SR-6-E (88)
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JUti 1 8 1999
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PCD SF JT AS OJ F \PLAN\SHARE\Landmarks\Preservatlon Element\CouncllAward wpd
COUNCIL MEETING June 8, 1999 Santa MOnica, California
TO Mayor and City Council
FROM City Staff
SUBJECT Recommendation to Authorize the City Manager to Negotiate and Execute
a Contract with peR Services Corporation to Prepare a Histonc Preservation
Element and Environmental DocumentatIon
INTRODUCTION
This report recommends that the City Council authorize the City Manager to negotiate and
execute a contract With PCR Services Corporation (PCR) to prepare a Histone
Preservation Element (HPE) for the City's General Plan The project cost IS S 121,120
BACKGROUND
In the 1998/99 City budget, the City Council appropnated funds to initiate a Histone
Preservation Element for the City'S General Plan ThiS two-year, two-phase proJect would
beg In With preparation of the H PE (Phase I) The environ mental review Will be completed
In the second year (Phase II) In accordance With the requirements of the California
EnVironmental Quality Act (CEQA)
DUring Phase I, the Draft HPE Will be developed by experts In histone preservation working
In conjunction With City Staff, the Landmarks and Planmng CommiSSions, and the City
Council Public partiCipation Will be a key component of thiS process Like other General
Plan Elements, the HPE wlllmclude goals and poliCies Intended to protect the scale and
character of eXIsting neIghborhoods Issues to be addressed Include preservatIon and
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JUN 8 1999
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rehabilitation of historic and potentially historic properties, integration of preservation Into
the planning and envIronmental revIew process, Identification of IncentIves for owners of
histone properties, education and public Information, economic development and tourism,
and development of an annual strategic plan for preservatIon The HPE will Include an
Implementation Plan which translates the policies Into actions, sets a tIme frame for these
actions to occur, and discusses financing opportunities and incentives The consultant
team Includes a planning consulting firm which Will be responsible for prepanng the
envIronmental documentatIon for the HPE dUring Phase 1/ of the project In FY 2000/2001
CONSULTANT SELECTION PROCESS
A Request for Proposal was Issued In April, 1999 to 11 firms Proposals were submitted
by two consulting teams who were then Interviewed by City staff The first team,
EnVironmental SCience ASSOCiates (ESA), Included Greenwood and ASSOCiates for the
hIstorical analysIs portIon of the project The second team, PCR Consultant ServIces,
mcluded Hlstonc Resources Group (HRG) for hlstoncal analysIs After the mtervlews, the
PCR Consultant Services team was chosen for the following reasons
. The PCR team, located In Santa MOnica, has significant experience In preparing
General Plan documents and updates
. The peR team has knowledge of the Wide range of poliCY decIsIons faCing the City,
and has the technical expertise needed to prepare the environmental
documentation for the HPE
. PCR has an architectural histOrian on staff who previously prepared the first three
phases of the City's HIstOriC Resou rees Inventory HRG has also worked on various
projects wIth the City, mcludlng MERL programs and the rehabilitation ofthe Casa
del Mar (a/kla the Pntlkln BUilding) Therefore, team members are familiar with the
City's bUilt environment and historical context
. HRG has substantial experience In prepanng preservation documents, Including the
Los Angeles Cultural Hentage Master Plan, the CIty of Anaheim Colony HIstOriC
District Preservation Plan and GUidelines, the City of West Hollywood Histone
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Preservation Plan, the City of Glendora Hlstonc Preservation Development
Handbook, and the City of Oakland Regulatory Compliance Plan
. The PCR team has a good understanding of the public participation requirements
for this project
. The PCR team understands the environmental review requirements for the HPE
. The PCR team's proposal cost was competitive
PUBLIC PROCESS
Public process will be an Integral component of the HPE The Planning Commission and
Landmarks Commission will serve In an advIsory capacity on the project These groups
will hold the public scoplng forum and other public meetings dunng the preparation ofthe
Draft HPE The recommendations developed dUring these meetings will be Incorporated
In the HPE and forwarded to City CounCil for conSideration as part of the approval process
City staff and peR Will organize the public process, which Will Include public outreach to
encourage the partiCipation of reSidents, neighborhood organizations, and others
Interested In the HPE process
BUDGET/FINANCIAL IMPACT
ThIs staff report recommends that the CIty CounCIl authorize the CIty Managerto negotiate
and execute a contract wIth peR ServIces Corporation for an amount up to $121,120,
whIch mcludes a 10% contmgency The contract WIll be executed In two phases - one for
the Hlstonc Preservation Element and one for the envIronmental document Funds for the
fIrst phase (Hlstonc PreservatIon Element) amountIng to $66,710 are appropnated In the
FY 1998/1999 budget In account #0 1-210-266-00000-5506-00000 Funds for preparatIon
of the CEQA document ($54,410) are Included In the proposed FY 1999/2000 budget
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RECOMMENDATION
It IS recommended that the City Council authorize the City Manager to negotiate and
execute a contract with PCR Services Corporation In the amount of $121,120, contmgent
upon authorization of additional appropriation In the FY 1999/2000 budget
Prepared By Suzanne Frick, Director
Jay M Trevino, AICP, Planning Manager
Amanda Schachter, SenIor Planner
Donna Jerex, Associate Planner
Planning and Community Development Department
City Planning DIVISion
F '.PLAN';SHARE\La'ld'Tlarks'P'ese~iatlon Ele'r.enr'G~U'lCIIAwir::l wf.'d
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