:;: 6.0 Street Furniture 6.1 Trashcans . Landscape Forms "Scarborough" or simIlar 6.2 Sollards - at Intersection of Mam Sf. with Ocean Park Blvd. and Ashland Paseo 7.0 Signage 7.1 Parking directional . at City lots 7.2 Banner program* . at light poles and gateways 7.3 Graphic Identity . coordinate wIth City program 8.0 Public Art 8.1 Public Art Program - develop program at schematic design phase . consider . fence at communIty garden . bollard design . LIbrary Park Improvements . tree grates . benches 9.0 Additional Elel'1lents 9.1 Hollister Ave. . convert from one way to two way between Admiral Nielson Way and Main Street; provide new signals and restnpe 9.2 Main St. information program* - coordinated WIth bus stop Information light boxes 9.3 Main St. history program - coordmated WIth bus stop mformatlon light boxes * ongoing program proposed for funding by district -- -...-..._...._-..:.--~ ~ ~-~-~--~....~-~~~-~~~...:=..::::~...-..~= ~..... -~~.."..'I.!.-- "' - 1-.. ~"'c$"-.- . -..&. -""":;;;.~~--, - ~ Revised Cost Estimate - August 23,1995 Main Street Streetscape Improvement Plan Conceptual Design of Streetscape from Pico Boulevard to Marine Street June 22. 1995 Construction Subtotal I $2,651,775 Recommended Changes to June 22, 1995 Des'gn Reductions EiI!1l~l!ate Block 7 Gateway ___ - -- -- ($75,000) Reduce Bus Shelter .Allo,,!'!..nce @ _Blqc.k 2 & BIOCk~_ ~ -~ ~~- -- - --- (56,000) Reduce Fan Palm UllIts by 1/3 ~~ ~ - ~~ - - - ($38,000) Reduce 6/22/95 PaVIng Area by ~O% - - - -- - - -- - ($1~5,625) R~uce Width of Median by 2~ ~ ------ - -- ($11.200) Subslltute Colored Concrete for Brick (@ X-Walks! ~ustops) _ __ - - ($159,375) Simplify Gateway Design --- -- --- - (575,000) Additions Ad_d_ Gat~way Elements @ PICO --- .. ..--~-- - --- - - -- $50,000 ~dC!. M~<;1lan _ @ Kinney - -- -- - - - - $14,6qQ AdC!. Pa":!~9 ~_ HC?JllSter X-Walk - -- " -. - -- - ""- - -.... __ H $t 8,000 A_q!:l"p~vI~g_ @ _Eqgemar X-Walk - - --- - .....- --~.... - .....--- -~- ....... --- $36,090 AJ!d !:.~vmg_~ ~~~Iand X-Walk -- ~ -................. - -......- " ---...........-- -- - $24,Q90 Add X-Walk Between HIli & Ashland 536,000 - ~- ------- - ---- - - --- --.-.-.--...............- ~~rD-lnkage Paving @ PublIC Parking B~~een Oce~ P_ark & Hollister _ - - - ..............-..--. _ _S?9-,-OOO June 22, 1995 Budget August 23, 1995 Budget Construction Subtotal 52.651,n5 I $2.300.175 General Condrtlons. Overhead ami Profit @ 15% $397,766 - @ 15% $345.026 ~- DesIgn COnlmgency @ 15% . ____ _$457.431 @ 10%' $284,520 - - - -- Escalation to Construction Start @ 7"/..' $245.488 _ _@_..EY.!":' ___ $145.~ - - ---$3,752.461 - Planned ConstructJon Cost $3,055,207 ConstructIOn Management @ 1 0"4 _ ~3~5,246 - - @ 10% __ __ _ _ _~~~,521 - - @"10% Construction Contlngency ~H~ @ 10% . 541~,n1 --- " __$395,521 D~srgr1. Fees @ 10% . S454~~ @ 10% 5305.521 H -- Budget for Construction. January 1997 54.994,525 $3.971 ,770 Asp-halt Ovenay - --- --- _$500,000 _ " - $500.000 Tr~.!flc Signal @ Hollister Avenue - -- --- 565,000 - -- - ----- - --- $65.QOO Total Protect Cost $5,559,525 f $4.536,770 . Cumulative Percentage , Aleks Istanbullu John Kaliski Archrtecture and City Desrgn 1659 11th Street. SUite 200 Santa MOnica, CA 90404 (310) 450-8246 FAX (310) 399.1888 - ..>-: - ~_""""-_.;-"----"""-' _...- __'E....-..:_-'- _ _.........:.o-..~~...... __II.---_~._--...,..~-"""-I!- ~~-~..,..~~ ..:.-..-~...... ~ _1l-~~~ _~ ~...__~___----"'-~~~~.. ~_..IIIIc.~-~~ Main Street Streetscape Improvement Plan Conceptual Design 01 Streetscape from Pica Boulevard to City Boundary Preliminary Conceptual Design Report June 22, 1995 ( Aleks fstanbuUu John Kaliski Archrtecture and City DesIgn 1659 11th Street, SUlte 200 Santa MonIca. CalifornIa 90404 310.4508246 (fax) 310 399 1888 ...~ . '"..<<- ~-~~~..,...~~~~- ~~II~"""- ~--:.-...~ lI'" ........~. .. ~=-,..""---"';.I"""" . ~~ ;' ...:~... -...u::L ~ -:L"M Main Street Streetscape Improvement Plan Conceptual Design of Streetscape from Pfco Boulevard to City Boundary " . Pfannina Goals A. Re~nforc;:e character and sceciflc sense 9f place. Unify the distnct, strengthen Identity as commerCia! mam street B. Establish conn~ct'on to neiQhborhoods and beach. strengthen Main St. as place for community life c. Im~rove p~destrian ~xperience . dunng the day and the night D. II11~rove ac;::cess. to public parkmg lots E. Reveal Main St. - make MaIn S1. InformatIon accessIble F. Maintain infrastructure - update street IIghtmg and maintain eXisting trees Design Objectives A. Unify - physIcally unite the dlstnct With a landscaped median and entrance expenences; maintain traffiC and transit flow B. Identify. prOVide unique elements at threshold I entry pOints i c. Connect to the natural. maintain eXisting street trees; lnfill and I replace as needed With a vanety of new tree types; create a sense of entry, scale and rhythm utllizmg street trees and landscape D. Plea,e at nignt - Improve sidewalk Illumination utilizing historic street lamps; prOVide decorative night lightIng elements E. Inform - utilize bus stops as InformatIon kiosks F. Furnish - establish a consistent set of Main Street parts Aleks IstanbuUu John Kaliski Archltecture and CIty Design 1659 11 th Street. SUite 200 Santa MOnica. California 90404 310450.8246 (fax) 310 399 1888 -- ...~-......:-"-""'.~~~ - -'-~-' ~- ~.. -:..... ..----- . --~___.:~ .:._~ ~.::__~__:.___'_____"7~_~ _---- ~... Main Street Streets cape Improvement Plan Conceptual Design of Streetscape from Pica Boulevard to City Boundary Proposed Streetscape Elements 1.0 Median 1.1 8'.0" wide landscaped and irrigated median from Plea Blvd. to Marine St. - length balanced w,th traffic and transit requirements 2.0 Tr~~s 2.1 Existing Ficus and Podocarpus . maintain 2.2 Infill trees at sidewalks. LiqUldamber Styracltlua (60%) and MagnolIa grandlflora "St. Mary" (40%) at approximately forty foot centers from eXistIng 2.3 Replacement trees at sidewalks (as needed) . LlqUldamber Styraclflua (60%) and Magnolia grandiflora "St. Mary" (40%) 2.4 Entry monument tree. . Phoenix cananensls at sIdewalks and medians at intersections of Main St. WIth PIca Blvd., Ocean Park Blvd.. Manne St. and Ashland Paseo ( 2.5 Typical median tree - TabebUla Ipe 2.6 Cross street and paseo marker tree - Wahmgtonla robusta 2.7 Irrigation - at all tree wells 2.8 Tree welfs . bnck edging. ground cover and decomposed granite fill 3.0 Lighting 3. , Sidewalk pole . double acorn "Broadway" lamp at SIxty to eighty foot centers 3.2 Intersection pole - retrofit eXisting "cobra" lamps 3.3 Sidewalk rewiring. rewire street to current requirements, electrical outlet at 60% of tree locations 3.4 Tree uplights - at PhoenIx cananensls 3.5 Facade lighting'" . property owner / merchant lighting program 4.0 Gatewav Elements 4.1 Brick. pavmg at PICO Boulevard, Ocean Park Boulevard and Manne Street and Ashland Paseo crosswalks and Intersections 4.2 Gateways - Ocean Park Boulevard (2) and Manne Street (1) 4.3 Monuments - Illuminated pole slgnage at Pico Blvd. and Ocean Park Blvd , Afeks Istanbullu John Kaliski Archrtecture and City Design 1659 11th Street, SUlle 200 Santa Momca, California 90404 310 4508246 {fax} 310399 1 aaa ...-..~.,.,,- . . '-..... -... ...... ......~~~~~:!.~~~~~ ~~..........--..-..-.