SR-6-K (22)
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CM:PG:dvm Santa Monica, CalifornIa
CIty Councll [vltg. 12-11-84
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TO: Mayor and CIty CouncIl
FROM: CIty Staff
SUBJECT: RecommendatIon to Approve ResolutIon of Intention
for ExpansIon of MaIn Street ParkIng and Business
Improvement Area
Introduction
On Apr 11 10, 1984, the CIty CouncIl adopted an ordInance
establIshing a MaIn Street ParkIng and BUSIness Improvement Area.
ThIS report recommends the CouncIl approve the attached
ResolutIon of IntentIon to modIfy thIS ordInance through the
InclusIon of certaIn non-retaIl bUSlness license holders In the
dIstrIct.
Background
On AprIl 10, 1984 , the CIty CouncIl adopted an ordlnance
establishIng a MaIn Street ParkIng and BUSIness Improvement Area.
At thIS tIme, members of the bUSIness communIty from the MaIn
Street dIstrIct came forward to VOIce theIr concern over the
proposed flat fee of $300 annually for non-retall bUSIness
lIcense holders Included In the ordlnance. Expressed was a
concern for the eqUIty of assessIng non-retaIl bUSInesses who may
receIve less dIrect benefIt from a dlstrlct of thIS nature.
The CIty CouncIl voted to adopt the ordInance; however, It
elected to delete from the ordinance the assessment of non-retaIl
buslnesses. CouncIl asked CIty staff to work WIth the Chamber of
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- 1 - DEe 11 1984
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Commerce and the MaIn Street Merchants ASSOcIatIon to Investigate
the posSIbIlIty of a compromIse SolutIon for the InclusIon of
certaIn non-retaIl busIness lIcense holders In the future.
Staff has met wIth representatIves of the business community, and
now proposes a substantIally reduced assessment for the
non-retaIl bUSIness lIcense holders than prevIously recommended
for the ordInance adopted by CouncIl. The modIfIed fee structure
would assess a flat fee of $25 annually to these businesses.
Staff and the busIness representatIves concurred that whIle the
inclusion of these busInesses IS equitable because of IndIrect
benefits they receIve from general promotIonal actIvItIes, the
contrIbutIon of these businesses should be substantIally less
than that of the retaIl businesses In the area whose benefIt is
far greater. By reducIng the fee from $300 to $25 annually, both
staff and the merchant representatIves belIeve the non-retaIl
particIpatIon IS scaled back to a more approprIate level. In
addItIon, It was felt that thIS fee would not represent a
hardshIp for any busIness in the area.
No other modIficatIons to the ordInance are recommended.
Budget/FinancIal AnalysIs
The addItIon of these non-retaIl busInesses In the dIstrIct would
result In approxImately $4,875 In new fu n d s . FIve percent of
these fu n d s would be retaIned by the CIty for admInIstratIve
costs. However, SInce staff IS not proposIng a specIal
collectIon for thls assessment, WhICh would normally be collected
as part of the busIness lIcense tax for WhICh bJ.lls have already
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CPI.; m'! ~: rI"pr ()T"F'?
