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Council Meeting June 24, 1997 JUN 2 ,. 1997
To. Mayor and City Council
From City Staff
SubJect Recommendation to Authorize the City Manager to Negotiate and
Execute a Contract with Kaku Associates In an Amount Not To Exceed
$99,700 to Conduct a Downtown Parking Management FeaSibility Study
Introduction
This report recommends the City Council authorize the City Manager to negotiate and
execute a contract with Kaku Associates In an amount not to exceed $99,700 to
conduct a downtown parking management feaSibility study. This study Will analyze the
current and future parking demand for the downtown area and develop a Uniform
program to coordinate public and private parking facilItIes to enhance parkIng
availabilIty The analysIs IS Intended to develop methods of effectively uSing existing
resources rather than Investing In new parkIng facIlities
Discussion
DUring the FY 96/97 budget study seSSions, CounCil requested staff to review
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downtown parking needs and develop a program to enhance parking availability
This study Will review the feaSibility of Implementing a downtown parking management
program that would coordmate the use of both pubhc and private parkmg faClhlles to K
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Improve parking availability In the downtown area, espeCially at night and on
weekends. The parking program would include a strategy to encourage use of remote
lots, uniform pricing for lots within close proximity to the Promenade, directional
slgnage, and an incentive and marketing program
ThIs parking analysIs Will result In an Integrated, comprehensive report which evaluates
the present and potential future parking needs for downtown Santa MOnica and
proposes a parking management program which will meet them. The consultant Will
work with City staff, property owners, merchants, business organizations and others In
preparation of the report. The report will Include
1) A project description The study area is bounded by California Avenue on
the north, Fifth Court (alley) on the east (plus Inclusion of the City public
library parking lot at the Intersection of Santa MOnica Boulevard and 7th
Street), Colorado Boulevard on the south, and Ocean Avenue on the
west
2) Inventory of eXisting conditions Including all publicly and privately owned
parking spaces, parkIng structures, surface lots Including the library lot,
Santa Monica Place, and on-street meters VVeekday and weekend
surveys of these spaces Will be conducted between the hours of 7 00 am
to 200 am Including parking utilization, parking duration and user
surveys The eXisting Information Will Include an analYSIS of Coastal
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Commission and City files regarding parking requirements for
developments In the downtown.
3) A diScussion of eXisting and future demand characteristics including
hourly parking demand and any future parking deficits The eXisting
demand Information will Include the type of user, ongin and destination,
mode of transportation, etc, and Include the Impact of beachgoers parking
In the downtown The future parking demand will be developed from the
City'S cumulative projects list and the 10 -year Bayslde Dlstnct growth
projections from the Bayside District Specific Plan.
4) A preliminary plan for Implementation of a downtown parking
management program coordinating the use of both public and private
parking facIlities to meet eXisting and future parking demand needs The
plan may Include Incentives to use remote lots, the Impact of pncing
strategies between the downtown, beach and pier, finanCial feasibility,
and a diSCUSSion on operatIOns and management of the program. An
analysis of the requirements for Implementation as well as the associated
costs and projected revenues Will be Included The report Will present.
Information about other cIties or commercial districts that may have
Implemented such a program If such a plan does not satisfy the future
demand for parking In the downtown, the report will present
recommendations and diScussions on programs such as remote parking
with shuttles The development of a plan Will also Include a process
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which brings together several parking management and operations
companies to "brainstorm" Ideas for implementation
The project schedule calls for a draft report to be prepared by December 1997, and a
final report to be completed by February 1998.
Proposals In response to the City's RFP were received from four consultant firms:
Kaku ASSOCiates of Santa Monica, Echelon Industries, Inc of Riverside, Klmley-Horn
and ASSOCiates, Inc of Orange County, and Meyer, Mohaddes ASSOCiates, lnc of Los
Angeles
An Interdepartmental committee comprised of staff from the City's Planning and
Community Development and Resource Management Departments reviewed the
proposals and selected the firm of Kaku ASSOCiates because they were most
responsive to the Request for Proposal and have an extensive working knowledge and
experience In the City
BudRetlFiscallmpact
Funds to conduct thiS study are budgeted In account #01-700-274-00000-5506-00000
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Recommendation
It IS respectfully recommended that the City Council authorize the City Manager to
negotiate and execute a contract with Kaku Associates in an amount not to exceed
$99,700 to conduct a downtown parking management feasibility study
Prepared by Suzanne Fnck, Director of Planning and Community Development
Ron Fuchlwakl, City Parking and Traffic Engineer
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