~ ""'-,.",~-------- ----~ ~ - -- 5.0 Bus Stops 5.1 Typical bus stop - bnck pavIng. InformatIon light box and "bluen bench 5.2 Gateway bus stops . bnck pavIng and custom shelter wIth informatIon J light box 6.0 Street FurnIture 6.1 Trashcans - Landscape Forms "Scarborough" or sImilar 6.2 Bollards - at IntersectIon of Main St. WIth Ocean Park Blvd. and Ashland Paseo 7.0 Sianaae 7.1 Parking directional - at City lots 7.2 Banner program* - at light poles and gateways 7.3 Graphic identity - coordinate With City program 8.0 pU,bfic Ar1 8.1 Public Art Program - develop program at schematic design phase - consIder . fence at commumty garden . bollard desIgn . LIbrary Park Improvements . tree grates r . benches 9.0 Additional Elements 9.1 Hollister Ave. - convert from one way to two way between Admiral Nielson Way and Main Street; provIde new signals and restrrpe 9.2 Main St. information program* - coordinated With bus stop infOrmatIon light boxes 9.3 Main St. history program - coordmated With bus stop informatIon light boxes * ongoing program proposed for fundmg by dlstnct Aleks Istanbullu John Kaliski Architecture and City DeSign 1659 11th Street. SUite 200 Santa MOnica. Callfomla 90404 310 450.8246 {fax) 310399 188B ~ ... ----=-~ ---..~. .-.-- ~ ..-".---- - -............. _-_ _...- -..11"'--" ""~~ ~ Main Street Streetscape Improvement Plan Conceptual Design of Streetscape from Pice Boulevard to City Boundary Narrative Summary The conceptual design of streetscape Improvements for Santa MOnica's main Street reinforces the hlstonc qualities of the street, strengthens Its connection to the activities of the surrounding neighborhoods and heIghtens Its Identity within Santa MonIca and the regIon. For the VISitor to Main Street. whether shopper, tounst or passer - by, the boundanes of the district are emphasized with a combination of heightened landscape and lightweight structures. DUring the day, at Los Angeles boundary, a lightweight tensIle cable structure announces the distnct and provides a means to stretch seasonal banners and announcements of community activIties and events At mght, the cables disappear In darkness and are replaced by an arc of blue decorative lights Similar features mark the dIstrict at Main Street's mtersectlon WIth Ocean Park Boulevard. Parallel to Main Street, these gateways announce the distnct to east and west bound motonsts and create the walls of a CIVIC street room or plaza for r the pedestnan moving north and south along the street. From Santa MOnica's CIVIC Center, the PieD Boulevard entrance to the MaIn Street Dlstnct IS marked by columnar Canary Island Date trees which are placed In a proposed median and along the Sidewalk to create a landscaped entrance room. A Simple monument pole, placed In the median announces the name of the street In cut out letters At night the trees, up - lit, and the letters illumInated. create a punctuatIon of light at the northern threshold of the distriCt. Up - lit Date Palms mark all of the malar entry pOints to the distnct. Accentuating these palm rooms IS bnck street and cross walk paving which 15 Intended to recall the histone streetscapes of the area as well as create a pOint of emphaSIS whIch announces the pedestnan nature of the dlstnct through the wheeJs of vehIcles. The landscaped median which marks the Pica Boulevard to Bay Street entry of the dlstnct IS continued as a unifyIng element along the length of Main Street to the CJty of Los Angeles border. In additIon to the Date Palms which announce the entry pOInts, pink flowmg TabebUla Ipe, a delicate leafed round headed tree, prOVide spnng street color An In - Sidewalk Irngatlon system IS proposed to properly maIntain the eXisting Ficus and Podocarpus trees. As Infift trees and Aleks Istanbullu John Kaliski Architecture and City DeSIgn 1659 11th Street. SUite 200 Santa Monica. California 90404 310 450 8246 (fax) 310 399 1888 . .-.- ...._~ -'0-.- '-" "__.__~.,",-,,--~ _ , ................ ~ ..__~L-........... -~_7~- -~"""""=__w_~J __~ ~... _-..I~~__ - replacement trees, a combination of Liquid Amber and Magnolia are proposed in a 60 J 40 ratio respectively IncreaSing the vanety of topographic scales, taU MeXican Fan Palms. In groups of three, establish thresholds to the surroundln9 commUnities at the cross streets. These marker trees, In combmatlon With an up !It Date Palm and bnck paving are also featured along the Ashland Paseo, a major entry pOint to the distnct from the beach and Its residences. Providing continUity along the length of the sidewalks, the edges and paving of tree wells and bus stops are detailed with bnck and are planted with cl1mblng vines and roses At mght, the dIstrict's current lighting and wmng IS proposed to be replaced wIth a combination of new hlstonc poles, SimIlar to the old standards on Manne Street.. Retrofitted cobra lamps are located at the IntersectIons and crosswalks. Further opportumtles for decorative tree IJghtlng are prOVided by the Inclusion of electncal outlets at select tree wells. To heighten the awareness ot the district's actlVltles, bus stops are proposed to become community Information kJosks. Custom bus shelters with jlJumlnated place names are proposed at Main Street's Intersection with Pica Boulevard, Ocean Park Boulevard and Manne Street. Information light boxes which feature a changing program of posters and broad sheets are proposed for all bus stops. These location are also proposed as Ideal for the placement of histone plaques ~ and Illustrations whIch feature the Main Street story. The planning goal of the MaIO Street Streetscape Improvement Program is to reinforce the eXisting character of the street by ImprovIng the quality of the Sidewalk and street expenence both for pedestnans and vehicles while upgrading the Infrastructure of the street to ensure the long term physical quality of the envIronment The deSIgn objectIve of the conceptual des(gn 15 to Introduce VISible but unobtrUSIve features whIch umty the street, establish a sense of connection to nature, Improve the night tIme walking experience. At the same time speCIfic places are created for Informing the street's users of the events and actIVIties which are the center of Santa Momca's dally life. 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I -.,..,. .'" ~ i <\<~:.>_~.~ ., ~ J , ., z I ~ . ~ , ~ ... .,:, - :J . - --':-<-~~...."- .~ ".. . ~ ~ ". . .' I~:~: ~>>. -" ~. ~) , OJ '" i ::; ..~ o~, - '" .. ,.111' I '~ t~") t,; '. . .~ - -- - ..-. ~ ---l. r- - , ~ l . .... ~ -- '~ . .. , ::.... ..~ ,,~ ..:-h . .. ' I .1. .Jt .... ',. ~ , ~.. . .s.. ...!\ .... ,:.:. '~ . .,. . -- - .- .,. --:t. , . ""IIW . ..' ~ li . ~ . 0 ~ \ :; '5 I ~ !! ~ i ~ : . .... .... - ...~ .... ~i · ;1" .1- =1 . . ! ~ ; ~ r~ . ~ ; ~ - ~" i ~ . :J ~ ~ ~ " :; 1 i lr - .... !~ ~ . , - ""'" ... .,. - ~ ~ I ~ . ~ M o """ _--:'\ "< () ... .z: ~ .....~.. ~ ~~:.- . / ~ -::;~..~- .. . .. ~ -~-€_-.. --~.~ - -- -~- ----,- "'-~--. --_.....- """-~-~--',."...-_..---~-- -.........-.....-------.:- ~-~~~.::~....~::::'::.--~~ ~-~- """'="---~ ..........., -- - -~-_~cc...rL. EXHIBIT F City of Santa Monica Main Street RenovatJOn AA 95/5675 Santa Monica. California 29-Sep-95 SUMMARY S Block No 1 - PICO Avenue to Bay Street 245.924 Block No 2 - Bay Street to Bicknell Avenue J I 1.774 Block No 3 - Bicknell Avenue to PaCific Street 106,624 Block No 4 - PaCific Street to Strand Street 149,674 Block No 5A - Strand Street to Hollister Avenue 115,724 Block No 5B - Holhster Avenue to Ocean Park Avenue 244,394 Block No 5C - Rework Traffic SIgnal at HollIster Avenue 50.000 Ocean Park IntersectIOn 420,180 Block No 6 - Ocean Park A"enue to Hill Street 171,594 Block No 7 - HIll Street to Ashland Avenue 222.544 Ashland Paseo 92.960 BJock No 8 - Ashland Avenue to Pier Street 173.501 Block No 9 - Pier Street to City Bound~ 210,579 Asphalt Overlay 31 1.912 iSubtotal 2.627.384 General CondItIons. Overhead and Profit 150% 394.108 DesIgn Contmgency 100% 302,149 Escalation to ConstructIon Start 50% 166,182 PLANNED CONSTRUCTION COST 3.489.823 i ConstruCllon Management 100% 348,982 ConstructIon Contmgency 100% 348.982 DeSign Fees 100% 348.982 Fmancmg Cost (per Keyser - Marston ASSOCiates) 268,258 ~BUDGET FOR CONSTRUCTI01V, January 1997 4.805.027 Page 1 iilli~vISQN ~ ;. ~ ~. ---J- -~.