ci ty Coun Cl~ ~'eetlrg 12-11-84 Santa ~tonlca, Call.comla
:tESQLUTIO~l [~m~BER 6954 (CCS)
- (Clty COUDell Serles)
A PES~LUTIC~ OF THE CI~ CCUPCIL OF
~EP CITY OF SM1~~ ~OrICA
O:CCLARP:JC I~S nr::'E!,TmIO~; TO p.t'Elm
O;:DIXAi\'"CE IJ[HrpSR 1303 (CCE) TO
H~CLU[lE ADDITI mTAL EIJS HTFSSF~
StJBJEC':' '::'0 TB:f' "1\1 IT STPFET PltRIZI PG
A.,l\lD BUSItl::SS prpRCum<FPT AREA P,1\TD
SET:'I~,TG TBE '::'Irtr:; A~;D PLACE OF BEA~I!lG
TO CONSID"fR S]C~: p.~~rpTD!'.'n\~
rmEPr:I-.S, t"he Par1<;.lha anr Duslness IJ"1f'roveJilent Area La\"
of 197~, Street~ anr Rlohways Core SectlDn 3G500 et se~.,
aut'"'orlzes t'l-,e Clty of Santa rronlC"c to levy asseSSJT'ents on
buslnesses WlthlD a ?arkinQ anr huslne~s IF'prOVeF'ent area
WhlCh lS lD ~0rltlcn to any otner assees~ents, ~ees, cDarges,
or taxes ano to use s~ch proce~rs for t"he ~ene.cit of
bus1l'"lesses Tlit""in tr-e parki"1g ar,c1 0USlness iMprovel""'ent arf"'a
for suc1, f'urroses lnC'~_uclng the aeneral rrOr'ot10Y1 of 'hus lnes~
actlvltieE lr t~e area: anc
i"'BELCAS, h.1S1ne~~('>E on ~1aln Street requester t'!1<"!t tre
Ci ty Cauncll e8t~1)J 1 s1-- a !",?r~(ipg apr'! r.US lress ll""T'rOVE'f'"l(>nf-
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area: an0
FHC?E'JI,S, tlle Cl ~~' COUDCll, 1->y C'r.-'11n2!1Ce ~:,rU.....l--er 13r<3
(CC~), estahllshec a D0r~1r>~ anr ruslness lr'rrove~ent area on
~aln Street frap PiC0 Eoulevarr'! on t~e n0rt~ to t~E' sout, city
llri ts on t1,e sou t;.., anc on OC'ean Parl.:: Boul evarr'l I ~hll Street,
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;;sltlanr l'iveolle, r~lnney Street, Pl er .Zl.venue, a nil r'arJoe Stxept
between }'+e 11S0'1 Pay cn t"E ~:le st an~ Se~or.c'l Street on tr.e east;
a 1"0
i'1J-IEPF AS, t'he City Council r'lesires to amenf' Or('lnanCe
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NUI"'l:'>er 13[13 (ccs) to lneluile aooltlona1 DUSlneFses \Vi tl- in the
parklng ant r,uslr.ess u'1['rovePlent area,
NO'\] , -rQEREFCRE, ":'HI: CI TY COUeCI L OF THE' CITY OF SANTA
~lO>{ICA DOE3 r-CSOLVE AS FOLLa'lS :
S ECTI C!+ l. ~ne Clty Counell l!ere'by o(>clares its
irItentlon to a."1 e no Orrlnance NUM'her 1303 (CCS) pursuant to the
Parki~q anr Euslness II"'provenent Area La,.; or 1 ~ 7 0 by awenr 1 no
Seetlon 3 tr> rear as ""'01 10\v5 :
sr:C'I'I0r 3. In ?i1c'lltTCt1 to any
other assessT"'E'P-ts, -Fees, charoes, or
taxes, an aflT'lltlC'nal assessment is
her e 1-,v levie.-'l lr. tne pa rk i r'C' anr
r.USlness lI"'f'ro"crrent area as fa 1 J ows :
!'\ . ror any pE'rso~ ~o]ilin0
a r e tr:l.ll sales tax -rernl t, of'e-tent11
of one re rcent ("If total taxabJe sales
f'3yab1e on ~'ay 15 0:0 each vear anr
be' s eo upon tl1e tete' J taxar-le sa1es
r1.ur i no the t_Fe 1 ve rr;ontl-, ['E'rlor'l of
January 1 t'hroucrh DecE'P1rer 31
preeerlno t"e ~~ay 15 naYJ'1e!1t ;late.
':'he rnayi"'uJTl asses~rent unCler Pns
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SU~~lVI.S~OP S 11aJ ] not eyceeC' tl,000.a0
ln any year.
