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CouncIl Meeting' November 10, 1998 Santa MOnica, Caltforma
TO. Mayor and City Council
FROM City Staff
SUBJECT Recommendation to Authorize the CIty Manager to Negotiate and Execute
a Contract wIth Kaku ASSOCiates, Inc to Develop and Analyze a
Comprehensive Set of Strategies to Improve ParkIng UtilizatIon and
Circulation wlthm the Coastal Area of the City.
INTRODUCTION
This report recommends that the City Council authonze the City Manager to negotiate
and execute a contract with Kaku ASSOCiates, Inc In an amount not to exceed $109,400,
IncludIng contingencies, to develop measures to Improve parking supply, utilization, and
circulatIon throughout the coastal area The consultant wIll develop and analyze (1)
parking rate strategies to Improve utilIzation In the beach and pier parking lots' (2)
measures to Improve clrculatron and reduce traffic congestton, particularly In the VICinity of
the Santa MOnica MUnicipal Pier, and (3) measures to Increase on-street parkIng within
the coastal area
BACKGROUND
The CIty'S FY 98/99 Community livability Collaborative Objective calls for developing and
Implementing a vanety of solutions to address parkIng and circulatIon Issues withIn the
coastal area. One component mcludes the development and analysIs of pncmg
strategies to Improve year-round VIsitor, reSidential and employee parking utilization of the
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beach and pier lots A supplemental goal of the pricIng strategIes IS to encourage coastal
users to park In coastal lots rather than In the Main Street, Downtown and residential
areas The strategies for beach and pIer lots may Include consideration of hourly rates in
place of flat rates, locatlonal pncmg vanatlons, peak-penod pricIng vanatlons and
vanatlons In permIt pnclng The analysIs WIll assess the potential revenue Impacts for
each alternative and estImate the cost of Implementation
A second component of the study IS to develop and analyze measures to Improve access
and cIrculatIon In the coastal area A partIcular focus IS the MunicIpal PIer area, whIch
expenences extreme congestion dunng the summer months SpeCIfically, staff has been
asked to develop and analyze conceptual alternatives for a ramp from the pIer to the
parkmg lot directly north of the pier, mcludlng assessment of the potential Impacts and
development of prellmmary cost estImates The study WIll also address access Issues
adjacent to the pIer, InclUdIng vehicular CIrculatIon In the two lots north of the pier, access
from these lots onto the PacIfic Coast Highway, access from the pier area to lots south of
the pIer, access from the pIer parking area to the Santa MOnica Freeway, and pedestnan
access to the pier, Including a pOSSible connectIon from the pIer to the 1602 Ocean
Avenue site south of the pIer The study may conSider pOSSible reVISions to the City's
current shuttle service as It relates to coastal access
A third component of the study WIll explore ways to enhance reSidential parking supply
through reconfiguring on-street parkIng The consultant WIll develop and analyze phYSical
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Improvements in resIdential areas adjacent to the coast One possIble measure is
diagonal parking In areas where there IS sufficient r1ght~of-way
CONSUL TANT SELECTION PROCESS
In September 1998, the City solicIted proposals from an extensive list of
parkIng/economic analysts and traffic engineering firms Three consultant teams
responded With proposals A commIttee composed of representatIves from the Plannmg
and Commumty Development, Communrty and Cultural ServIces, Resource
Management, and Environmental and PubliC Works Management Departments
recommended the selectIon of Kaku Associates, Inc The Kaku team Includes Walker
Parking and Bnan L Cochran Associates, Inc as sub-consultants The Kaku team was
recommended on the basIs of their approach to the project, expenence With similar
studies and expenence of the key project personnel
STUDY SCHEDULE
The study schedule IS geared to developIng and adopting parking rate reVISions that can
be Implemented by the beglnnmg of the Summer 1999 season I mtlal outreach with
stakeholders and the commumty Will occur through early December of this year
CirculatIon of InitIal recommendatIons and consultation WIth relevant agenCies and
commiSSIons IS anticIpated to begin In February 1999 At this pOInt the schedule will
depend on whether the recommendations Will reqUIre Coastal CommissIon approval If It
IS determined that the proposed reVISions Will not reqUire Coastal Commission approval,
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then CIty Council review and adoption of recommendations IS antIcIpated In Spring 1999
If Coastal CommIssIon approval IS required, then the schedule Will need to be
reevaluated
BUDGET/FINANCIAL IMPACT
Funds for thIs study are available In accounts 01-700-274-00000-5506-00000 ($78,OOO),
11-400-522-00000-5506~OOOOO ($21 ,400) and 01-700-274-00000-7785-00000 ($10,000)
RECOMMENDATION
It IS recommended that the City Council authorrze the City Manager to negotiate and
execute a contract with Kaku Associates, lnc In an amount not to exceed $109,400
rncludlng contingencies, to develop measures to Improve parking supply, utilizatIon, and
circulation throughout the coastal area of the City
Prepared by: Suzanne Frrck, DIrector
Ellen Gelbard, Deputy Director
PlannIng and Community Development Department
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