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F I : CM : (l.1D : M S ~ jw Santa Monlca, Callforn1a
C1ty Council Meeting: June 14, 1983
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TO: Mayor and C~ty Council
FROM: City Staff
RE: Opportunit1es to Increase Local Revenues
INTRODUCTION
The purpose of this report 1S to provide staff
recommendations regarding local tax 1ncreases and to request
funds for implementat10n and administration of a revised business
license tax ord1nance. A menu of options which could generate up
to a total of $3.9 million annually in addit10nal revenues is
presented. It is recommended that City Council select and adopt
tax changes in order to generate approximately $2.6 million
annually. Rate changes could be effective 1n January 1984 to
prov1de $1.3 million to balance the 1983-84 budget and allow for
phase-1n of ~ncreases. Further tax increases or earl1er
implementation would be needed to support any additional
expend1tures approved by Clty Council during their budget
deliberations. It 1S also recommended that the 1983-84 General
Fund budget {Non-departmental D1vis1on} 1nclude $33,700 as a
reserve for 1mplementat1on of a rev1sed business llcense tax.
JUN 1 4 1983
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OPTIONS TO INCREASE LOCAL REVENUES
Background
The staff report entitled "Opportunities to Increase Local
Revenues ~n Santa Mon~ca>> prov1des an analyt1cal framework for
poll.cy formulation. Five scenar10S for lncreasing buslness
license tax revenues are detalled and alternatlves to lncrease
utllity user tax revenues are ldentified in that report.
Addltlonal background ~nformat~on is provided here relating to
the incidence and revenue potential of varlOUS levels of
exemptlons to protect small businesses, taxation of savl.ngs and
loan corporations and utility user taxes. Th1S information 18
presented in Attachments A, B and C, respectively.
As planned, staff recommendations have been developed to
malntain Santa Monlca's competitive positlon and to provlde for
falrness and equity by:
1- Malntaining rates at a level lower than comparison
]urisd1ct1ons
2. Phas ing in some 1ncreases: and
3. Recogn1zing small buslnesses.
The 1983-84 proposed budget reflects the assumption that
business license tax revenues w1Il be lncreased by $1.3 milion as
a result of tax rate changes. The proposed budget lS balanced by
these revenues and any additlonal expenditures recommended by
City Council would require commersurate tax revenue increases.
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Menu of Op:tions
The followlng menu of optlons to increase local revenues
l.ncludes changes to bUs1.ness license and utility user taxes.
BUS1ness license tax changes are similar to thos e ident1f1ed as
Option #5 in the prior staff report; some modlf1cat1on to revenue
prO]ectlon methodology and assumptlons lS reflected. Background
on other elements of the menu lS presented in Attachments A, B
and C.
Three caveats should be reiterated before Clty Council
formally acts to adopt tax rate changes. First. the revenue
prO]ectlons provided are necessarily gross estimations due to
lack of reliable data: staff have made generally conservat1ve
assumpt1ons. Second, the CLty Attorney has reservations
regarding the legality of the proposed small business exemption.
Th1rd, changes to bUSlness llcense tax rates could result 1n
assessment district charge increases.
BUSlnesses located 1n the Downtown Park1ng and Montana
street assessment distrlcts pay assessment charges based
partlally upon thelr business llcense taxes. It is recommended
that these bus1nesses be protected from substant~al changes 1n
thelr assessment charges. The CJ..ty Attorney is cons1derJ.ng the
feasibility of including a provlsion 1n the business llcense
ordlnance to protect these buslnesses through an exemption/rebate
and the alternative of amend1ng the terms of the assessment
d1strict leg1slat1on.
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Potentlal
Option Tax Type Tax Rate Increase
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BUSINESS LICENSE TAXES:
1 Prof/Occup/Servlce* $3/1000 $ 2,052,032
2 Reta21 Sales with exempt20ns 1. 25/1000
of $1.0 ml11ion
(31,059)
3 Wholesale/Manufacturing with 1/1000 94,032
exemptions of 1.0 milllon
4 Auto Dealers 1. 25/1000 110,387
5 Commercial Rental 1.25/1000 28,292
6 Savings & Loan Corporations 3/1000
317,500
7 CommerClal Tenants Occup. Tax L 25/1000
8 Electrlc & Gas Utl1ities 3/1000 167,786
UTILITY USER TAXES:
9 Electrlc & Gas Utllit2es
(a) Non-Res1dentlal 7.5% 971.343
(b) Non-Lifeline Consumpt2on 7.5% 1,033.642
10 Cable T.V. Users 5.0% 150.000
(*20% apportionment assumed)
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IMPLEMENTATION OF REVISION TO THE BUSINESS LICENSE TAX
Should the Counc1l dec1de to alter substantially existing
BUS1ness L1cense Tax rates and/or to reclassify groups of
busJ.nesses for purposes of implementJ.ng new tax ratesl a
temporary increase in workload and addJ.t1onal adminJ.strative
costs will most likely be lncurred. The following J.S a brief
discussion of the possible workload and admlnJ.strative cost
increases. The discussJ.on 1S organized according to the three
phases of work which wJ.ll constJ.tute the total implementation
effort during FY 1983-84: amendJ.ng the Munlcipal Code, notlfying
bus1nesses and process1ng annual tax payment adJustments, and
admin1ster1ng the amended ord1nance.
Amend1ng the MunJ.clpal C9de
Po11cy and tax rate changes approved by the Council wlll
need to be incorporated into the Munic1pal Code by ord1nance.
The C::tty Attorney advises that the fOllowJ.ng is the ord1nance
amendment procedure:
-- Councll approves policy and tax rate change s , and
dlrects the CJ.ty Attorney to prepare the approprlate
amendment to the Munlc1pal Code.
-- It will take the CJ.ty Attorney approximately 60 - 90
days to review, revJ.se, prepare and present to the
Council an appropriate amendment to the MunicJ.pal Code.
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-- The City Council schedules a public hearlng on the
proposed Code amendment.
-- At the conclusion of the publlC hear lng, the proposed
Code amendment 1S lntroduced for flrst readlng.
-- No sooner than five days followlng the first readlng of
the proposed Code amendment, the proposed amendment is
presented to the Council for adoption. If the normal
Council meeting schedule is followed, the second readlng
would occur two weeks later.
-- The amendment becomes law thirty days after Council
approval.
As outlined above, total elapsed time from inltlal Council
direction to the Code amendment becoming law will be from 105 -
135 days. ThlS means that If inltial Council dlrection was
provided on or before July 1, 1983, the amendment would become
law some time between the mlddle of November to the mlddle of
December, 1983. It should be noted, however, that for purposes of
calculating annual tax payment adJustments based on the policy
and tax rate change approved by the Council, the Council as a
matter of policy can establish as the effective date of the rate
change any date durlng FY 1983-84, including any time durlng the
period July 1, 1983 through the date the Code amendment becomes
law.
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Durlng this phase of the lmplementation effort, all workload
and associated costs wl11 be absorbed by existlng staff and
funding already recommended to the Councll in the proposed FY
1983-84 budget will be utillzed.
NotlfYlng Buslnesses an~ Processlng Annual Tax Payment
AdJustments
Durlng the period of June - December, staff of the BUSlness
Llcense Divlsion, the Treasurer and the Data Processing Dlvlsion
normally perform the follow2ng major tasks: a) prepare and mail
bUS1ness llcense renewal notlces to approximately 15,700
bUslnesses 1n the City; b) receive, review and process gross
receipts statements and annual tax payments; and, c) issue new
Buslness Llcenses accord1ng to the following work schedule:
-- June
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(1) Data Processing prints renewal notices.
