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Cultural Arts Master Plan
Update
CITY OF SANTA MONICA, CALIFORNIA
CULTURAL AFFAIRS DIVISION
ARTS COMMISSION
MAY 1996
Am
AMS Planning & Research
915 D Street
Petalurna, CA 94952
707.778.8445
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MISSION STATEMENT
"Art is a Window to the World"
The City of Santa Monrca Supports the Arts We recognIze that Santa Monrca IS richly
endowed wIth artIsts of vanous disciplines, all of whom, through their collective efforts,
slgmflcantly enhance our lives We also recogmze that the true significance of the
artists' work IS as a cornerstone supporting education, personal ennchment, economiC
vitality and commuOIty Involvement Therefore, we consider the support of the arts to be
a basIc city service We believe It IS our responsibility to sustam the arts and arts
organizatIons to the best of our ability and to foster support of the arts and arts
organizations through government, public and pnvate partnershIps In the community
AMS Plannmg & Research Page 1
City of Santa MonICa Cultural Arts Master Plan Update May 1996
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Promotion for Visitors
. New VIsitor gUides should Include, In addition to cultural facIlities listed on
city maps, sample "cultural VIsitor Itlneranes" showcasing the city's arts
and cultural assets
AMS Planmng & Research Page 7
City of Santa MOnica Cultural Arts Master Plan Update May 1996
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. Santa MOnica-based theatre companies and other performing arts
organizations should explore possible collaboration on a citywide "New
Playwrights FestIval" or other themed, coordinated programming
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City of Santa MOnica Cultural Arts Master Plan Update May 1996
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. The CIty's Cultural Affairs DIvIsIon should establish a regular newsletter
and calendar publication to mform the public about Its role and servIces
Update - City'S Seascape newsletter IS bemg better utilized for
dlssemmatlon of arts and cultural program mformatlon. Creation of
mdependent newsletter IS under consideration by Cultural Affairs DIVISIOn.
AMS Plannmg & Research Page 0-4
Crty of Santa MOnica Cultural Al1s Master Plan Update May 1996
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. A pnnclpal goal of the Chamber of Culture should be the establishment of
linkages between artists, architects, and other design professIonals In
Santa MOnica
UDdate. Concept on hold; Marketmg/Promotlon AdvIsory Committee IS
strengthenmg relationship with Santa Monica Chamber of Commerce
AMS Plannmg & Research Page D-19
City of Santa Momca Cultural Arts Master Plan Update May 1996