SR-6-F (26)
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Council Meeting February 10, 1998 Santa Monica, Callforma
TO Mayor and City Council
FROM City Staff
SUBJECT Recommendation to Jom Westslde Cities In Urging Retention of the 310
Area Code and Advocate for Separate Area Codes for Mobile
Commumcatlons Equipment and Related Technologies
Introduction
This report recommends that the City Council endorse the action of the Westslde Cities
urging the Callforma Public Utilities Commission to retain the 310 area code which the
cities share and to advocate for overturn of the FCC ruling agamst separate area codes
for mobile telecommunications technologies
Background
The explOSion of telecommunications technologies and their early adoption by busmess
and IndiVidual consumers In the Los Angeles area has led to near-exhaustion of available
telephone numbers Within the 310 area code The technologies Include but are not limited
to pomt of sale commUnications equipment, fax. cellular telephones and pagers This
proliferation of telecommUnications equipment IS a nationwide phenomenon and the
Federal Commumcatlons Commission has ruled that an area code IS applicable to the full
variety of technologies available
1 ~F
F~B 1 0 19:9
The California Public Utilities Commission will soon decide how to divide the region Into
additional area codes or, alternatively, whether to adopt an "overlay" The overlay would
postpone for some penod the necessity of Imposing one or more additional area codes In
the region but would require that consumers dial an additional number, one (1), before
local telephone numbers
City staff have evaluated the range of options under diSCUSSion and feel that alternative 5A
IS the best plan for the CIty With alternative 1A (the option preferred by Culver City) as the
second best plan for Santa MOnica Maps Indlcatmg the Impact of those options are
attached to thiS report Bnefly, both alternatives retain the 310 area code In the City and
for most of the westslde region AlternatIve 5A has the longest projected life of the wo
alternatives, but excludes a small portion of Culver City Alternative 1A Includes the small
portion of Culver City omItted In alternative 5A, but has a shorter prOjected life
On Wednesday, January 21, 1998, representatives of the Westslde CIties met and
discussed the Issue Mayor Pro Tem O'Connor and Councllmember Genser, Santa
MOnlca's Westslde Cities representatives, and Councllmember Feinstein were In
attendance A recommendation was formulated to urge retention of the 310 area code for
all of the cities In addition, the representatives felt It appropnate to advocate that the FCC
deCISion to require the same area code for all technologies be reversed Reversal of that
rulmg would faCIlitate long-term retention of the same area code for conventional
telephones and assignment of new area codes to cellular telephones, pagers, etc
2
Budget/flnanclallmpact
Retention of the same area code has broad financial benefit There IS no budget Impact
from support of the Wests Ide Cities' position
Recommendation
It IS recommended that the City Council JOin the Westslde Cities In urging the PUC to retaIn
the 310 area code and advocate for separate area codes for mobIle telecommunications
and related technologies
Prepared by Jory Wolf, Information Systems Manager
Susan McCarthy, Assistant City Manager
Attachments Area Code Options Alternative #5A
AlternatIve #1 A
Correspondence from the Westslde CIties
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JAN 24 '98 04:68AM ADMIN/CITY RTTORNE~ P.3
J
W~ Westside Summit I
CITIES OF BEVERLY HIUS . OULVER CITY. SANTA MONICA. WlaT HOLLYWOOD
J..muary 30. 1998
(, ,lbforma PublIc L:llht!es. CommissIon
T Jlccommumcatlons D1\'lsion
50S Van r-.;ess Avenue, Room 2003
S.l.n FrancIsco. CA 94] 04
Dl:ar CommissIon Official.
On Wednesday. January 21. 1998, the Wcstside cities of Beverly Hills, Culver City. Santa
Monrca and West Hollywood met to discuss the alternati.....es for the 310 Area Code Split
o(fered by your organlza.llon and the Caiifomla-Nevada Code Administration. Concensus
~ olS reached by Ihe W~sLsllje clUes and thIS IS our firstjomt correspondence to the
C\mmllSlIlon on ~his subject. As both a ~eogr:lphlC:llly rmd economIcally mterconnected
r~glon. the member clues strongly agree that they should m:llntain the same area code, This
kncr also marks the mJtlatlon of an effort to o~ enurr. the FCC ru hng bamng separate are;)
cod~s for particular technolo~les
Tiue leaders of [he Weslslde cales, su.pported by many members of the pubhc, agree that the
Sl)]UlJOn allo\!' mg for separate area codes for pagers. cellular phones, pam! of sale machines
and the like \\0uld lengthen the life of e'i.l$!mg are:! codes slgmficantly. ThiS would reduce
lh~ n~~J tor COn$l.U1l re\ 1:>1011 and SplHtln~, :1\ oldmg economic hardship for many busmesses
a., .... cli rl.S commilnlCJUOn COMp hcutlcns for our resldenls, We shall keep you miormed of
ullr JWVltlcs In tIllS JrenJ Jnd hope that the COO1mlSS~OI1 ',"'iIl be supportive of our efforts for
t;'IS \ er) sel,!>lbi~ ,md practlcal sol~mon
Thank JOU for the opportumty for mput On behalf of our constituents, we request that you
;';llllsuJ..:r our r~commclldoll tor'! ~cnousl) tn your deCL510ns. ,J.l1d \\ e look fOIVo'ard to your
rcsp 0 n 'iC You md'v C()lttn~t liS throlliUl ~lrs lodv Hall-Esser, Chief Administrative Officer,
. --
(ll~ ofCul\cr ell)'. 9770 Culver Clt~. CA 90231 or she may be reached at (310) 253-5914.
Smcere~)'.
\lERALEE GOLD\1A '\ A.LBERT VERA
"lJ~or of B~\ .:rly Hills Mayor ofCul\'er City
ROBERT HOLBROOK SAL GCARRlELLO
~lJyor of Santa MonIca Mayor ofWesl. Hollywood