( 2 ) Bus1ness Llcense Divis10n reviews pr1nted notices
and processes them for mailing on or about June 30.
-- July/August
(1) Businesses which were 20 operation during the
ent1re preceding f1scal year and are renewing their
llcenses have 60 days to submlt thelr gross
rece1pts statement and and tax payment to the Clty
to avoid a late payment penalty. The time limit
for submission of only gross receipts data is 30
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days 1f thls lS a business' first renewal period.
The reason for the speclal data provision deadllne
for f1rst-time renewals 1S that a special
calculation, based on gross receipts data provided
by the business, must be performed by the licensing
staff to determine the amount which the f1rst-time
renewal business must pay by the 60 day payment
deadllne.
(2) As the gross receipts statements are recelved, they
are revlewed for completeness and to ensure that
renewing bUS1nesses have correctly calculated and
paid the tax amount.
(3 ) Businesses filing 1ncomplete or incorrect returns
are notified by letter.
(4 ) Llcense renewals are entered into the computer.
(5 ) Checks are balanced against the computer 11st1ng of
up-dates.
(6 ) Checks are processed through the Treasurer's
off1ce.
(7 ) New Business Licenses are issued.
-- Septem~er
(1) Letters are sent manually to approxlmately 1,300
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businesses wh lch have not responded wlthin the
specified time period and have therefore incurred a
payment penalty.
(2 ) License staff contlnue to enter renewals into
computer I process checks and lssue buslness
llcenses.
(3 ) Llcense staff begin to organize and manually post
master record card files and to cross index
llcenses by street address.
-- October
(1) Llcense staff lnitiate collection procedures for
dellnquent renewals and bad checks.
(2 ) Second delinquent letters are sent for renewals
stlll outstandlng.
-- November/December
( I) Llcense staff issue notlce of violatlon to
businesses WhlCh still have not submitted renewal
tax payment.
( 2 ) Inspectors V1Slt dellnquent businesses to determine
If they are still in bUSlness and to lssue flnal
vlolation notices.
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( 3 ) The computer lS updated for uncollectible renewals
and firms which are out of bus1ness.
(4 ) License staff send delinquent renewal files to the
C1ty Attorney for processing.
As this work schedule ind1cates, BUS1ness L1cense renewal
workload lS most heavy for the period of July through September
and then decreases dur1ng the perlod October - December. During
the July through September perlod, the two BUS1ness License
Inspectors do not perform field 1nspect1ons but remaln 1n the
offlce to aSSlst the staff of two Fiscal Staff Asslstant II's 1n
the process1ng of license renewals. In October the License
Inspectors begin their normal schedule of field inspect1ons.
Concurrent with the Buslness L1cense renewal period and
dur1.ng the rema1.nder of the fiscal year, staff of the Business
License Div1s1on also perform the followlng: process about 700
tax forms for the City's Business Promotion Districts
(sem1.annually for Downtown Distr1ct and annually for the Montana
Dlstrict) , process abou t 400 quarterly Parking Assessment
D1strlct Tax forms, prepare and 1.ssue approximately 5,000 Dog
L1.cense renewals, issue approxlmately 2,000 Bicycle Llcenses and
attend bicycle license clinlcs at local schools, and process
var1.OUS speclalized Business License renewals (taxi cabs, massage
parlors, and new apartment/commerc1al landlords).
Pending Councll's declsion concernlng possible revis1.on to
BUS1ness Llcense tax rates, we are and will be proceeding wlth
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the Bus~ness License renewal tasks normally performed dur~ng June
and July. This has been done to ensure that regular Business
Llcense revenue flows are not interrupted during FY 1983-84.
However, in add~tion to the standard renewal notice, all
businesses are also being informed in wrlting that the Council lS
cons~dering revlsing BUSlness License rates and that should the
tax rates be altered, each business wlll be notifled concerning
appropr~ate adJustments in their tax payment for FY 1983-84.
Assuming the Counc~l does approve a comprehensive change lon
BUSlness License tax pollcies and associated tax rates, and that
these changes become law sometime durlng the period mld-November
to mid-December 1983, the following work tasks will need to be
performed ln additlon to regular license renewal work tasks:
-- Payment adJustment notices wl11 need to be prepared
for all 15,700 llcenses. Multlple verSlons of the
adJustment notice may be necessary depending on the
nature of the policy and/or tax rate change(s) approved
by the Councll.
-- Payment adJustment amounts wlll need to be
calculated for an unknown number of buslnesses.
Dependlng on the nature and complexity of the requlred
adjustments, the adJustment amounts wlll either be
calculated by City staff or by the bUSlness owner uSlng
a standard City prepared calculation worksheet.
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-- AdJustment pa ymen ts will need to be made by
affected businesses or the Clty may need to lssue FY
1983-84 refunds depend1ng, once again, on the nature of
the business license policy and tax rate change(s)
approved by the Council.
-- City records will need to be revl.sed to reflect
llcense tax payment adJustments.
Performance of these tasks w1ll most llkely occur during the
period October through January. Since all of the eXlst1ng 15,700
buslnesses ln the Clty may be affected, it seems clear that
eXlsting stafflng in the Business License Divlsion and other Clty
off1ces assoclated w1th the processing of Business Licenses
cannot accomodate the add1tional workload without seriously
dlsrupting other ongoing operatlons. To avold disruptlng ongoing
operatlons, addltional fundlng should be provided 1n the FY
1983-84 budget to secure part-time staff asslstance or pay
eXlstlng staff overtime. The following 1S an estimate of the
additional fundlng requ1red for thlS work phase. Use of these
funds would be approved by the Clty Manager only as necessary to
. implement in a timely and efflcent manner an amended Business
Llcense ordlnance.
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~peration Amount Tasks
Accounting Divlslon, $ 1,400 - Processing of
Flnance Department up to 2,400 BUSlness
License Tax refunds.
(200 hrs. , straight
time)
Revenue Management DlviSlon 2,000 - Process 4,400
(Treasurer's offlce) , check (batch)
Flnance Department transactlons and 600
In-person cash
transactions. (150
hr s. , overtime)
Business License Division, 14,000 - Preparing,
Finance Department malllng, revlewing
all payment
adjustment notices.
(l, 900 hrs. ,
stralght time)
Clty Clerk 1,400 - Postage
Data Processing Dlvision, 400 - Programnnng and
ci ty r.1anager' s Offlce prlnting (20 hrs. ,
overtime)
Total $ 19,200
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Admln1sterin~ the Amended BUS1ness L1cense Ordinance
Should any of the flve opt1ons for revis1ng the Business
License ordlnance outlined 1n the staff's report "Opportunities
to Increase Local Revenues in Santa Mon1ca" of May 6, 1983 be
adopted by the C1ty Counc11, the
Professional/Occupational/Serv1ce category of bUS1nesses would
experlence the most substantial tax rate increase.
Unfortunately, th1S is al so the category of bus1ness which we
believe would be most prone to clalming that only a port1on of
their gross receipts were actually generated 1n Santa Monica and
therefore were subJect to the the new tax rates. Since the
existing Business L1cense ordinance does not provide for
apportionment of gross recelpts and Slnce existing tax rates are
very low 1n compar~son to the rates of surrounding Jurlsdictions
in the West Los Angeles area, apport1onment issues have not been
raised as part of the current regular license renewal process.
If apportlonment lssues are ralsed by a substantlal number of
businesses, a whole new processing procedure will need to be
developed and a much more complex review process will have to be
implemented. ThlS will require add1tional, h1gher level staff
asslstance.