-it"F__ 4_ _ ~ ~ --- ~. - ~ - ~ .,:, .... - <- ~ ----- --- "-..... ~-_...""""-~ ~ ---........ ~~ .::.. --.;::; .....--.....,~~~_ .;;;.~-=-...-...-~i;-oI'-~... _ __~-..Io-- ~ _-0 ~ ~- Oty of Santa MoDica Maia Street Renovation AA 95/5675 Santa Monica. California 29.sep-95 BUDGET COST PLAN Quantity Unit Rate S Block No. I - PlCO A venue to Bav Street 1 Median Remove asphalt 390 SF 150 585 Curb 142 LF 12.00 1,704 Date palm~ 3 EA 2,000.00 6,000 Ground cover 390 SF 2.00 780 Imgatloo. regulators and cooncctloos to mam 1 LS 3,000.00 3,000 Imgaboo 65 LF 500 325 Uplights. ( 2 per tree ) 6 EA 500 00 3,000 Condwt and WU'C 1,800 LF 12.00 21,600 36,994 2Intersectton Remove pavmg I asphalt 5,250 SF 150 7,875 Scored and colored concrete pavmg 5,250 SF 950 49,875 F an pa]m~ 4 EA 1,000 00 4,000 Imganon 160 LF 500 800 Retrofit cobra lIghtIng 5 EA 1,500 00 7,500 Entry monument I pole SIgn 1 EA 10,000 00 10,000 80,050 3 SIdewalk Pavmg reparrs 1 LS 5,000 00 5,000 Date palms 4 EA 2,000 00 8,000 Imgatlon 640 LF 500 3,200 Tree wells, DG & bnck 12 EA 1,300 00 15,600 Double acorn pole JJghts 5 EA 3,500 00 17,500 Condwt and WlfC 640 LF 1200 7,680 Bus stop, pavmg 200 SF 9 SO 1,900 Bus stop, shelter 1 EA 10,000 00 10,000 Signage, fumitW'e 1 LS 10,000 00 10.000 78,880 4 Gateway Monument 1 EA 50,000 00 50,000 50,000 TOTAL $245,924 Page 2 "- ~ .~ -,~ _...,...--""'"~.- J~, _'_~ ,- ~..-. - -~.~"'- - -.. -...... ~ -. - ~~~ - .->~"'---~ ~ -- -~ .--..- --- ----=---- ..........-.._-... -- ~ ~_-____.........--....-"--...",,,,-~~"':":;""~~-~~_-~~~~__... -.....--L..~--=.... _=.....~ ~---......... ~""=---.~..........__""--~~ __L~ City o( Santa Mollica Main: Street Renovation AA 95/5675 Santa Monica. California 29-Sep-9S BUDGET COST PLAN Quantity Unit Rate S Block No.2 - Bav Street to Bu:knell Avenue I MedIan &move asphalt 600 SF 150 900 Curb 212 LF 12.00 2,544 Tabebwa 4 EA 1.300 00 5,200 Ground COVel' 600 SF 2_00 1,200 Imgatlon regulators and connectlons to mam 1 LS 3.000.00 3,000 Imgatton 100 LF 500 500 13.344 2 Intersection Fan palms 7 EA 1,00000 1,000 hngauon 320 LF 500 1,600 Retrofit cobra hghtmg 6 EA 1,500.00 9,000 Condwt and wue 800 LF 12.00 9,600 27,200 3 Sidewalk Pavm.g repalfS 1 LS 5,000 00 5,000 IntiH tree I EA 850 00 850 Imganon 640 LF 5.00 3,200 Tree wells, DG & bnck 12 EA 1,300 00 15,600 Double acorn pole lIghts 6 EA 3,50000 21,000 Condwt and WI1'C 640 LF 1200 7,680 Bus stop, pavmg 200 SF 950 1.900 Bus stop, shelter 1 EA 6,000.00 6,000 Slgnage. funuture 1 LS 10,000 00 10,000 71,230 TOTAL $111.774 Page 3 - ~~- - - -- - ~ -~~------ >- - ~ ~...:o. -~.... -- _- -.....---- ...1L - -- _=- ~...::-.;: ....i:...._....:!::..- - _ _ ~ ~ -- -~ -- -=-~ - -~ City of Santa Monica Main Street Renovation AA 95/5675 SaBa. MODica. CaIiIornia 29-Sep-95 BUDGET COST PLAN Quantity Unit Rate $ Block No.3 - Bicknell A venue to Pacific Street 1 Med1an Remove asphalt 600 SF 150 900 Curb 212 LF 12.00 2,544 Tabebwa 4 EA 1,300 00 5,200 Ground COVel" 600 SF 2.00 1,200 irrigatIon regulators and coonections to mam I LS 3,000 00 3,000 Irrigation 100 LF 5.00 500 13,344 2 Intersecbon Fan pahns 7 EA 1,000.00 7,000 Irrigabon 320 LF 5.00 1,600 Retrofit cobra lIghtIng 5 EA 1,500.00 7,500 Condwt and W1re 800 LF 12.00 9,600 25,700 3 Sidewalk Pavmg rep31l'S 1 LS 5,00000 5,000 Infill tree 2 EA 850 00 1,700 Imganon 640 LF 500 3,200 Tree wells, DG & bnck 12 EA 1,30000 15,600 Double acorn pole lights 5 EA 3,50000 17,500 Condwt and wtre 640 LF 1200 7,680 Bus stop, paving 200 SF 950 1,900 Bus stop, shelter 1 LS 5,000 00 5,000 Signage. funuture 1 LS 10,00000 10,000 67,580 TOTAL $106,624 ,- ..:.. ~ -- - ._~..~ ~.- ....~-..- - ..-- -~~~--~.......--.ollIio~":':~~ooiI!...o;.~~~~~ ..0:. .........___ ~~_ ~_ ~__~_~___.........:.:....... ~_ ~~ __ _ __ "'-..-..>.... ~~_ City of Santa Monica Main Street Renovation AA 95/5675 Santa Monica. California 29-Sep-95 BUDGET COST PLAN Quantity Unit Rate $ Block No.4 - Pacific Street to Strand Street 1 Median Remove asphalt 600 SF 1.50 900 Curb 212 LF 12.00 2.544 Tabebwa 4 EA 1.300.00 5,200 Ground cover 600 SF 2.00 1,200 Inigatlon regulators and connections to mIlln 1 LS 3,000 00 3.000 Imganon 100 LF 500 500 13,344 2 Intersectlon Remove pavmg / asphalt 3,500 SF 150 5,250 Scored and colored concrete pavmg 3,500 SF 950 33,250 Fan palms 6 EA 1.000 00 6.000 Imgation 350 LF 500 1,750 Retrofit cobra lightmg 6 EA 1,500 00 9,000 Condwt and WIfe 800 LF 12.00 9,600 64,850 3 Sidewalk PaVlllg repilU'S 1 LS 5,000.00 5,000 Imgatlon 640 LF 5.00 3,200 Tnfill tree 4 EA 850.00 3,400 Tree wells. DG & bnck 11 EA 1.300.00 14,300 Double acorn pole lIghts 6 EA 3,50000 21,000 Condwt and Wlle 640 LF 12.00 1.680 Bus stop, pavmg 200 SF 950 1.900 Bus stop, shelter 1 EA 5,000 00 5,000 Slgnage. funuture 1 LS 10,000 00 10,000 71,480 TOTAL $149,674 ~~ --- ----~..~- --~---- ~-~~~ ~- -~----------=-""'---~ ~- ~- ~-- - --~-~ --- - -- Gty of Santa Monica Main Street Renovation AA 95/5675 Santa Monica. California 29-Sep.95 BUDGET COST PLAN Quantity Unit Rate S Block No. 5A - Strand Street to Hollister Avenue 1 Median Remove asphalt 600 SF 150 900 Curb 212 LF 12.00 2,544 Tabebwa 4 EA 1,300.00 5,200 Ground cover 600 SF 2.00 1,200 Irrigatroo regulators and cormectlons to mam. 1 LS 3,000.00 3,000 IrrigatIon 100 LF 5.00 500 13 ,344 2 Intersection FanpaIms 8 EA 1,00000 8,000 Imgabon 350 LF 500 1,750 Retrofit cobra lightmg 6 EA 1,50000 9,000 Condwt and WU'C 800 LF 1200 9,600 28,350 3 Sidewalk Pavmg repaus 1 LS 5,000 00 5,000 Imgmon 640 LF 500 3,200 Infilltree 7 EA 850 00 5,950 Tree wells, DO & bnck 11 EA 1,300 00 14,300 Double acorn pole ltghts 6 EA 3,500 00 21,000 Conduit ~ncf WIre 640 LF 12.00 7,680 Bus stop, pavmg 200 SF 950 1,900 Bus stop, shelter 1 EA 5,000 00 5,000 Signage, furmtlU"e 1 LS 10,00000 10,000 74,030 TOTAL $115,724 ~ ~ ~ - - --- City 01 Santa MoDica Maio Street Renovation AA 95/5675 Saata Monica, California 29-8ep-9S BUDGET COST PLAN Quantity Unit Rate S Block No. 58 - Hollister A venue to Ocean Park Avenue 1 Mcdum Remove asphalt 2,880 SF 1.50 4,320 Curb 972 LF 1200 11,664 Tabebwa 9 EA 1,300 00 11,700 Date palms 3 EA 2,000.00 6.000 Ground cover 2,880 SF 2.00 5,760 Imgauon regulators and connections to mam 1 LS 3,000.00 3.000 Jm~t!l)Q 480 LF 5.00 2,400 Upbgbts (2 per tree) 6 EA 500.00 3,000 COOdtJlt and wire 600 LF 1200 7,200 55,044 2Intersect1on Remove pavmg / asphalt 1,400 SF 1.50 2,100 Scored and colored ooncrete pavmg 1,400 SF 9.50 13,300 Fan palmfil 4 EA 1,000.00 4,000 Imgatton 250 LF 500 1,250 Retrofit cobra lightmg 5 EA 1,500.00 7,500 Condwt and WJte 400 LF 12.00 4,800 32,950 3 SIdewalk Pavmg repmrs 1 LS 10,000 00 10,000 Imgab.on 1,700 LF 500 8,500 Tnfill tree 6 EA 850.00 5,100 Tree wells, DG & bnck 25 EA 1,300.00 32,500 Double acorn pole bghts 18 EA 3,500 00 63,000 Condwt and WU'C 1,700 LF 12.00 20,400 Bus stop, pavmg 200 SF 950 1,900 Bus stop, shelter 1 EA 5,00000 5,000 Slgnage, funuture 1 LS 10,000 00 10,000 156,400 TOTAL $244,394 ..... - ~ - - ~ - _-......o...