SR-802-011 (4)
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Council Meeting: 6/10/86
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JUN 1 II ""
Santa Monica, California
TO:
Mayor and City council
FROM:
City staff
SUBJECT: Recommendation to Adopt Resolution Revising the
Carousel Ride Fee
Introduction
This report recommends that the city council adopt the attached
resolution (Attachment A) revising the Carousel ride fee from 25
cents to 50 cents. This recommendation is based upon analysis
conducted by the pier Restoration Corporation (PRC) staff and
approved by the PRC Board of Directors.
Backqround
The City of Santa Monica purchased the Carousel machine in 1977.
Since that time, the Carousel has been operated under various
lease arrangements and also directly by city forces. Following
the restoration of the machine and band organ in 1980, the ride
fee of 25 cents was set by the City Council in August, 1981,
under the
terms
of Contract
3701 with Gayl in/Will iams
Enterprises.
In 1984, the City Council approved a program
permitting rental of the Carousel for private parties as a means
of expanding usage of the facility and also generating additional
revenue.
During the 1986-87 budget preparation process, city staff
requested the PRC to investigate the possibility of revising the
Carousel ride fee as an appropriate measure to offset the
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continuing operating deficit of the Carousel.
The total
projected revenues for the Carousel for FY' 86-87 is $llO, 140:
$75,000 from ride fees, $33,940 from private rentals, and $1,200
from gift items. Attachment B provides a complete breakdown of
projected revenues.
Total estimated expenditures for the
operation and maintenance of the Carousel (breakdown is included
in Attachment C) is $122,103.
Based on these projections, the
estimated deficit for 1986-87 will be $12,000.
The additional
operating costs of $40,655 for general building maintenance,
machine inspection, and property insurance increase the deficit
to a total of $52,655.
Recommended Ride Fee
The PRC surveyed fifteen (15) carousels operating in California
to determine the current market rate for carousel rides.
Attachment D lists the carousels surveyed and corresponding
rates. Four of the carousels are located in amusement parks and
the price of admission includes free carousel rides. The
remaining nine carousels charge for each ride and these charges
range from 40 cents to 75 cents per ride. The Santa Monica Pier
carousel is the only operating carousel Charging a fee below this
range.
The PRC also reviewed the fee schedule for private rental of the
Carousel to determine if these fees should be raised as a means
to offset the deficit.
The PRC analyzed the total costs
associated with the private rental of the Carousel.
This
includes not only the charges for the building rental (which
average $500) but also the additional charges for parking,
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security guards, insurance, use of deck area for tent, rental of
tables, chairs, etc., and portable restrooms.
These additional
charges, which range from $1,300 to $7,000, depending on the
nature of the party, were found, when combined with rental fee,
to be comparable to fees at other party locations surveyed. The
PRC therefore concluded that the current fee schedule for private
parties is reasonable and should not be increased at this time.
The PRC's recommendation is to raise the Carousel ride fee from
25
cents to 50
cents.
city staff
concurs wi th this
recommendation and believes that the increase is justified given
the continuing operating deficit and also the nearly $1 million
investment the city has made in the restoration of the Carousel
building and machine.
Budqet/Financial Impact
staff is recommending that the increase in ride fee be effective
on July 1, 1986.
Based upon an annual proj ected ridership of
300,000, projected ride ticket sales will increase from $75,000
to $150,000. Appropriate loan and revenue adjustments will be
presented in the staff report submitted to Council requesting
approval of the 1986-87 budget.
Recommendation
staff respectfully recommends that the city council approve the
attached resolution revising the Carousel ride fee to 50 cents.
Prepared by: stan Scholl, Director of General Services
Judith Meister, pier Manager
Attachments: A, Resolution
B, projected 1986-87 Carousel Revenues
C, projected 1986-87 Carousel Expenditures
D, Carousel in California
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council Meeting: 6/10/86
Santa Monica, California
RESOLUTION NUMBER 7228 (CCS)
(City council Series)
A RESOLDTION OF THE CI~Y COUNCIL
OF THE CITY OF SANTA MO~ICA REVISING
THE PUBLIC RIDE FEE FOR THE SAN~A MONICA PIER CAROUSEL
WHEREAS, the City of Santa Monica operates the Santa
Monica pier Carousel for the public's enjoyment and benefiti and
WHEREAS, the Pier Restoration Corporation has carefully
analyzed current and proj ected operating costs and revenues of
the Santa Monica Pier Carousel; and
WHEREAS, the pier Restoration corporation recommends
the revision of the current ride fee,
NOW, THEREFORE, ~HE CITY COUNCIL OF THE CITY OF SANTA
MONICA DOES HEREBY RESOLVE AS FOLLOWS:
SECTION 1. The public ride fee for the Santa Monica
pier Carousel shall be set at 25 cents for children twelve years
of age or less and at 50 cents for all others per ride effective
July 1, 1986.