We estlmate that as many as 60 to 70 flrffiS (about 30 % of
the larger firms ~n thlS category) may invoke apportionment
1ssues. Assuming 1t would take 8 hours to resolve
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administratively the apportionment 1ssue(s) for each firm, an
add1t1onal 500 hours of staff time 1n the Business License
D1V1S10n may be requ1red. Th1s represents a need for an
add1t1onal reserve appropriat1on of approximately $4,500.
Moreover, the C1ty Attorney estimates that as much as $5,000 for
Hear1ng Exaffi1ners and $5,000 for law clerk staff assistance may
also be required to deal with legal processing of these
apportionment 1ssues. Once aga1n, these funds would only be
allocated for use upon approval of the City Manager.
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Sununary
The following 15 a s ununa ry of the estimated additional
administratlve costs which may be necessary durlng FY 1983-84 to
prepare, lmplement and administer the BUSlness Llcense P011CY and
tax rate changes which may be approved by the Clty Councll. It
is recommended that these funds be appropriated in the FY 1983-84
General Fund budget (Non-departmental Division) as a Business
License Implementation Reserve.
\vork Phase Amount
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Amend the Munlclpal Code $ -0-
Notify BUSlnesses and 19,200
Process Annual Tax Payment
Adjustments
Administer the Amended 14,500
Ordlnances
Total $ 33,700
To mitigate the potentlal use of these addltlonal funds, we
are examining varlOUS work procedural changes and varlOUS ways to
automate tasks now performed manually. Every effort wll1 be made
to minlmlze additional expenditures, however, lt 15 recommended
that $33,700 of reserve funds be approved at this time so as to
ensure the effective and tlmely lmplementatlon of any Business
License Tax changes directed by the Clty Cauncll.
Prepared by: Charles N. Dennis, Flnance Director
Meganne Steele, Sr. AdmlDlstratlve Analyst
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ATTACHMENT A
Alternative Small Buslness Exemptlon Programs
Amount # Firms Paying Revenue Increase
Type Exempt Min.only G.R.Based (Decrease)
Retail $ 1,000,000 1988 132 $ (31,059)
Sales 750,000 1936 184 (29,826)
500,000 1829 291 70,988
250,000 1595 525 168,884
Manufac- $ 1,000,000 402 59 94,032
turlng/ 750,000 388 73 107,852
Who1esale* 500,000 367 94 125,435
250,000 342 119 149,171
*20% of gross revenues of these firms are assumed to be
apportloned outslde the taxable base
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ATTACHMENT B
Taxation of Savings and Loan Corporations
The City of Los Angeles taxes saVl.ngs and loan corporations
at the rate established for professional/occupatl.on/service flrms
($5/$1,000 gross recelPts.) Optlons presented for Councll
conslderation are to tax flrms at the L.A. City rate or to tax at
the rate proposed for other professlona1/ occupation/service
f~rms ($3/$1,000 gross recelpts.) The est1mated revenues from
these rates would be $562,500 and $317,500, respectively.
The following items of lncome are examples of receipts which
would be taxable at the professional/occupation/ services rate:
( 1 ) Interest on real estate loans:
(2) Loan fees of various kinds;
(3) Bonuses rece1ved for prepayment of loans;
(4) Penalty charges on delinquent loans;
(5) Tax serVlce fe es :
(6) Interest on personal loans to depositors; and
( 7 ) Recelpts over and above the recovery of prlnclpal from
the sale of mortgages, excepting gains or losses from
the sale of real estate acquired by foreclosure.
Gross receipts from the sales of goods, wares or merchandlse
or from the rental of commercial buildings would be taxable under
dlfferent rates established elsewhere ln the business license
ordlnance. Los Angeles City has establlshed Crl.terla for
allocating gross recelpts to branch offices based upon cOsts of
operation.
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Revenue estimates for taxing Santa Monica's sav1ngs and loan
corporations are very rough: they ind1cate only a general order
of magn1tude. Based upon exper1ence 1n the City of Los Angeles,
branches of large and small firms are assumed to generate $4.5
m11110n and $2.5 ml1110n, respectively, 1n taxable gross rece1pts
annually. Branches of large flrms would pay taxes of $22,500 at
L.A. City rates or $13,500 at the proposed
professlonaljoccupation/serv1ce rate. Branches of small firms
would pay taxes of $12,500 or $7,500 under th e s e rates.
Prel1ffilnary estimates are that there are twenty branches of large
savlngs and loan flrms and nine branches of small f1rms presently
10 Santa Mon1ca.
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ATTACHMENT C
Utility User Taxes
Revenue Increases from Differential Ut~l~ty User Tax on
Non-Resident~al Consumption
Rate
Options Electric Gas Totals
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6.0% $ 313,568 $ 74,968 $ 388,536
7.5% 783,921 187,422 971,343
10.0% 1,567,842 374,844 1,942,686
Revenue Increase from D~fferential Uti11ty User
Tax on Non-Lifeline Consumptlon
Rate
Options Electric Gas Total
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6.0% $ 322,107 $ 91,349 $ 413,456
7.5% 805,269 228,373 1,033,642
10.0% 1,610,538 456,747 2,067,287
These estlmates reflect the 1983-84 Proposed Budget
assumption that utility user tax revenues on electric and gas
utilities will increase by 11.3% due to rate changes by the
utl11tles.
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Local utllltles do not presently tax non-lifeline
consumptlon at dlfferential rates for any taxlng Jurlsdictlons.
Each company may require lead time to modlfy billing systems. As
a result, lt may not be possible to realize the fUll-year revenue
increase estlmated for 1983-84.
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OPPORTUNITIES TO INCREASE LOCAL REVENUES
IN SANTA MONICA
PREPARED BY~
CITY MANAGER'S OFFICE
MANAGEMENT SERVICES DIVISION
MAY 6" 1983
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TABLE OF CONTENTS
I NTRODUCT I ON I I , . . . . . . . . . . . , . . . ,1
LEGAL BAS IS. , , . , . , , . . . , . , . . , . , 4
EVALUATION CRITERIA AND STUDY LIMITATIONS , , . . 7
THE RANGE OF OPPORTUNITIES . . , . , . . . . . , 12
BUSINESS LICENSE TAXES . . . . . , , . , . . . . 15
UTI LI TY USER TAXES . , . . , . . , . . . . , . , 38
OTHER EXISTING TAXES . . . . . , , , . , . , . , 44
POTENTIAL NEW TAXES 'II , I . . I I t I I . . I I 47
EXHIBITS
A. PROFILE OF FIRMS - SANTA MONICA BUSINESS TAX FILE
B. SIZE OF SELECTED SANTA MONICA BUSINESSES
C. REVENUE IMPACT OF BUSINESS LICENSE TAX
D. LARGE SANTA MONICA BUSINESSES
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INTRO DUCT ION
Santa Mon1ca's C1ty Council has been restored, perhaps
temporarlly, wLth the opportunlty to lncrease revenues to support
general government serVLces. The 1982 Farrell decl.sl.on of ':.he
State Supreme Court prov1des an lnterpretat10n of ProposLtl.On 13
whl.ch narrows ltS restrlctive effect on local taxatlon authorLty.
The Decis10n could not have come at a more opportune tlme.