-~;. .# ",-.io--"-,, ~ ___ _ _ _--=---- _ ~ _ _ ~ """'- - --- - -~ -- - - - Oty of Santa Monica Main Street Renovation AA 95/5675 Santa Monica, California 29-Sep.95 BUDGET COST PLAN Quantity Unit Rate S Block No. 5C Rework Traffic Signal at Hollister Avenue Two new bghts and re-stnpmg 1 LS 50000 50,000 $50.000 ()..pAn Park Intersection Remove asphalt 14,280 SF 150 21,420 Curb 300 LF 1200 3,600 Scored and colored concrete pavmg 14,280 SF 950 135,660 Date palms 16 EA 2,00000 32,000 Imgal10n 560 LF 500 2,800 Tree wells, DG & Bnck 12 EA 1,30000 15,600 Retrofit cobra hghtmg 5 EA 1,50000 7,500 Uphghts (2 per tree) 32 EA 500 00 16,000 Condwt .an~ WIJ'C 2,500 LF 12.00 30,000 Gateway monument 2 EA 50,000 00 100,000 Bollards 16 EA 500 00 8,000 Bus stop, pavmg 800 SF 950 7,600 Bus stop, shelter 4 EA 10.000 00 40,000 TOTAL $420,180 ~ Page 8 , . - - - - . - - ............... - - -- ...-.~ ~""'--'-""-"""""~""'~-'...-<-~~~"""""_~_ ......~___~..I-_ ~ _ -- - City of Santa Monica Main Street Renovation AA 95/5675 Santa Monica. California 29-Sep-95 BUDGETCOSTPLAN Quantity Unit Rate $ Block No.6 - Ocean Park: Avenue to HIll Street IMed1an Remove asphalt 990 SF 150 1,485 Curb 342 LF 12.00 4,104 Grounf! cover 990 SF 2.00 1,980 Imgatloo regulators and coonecbons to own 1 LS 3,000.00 3,000 lnigatlon 165 LF 5.00 825 Tabebuia 3 EA 1,300.00 3.900 Date palm 2 EA 2,000.00 4,000 Uptights 4 EA 500 00 2,000 CondUIt and WIfC 1,200 LF 1200 14,400 35,694 2 Intersect10n F an pa]m~ 4 EA 1,000.00 4,000 Imgation 200 LF 5.00 1,000 Retrofit cobra liehtLl'Ig 3 EA 1,500.00 4.500 Condwt and wire 400 LF 1200 4,800 Entry moment pole Sign I EA 10,000 00 10,000 24,300 3 SIdewalk. Paving rep8.lrS 1 LS 5,000 00 5,000 InfiU tree 2 EA 850 00 1,700 Imgatlon 500 LF 500 2,500 Tree wells, DG & bnck 20 EA 1,300 00 26,000 Retrofit cobra hghbng 3 EA 1,50000 4,500 Double acorn pole lIghts 14 EA 3,50000 49,000 Condwt and Wll'C 500 LF 1200 6,000 Bus stop, pavmg 200 SF 950 1,900 Bus stop, shelter 1 EA 5,000 00 5,000 SlgnagC, funuture I LS 10,00000 10,000 11l,600 TOTAL $111,594 ~ ,... - ~ - - ~ .....---...... ~~_.~ :~=--~~ -- .I} -~- - -""'::".:::::.:..::.:.--- -------- -_..."'~--- -~-"---------- ~----~~-~--~~ - - ~~ -""""...~ City of Suta Monica MaiD Street Renovation AA 9S/567S Santa Monica, California 19-5ep-9S BUDGET COST PLAN Quantity Unit Rate S Block NO.7. Hill Street to Ashland Avenue I Median Remove asphalt 2,400 SF 150 3,600 Curb 812 LF 12.00 9,744 Tabebwa 6 EA 1.30000 7,800 Ground COVei' 2,400 SF 2.00 4.800 Imgation regulators and conned1ons to rrunn 1 LS 3,00000 3,000 IrrigatIon 400 LF 500 2,000 Bollards 22 EA 500 00 11.000 41,944 2Intcrsect1on Remove pavmg / asphalt 2,300 SF 150 3,450 Sand and colored concrete paVUlg 2.300 SF 950 21,850 Fan pllJm!:! 8 EA 1,000 00 8.000 Irrigatron 400 LF 500 2,000 Retrofit cobra hghtmg 6 EA 1,50000 9,000 Conduit and wtre 800 LF 1200 9,600 53,900 3 Sidewalk PavlDg reparrs 1 LS 5,000 00 5,000 Tnfill tree 4 EA 850 00 3,400 Inigauon 1,200 LF 500 6,000 Tree wells, DG & bnck 22 EA 1,300 00 28,600 Double acorn pole hghts 13 EA 3,500 00 45,500 Condwt and wue 1.200 LF 1200 14.400 Bus stop, pavmg 400 SF 950 3,800 Bus stop, shelter 2 EA 5.000 00 10,000 Sjgt1~ee, furmture 1 L5 10,00000 10,000 126,700 TOTAL $222.544 - - . ~ - - - Qty of Santa Monica Main Street Renovation AA 95/5675 Saaia Monica. CaliCornia 29-Sep-9S I BUDGET COST PLAN Quantity Unit Rate S Adlland Paseo Remove asphalt 3,360 SF 150 5,040 Scored and colored concrete pavmg 3,360 SF 950 31,920 Date palm 1 EA 2.000 00 2,000 Fan pllJllm~ 8 EA 1,000.00 8.000 InigatlOn 200 LF 500 1,000 Double acorn pole ltght 6 EA 3.500.00 21.000 Uplight (2 pa tree) 2 EA 500 00 1,000 Conduit and wire 1.000 LF 12.00 12,000 Bollards 22 EA 500.00 11,000 TOTAL $92,960 -n_ _ _ 1 1 - ...-----~- -~~- .... ~~~~ -- - ~--- ----- -__ .:::l~_ _________ -~~ ............ ~ -.a..c_ _~-" ~ - ~....- - Oty or Santa Monica Main Street Renovation AA 95/5675 Santa Monica, California 29-Sep-9S BUDGET COST PLAN Quantity Unit Rate S Block No.8 - Ashland Avenue to PIer Street I Median Remove asphalt 200 SF 150 300 Curb 78 LF 12.00 936 Date p~ltT! 3 EA 2,000 00 6,000 Ground cover 200 SF 200 400 Imgation regulators and connecttons to main I LS 4,000 00 4,000 ImgatJ.on 35 LF 500 175 Uplight<o: (2 per tree) 6 EA 50000 3,000 Condwt and wire 700 LF 1200 8,400 23,211 2 lntersect10n Remove pavmg I asphalt 1,800 SF 150 2,700 Scored and colored concrete pavmg 1,800 SF 950 17,100 Fan palms 7 EA 1,000 00 7,000 Imgabon 320 LF 500 1,600 Retrofit cobra hghtmg 4 EA 1,500 00 6,000 Double acorn pole light I EA 3,50000 3,500 Condwt and WIre 600 LF 1200 7,200 45,100 3 SIdewalk Pavmg repmrs 1 LS 5,000 00 5.000 Fan palms & EA 1,000 00 8,000 Infilltree 1 EA 850 00 850 Imgatlon 920 LF 500 4,600 Tree wells, DG & bnck 16 EA 1.300 00 20,800 Retrofit cobra hghtmg 5 EA 1,50000 7,500 Double acorn pole hghts 9 EA 3,500 00 31,500 Condwt and \\'1fe 920 LF 1200 11,040 Bus stop. pavmg 200 SF 950 1,900 Bus stop, shelter 1 EA 4,000 00 4,000 Signage. furruture 1 LS 10.00000 10,000 105,190 TOTAL $173,501 Page 12 - --- ~ _ __~... _-=-0..--- ~ _ _..... ~ ~~...._-"Ia.o""-_ ~. aty of Santa Monica Main Street Renovation AA 95JS67S Santa Monica. California 29-Sep-9S BUDGET COST PLAN Quantity Unit Rate S Block No.9 - Pier Street to CIty Boundarv . - 1 Median Remove asphalt ISO SF 150 225 Curb 62 LF 1200 744 Date palm 1 EA 2,000 00 2,000 Ground cover 150 SF 2.00 300 Irrigation regulators and ~oos to mam 1 LS 3,000.00 3,000 Imgatioo. 20 LF 500 100 Upligbts (2 per tree) 2 EA 500.00 1,000 Condwt and WlCe 600 LF 12.00 7,200 14,569 2IntersectJon Remove asphalt 3,360 SF l.50 5,040 Scored and colored ooncrere pavmg 3,360 SF 950 31,920 Fan palms 4 EA 1,000.00 4,000 Irrigation 200 LF 500 1,000 41,960 3 Sidewalk Pavmg repmrs 1 LS 5,00000 5,000 Fan palm!\: 11 EA 1,00000 11,000 Date palms 4 EA 2,000 00 8,000 Tnfil1 trees 3 EA 850 00 2,550 Imgatlon 800 LF 500 4,000 Tree wells, DO & bnck 10 EA 1,300 00 13,000 Rdt()fit cobra lightmg 5 EA 1.500 00 7,500 Double acorn pole hghts 5 EA 3,50000 17,500 Uphghts (2 per tree) 8 EA 500 00 4,000 Condwt and WU"C 800 LF 1200 9,600 Bus stop, pavmg 200 SF 950 1,900 Bus stop, shelter 1 EA 10,000 00 10,000 Signage, furmture 1 LS 10,000 00 10,000 104,050 - . - - - ~ ~ ---- --...... - ~~ ----._~ - ~ ~ ~ --~~- -- -~ ~ ~ - - - City of Santa Monica Main Street Renovation AA 95/5675 Santa Monica. California 29~Sep-95 BUDGET COST PLAN Quantity Unit Rate S Block No. 9 ~ PIer Street to Clty Boundary (contmuf'Xf) 4 Gateway rnonwnent 1 EA 50,00000 50.000 50,000 TOTAL $210,579 Asohalt Overlav 1 LS 311,91200 311.912 - - TOTAL $311,912 Page 14 - -~- ~-"""":"'-';:''''~~-I..~~- -"'- ~~_..... _.~ ...... ~.....~_.. __ .L...-.:I"~.....--..- 'II!_~.-..lk_.......L_ _ _..............."'