SECTION 2. The City Clerk shall certify to the
adoption of this resolution and thenceforth and thereafter the
sane shall be in full force and effect.
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APPROVED AS TO FOill1:
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Robert M. Nyers - ()
city Attorney
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Adopted and approved thIS 10th day of June, 1986.
(l~~k_ ~c2
jL~ Mayor
I hereby certify that the foregoing ResolutIon No. 7228(CCS)
was duly adopted by the CIty CouncIl of the City of Santa MonIca
at a meetIng thereof held on June 10, 1986 by the followlng
CouncIl vote:
Ayes: Councllmembers: Epstein, A. Katz, H. Katz, Zane
and Mayor Reed
Noes: Councllmembers: Conn and JennIngs
Abstaln: Councllmembers: None
Absent: Councllmembers: None
ATTEST:
L2v/0 ...t~
City Clerk
.
CAROUSEL BUDGET
FY 86-67
REVENUE
Ride ticket sales @ $0.25 x 300,000
F~lvate Rental Revenue
30 fa~ily parties x $485 each
15 filmings x $1,136 each
10 non-profit x $235 each
Gif~ Item Pe~centage
esti~ated gross = $12,000 x 10%
TC~AL ES7:!~TED REVE~~CE
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Att3.ch7~~~L. E
$75,000
14,550
17,O~O
2,35G
$33,9~O
$ 1,200
$1IO,l40
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A t:=ac.2.~e:1": C
C~;"'~OUSEL BUDGET
FY 86-87
EXPENDITURES
SALA...!UES
Operaticn:
Cont~actor salary
Regular operatio~ (1 superEisor1
3 e~ployees) SUL~er, winter, holidays
supe~Eisors ad~inistrative tir.e
$21,2CO
48,251
4,108
$73,559
l'~a i::.tE:!1ance
Cont~actor salarz
E=ployee winter maintenance ($l,OCO/~Q x 8 ~cs.)
E~ployee s~~~er maintenance ($2COjno Yo 4 mos.)
SlCrG('Q
2. f 0 ~j ~~
ace
$:-3,8CO
F~.:. ~Ja~e R~nt.al.
Far.ily parties
Supervisvr ($9.92 x 5 hrs x 30 part~es)
E~ployees ($3.68 x 3 e~pl x 5 h~s x 30 parties)
$ l,4S8
3,906
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... L.L!n~r.g
Superviser ($9.92 x 5 hrs x 15) $ 7' ~
......
E::.ployees ($8.68 x 2 e:!"'pl x 5 hrs x I=:\ 1,302
-}
lIcn-?~cf:...t Part:.es
St:perv~scr ('::0 9- x 5 hrs x le) (: ~96
'T' wi. ~ ....
Er.-.ployees ($8.68 x 2 e::tpl x 5 hrs x 10) 863
$ 8,80t,
'IC:-AL SAL:;RI~S
$101,163
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S~?PLIES AND EXPENSES
Mair.tenar.ce Supplies
llght: bulbs
lubricants
cleaning supplies
pa..i:1t supplies
I11SC.
Adver~isina & P~amot~cn
~~ building displays
advertising &
p~o~oticnal activ~t~e5
Ger-eral Business Exper-ses
tickets
bottled water
payroll service
of~ice supplies
ir.s'..l:!:'ance
telephone
CaDltal Equip~ent
TC=AL S~?PLIES & EXPENSES
TC:-AL EXPE~WITt.'7.=::S
.
$ 600
400
1,200
3,000
800
$1,000
3,500
$1,000
200
2,000
250
3,550
1,440
$ 6,000
$ 4,500
$ 8,000
\
$ l,OC:C
$20,940
$'~"" 'r~
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O;::~a TVG C....-;:;"..~S-~ ~ T'T C"'f ""';;'(1".-'. "-
... ~ ...I..~l l""........Vl..-. 1:._;:' ....~1 ...."i..~..J...i.. _.!"\j. .J.....n.