Add1tl.Onal resources may be requl.red to balance the 1983-84
Cl.ty budget currently under preparatLon. The Santa Mon1ca
MUnlC1.pal Flnance: H1.story and Outlook (1982) report proJects
contl.nued w1den1.ng of the defl.Cl.t between expend1.tures and
revenues necessary to mal.nta1n current serVlce levels ln the
Cl.ty's general fund. It 1.S proJected that thl.s
expendlture/revenue gap wJ..ll .I.ncrease unless remed1.al steps are
taken.
The Governor has used the Farrell Decis1.on to rationalLze
further cuts 1.ll state subventl.ons to Cl.tl.es and countl.es 1n
1983-84. In a surprl.se announcement 1n Aprl.l, the Ad~nistratl.on
presented a revl.sed proposed budget for 1983-84 wlth the
statement: "we bell.eve the lIl1pact of thlS proposal (an addltl.Onal
$100 Il111110n cut) on local governments wlll be m1t1gated by the
fact that C1.tl.es have been gl.ven broader authorlty to generate
thel.r own revenues under. . . the Farrell dec1.sl.on. " 'ilh.l.le the
Governor may suggest local tax lncreases, the State Legl.slature
has taken steps to foreclose such optl.ons.
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Ind1.v1.dual Legislators have 1.n1.t1.ated a Const1.tut1.onal
amendment '....h1.ch, among other th1.ngs, \,.lOuld prevent local
leg1.slat1.ve bod1.es from author1.z1.ng any tax l.ncreases. Approval
of two-th1.rds of the voters vot1.ng on a tax measure would be
requ1.red to enact tax change wh1.ch l.ncreases the amount of any
tax lev1.ed upon any taxpayer. Impos1.t1.on of new taxes, l.ncreased
tax rates or changes 1n the method of tax computat1.on would be
subJect to such voter approval. New or l.ncreased ad valorem
taxes on real property or a transact1.on tax or sales tax on the
sale or lease of real property would cont1.nue to be proh1.b1.ted.
The l.ntent1.on of this proposal l5, clearly, to permanently
w1.thdraw the opportunlt1.eS prov1.ded by Farrell. In an
1.ndependent act1.on, Senator Jarv1.S has reportedly been organ1.z1.ng
resources for a pet1.t1.on drlve to put a comparable propos1.t1.on on
the ballot for voter referendum as early as June 1984.
Santa ~10n1.ca has and will cont1.nue to exper1.ence
unant1.c1.pated and undesired effects from statew1.de act1.ons
regard1.ng mun1.c1.pal f1.nanc1.ng. However, the present C1.ty Counc1.l
has an opportun1.ty to fundamentally determ1.ne the extent of local
autonomy 1.n Santa Man1.ca: F1.scal 1.ndependence 1.5 the most
effect1.ve buffer against the capr1.ce of State/Federal
pol1.cy-makers. Th1.5 pol1.cy analys1.s reVl€WS poss1.ble adJustments
1.n the level, form and 1.nc1.dence of local taxes to better
correspond W1. th the needs, wants and capac1.ties of Santa Mon1.ca
taxpayers and C1.t1.zens.
2
t
.
The purpose of this report lS not to recommend tax 1ncreaseSi
rather, 1t ~s to outl1ne opportunJ..tles whlch C1ty Councll
may wl.sh to consl.der over the next several months to
qenerate add~tl.onal revenue for the Clty. Staff recommendations
will be presented durlng consideration of 1983-84 budget. Councll
may select a ~articular optlon, ~ortlons of several options, or
declde to make no changes. CounCll may also choose to "plan" any
lncrease over 1 or more years. In order to maintain Santa
Monlca's competitive position and provide for falrness and equ1ty,
any future staff recommendations wll1:
1) Maintaln rates at a level lower than co~parison iurisdlctlons:
2) Phase In some or all increases; and
3) Provide recognition of small bUSlnesses.
3
,
~
LEGAL BASIS
Mun~c~pal revenue ra~s~ng author~ty ~s both granted and
restricted by the State Const~tut~on, State statutes and, ~n
Santa Mon~ca, the C~ty Charter. This revenue rais~ng author~ty
~s a complex subJect, partJ.cularly sJ.nee the passage of
ProposJ.tJ.on 13. A br1ef synops1s of the maJor legal parameters
whJ.ch l~m~ t Santa ~]onJ.ca 's authority to J.ncrease local tax
revenues J.S provJ.ded here as background.
Local TaxatJ.on AuthorJ.ty of Charter CJ.t~es
Charter cJ.tJ.es J.n Ca11forn~a may levy taxes w~ thout specJ.fJ.c
authorJ.zat~on of the State as an exercJ.se of the munJ.cJ.pal
affairs powers set forth In Art~cle Xi, Section 5 of the State
ConstJ.tut1on. However, local authority J.s lJ.mlted J.n areas for
whJ.ch the courts have determJ.ned the State has a preemptJ.ve
"statew~de concern" . It has been establ~shed that the taxatJ.on
of lJ.quor, new vehJ.cle taxes, and addJ.tJ.onal cJ.garette taxes, are
rJ.ghts reserved for the State. The State constJ.tutJ.on expressly
prohJ.bJ.ts local governments from levying J.ncome taxes.
The Santa MonJ.ca CJ.ty Charter, SectJ.on 606, establJ.shes a 1
percent property tax 11mJ.t. ThlS lJ.m~t appl~es only to revenues
raJ.sed for mUD1cJ.pal purposes, however. The lJ.mJ.ts establJ.shed
by ProposJ.tJ.on 13 apply to property tax collectJ.ons for schools
and the County as well as the CJ.ty. Under the eXJ.stJ.ng
apportJ.onment formula, Santa MonJ.ca J.5 allocated 17.46 percent of
.;
.
,
the total of 1 percent of taxable assessed valuat10n tax
collected w1th1n the C1ty. Therefore, the locally establ1shed
property tax IlmJ.ts are more than five t1mes h1gher than the
current effective Ilffi1tS 1ffiposed by statew1de act1on.
Propos1t1on 13 and the Gann L1ffi1t
Proposlt1on 13 and the Gann L1m1t are terms commonly used to
reference two amendments to the State Const1tution, Artlcle
XIII, approved by the voters 1n June 1978 and November, 1979,
respect1vely. Key provlslons of each amendment Wh1Ch are
pert1nent to th1S analysis are summarlzed below.
0 Proposition 13 - prohlblts the enactment of any new ad
valorem property tax and transact10n or sales tax on the
sale of real property; provides that "spec1al taxes" may be
1mposed by a two-th1rds vote of the qual1f1ed electors 1n a
..... county or speclal district; and establ1shes a maXlffium
C1 ....y I
property tax rate of 1 percent of full cash value of such
property but excludes taxes or assessments to repay voter
approved lndebtedness lncurred pr10r to June 8, 1978.
0 Gann L1mlt - establlshes a government spendlng Ilmlt equal
to the pr10r year adJusted for CPI and populat1on; allows
voters to authorlZe approprlatlon level changes effect1ve
for up to four years; provldes that ablllty to repay
eXlsting or future bonded lndebtedness shall not be
lmpalred by these llffilts; and expressly excludes debt
5
,
,
serv.J..ce and expend.J..tures essent.J..al to comply w.J..th mandates
of the courts or federal government.
Recent Jud.J..c1.al dec.J..s1ons have sign.J..f1can~ly broadened the
commonly held 1nterpretat.J..on of these restr.J..ct.J..ve amendments.
The fOllowJ..ng two cases are 1mportant 1n def.J..n.J..ng local taxat.J..on
authority.