___....!oo___~~~~u ~~ ~~~ - -~-- -- -- Exhibit G Construction Financing Cost Estimate This exhibit provides additional mformatlon on the sources of funding and interest calculations for the Assessment District Streetscape improvements As indicated in the report, the assumed time frame is two years, the first year 1991, for construction, and an additional year until January 1999 until permanent financing is m place Sources of Funds The cost of the construction is estimated at $4,536,110 excluding financing costs as presented in Exhibit F To raise the $4,536,170 there will be two sources of borrowed funds The first IS monies that will be loaned internally by the City to bodge the gap between the EDA grant to the CSFP and the cost of improvements. Cost of Improvements $4,536,170 EDA CSFP Funds Available 3,118,900 Additional Funds Required $1,417,810 (Borrowed from the City) The second source of borrowed funds is the portion of the EDAlCSFP funds that will be repaid to the CSFP for improvement proj eets in other districts m Santa Momca. Total EDAlCSFP Funds $3,118,900 Main Street Grant Portion 960,000 PortIon to be Repaid to CSFP $2, 158,900 Total borrowed funds IS the sum of$1,417,870 and $2,158,900, or $3,576,170 Estimated Interest Costs Interest is calculated at 5% per year for the construction year and one full year following construction before the long term financing is put m place (January 1999) Since the construction funds will be drawn down over the year, they are calculated at 50010. Total interest dunng the period IS therefore $268,258 ($3,576,770 x 5% x 1.5 years = $268,258) To summanze, the total cost of the construction phase, or under January 1999 when long term financing IS in place, IS Construction Cost $4,536,770 Interest on Borrowed Funds 268,258 Total $4,805,072 Rounded $4 8 mtllion > -- 'ry. 1~1..Q09 doe -- ~-~ - _.....&.... --~....~~~ - .~ -.~off:,.___ ---~ ...._-..____..-..:l.....__ ~_ __~_ ..~ _____.....,.-- ~-- ~^nJ-....... ~ .- - - . , 0 .t: .- en lL 0 - c (I) E tt-- en (I) Q) en (I) <<1< .g..... 111018 __ cc - rmrrrmrnm I 00) ~E m ... u < 'C -0 ... C"- m dSo.. is WE ..... - c - OJ 00) E ?:~ UJ m Q) .- 0 CIl Om ~ ..... CD Q) ..... c '- G\ ..... en E CD .- 9 bEflll4" :> Q) 0 Q) .... a. '- g ..... rn ~lW I~ Q) c ~ .iij M ~ (J) OJ 1:::. -- ~.- ... . j f/) .... Q) ~mim1~ Q) l::; en 3-81IVf1 c 'iij ~ . (ljI,'\Q ""'" _ llOW .. .. //11 tI I r--1r' HI EXHIBIT I ... ~ <C ~ -'l1li::: &. ..,. .. ... 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"rr ~ ;rn iii u 0 II > C - . 0 0 0 0 0 0 0 0 0 ~ .. 0- ~ ...I~ =0- < ~(I) ~ Q. .. . en -- ~ 0 ,... Q 0 ~ 0 0 0 e: ~1L. OJ .. . :8 ::t !.: ..; l"i N l'! Q, "2 ~ j ... .. . c -- 0 N ~ 0 0 ~- ... ~~ 0 0 0 ;::. (/) 'C. '5 e: ...- - >- ... (:) () c:: ... I r::: ~ ~ I ! ~ I I 0 ~ (") N G) J:: .t::. Cl '5 '5 "5 III 0 0 0 a.. i rJ) (J) (/) 0( <:( < 0( 0( < 8~ 8~ 8~ (,,) u (,,) u u 0 .... .... ...... In a: - '" ... lit ... lIJ In t- '2 j llC ~~I ~t.!l ~8.1 f!! t- (12 11 . lD ~ i ~~l~ (,,) l! ~ 'C ~ J j~ ~ l; ~ (,,) e: 'C :;: ~i x i CiS ~ ii)~ .t::. <:( .I ~~J>i!] lS~a.. ~ a.J (/) J U) '5 ji~j "C !.l a. t j ~I j~~j j~]~ i l!l ! 0:: f~ GI ~ ~ i ! ~ .., ~] I f e ! a..~ Q. < ~ '" I!I il '" III = N III 0 ~~ J:: (;;~ ~ u W G1 _U) _en (/) L/) ...... m a:: (") U) (/)llCMm (/)a::(")UJ 0 CD ,.... II) I ~ ~ 8 8 ~ z 9 9 q q Qj I i ~ ~ ~ ~ ~ M N t! % $ ~ ~ ~ lG <0 Go N N 1'1 1'1 .. .. .. .. .. .. "" "" .. ~ ~- .t::. 0 II>> l- I- l- ii) (ii ~ :a en UJ UJ UJ .g .g UJ :E ! z z z z ;:.;. ~ ~ i w u <: ... 'C <<II -g 'C Q.. a.. ::t lU <C e: Qi al u N ~ ... ~ (:l lG co 10 0 Do ~ ~ ~ ~ ~ ~ - - N U) 0 ~ II) - - ---- --- -- - - -- EXHIBIT K 3I2lWlI Summary of Assessment Floor Area and Revenue with Maximum Assessment Levy 1AnfN81 A......menl I $.OS.a73 33 ! SunwNry & L.eQencI ~l u. Code TcIlIII No ot ParceIa Gra4n1 FIr 5 F ~.5911 Commeraal S F 418.391 1000 Comm S F Charged 406.4851 1000 R8SIdentIaI S F 2,200 I 2000 Upper FIr SF 267.4381 CommetC181 S F 1&4.8101 1001 Gr FIr chgd _ Upper FIr 11.9261 TatIII UPI* FIr CNItgecI 196.7361 R..... S F 82.3241 2001 Tot:If S F of Stn_....._...... 720.9221 ToI8ISF of PvIang 124.S31 ,~..nl bje 11!5.!W71 1002 Non..,....4!l1e 9.146 2002 Tol86 S F V....-,uPllr1onQ I 59488 I Proportional Value j I I Ground Floor 7409%1 U"* Floor I 17 93% I I Pw10ng 527%1 I vacant Lots 211'l(,1 Tol86 l00.CllJ'% I Actual Annual As.....,.."t AnnuIi& Fee Monthly Ground FIoct ~.1n 00 FeatSq A. a.~ o 0667 Upper F100r 78.694 31 FeIII'Sq. A. Q.o4QOO o 0333 PnIng i 23.10943 Fe&lSq. R. o ?I1tYt 00167 Vacrot Lots i 11.89760 FeIII'Sq Fl 0..2000 00187 TotIIl ANeument $438.873 33 MAlHST15.xLS Exh~bit L CITY OF SANTA MONICA CALIFORNIA RESOURCE f\.fA.\lAGEMEi\T DEPARThlE~T (310) -f58~2251 3223 Donald Douglas Loop Soulh SUIte 2 :'lama \lonld. CA. 90"l:O~ NOTICE OF PUBUC MEETING March 25, 1996 <<LISTS OWNER>> <<LISTS CO>> <<LISTS.MAIL ADD>> <<LISTS CITY>> <<LISTS STATE>> <<LISTS ZIP>> Dear Main Street District Property Owner This letter is to notify you that the Santa Moruca City Councll, at its regularly scheduled meeting on April 9, 1996, wIll consider Resolunons of Intent to establish the Main Street Streetscape Improvement Assessment Distnct and Mam Street Busmess Improvement Area (BIA) The meeting wtll take place at 6 30 pm in the City Councll Chambers, Room 213, of City Hall, 1685 Main Street These resolutIOns are the first legal step m the process to establish an assessment distnct, as discussed 10 our letter of March 6, 1996 and the brochure from the Main Street DeSign RevJ.ew Committee that followed As discussed in the brochure, the Assessment Dlstnct IS intended to finance the capital portion of the Mam Street Streetscape Improvement Plan. which was conceptually approved by the City Council on November 14, 1995 The BIA IS mtended to fund annual on-gomg maintenance of the new Improvements and prOVIde for markenng and promotion of the Main Street commerCIal district If the City CouncIl adopts the above Resolutions, tlus WlIl indicate the CouncIl's mtent to create the Assessment Dlstnct and Busmess Improvement Area The Apnl9, 1996 meettng wIll not result In the estabhshment of any new fees for Mam Street district property owners or merchants .. If the City CounCil adopts the Resolutions, a public heanng WIll be scheduled for May 14, 1996, at wluch orne the City Council WJ..lI consider the formal establishment of the Assessment Dlsmet and the BIA All affected property owners and merchants wIll be mailed written notificatIon of the May 14, 1996 public heanng a 11llrumum of20 days before the heanng. RE....O! RC:' ,['\........<-,F\lF".....T OE-PA.RT\11:......T -\........t,. '\1 ])"' I~,- ("'"""t"')j : ',"\ "..,F .,~- "'.', ~ J '_!, ".~ ~ \.rl~;.- HI,J,,,'n~ --\.U[,....~ ,r~TI" BLr\.,-,dt:"' I )I""'-(f....r ... ...::,'-". . i. ,.-..".. L ~I.._r li,lU....lql! 1)1' 1....'1'.... -;...~I)"ll).-~.~ -)(:\LJ'>PI"'~L--t ....~.... "- I .i' ~. - ." r... P.....l~ i: -"LHt. ~dl-"""'I"'P- illl'P r .Jfnl-er.... L...t.lrke[ ~'''-;I ...r....~ ~L[ . r I~Ti';; ~ h:... Ru...h.... e:Clpnl<- '''1 -\il~ l-L '- NOTICE OF PUBLIC MFFTING March 25, 1996 The establishment of the Streetscape Improvement Assessment District will result in an assessment fee to be levied on property owners withIn the district The proposed assessment fee shall be based upon the followmg criteria (1) $ 80 per square foot per year for ground Hoor commercial space (2) $ 40 per square foot per year for upper floor commercial space (3) $ 20 per square foot per year for vacant lots and surface parking lots The estunated annual revenue from this proposed assessment fee IS $440,000 00, and will be used to pay the pnnClpal and interest from the long-term bond financing The above figures are the maximum you will pay, your actual assessment may be slightly lower The City welcomes public comment at the Apnl 9, 1996 public meetIng TechnIcally, any formal protests to the proposed Assessment District or BIA will be heard at the May 14, 1996 public heanng or may be submitted in wnting at any tune before then The formal notIce you wtll receive regarding the May 14 heanng will outbne sp~cific procedures, but you are free to contact this office at any time Thank you for your particIpatIon in this Important project Sincerely, Howard Robmson Real EstatelEcononuc Development Manager Report to City Council Main Street Business Improvement Area (DIA) Santa Monica, California Prepared for City of Santa Monica March 21,1996 Keyser Marston Associates, Inc. Golden Gateway Commons 55 Pacific Avenue Mall San Francisco, California 94111 500 South Grand Avenue, Suite 1480 Los Angeles, California 90071 12555 High BlufTDrive, Suite 180 San Diego, California 92130 TABLE OF CONTENTS ..