At~ac:::-e::::' _
NaT"e
Disneyland
Tilden Park
Knot~'s Berry Fam
Jch~stons ~use~ent Park
G=:..::feth Park
Oscar Hoffenfellder
Castle P~rk
Seaport Village
Balboa Park
S. F. Zee
Golden Gate Park
l:arr:.c-:.ts Great &-:,erica
S~nt~ c~uz Beac~ Soard~alk
Santa Mcnica P~er
~~2.qic :-rountain
S~oreline Vlllage
Locatlcn
Anaheira, CA
Berkeley, en.
Euena Park, C.;.
Lodi, CA
L . A., C;'_
Hcnterey, CA
Riverside, CA
San Diego, C~;.
San Diego, CA
San Francisco, CA
San Frar.cisco, CA
Sar:~a Clara, CA.
Sar.\:.a C:-'J,z, CA
Santa Xc~ica, C~
Valencia, CA
Long Beach, CA
Ride Fees
Included in park
adnissicn
$0.50
Inc:uded in parK
admissic::
$0.40
$0.50
$0.50
$0.50
$0.50
$0.60
$0.60
Ir.c:~d€d in pa~~
.. .
aar:t~ss.:.cr:
$C.60
$0.25
I::::luded in
.,....,~.......k--
1::-'--".
adruss 1.C:1
$0.75
BEFORE DISTRIBUTION CHECK CONTENT OF ALL FOR CITY_CJERK'S ACTION
DISTRIBUTION OF RESOLUTION # J;?;?g ORDINANCE #
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VOTE: Affirmative: EI ~~ h":.c; 0',.. e
) Negative: ~/7?7 '+~-7'~
) Abstain: -- ·
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~ Absent:
~ ~ _P_R_O~QF_~\.:9]J3~<:. WITH_-A](OJJI.l~:R PE~SON BEFORE A1\TVTHING
1 Dl~lKlnUllUN: UKlulN~L ~ooe signeu, seai~u and filed in Vault.
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Counc1l Meeting Date
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Agenda Item ft
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Was it amended?
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Introduced:
Adopted:
NJilAYS PUBLISH AOOP'llill ORDINNirCES *
*Cross out Attorney's approval
NEWSPAPER PUBLICATION (Date:
)
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Department originating staff report (
Management Serv.~e~ Lynne Ba~rette--0rdinances only
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Agency mentioned in document or staff report
Subject file (agenda packet)
Counter file
Others:
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Airport
Parking Auth.
Aud1torum
Personnel
fie~
Planning
Building Dept.
culllumi ty and Econani.c Dev I
Finance
Police (en-
forcemen t?)
Purchasing
Fire
Recr/PaTks
General Servo
Transportation
Library
Treasurer
Manager
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SE~D FOUR COPIES OF ALL ORDINANCES' TO:
CODfD SYSTEMS, Attn Pete~ Maclearie
12.0 ~jain'-C"-:r~et .....
AV~~l ~ew Jersey_07717 .
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SEND FElUR COPIES OF AUt ORnrNANrFsio:
-Debrp. ~yr l.ck
SANTA MONICA MUNICIPAL COURT
? 7 2 5 MAIN STREE'J;. Room 118
SANTA MON,reA, CA 90401
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(certified ?)
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. *Check Code Sect1.ons before sendl.ng.
TOTAL COPIES
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. CYTY COUNCIL 'lIl\'UTFS
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6-L: PIER CAROUSEL; P~esented was a staff ~eport recommend1ng
approval to complete the Pler Carousel f1"'St floor ~enovatlon
project and authorlze necessary transfer and allocatloP of funds.
(Counc ilmember Conn returned to the dalS at 3: 50 P.:'1. )
D1SCUSSlon was held. Member of the publlC DaVld Came"'~n~spoke 1n
support of the staff recornmendatlon. C~uncilmem~~r Epsteln moved
to approve the staff recommendation, - the~eby approvlng ~he
capl tal project to "'enovate the western section of the Santa
Monlca Pler Carousel first floor and approve the fOllowipg
lncreases to Account Number 30-740-622-000-905: transfer $5,101
from 30-620-622-000-801 and transfer $25,000 from
30-620-622-000-820. Second by Councilmember Katz. The motlon
was approved by the followlng vote:
CounCll Vote: Unanimously approved 5-0
Absent:
Councilmember Edwards and Mayor
Reed
\1A Y 1 4, 1985