SR-513-002
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GS:SES:RF:JAS .
Councll Meetlng. ebruary 28,
S. Monlca, Calfornld
TO:
1984
S /3-002-
Mayor and Clty Councll
It - C"
FEB 2 8 l!U
FROM:
Clty Staff
SUBJECT:
Recommendatlons for the Streetscape Oeslgn
Process for Wllshlre Boulevard and
Authorlzatlon for the Clty Manager to Negotlate
and Execute a Deslgn Contract
Introductlon
ThlS report reVlews the prevlous progress on the Wllshlre
Boulevard
Reconstructlon
project and makes recommendatlons
regardlng the process of future ennancement of the streetscape
(e.g., landscaplng, street furnlture, llghtlng, etc.).
Background
In the 1983-84 flscal year, $250,000 was approprlated by Clty
Councll from Gas Tax funds for Wllshlre Boulevard beautlflcatlon
as Project No. 421-907 ln the Capltal Improvements Budget.
A subcommlttee of the Arts CommlSSlon held a one-day Wllshlre
Boulevard
Deslgn Workshop ln conJunctlon wlth the General
SerVlces Department to obtaln publlC lnput regardlng lmprovements
on Wll shl re ljoulevard on June 10, 1983.
(See Exhlblt I for
detdll).
baS1S
of
thlS workshop of cltlzens,
On
the
profeSSlonals and Clty staff. several recommendat1ons to the Clty
were made. One of the more popular suggest10ns was for a maJor
publlC art plece to be commlssloned at the Centlnela and Wllsh1re
"gateway".
ThlS "gateway" project was approved by Clty Councll
on October 2~, 1984, and 1S presently belng carr1ed out by the
Arts Commlsslon.
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fEB 2 8 Ig84
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GS:SES:RF:JAS ....
Councll Meet1ng:~ebruary 28, 19S4
s~ Mon1ca, Calforn1a
Anotner w1dely supported recommendatlon generated by the Workshop
was to select a des1gn team to create an overall des1gn scheme
for the W1lsh1re Boulevard streetscape whlcn would be senS1t1ve
to user concerns. The team lS to ident1fy and recommend areas of
the
Boulevard
for
ea r 1 y
phas1ng of streetscape cap1tal
1mprovement to follow the Clty's normal cap1tal 1mprovement
budget1ng process.
The f1rst phase of the streetscape lS
1ntended to serve as a model for future W1lsh1re upgrad1ng.
The team w1ll be asked to 1dent1fy costs and fund1ng sources for
furtner publlC lmprovements.
Deslgn parameters lnclude retalnage of eXlstlng trafflc lanes; no
slde streets w1ll be closed, and Phase I w1ll nave an est1mated
construct1on budget of $215,000.
Establ1shment of th1s project lS 1n harmony w1th the Draft Land
Use Element recommendat1ons 2.4.1 and 2.4.2 noted here:
"ObJect1ve: Enhance the 1mage and the unique character
of the commerclal d1str1cts and res1dentlal
ne1ghborhoods 1n the C1ty. General C1ty-w1de pol1c1es
are 11sted below:
2.4.1. Create a recogn1zable USlgnature" for each
major commerclal street. Two methods to
accompllsh thlS are the use of a UgatewayU
graph1c or landscape markers, and by
prov1s1on of characterlst1c streetscape
treatment along each street.
2.4.2.
Establlsh gU1del1nes
publ1C streetscape,
11ghtlng, street
slgnage, and art."
for lmprovement of
lnclud1ng pavlng,
furnlture. publ1C
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GS: S~S: RF', JAS .
Councll Meetlng: ebruary 28, 1984
s~ Monlea, Calfornla
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Admlnlstratlon
Tnls proJect wlll be handled under General Servlces Department
regular staff1ng and admlnlstrat1ve procedures and wlll comply
w1th Federal Ald UrbanjTransportat1on Improvement Program grant
requ1rements.
BudgetjF1nanclal Impact
Tne des1gn fees wlll be 1n the area of approxlmately S35,OOO
dependlng on flnal negotlat1ons. The fees w1ll be a portlon of
the $250,000 budgeted for the project and because the fund source
1S the Federal A1d Urban H1ghway Fund lt w1l1 be subject to
approval of the State and Federal Transportatlon Departments.
Ues1gn and flrst phase constructlon wlll be funded from Capltal
Improvement Project No. 421-907 ln the amount of $250,000 upon
Federal Hlghway Admlnlstratlon approval. Approprlatlon Authorlty
appears 1n Account No. 43-500-421-000-907 and revenue has been
budgeted ln Account No. 43-905-076-000-000.
Any further phases of Wllshlre streetscape upgrading constructlon
fund1ng
would
be
requlred
from
annual
capltal budget
appropr1atlons and from speclflc grants as they may become
avallable.
Recommendatlon
It lS recommended that the Clty Councll:
1. Approve the concept of enhanced Wllshlre Boulevard
streetscape deslgn, the proposed use of a des1gn team
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GS:S~S:RF:JAS .
Councll Meetlng. ebruary 28, 1984
~a Monlca, Calfornla
and budgeted funds for deslgn fees In an amount not to
exceed $35,000;
2. Authorlze the Clty Manager to negotlate and execute a
contract for deslgn serVlces pursuant to the process
outllned ln th15 staff report; and
3. Instruct the Clty Manager to return for Councll approval
and authorlzatlon to go out for constructlon blds for
the deslgned lmprovements.
Prepared by: Stan Scholl, Dlrector of General SerVlces
Rusty Fllnton, Consultant
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