0 C1ty and County of San FranC1sco v. Farrell, 32 Cal. 3d 47
(1982) [Farrell] : "SpeC.J..al" taxes are def1ned as taxes \vh.J..ch
have restricted purposes; local taxes wh1.ch are for general
fund purposes are not spec1al taxes. Therefore, the
Proposlt1.0n 13 requ1.rement that spec1al taxes maybe 1.mposed
wJ.th a two-th.J..rds vote of approval by the qual1.f1.ed electors
does not apply 1.f the tax 1.mposed is for general fund
purposes. As a result, local governments may levy v.J..rtually
any non-property tax .Lf the tax imposed 1.8 for general fund
purposes and the type of tax 1S W1.th1n the sphere of munic1.pal
tax1.ng authority.
0 Carman v. Alvord, 31 Cal 3d 318 (l982 ) [Alvord]: Costs of
employee ret1.rement system benef1ts may be cons1.dered as an
1.ndebtedness approved by the voters pr1.or to June 6, 1978.
Th1.s appears to allow certaln local.J..t1es to exempt ret1.rement
system costs from the tax (and spend1.ng l1.m1.ts) of Art.J..cle
XIII. (Santa Honlca's charter 1ncluded prOVlS1.0n for
part1C1.patlon 1.0 the State PERS system when 1t was adopted by
the local voters 1.n 1948).
6
,
~
EVALUATION CRITERIA fu~D STUDY LIMITATIONS
C~ty Counc~l now has the author~ty to fundamentally effect
local tax pol~cy - to dec~de \vho pays and how much w~ll be pa~d
to support bas~c local government serv~ces. Tax pol~cy ~s the
s~ngle most vlslble and d~rect way local c~tlzens and taxpayers
oay be affected by C~ty Councll pol~cy-mak~ng.
Th~s report ldentlfles these decls10n opportunltles and
adv~ses the Counc~l as to the potent~al ramlf~cations of var~ous
opt~ons ava~lable. Every effort has been made to conduct an
even-handed, ~mpart~al analys~s of alternat~ves. To further
ensure that POllCY preferences do not blas the analyt~cal
process, the follow~ng expl~cat~on of evaluat~on cr~terla ~s
provlded. As a cautlon for pol~cy-makers, some of the
llrn~tatlons lnherent 1n th~s type of analys~s are then descr~bed.
Evaluatlon Crlterla
Each of the maJor optl.ons ~dent1f1ed are evaluated
cons1der~ng the follow~ng cr1ter~a. Unless otherwlse noted these
factors reflect maJor pract~cal concerns or generally accepted
public finance theory i as w~ll be discussed subsequently there ~s
a lack of consensus among academlcs, leglslators and publlC
adm~nlstrators regardlng the lmpact of varlOUS tax pollc~es and
practlces. The order of presentat10n ~s not intended to convey
the relat1ve importance of the crl.ter~a. The sl.gn~f~cance of the
crlter~a vary among the options avallable. Some relatl.ve
welghtlng of the crl.ter~a has been a necessary prerequlSl.te to
7
~
.
formulatlng optlons. Every effort lS made to be expllc1.t about
these Judgments ~n the analysls of SpeClI1.C opt~ons.
1- Tax Incldence
o Abll1.ty to Pay - progresS1.v1.ty 1.n the 1.nc1.dence of taxatlon
upon 1.nd1.vl.duals and bU$1.nesses lS assumed des1.rable
although lt 1.S remar:i<.ably d1.fflcult to pred1.ct '.tilth
prec1.s1.on: prov1.s1.on for exempt1.ons or rebates to
accompl1.sh progresS1V1.ty 1.5 assumed des1.rable, If needed:
phased-1.n tax l.ncreases may also be deslrable to allow for
r1.nanc1.al plannlng by taxpayers.
0 Percel.ved Equ1.ty - cumulat1.ve tax burden, conslderlng all
local taxes, should meet standards of reasonableness for
equl.ty by bel.ng equ1.valent for taxpayers In slm1.lar
sltuatlons and by be1.ng approprlately d1.sparate between
taxpayers who rece1.ve a substant1.ally different level of
benef1.t from C1.ty servJ.ces.
0 Commerclal versus Resident1.al Share - federal lncorne tax
deductlons for corporatlons and 1.ndJ.v1.duals who 1.temJ.ze
results 1.n a lower effectJ.ve tax rate: the Federal
government through tax exemptlon expendltures assumes a
larger share of mun1.clpal costs.
0 Non-resldents - J.ncreased revenues from non-res1.dents may
be necessary to ml.t1.gate a net dral.n wh1.ch they create upon
C1.ty resources.
8
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.
2 . Secondary Effects
o Effect upon Taxpayers - opt~ons wh~ch are unl~kely to cause
changes ~n taxpayer behav~or are preferred s~nce the
obJect~ves are not regulatory.
0 Cons~stency w~th other pol~c~es - ~f behavioral changes
appear ~nev~table, the nature of change should be
cons1stent w1th the C~ty's commun~ty and econom1C
development goals, publ~c safety concerns or other
poll.c1.es.
3 . Revenue Generat1ng Potent1al
0 H1.gher total dollar potent~al, recurr1ng rather then
one-t1me revenues, short and long-term dependab1.l1ty of
revenue sources and responsl.veness to general economic
changes {elast1.c1ty} are preferred to ensure that the
C1.ty's f1nanc~ng needs may be met.
4. Restr1ctions on Use of Funds
0 Only opt1.ons whl.ch l.ncrease revenues expressly for general
fund purposes are conSl.deredi l.f the tax revenue 1.S
earmarked for a specl.al purpose, 1. t .....ould be subJect to 2/3
voter approval. as a spec~al tax.
5. Procedural Requ1.rements
0 Ab~11ty to l.mplement proposed tax changes by Cl.ty Councl.l
action 1.S preferred due to the 1mportance of t~mely actl.on.
9
.
6. Legal Author~ty
0 Opt~ons wh~ch have a lower chance of provok~ng legal
challenge are preferred due to the cost of l~t~gat~on and
potent~al loss of revenue ra~s~ng opportun~t~es.
7. Collect~on Procedures
0 Lower costs to admin~ster ~nclud~ng computat~on,
not~f~cat~on, collect~on and aud~t~ng, along wl.th lower
ra~es of uncollect~bles are preferred.
8. Citizen Mon~toring Capac~ty
0 The method of comput~ng taxes due should be s~mple enough
for taxpayers to easl.ly monitor.
Study L~m~tat~ons
The publ~c pol~cy issues ra~sed ~n an analys~s of local tax
practl.ces are enormously complex. Publ~c f~nance theory offers
11ttle guidance beyond ~dentl.flcat~on of the factors to be
cons~dered. The lnc~dence of tax pract1.ces 1.S debated among the
experts both ~n terms of general theoret~cal models and concrete
cases. For example, the popularly held not~on that property
taxes are a regress~ve form of taxation does not enJoy a
consensus of support among academ~cs. Even ~f a consensus of
opinion regarding the ~nc1.dence of a particular tax policy could
be developed, the ult~mate 1.nc~dence of that tax policy would be
d~storted by the ~nfluence of other governmental pollc~es. l'he
multl.pl~cl.ty of forms of taxat~on and governmental ~ntervent~ons
10
.
.
l.n private sector declslon-maklng render .It 1mposs.lble to pred.lct
the .lmpact of a sl.ngle tax POllCY change.
Data l.nadequac.les further compll.cate analytl.cal efforts. In
order to descrl.be the potential results of changes l.n tax
poll.cl.es, it l.S essentl.al to understand the J..' condl.tl.ons.
eXl.s...l.ng
However, only general lnrerences about eXlsting condltlons could
be made based upon data aval.1ab1e l.n publl.c records. Due to the
sensltl.Vl.ty of the l.ssues l.nvo1ved, lt was decl.ded not to make
efforts to collect addl.tional prl.mary data from cl.tizens.