B. For any nerson not
'holr.2nQ a retaIl .sales tax perr'"'l. t anr
w"l-] 0 ras been J.ssue'" or requ1.res a
bus1.ne~s lIcense fron the City , $25.0.0
payable on t'ay 15 of each ye a r , eyce!1t
t-"at any person -"olr'lina only a
busl.l~ess 1iceDse or 11censes un'-; e r
!'<un 1. c ira 1 f:o;le Sect1.cns 6219 or 6219A,
or beth, s"aJ 1 not "he requlren te- ray
suc"" a sse S S!'1E' nt.
c. 'Llt e penalty for
nor.-Jla ~'f'1e r! t of tl-1e asses srnent on t'he
r'lue ('late srall be 10~ of tne armun t of
t'-:e assess!'1ent plus al"" ad ri tlC'ral 59,
0= tlte anount of t'Pe assessment for
eacr. rronth or portlon thereof that tne
assesSt""ent 15 UDP2Iil a~t- er the clue
cate.
T"'\ Tlle assessrent s~all
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rot. apply to any pe rc;on opE"ratl.D0 a
ri.lSlrlE'SS f r on "l-J.l<=t o,r rer rrlrtC'ir>aJ
place o~ rec1.rer~e wi~rln tre pa r'k:.1. [1CT
anr 'l-)uslness lmnroverent area anr fC'r
wTI lcn a r.Ol'le oC'runat:lon pe rra t has
'heel: 1 s sue n In a C' ('"err' a n ce VJl t 1-, tl,e
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nrOViS1.0!'S for ?\rtlcle IX of the Santa
r'ODlca I'UI"' ~c ira1 Core.
SEC':'Ioe 2. tTotlce is lterery oiven that 0n Ja nuary 2:' ,
1084, at tre l10ur of 7:3r p..Fi. I In the City CaunclJ c.... amhers
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located in C i_ ty Hall, lE85 Hain Street, Santa !,1("'1n ica,
Callfornia, a 'hear] ng wiJl "he heIr bv tl1e City Council to
cons ider an arren(l..ent of Or0inance Pu~~er 1303 (CC~:::) as 1;erein
prcposefl. Any business wlt0in the proposer, area, or apy otl,er
interester person, h avi no any o1:'pectlon to the estarJisl,Il1cnt
of t"he proposer area or to any otrer action proposer hereln
ray -Fll€: a wrltten protest witr. t1'>e City Clerk not later tl-}rtn
the 'hour so fixeCl for rearlr..(T.
S I'C? I Oi\-;- 3. Tl-}e City Clerk sy,all cause t1-oiE' ResoJutlcr
to he pTlb l_i s~eC! once in a news rarer of ~eneraJ c1rculat1cn ltl
tl,e Clty o~ Santa [1onlca ape" snaIl cause a cor;.lete copy o~
tl;j s Pesolu~lon to he maileCl, nostar;r€ pr eD a la, to eac'n
1-;USlness in tre pro~()se(l area. PL'bJicat~()n ?pll !"lallina s1->a11
be cot'1pl eter at least 10 rays pr10r to t}1e 0a te 0-1'"' t_"he
0earlncr.
Sr:CTIOP 4. Tne City CJ erk s'^ta1 ) certlfy to t1-:le a~opt~or:
of thlS Resolutlor.., Rrll tl1ence.cortl-T an(l tl1erea~ter the sare
shaJl be In full force ar>r e.cfect.
APPP..CV.ET AS ~o FOm':
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Rotlert i'. [.lvers
Ci ty Attorney
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Adopted and approved thIS 11th day of December, 1984.
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Mayor
I hereby certIfy that the foregoIng ResolutIon No. 6954(CCS)
was duly adopted by the City CouncIl of the CIty of Santa MonIca
at a meetIng thereof held on December 11 , 1984 by the follOWIng
CounCIl vote:
Ayes: Councllmembers: Conn, Edwards, EpsteIn, JennIngs,
Katz, Zane and Mayor Reed
Noes: Councllmembers: None
Abstain: Councllmembers: None
Absent: Councllmembers: None
ATTEST:
C~{ j-; uJ~uUL..,
, CIty Clerk
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