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TD: JFH: JS /f trans\admm\counC11\wpfiles\tldestaf rep Santa Monica, California
Council Meeting: April 25, 1995 APR 2 5 1995
TO: MAYOR AND CITY COUNCIL
FROM: CITY STAFF
SUBJECT: Authorize the City Manager to Negotiate and Execute a
Contract with Diversified Paratransit, Inc. , to Provide
Shuttle Service within the city
Introduction
This report requests that the City Council authorize the City
Manager to negotiate and execute an agreement with Diversified
Paratransit, Inc. , to provide shuttle service within the city,
between May 15, 1995 and October 1, 1995.
Background
The city operated the Tide shuttle service, connecting Downtown
and Main street, during the summers of 1993 and 1994. Last year,
modifications to the program were instituted so that two vehicles
were used to provide service every 15 minutes, between noon and
10:30 p.m., and no fare was charged. These modifications lead to
increased ridership and widespread support of the shuttle from
residents and the business community.
This year, service on the Main Street Tide is proposed to begin
on Monday May 15, 1995 and continue until Sunday, October 1,
1995. Service will run on a schedule similar to that operated
last year and, again, no rare will be charged.
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Four hotels, the Bayview Plaza Hotel, Loews, Shutters at the
Beach and The Doubletree suites Hotel have agreements that
require them to operate or to fund up to eight hours of shuttle
service on a route and schedule approved by the city. currently,
City staff is working with the hotels to establish their level of
sponsorship of this year's service.
Since the four hotels will contribute funds to the operation of
the Main Street Tide, the shuttle will serve each hotel by
operating a route that begins at Broadway and Third Street and
proceeds west to Ocean Avenue, south to Pico Boulevard, west to
Appian Way, south to Barnard Way, south to Marine street, east to
Main Street, north to Bicknell, east to Fourth street, north to
Broadway, west to Third street.
A request for proposal (RFP) to operate the service was sent to
six firms known to provide shuttle services. In addition,
notices were published in The Outlook on March 23, 1995 and in La
Opinion on March 24, 1995.
Only one firm, Diversified Paratransit, Inc. , responded to the
RFP. Diversified was the operator that provided the Tide service
last year, and their performance was satisfactory. Diversified
proposes to provide two 20-seat, wheelchair accessible vehicles
at a cost of $35.99 per vehicle service hour.
The total cost to operate service from May 15, 1995 until October
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1, 1995 will be approximately $106,000. In addition, it will
cost approximately $25,000 for signs, decals, maps, schedules,
and other Tide promotional materials. The total cost to the City
depends upon the level of financial participation by the hotels.
Last year, a second Tide route, known as the Office District
Tide, operated between the downtown area and 26th street, using
Colorado and Broadway. The Central Business District (CBD) paid
for operation of the service, which operated every 20 minutes
Monday through Friday from 11:00 a.m. to 3:00 p.m.
ci ty staff will administer the shuttle service contract for the
Office District Tide, if the CBD decides to fund a similar
service this year. city staff is working with the CBD to
determine its interest in reinitiating the service. The CBD
would determine the dates of operation and the service schedule.
City staff would produce all maps, schedules and other
promotional materials for the Office District Tide to ensure
coordination of promotional design and consistency of information
for the two services operating under the Tide name. The cost to
print maps and schedules, and to promote the Office District Tide
is estimated to be approximately $5,000.
Financial/Budgetary Impacts
The total cost to operate the Main street Tide from May 15 until
October 1, 1995 is estimated to be $106,000. In addition,
approximately $25,000 will be needed for vehicle decals, maps,
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schedules, shuttle stop signs, and other promotional materials.
It is expected that hotel participation will reduce the city's
expense. The exact amount of the hotel contribution is dependent
on negotiations between the hotels and City staff. Funding for
the City portion will come from Proposition A Local Return Funds.
The cost to operate the Office District Tide from the end of May
through the end of September would be approximately $12,500.
operating expenses would be funded entirely by the CBD. The city
would spend approximately $5,000 in Prop A funds for vehicle
decals, maps, schedules and other promotional materials.
FY 1994/1995 budget authority for the use of Proposition A funds
to operate the Main street Tide and for the marketing
expenditures of the Office District Tide is at account number 20-
700-695-74111-7770-00000. The Prop A funds needed to operate the
Main street service in FY 1995/1996 have been requested and
written approval by the Los Angeles County Metropolitan
Transportation Authority (LACMTA) is expected by May 5, 1995.
Upon receipt of this written approval, these funds will be
included in the proposed FY 1995/1996 city budget. Verbal
approval has already been received.
Recommendation
city staff recommends that the city Council:
1) Authorize the city Manager to negotiate and execute a contract
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with Diversified Paratransit, Incorporated to provide shuttle
transit services from May 15, 1995 to October 1, 1995 at a cost
of $35.99 per hour, for a total of $105,811 for operating costs,
contingent upon final approval of the city's Prop A application
by the LACMTA.
2) Authorize the city Manager to extend the contract with
Diversified Paratransit, Inc. , to provide the Office District
Tide, contingent upon the Central Business District agreeing to
fund full operating costs for this service.
Prepared by: J. Meister, Asset Manager
J. stitcher, senior Administrative Analyst
J. Mathieu, Director of Resource Management
J. F. Hutchison, Director of Transportation
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