11
.
THE RANGE OF OPPORTUNITIES
A broad array of opportunJ.tJ.es eXJ.st to J.ncrease local
revenues for the CJ.ty of Santa MOnJ.ca. The scope of th~s
analY5J.s J.5 IJ.ffiJ.ted to eXJ.stJ.ng and potentJ.al local, non-property
taxes. It J.5 these optJ.ons whJ.ch were restored as a dJ.rect
result of the Farrell dec~sJ.on; J.t J.5 these opportunJ.tJ.e5 whJ.ch
may be short-lJ.ved. The optJ.on of J.ncreasing local property tax
rates by an amount equal to the cost of retJ.rernent programs for
general government staff J.s not consJ.dered J.n thJ.s analY5J.s. If
the CJ.ty CouncJ.l J.S J.nterested J.n explorJ.ng potentJ.al property
tax rate J.ncreases, the subject merJ.ts separate analysJ.s.
Property tax rates J.ncreases are not presented as an optJ.on
because of concern regardJ.ng potentJ.al J.nequJ.ty and the J.ncreased
burden on resJ.dents. Payroll based taxes are also not presented
as an optJ.on for consJ.deratJ.on. Santa MonJ.ca could be
competJ.vely disadvantaged by such a highly VJ.SJ.ble tax and there
would be an enormous adrninJ.stratJ.ve burden.
VarJ.ous other munJ.cipal revenue producJ.ng optJ.ons are not
addressed. In general, the assocJ.ated revenues would be
restrJ.cted purpose, relatJ.vely nomi:J.al J.n amount or are be~ng
consJ.dered J.n another context. or are beJ.ng consJ.dered J.n
another context. OptJ.ons outSJ.de the scope of thJ.s study are:
varJ.ous "specJ.al" taxes; specJ.al assessments; subdJ.vision map act
requirements; bUJ.ldJ.ng development taxes; IJ.censes and permJ.ts;
charges for current servJ.ces; fJ.nes, forfeJ.tures and penalJ.tJ.es:
12
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.
,
sale and ren~al of c~~y property; concess~ons; royalt.~esi and
contr~but~ons from the pr~vate sec~or.
..,,., - ~s upon opt~ons wh~ch can of=er substant~a~ :evels
... ..e I:OCUS
of recur:n.n.g, unrestr~cted revenues to suppor~ general government
serv~ces. The CJ.ty's 1982-83 general fund revenues were
est~ma~ed to total $36.5 !11ill~on as of budget aaoptJ.on; nalf
(13.4- rru11J.on) of these revenues are provJ.ded by ex~s~~ng local,
nonproperty taxes as shown below. Cons~dera~J.on has been gJ.ven to
J.ncreasJ.ng each of these revenue sources.
GENERAL :aEVENUE Flim REVENti'ES
Percent of Percent 1902-83 1983-84
General of ~on- EStJ.lllated Projections
Source Estimate Fund Prope-~y .Actt'la 1 mo tax d1anges)
~ BusJ.I1.esS LJ.cense Tax 1,650,000 4.5% 8.9% 1,511,900 1,694,800
G'tility User Tax 4,325,603 11.8 23.5 4,608,200 4,992,700
Franchise Tax 448,600 1.2 2.4 5l6,900 568,500
TranSJ.ent Occupancy Tax 1,454,980 4.0 7.9 1,222,100 l,677,600
Sales/Use Tax 10,308,000 2B.3 55.9 9,983,000 10,849,800
Co./"lr'l~un Tax 264,000 .7 1.4 264,000 0
:.o("~l ~on-property 18,451,183 50.5 100.0 18,lQ6,100 19,783;400
'faxes
Ot.~ C-eneral Fund 18,061,850 49.5 17,342,450 18,665,242
Revenue
Tot;; 1 General Fund 36,513,033 100.0 35,448,550 38,448,642
13
- -
-
.
Potent~al new taxes recommended for cons~derat~on are
l~I!U ted to an adm~ss~ons tax and a park~ng tax. .:0. rat~'1er
exhaust~ve rev~ew of tax~ng pract~ces ~n other Cal~forn~a c~t~es
found that Santa Mon~ca ~s already qu~te comprehens~ve ~n the
scope of ~ts local taxation. As ~llustrated ~n append~x A,
.l.nd~v~duals from over twenty other mun~cipal~t~es, state agenc~es
and nat~onal organ~zat~ons were consulted dur~ng th.l.s study. A
var.l.ety of publlshed and unpubl.l.shed l.l.terature was reviewed.
Hany Santa Mon.l.ca C.l.ty Staff prov.l.ded ass~stance ~n th.l.S
analys.l.s. The C~ty Attorney was part~cularly helpful by offer~ng
t.l.mely, cogent gU.l.dance throughout the study.
Pr.l.mary emphas.l.s .l.n th.l.S reV.l.ew loS placed upon potent.l.al
l.ncreases to bUSl.ness l.l.cense taxes and ut.l.l.l.ty user taxes. Each
of these opt.l.ons are reviewed l.n deta.l.l, A relat.l.vely cursory
overv~ew of'opportun.l.t.l.es to .l.ncrease other eXl.stl.ng taxes or to
establish new taxes .l.S also prov~ded.
14
.
BUS nlESS LICENSE TAXES
General Informat~on
Bus~ness L~cense ~axes may be lev~ed for both regulatory and
revenue ra~Slng purposes. These taxes are adm~n~stered by c~t~es
and rates maybe set at each C~ty's d~scret~on. Use of bus~ness
tax revenues ~s unrestricted but the revenues must be pa~d ~nto
the c~ty general fu nd . Both general law and charter cLtLes may
levy bus~ness l:l.cense ta xe s , al though there are certa~n
lLffiLtatLons wh~ch apply only to general law cLtLes. }\s a charter
c~ty, Santa Mon~ca has autonomy to deal wLth matters declared to
be a mun1clpal affa1r. The state may preempt a charter C1ty'S
local taxat~on author~ty only Lf the subJect LS deterrnLned to be
of statewlde concern.
Exemptlon of banks, Lnsurance companLes, and cafe mUSLCLans
from local busJ.ness taxes in all cLtLes 1S apparently undisputed.
State codes also prescribe that a gross rece~pts basLs must be
used for taxes upon laundry equLpment operatJ.ons and vending
machJ.nes dJ.str~butlng tang~ble personal property. Gross rece~pts
from alcohol and tobacco sales are also exempted from lOcal
bus~ness taxatLon.
Local taxatLon of fLnancLal corporat~ons, such as savings
and loans, was preempted by the State for general law cltles
through legJ.slatLve act~on effectLve LO 1981. It 15 unclear
whether charter c~tLes retain authorJ.ty to tax flnancJ.al
corporatLons. The charter cLt~es of Downey and Los Angeles are
15
.
.
the only two Jun..sd~ct~ons ~dent~fled WhlCh currently collect
taxes on savlngs and loan corporatlons. These Cltles lnltlally
d1scontlnued levy~ng bus~ness taxes on sav~ngs and loans
corporatlons ln deference to the State legJ.slatlve actlon.