------ Page I IntroductiOn 1 II Background 2 III Use ofMam Street BIA Revenues 3 IV The Business Improvement Area 3 V The BIA Levy and Procedures 4 VI Revenue Projection 5 VII BIA AdtnlntstratlOn 5 VIII Notice of Public Meetmg 6 List of Exhibits Exlublt A - List of Meetings Exhibit B - Letter to Business License Holders in the BIA Area Exlubit C - InformatIOnal Brochure sent to All Property Owners and Merchants ExhibIt D - BIA Area Maps - indicatmg boundanes and commercIally zoned parcels Exhibit E - Letter of Notification regardmg April 9, 1996 PublIc Meetmg MAIN STREET BUSINESS IMPROVEMENT AREA REPORT TO CITY COUNCIL L Introduction The following report has been prepared In support of the estabhshment of the MalO Street BusIness Improvement Area In the City of Santa Momca The report has been prepared by Keyser Marston Associates, Inc In accordance With a contract WIth the City, to accompany OrdInance Number 1606 Ordinance #1606 (as amended by Ordmance # 1845) is "An ordinance of the City Council of the City of Santa Mornca authonzmg the CIty to Impose an assessment on bUSInesses Witmn a parkmg and bUSIness improvement area" The report summa- nzes pertinent mformatiOn about the MaIn Street Busmess Improvement Area (BIA), m terms of purposes, area affected, uses of revenues, and assessment proVisiOns Ordmance 1606 authonzes the estabhshment ofBIA's for a range of purposes mc1uding acqulSl- tion, construction and maintenance of facilities, decoratiOn of public places, promotion, events, traffic related actiVIties, and other services The major purpose of the Mam Street BIA will be to maIntain new streetscape Improvements, and provide a revenue source for marketmg and promotiOn In the future the Mam Street BIA may also be used as a resource for other actiVities authonzed m Ordmance 1606 If the merchants and businesses so desrre Concurrent with the establishment of the MaIn Street BIA, the City is also establishing a Mam Street Streetscape Improvement Assessment Dlstnct to finance capital Improvements The capItal improvements wIll be financed by assessments leVied on the properties and pald by the property owners The Busmess Improvement Area actiVIties will be funded by assessments leVied on the merchants or bUSInesses, or the Busmess License holders wllmn the deSIgnated area The MaIn Street BIA bemg established pursuant to Ordmance 1606 wIll replace an eXlstmg promotlonal assessment dlstnct established In 1985 pursuant to Ordmance 1303 and 1328 (CCS) This report is intended to be an outhne of the proposed Mam Street BIA Operational, legal and financial detaIls Will be further addressed in an Ordmance which will establish the new Mam Street BIA In accordance With the BIA estabhshment procedures set forth in Ordinance 1606 (as amended by Ordmance 1845), a SpeCIal Ordmance to estabhsh the new BIA will be prepared by CIty staff foIlowlOg adoption of the Resolution of IntentiOn WhICh accompanies tms Report The new BIA ordmance is expected to estabhsh the new BIA effectIve January 1, 1997 IL Background In 1991, the City Councll adopted the Mam Street Master Plan which calls for the creatiOn of a pedestnan onented, village-hke atmosphere for the Mam Street DIStrict A more complete Keyser Marston ASSOCiates, Inc 19303/0001-008 doc Page 1 descnptIOn of the history of actions between 1991 and 1996 and proposed Improvements are descnbed in the other Keyser Marston report that accompanies the Streetscape Improvement Assessment Distnct Pursuant to the 1991 Mam Street Master Plan, a DesIgn ReVlew Steering COImruttee was formed to spearhead the Master Plan effort With CIty staff aSSIstance The Committee IS COlli- pnsed of five neighborhood residents and five Mam Street property owners and merchants Over the past four years, the Design Review Steering COITIlD1ttee has met on a regular basis to consider a variety of streetscape improvements The City has provided staff support to the Committee and has hired deSign and finanCIal consultants to assist the Committee The Com- mittee sponsored an extenSive senes of pubhc outreach efforts mvolving design charettes and presentations speCifically targeted to reSidents, merchants and property owners A hst of sIgruficant public meetmgs and presentations is attached (Attachment "A") In March 1995, the CIty hired Aleks Istanbullu John Kahskl, Archttecture and CIty DeSIgn (AUK) to refine the prehminary plans prepared by earher consultants mto a more comprehenSive set of conceptual plans on a block-by-block baSiS DIfect mail notices were sent to all property owners and merchants m the Mam Street dIstnct notifYing them of the scheduled November 7, 1995 pubhc hearing before the CIty Council regarding the proposed streetscape improvement plans and Assessment DIstnct At its meeting of November 14, 1995, City CouncIl approved m concept the Mam Street Streetscape Improvement Plan mdudmg a financing structure whIch antICipated the formatiOn of the BIA City statfhas met frequently With Mam Street merchants association representatives to explore a potential BIA program At these meetings, discussion tOpICS have mcluded the types of services to be funded, prioritizatIon of services, and a prelllnmary budget CIty staff also presented concept draWings of the Street Improvement Program at several merchant aSSOCIation general memberslup meetings dunng 1995 and 1996 In January 1996, CIty staff met on three occaSIOns WIth a focus group compnsed of MaIn Street merchants, includmg some that are also property owners, to refine the assessment formula and develop alternatIve verSIOns In February 1996, City staff met on two more occaSions With the merchants at general membershIp meetmgs to secure feedback from the whole group on a proposed assessment formula On March 11, 1996, each Business License holder affected by the new BIA levy was sent a direct maIl letter mformmg the LIcense Holder of the program and the proposed assessment formula ExhibIt A provides a list of meetmgs ExtubIts Band C are sample copies of the letter and brochure sent to all Busmess License holders that wlll be affected by the proposed BIA levy Keyser Marston Associates. Inc 19303/0001-008 doc Page 2 III Uses of Main Street BIA Revenues Section 7 of Ord1Oance 1606 reqUIres a City Council resolution stat10g "the proposed uses to winch the proposed revenues shall be put" The Main Street BIA proposes to use Its funds for the following . Operation and maintenance of the capital Improvements to be constructed pursuant to the Main Street Streetscape Improvement Plan The Improvements to be installed WIll be of an extent and qualIty level that are over and above standard City Improvements The Improvements will, in turn, entalllugher operatmg and maJ.ntenance expenses than the City normally expends for an area of this size The BIA revenues will pay for the extra operatmg and maintenance costs . General promotIon and marketing of