However, each Clty restored thlS local tax when the State
ellInlnated the subvent10n ald WhlCh had been promlsed to offset
lost local revenu'es . I'hese charter Cl.t1es consl.der the
"munlcl.pal affalrs" authorlty as basl.s for continued taxatlon of
financl.al corporatlons. Savl.ngs and loans corporatl.ons in each
Clty have reportedly pald the local taxes under protesti It 1.9
expected that the l.ssue wl.II be lltlgated.
Deflnltlon of the taxable base of busl.ness gross recel.pts
l.nvolves complex legal 1.ssues. The Clty of Los Angeles has been
involved In a number of cases over the past thlrty years which
apparently provlde precedent~al standards. Whl.le there ~s no
constl.tutional prohlbltl.On against local taxes on
fl.rms/lndlVl.duals d01ng busl.ness both wlthJ.n and outsJ.de the
taxing Jurl.sdJ.ct1.on, a Clty may only base the tax on gross
recel.pts WhlCh are attrlbutable to selling act1.Vl.tl.es wJ.thJ.n the
cJ.ty. Gross recelpts attr1.butable to sell1.ng actl.Vl.tl.es
conducted outs1de the Cl.ty must be "apport1.oned". A C1.ty has
broad dlscretl.on in determlnlng the base for lts tax and when
municl.pal taxlng ord1.nances are attached on const1.tutl.onal or
other grounds, every presumptlon 15 in favor of upholdlng them.
In response to court dec1.s1.ons on this subJect, the Los Angeles
Cl.ty Clerk has l.ssued a series of adm1.n1.strat1.ve rulJ.ngs to
deflne the proportion of gross receipts taxable under var1.OUS
16
.
condl.tl.ons, for varl.OUS types of busl.ness actlVl.ty. Such a
system for apportl.onl.ng gross recel.pts has not yet been appll.ed
l.n Santa Monl.ca prl.ncipally because of the low rnaX1IT1Um tax rates.
Substantl.al rate lncreases could spur local busl.nesses to explore
and apply every opportunlty to reduce thel.r effectl.ve tax rate.
The CJ.ty would need to be prepared to establl.sh apportlonment
standards as serVJ.ce to taxpayers, as a means for ensurJ.n-g equal
treatment of taxpayers, as a means to maXl.rnl.ze revenues and as a
means of avol.dl.ng legal challenge.
Santa Monlca's Busl.ness Llcense Taxes
Santa Monlca's ~1unlcJ.pal Code sets forth a tremendously
complex structure for business ll.cense taxes. Rates are set
forth for more than 1.0.0 categorles of busl.ness, professJ.onal and
occupatl.onal perml.t fees or taxes. Both flat and varl.able rates
are appll.edi ffi1.nl.mUm and maXl.mum rates are generally defJ.ned 1.n
fl.xed dollar amounts. Varl.able rates are based upon eJ.t.her gross
receipts, number of vehl.cles, number of employees, number of
specifl.c events, hours of use, number of locatl.ons, number of
machJ.nes, or square feet of space used. The varJ.ous categorles
l.nclude a nearly absurd level of specl.ficl.ty particularly since
many categorles of busl.ness actl.vl.ty are obvl.ously out-dated.
For example, roedl.Clne peddlers are taxed a flat rate of $2.00 per
year unless they use musl.C, speakers, etc. , l.n wh~ch case the tax
l.S l.Dcreased to 8612110 per year.
17
.
.
Exernpt~ons from th1.S tax ~n Santa ~-1on~ca ~nclude bus1nesses
for char1.ty, bond brokers and banks, d1.sabled m111.tary vets
',ojork1.ng as peddlers, blind persons cert1.f1.ed by the state and
auto parks prov~dl.ng free park1.ng/storage.
Analys1.s of the present l.ncl.dence of business taxat1.on 1n
Santa Mon1ca 1.5 hampered by a ser1.es of problems. F1.rst and
foremost, data on the gross recel.pts of f1.rms and 1nd1.v1duals 15
unrel1.able. As reflected 1.n Exhl.b1t A, gross rece1.pts were not
reported at all for a remarkably large proportl.on (36%) of the
14,654 bus1.nesses WhlCh pay on a gross rece1.pts basl.s. In some
l.nstances, the bus1.nesses were newly establ1.shed or ownershl.p was
transferred durl.ng the year so gross rece1.pts will not be
reported unt1.1 year-end. In other cases, tax adm1n~strators
choose to accept the taxes pal.d by the bus~nesses without benefl.t
of reported gross recel.pts 1nformat~on. Thl.S precludes
ver1.f1.catl.on of the taxpayer's calculatl.on of taxes due and
brl.ngs the effect1.veness of current collectl.on procedures under
ser1.Ous questl.on. In a few cases, businesses willl.ng to pay the
rnaXl.mum tax due reported no gross rece1pts of the level of gross
rece1.pts of exactly equal to the ml.U1.mum necessary for payment of
the maX1.murn tax. In add1.tl.on, l.t 1.S unknown whether any
s1.gn1.f1.cant number of bus1.nesses apportl.on thel.r gross rece1.pts
to actl.Vlty lnslde/outs1de the Clty.
Another factor wh 1. ch hampers efforts to determlne the
characteristl.cs of current taxpayers 1.S the categorl.zat1.on of
bUSlnesses and 1.nd1.Vlduals 1.n a somewhat arb1.trary manner. The
18
..
>
result ~s groupings T.vh~ch e~ther overlap or are too broad to be
of much value. ~~ could facl1~tate aud~t efforts as \llell as
..I....
incJ..dence analysls J..f categorles were rederJ..ned to correspond
,vJ..th those of the State Board of Equalizatl.on for retaJ..l sales
operatl.ons, for example. Other categor~zat1.on schemes ffiJ..ght
further efforts to generallze the prJ..ce-demand characterl.st1.cs
and prof~tabJ..llty levels for varJ..ous enterpr1.ses.
There lS also a lack of data on speclf1.c busJ..nesses such as
number of eITlployees, work force character~st~cs and assessed
value of property. In add~t~on, not all bus~nesses are included
In 'the c~ty's computer~zed records.
Who Ultimately pays the cost of a bUs1.ness tax depends upon
the extent to wh 1.. ch a f1.rID or l.ndlvJ..dual can pass through the
costs to consumers. PubllC f~nance theory suggests that bus~ness
taxes are generally pa~d by consumers, although they are an
l.nd~stJ..ngu~shable component of the total cost of the goods or
serv~ce. However, 1f consumer demand is hlghly sens1.tive to pr~ce
changes, the bus1.ness may choose to absorb all or part of the
cost of taxesi the profit marg~n of the f1.rm may thereby be
reduced.
In the extreme case, consumers and/or buslness may choose to
not locate or to leave one tax1.ng JurJ..sd1.ction 1.n order to
real1.ze lower costs or hJ..gher prof1.ts ~n another JurJ..sdl.ct~on
whJ..ch taxes at a lower rate. However, it .1..5 very dl.fficult to
ascertain the relat~ve ~mportance of taxes on 10catl.onal cho~ces.
The myrJ..ad of other factors whl.ch would l.mp1.nge upon suc~ a
19
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dec~sJ.on ~nclude geographJ.c des~reab~llty, demographJ.cs. labor
costs, spJ.llover benefJ.ts from other buslnesses and the costs of
mov1ng a busJ.ness or travelJ.ng further. Inertia lS another
element Wh1Ch should not be underestJ.mated as a declson-mak1ng
force: l.t lS eaSler not to change than to change.