commercIal trade actIvities WIthin the BIA, promotlOn of pubhc events and decoratIon of any public place m the area . Any other activttIes allowable under Ordmance 1606, as amended by Ordmance 1845 At this time, each of the two actiVItIes IS antiCipated to reqUIre approximately half the funds collected through the BIA assessment program The total amount expected to be rmsed IS in the range of$ I 60,000 to $180,000 per year 10 the early years WIthout altenng the fee structure, the revenue volume WIll likely mcrease over tIme as sales volumes and other gross receIpts mcrease Development of more parkmg IS not an actIvity proposed to be funded by this BIA The CIty Council staffwill commission an analysis of parking needs within the Main Street area and of alternatIve financing strategtes The analYSIS IS expected to be completed followmg obtammg peak summer 1996 parking demand data IV. The Business Improvement Area The Mam Street Business Improvement Area is that area bounded on the north by PICO Boule- vard, the west by Neilson Way, and the south by the southerly boundary of the City and the east by Second Street and an Imagmary hne extending Second Street north to PICO Boulevard All busmesses located on commerCIally zoned parcels wltlnn tins area wtll be subject to the BIA assessment Exhibit D IS a map deSignating the boundanes and parcels that are mcluded Wlthm the BIA All businesses IS defined as all bUSIness hcense holders on commerCIally zoned parcels wit Inn the designated area regardless of the nature of the busmess or actlvtty There are no geographic zones of differentIal treatment or benefit, although the assessment formula does dIfferentIate types of bus mess m terms of benefits receIVed Keyser Marston ASSOCiates, Inc 1930310001-008 doc Page 3 v; The BIA Levy and Procedures The BIA levy Will be based on gross receIpts of the pnor year's actiVIty as submitted With the filing of the Business License Tax to the City of Santa Moruca The BIA assessment will be phased-in over a two year penod For fees due m July 1997, the Main Street BIA assessment Wlll be a fee equivalent to the following (all fees calculated on calendar 1996 gross receipts) Business Percentage Annual Annual Type of Business Classifi cation Rate Minimum Maximum RetaIl (mcludmg 6 08 140 o 1 % gross $25 00 $1,00000 restaurants) recelpts All others $25 00 flat fee --- --- For fees due m July 1998, and thereafter unless amended by City Council, the Mam Street BIA assessment will be a fee equivalent to the following (all fees calculated on gross receipts for the precedmg calendar year) Business Percentage Annual Annual Type of Business Classification(l) Rate Minimum Maximum RetaIl (mcludmg 608 140 o 2% gross $200 $3,000 restaurants ) receIpts All others o 1 % gross $200 $1,000 receIpts (I)Santa Momca Muruclpal Code, <\rt1cle 6_ S~ctlon 6 08 BuSIIle!lS ClassmcatLons The formula recognizes the lugher level of benefit to be recelved by the retaIl bUSinesses, as compared to the benefits receIved by other types of bus mess activIties The first payment of the new BIA levy wIll be due and payable on July 1, 1997 and IS designed to be generally eqmvalent to the fonner Main Street dlstnct assessment ongmally established In 1985 The new, higher BIA fees will be due and payable on July 1, 1998, approximately SIX months after the completIOn of the physical improvements All matters regarding busmess classlficatlon, busmess audit provlslons, reporting penod, are subject to the same provisions as the BUSiness Llcense Tax provided m Article 6 ofthe Santa Maruca MUnlclpal Code All Article 6 proViSIOns shall apply to the Mam Street BIA levy, except those exphcltly settmg the rate of the Busmess License Tax The City of Santa Moruca wIll modIfy ItS regular BUSiness LIcense Tax notice to mclude a notice on the Main Street BIA assessment The inVOIce wlll be 10 two portions one for the citYWlde Busmess License Tax, and the other for the speCial Mam Street BIA assessment Payment on both portions of the mVOlce IS due on July 1 st of each year, WIth penalties eqUlvalent to 20% on Keyser Marston Assocllltes, Inc 1930310001-008 doc Page 4 delinquent accounts unpaid after August 31 st of each year AddItIonal penalties for late pay- ment on the Mam Street portion will be calculated in the same manner as for the Business LIcense Portion, according to the Santa Monica Municipal Code Any delinquent amounts still owed under the current Mam Street promotIon dIstrict will continue to be collected even after the establishment of the new BIA VI Revenue Projection An analysIs of the existing Business License holders wIthm the Mam Street BIA area with the proposed fee structure applied to gross receipts indicates that total revenues would have been approximately $180,000 in 1995 The 1995 assessment revenue estImate is based on gross receipts for calendar 1994 The analysis usmg 1994 sales mdlcates the followmg actIVItIes will contnbute to the total revenue as follows Revenues Percentage RetaIl $100,072 56% All other 78,706 44% Total Revenues $178,778 100% As noted, the retail component, whIch mcludes restaurants, wdl be responSIble for the major share of the revenue raIsed ApproXImately 30% of the total revenue would have come from busmesses subject to the $200 annual mmImum fee VIL BfA Administration The Mam Street BIA mamtenance and promotIon actiVItIes will be admimstered through a ServIces Agreement to be SIgned between the CIty and the Santa Maruca Area Chamber of Commerce, contmumg the current relatIOnshIp ongmally established by contract in 1983 The CIty WIll charge a 5% admmIstratIve fee for collecting the BIA fee The Chamber of Commerce wIll also charge an admmIstratIve fee but the amount is stIlI to be negotIated An elected Board ofMam Street merchants and property owners wdl estabhsh an annual expendIture budget and wIll be responSIble for implementmg the BIA actiVIties Certain mmImum standards of maintenance of Improvernents wIthm the public nght-of-way wIll be estabhshed to protect the CIty'S and property owners' Investment m the new capItal improvements The Chamber of Commerce will contract for vendor sefYlces and issue checks to pay for such sefYlces, at the recommendation of the Merchants AsSOCIation Board As mdIcated in the IntroductIon, thIS report sets forth an outhne of the proposed BIA The Ordmance WhICh formally establishes the new Mam Street BIA wtIl more explICItly incorporate the adIll1mstratIve structure Keyser Marston ASSOCiates, Inc 1930310001-008 doc Page 5 VIIL Notice of Public Meeting On March 26, 1996, City staff mailed notlces to all Main Street busmess license holders notIfyIng them of the pubhc meeting scheduled for Apnl9, 1996 (see ExhIbIt E) Pursuant to Ordinance 1606, CIty staff w1l1 also mail notIces to all business hcense holders notlfying them of upcommg pubhc hearings regarding the Main Street BIA Keyser Marston Associates, Inc 1930310001-008 doc Page 6 --- --- -- - ---- - - . EXHIBIT A MAIN STREET STREETS CAPE IMPROVEMENT PLAN COMMUNITY MEETINGS AND PRESENTATIONS Commumty Meeting Apnl 3. 1993 Commuruty Design Charette May 22-23, 1993 OPCO Membership Meeting November 20, 1993 Main St./Ocean Park Blvd. Design Workshop December 14, 1993 OPCO Annual Congress April 20, 1994 Presentation To Main St. Merchants May 18, 1994 . Presentation To Main St. Property Owners July 26, 1994 CommUIllty Meeting And Presentation January 7, 1995 City Counol Acceptance of EDA Grant and Establishiment August 8,1995 of Commercial Streetscape Financing Program Presentation to Main St. Merchants September 13, 1995 Presentation to Mam St. Property Owners September 21, 1995 City Counel Considerahon and Conceptual Approval November 7 & 14, 1995 of MaIn Street Streetscape Improvement Plan Presentation to Mam St. Property Owners November 13, 1995 PresentatIon to Main St. Merchants at General Meeting February 7, 1996 ContInued PresentatIon to Mam St. Merchants February 15, 1996 . ~ < - -..--- - -- -~ , ."..--....-- ...~ ~ - - - ------ ---- - - ~ __ -----"-_ ____ ---o-~~_ ~~ ~ ~ - --- - -- ..... ~ Exiubl t: B CITY. OF SANTA MONICA CALIFORLl\;IA RESOl'RCE \tA...'..AGE\1E:-'T DEP;\RT\lE:-.T : 310) -t5rl ':::2"i 3223 Dor.Ji.J D. t'L21.J'" L.~-'-'r S'-"U[r. ~'.Ji..~ 2 ~.Jru \lul'!......... C--\ Uj F;.I i':: March 11, 1996 Dear Business LIcense Holder, Main Street Distnct The Main Street DeSIgn ReVIew Comrmttee and the City of Santa Moruca Jom to present the attached brochure on the proposed Mam Street Streets cape Improvement Assessment DIstrIct and the Main Street BusIness Improvement Area (BlA) Please read trus brochure carefully. It represents the combIned effort of Mam Street merchants, property owners, and reSIdents through the DeSIgn Review COmmIttee, the Mam Street Merchants Association, Ocean Park CommUnItv , Orgaruzanon, and the Chamber of Commerce. The brochure descnbes the proposed streetscape improvements, the two- tiered financmg structure WIth the formulas for both property owner and merchant parhapabon, and the trmehne One note on the nmehne which was not covered In the brochure" The new BIA fees to be paId by busmess license holders m the dIstrIct WIll not commence untIl August, 1998, and new property owner assessments WIll not be due untIl December, 1998 If after readmg tlus brochure you have any quesbons or comments, please do not heSItate to call. Queshons regardmg the BIA, the assessment dIstrICt, or the fees maybe dIrected to tlus office. If you have quesbons regarding the phYSIcal deSIgn of the Improvements, please call Paul Foley, ASSocIate Planner at (310) 458-8585. Sincerely yours, /' ~ i - tffrt~~vi j4~ .--- .(/-1 /tA-,C-------- Howard Robinson Real Estate/Economic Development Manager '<:F',)( Rl F \;\'.V-;f\ll:'.T [)FW\RT\Il:'\T ';. ........ '! 1"1 -"::..'~ t.. ...._;. . "', .,-........ -\1..:.... rt .;, I .. I ... \1...... ",-I :.;- " ...., ~ '....r... , ~ ;,. ", "... JOt. . .....-.;!. '.\.... .", . I . ... ...... ..... I .H ."....... . .r....... I . ' .. I' '. - , -,_.... - r \~ ~ EXHIBIT C IAttach Ma~n Street Brochure) -- - -- - 't D I Exh~b~ as I~ (]) 10.- <C I 'l:lYil8 - S!d 0", __~ c m mE W" R oCD -- > C:O 010.- B WIM :2:0.. E m- -; - iUJlll .....1'1) C:I'I) cum OOc -"00 I ", ~; .,'1 O:J - -- ~ffftiJ lU >.lD (]) ..... ..... i m I ffi29! c( .-...... Um - ~ c: (]) ..... E U) If ffillt3' (]) > c 0 iii ..... 9 bS!1I I [JUt 8 a. ~ E en -.Im en <l> c: u; d ~,,_ ::::l r::c - 3MiIJf1tJ (]) <l> ..... .- C/) c (ti ~bll'Pfil . ~,,_ ~ . a..1G 00ld 7 rI I II -,.- Ie--, Exhibit E CITY OF SANTA MONICA CALIFORNIA RESOCRCE MA..'\JAGEJ\IE.';i DEPART:\lENT (310) ...58-2251 3223 DO!lJ.Jd Dougla~ Loop South SUHe 2. S..mtJ \tonlla CA 90405 NOTICE OF PUBLIC MEETING March 26, 1996 Dear Mam Street DIStrIct Busmess LIcense Holder TIns letter IS to notify you that the S::mtl! MOOlca CIty CouncIl, at Its regularly scheduled meetmg on Apnl 9, 1996, will consIder ResolutIons of Intent to establtsh the Mam Street Streetscape Improvement Assessment DJStnct and Mam SlTeet Busmess Improvement Area (BIA) These resolutJons are the first legal step ill the pnx:ess we outlmed m our letter of March II, 1996 and the brochme from the Mam Street Design Revtew Conumttee The meetIng will take place at 6 30 p m m the City COUI1C1.l Chambers. Room 213 of CIty Hall, 1685 Mam Street As chscussed m the brochure, the Assessment DIstrIct IS mtended to finance the capital portJ.on of the Mam Street Streetscape Improvement Plan, whIch was conceptually approved by the City CouncIl on November 14. 1995 The BIA IS mtended to fund annual on.gomg roamtenance of the new mprovements and proVIde for marketmg and promotIon of the Mam Street COmmercIal dtstnct If the CIty Cooocd adopts the above ResolutiOns. tins Will mdtcate the Councd's mtent to create the Assessment DistrIct and Busmess Improvement Area The Apnl 9, 1996 meetmg WIll not result m the estabhshment of any new fees for Mam Street wstnct property owners or merchants If the City CouncIl adopts the ResolutIons, a publIc heanng WIll be scheduled for May 14, 1996, at wluch tune the CIty Councl.l will consider the formal establ1shment of the Assessment DIstrIct and the BIA All affected property owners and merchants Will be maded wntten notIfication of the May 14, 1996 publIc heanng a JTl1nlmwn of 20 days before the heanng The estabhshment of the Mam Street Busmess Improvement Area \\'111 result m an assessment fee to be levted on busmess lIcense holders W1th1n the mstnct The proposed BIA wtll be effecuve January 1, 1997. but fees will not be mcreased to the level announced m the brochure unul1998 For most Mam Street busmesses. the 1997 fees collected under the new BIA Will be the same dollar amount as charged under the old Mam Street promotlon distnct wluch has been m eXIstence smce 1985 Some busmess hcense holders who do not pay fees now will pay a $25 flat fee ill ] 997 RF"Ol RCT \l-\"-\GE\lE'\,T DEP'\RT\lE'\.;j -\........t...[ \-(In H~:C""'r~.lt I ).~ I...... "Ii ....Jl1r I 'l( Ir~', oJ -\Hr'llrt H(lu....Ln~ -\tuh( }r1t"'. B..1\- "'ide i)I...(t".;. ~ .....JnLl "1iJn...~,j j)Ir:''r ;fnu"'r1'g 1)1\1r;;;HJl1 rl..': 1"--( l"l""ll I..~.>-\. 01:...1. .p"'i',=- ......( .....-.,t....- Ji u"'."I:""o;.'''' j:{:,.1--Li E-..r Ht -\.~ml"ll...nJUnn ';-.Jr:,"''t;. I" 'l I._lr....t. [ rt I~~: .....r_, "- r . r" .-rt r 1:..1-c.. 11:e;.J(. .. ~ II ~""""e.......t \IJ):>nl \ -- -- -- _.....~--- - - - - _u -- - --- ........- For fees due July I, 1997, the follOWIng fees will apply (as with the business hcense tax, all fees are calculated on the previOUS year's gross receipts) Busmess Assessment AQnual Annual Classification Fee Amount Minimum Maxunwn Retall o 1% of Gross Receipts $25 $1,000 All others 525 Flat Fee $25 $25 For fees due July I, 1998 and thereafter, the followmg assessment fees WIll apply (all fees calculated on gross receipts for the precedIng calendar year) a~mess Assessmen~ Ann\lal Annual Classmcanon Fee Am9unt Mmimum Maxunwn Reta1J o 2% of Gross R.ece1pts $200 $3,000 All others 0.1% of Gross Reccapts $200 SI,OOO .... The estt111ated annual revenue from tlus proposed BIA fee IS 5160,000 - 5180,000, and will pay for promObon and adverttsmg, and supplement~1 mamtenanc:e and operanons, pamcu1arly With regard to the streetscape improvements. The BIA will be managed through the MaID Street Merchants Associabon and the Santa Momca Chamber of Commerce m the same manner as the current promotlon district. The City welcomes pubhc comment at the Apnl 9, 1996 pubhc meeting. Techmcally, any formal protests to the proposed As~~ OIstnct or BlA wJll be beard at the May 14, 1996 pubhc heanng or may be submi~~ in writing at any t1J11e; before then. The fonnal notJ.ce you W1ll recetve regardIng the May 14 hearmg will outhne spect.fic procedures. but you are free to contact this office at any time. Thank you for your parnclpatlon m t:h1s unportant proJect. Sincerely, Howard Robmson Real EstateIEconormc Development Manager - - -~