G1ven these 11mJ.tat1ons of theory and data, 1t lS 1mposs1ble
to confldently predlct the ultl.mate l.ncl.dence of any changes to
the current tax structure 1.n Santa Mon~ca. POl1.cy-makers are
left to rely upon rudl.mentary technl.ques of comparl.son wl.th other
locall.t1.es and l.nd1vl.dual or collect1.Ve percept1.ons of what 1.S
"reasonable" to expect 1.U terms of the stated evaluatl.on
crlter1.a.
Comparlson Wlth Other Cl.tl.es
Santa Hanlca's current bUSlness license tax rates are
S.1. gnlf1.cantly lower than those of the cJ.tl.es of Los Angeles.
Beverly H1.11s and Culver City. As shown 1.ll the next chart, none
of these ]urlsdl.ct1.ons set maXl.rnum caps on taxes for the ma ]or
revenue produe1.ng categor1.es of retall sales, professl.onal
occupatlons or wholesale/manufactur1.ng bus~nesse5.
The gross recel.pts tax rates for reta1-l and
wholesale!manufacturlng busl.nesses ~n these other Jur1.5d1.ct~ons
1.5 about tw~ce as hl.gh as Santa Monl.ca's rates. The gross
reCe1.pt5 tax rates for professional/occupational bus~ness 1.5
$5/1000 1.n Los Angeles and $3/1000 in Culver City compared to
$.65/1000 in Santa Mon1.ca. Beverly H~lls taxes
professlona1/occupatl.on/service buslnesses on a per employee
20
basl.s. Auto sa 1 e s 1.n Santa Honl.ca are taxed at the except1.onally
low rate of $.50/10,000 wl.th a maXJ.ntum tax or $1,01.10 annually;
other ]url.sdl.ctl.ons typ1.cally tax auto sales businesses on a par
w1.th other reta1.1 sales f1.rms.
Certain bus1.nesses whl.ch are not taxed 1.n Santa Non1.ca are
taxed 1.n Los Angeles. Commerc1.al tenants 1.n bUl.ldl.ngs where the
owners are exempt from a commerclal rental tax are taxed In Los
Angeles; th1.s ensures equl.table treatment of busl.nesses wh1.ch
rent space 1.n bU1.1dl.ngs owned by banks and 1.nsurance compan1.es,
for example. Savings and loans corporat1.ons are taxed 1.n Los
Angeles, as prev1.ously dl.scussed.
Cr1.teria for lncreasl.ng Bus1.ness L1.cense Tax aevenues
Approaches wh1.ch maX1.m1.ze the relat.l.ve advantages of any
actl.ons to increase bUSl.ness llcense tax revenues are outll.ned
below. To make staff assumpt1.ons as expll.cit as poss1.ble, th 1. s
dl.scussion l.S presented 1.n terms of the el.ght evaluation crl.terl.a
outlined 1.n seetl.on IV of thl.s report.
1- Tax Inc1.dence
0 Abl.l1.ty to Pay - The progressl.v1.ty of the eX1.st1.ng Santa
Monlca tax structure could be l.mproved by rernov~ng the
maXl.mum tax caps, exemptlng small bUSlnesses from gross
recelpts based taxes and taxlng larger fl.rms at or below the
levels of nearby c1.ties. Deferred collectlon of lncreased
taxes for, say, SlX months would allow for fl.nanClal plann~ng
by taxpayers.
21
.
0 Perce~ved Equ~ty - Tax~ng of sav~ngs and loans
organ1zat1ons and cornmerc1al tenants OccupY1ng space 1n
otherw1se tax exempt bU11dlngs would restore some equ1ty to
the local tax structure. In general, gross recelpts based
tax rates appear most equ1table as they clearly correlate
wit.h ab11~ty to pay.
0 Cornmercl.al versus Resl.dentl.al Share - By def1nl.tl.On,
1ncreas1ng bUS1ness taxes alone 1ncreases the corruner1cal
share of the tax burden. rhe s1ngle b1ggest taxpayer of
1ncreased bU51ness license rates would be the federal
government due to tax deduct10ns for corporatl.ons.
0 Non-re5~dents - To the extent non-res1dents patronl.ze,
work at or own Santa Mon1ca busl.ne5ses, they would contr~bute
to Cl.ty revenues. It is not legal to tax contractors whose
place of bus~ness 15 outSl.de the city at a higher rate than
contractors located w~th1n C1ty lim1ts.
2. Secondary Effects
o As long as effectl.ve tax rates are lower than or equ1valent
to those of Los Angeles Cl.ty, l.t 1S unl.kely that there
would be any short term locat1onal changes by busl.nesses.
Long-term effects for firms Wl.th local markets must be
assessed l.n terms of margl.nal effect upon consumer prlces
and profl.tabl.ll.ty. Small, local businesses are to be
protected from sl.gnl.fl.cant rate l.ncreases. Gl.ven the
defl.nl.tl.ons of taxable base to bus1ness actl.vl.ty 1nsl.de the
22
,
Cl.ty, l.t l.S probably fl.rms whl.ch draw upon a regl.onal
population for reta1.l sales wh1.ch would be most 1.ncl1.ned to
cons1.der locat1.onal change 1.n the long-run. Such f1.rms
would include auto dealers, appl1.ance dealers, and
retal.lers of other durable goods. Nanufactur1.ng f1.rms
m1.ght also be 1.Dcl.Lned to cons1.der changes; howeve r , the
costs of mov1.ng plants, faC1.11.t1.es and skilled labor rorces
would be a dl.s1.ncent1.ve. Ind1.v1.duals or f1.rms 1.n
professl.ons and occupat1.ons could exper1.ence relat1.vely low
cost for phys1.cal relocatl.on but, for many, the market for
serVl.ces 1.S on a conunun1.ty level and relocat1.on beyond both
Santa lYlon1.ca and Los Angeles C1.ty borders would neceSS1.tate
rebu1.1d1.ng a cl1.entele. For those conductl.ng professl.ons,
occupat1.ons, or wholesale bUs1.nesses wh1.ch serve a regl.onal
or larger market, the apport1.onment of gross recel.pts
attn..butable to actl.vity outsl.de the city would buffer the
effect1.ve tax changesi these bus1.nesses would contl.nue to
be taxed by the other 10cal1.tl.es 1.n wh1.ch gross rece1.pts
are earned.
0 51-nce the prec1.se nature of behavl.oral changes 1.S so
d1.ff1.cult to pred1.ct, cons1.stency w1.th other Cl.ty pOl1.c1.es
1.5 equally d1.ff1.cult to ascerta1.n. In a very general
sense, wel.ght may be g1.ven to ensurl.ng that ne1.ghborhood
convenl.ence stores and busl.nesses provl.dl.ng m1.ddle-class
employment opportun1.ties are not s1.gnifJ.cantly
dJ.sadvantaged.
23
<
,
3. Revenue Generat~ng Potent~al
0 El~m~nat~on of rnax~rnums and adoption of rates more
equivalent to nearby c~tl.es would raise c~ty revenues
substant~ally. Increases 1.n m1.n~mum taxes for bus1.nesses
could s~gn~f~cantly ra~se Cl.ty revenues. Introduct1.on of a
CPI "k~cker" clause would ensure that flat rate taxes would
retaln constant value over time. 1'he gross rece1pts bas1.s
of major tax rate categor1.es would continue to ensure
elast~c1ty of revenues ~n response to general econom1.C
changes. These features are partlcularly valuable
cons1der1ng the c~ty may not reta1n author1ty to adJust
rates ~n the future.
4. Restrlctlons on the Use of Funds
0 Revenues must flow to the Clty'S general fund but are then
unrestrlcted 10 use.
5. Procedural Requirements
0 Clty Councll has authority to reV1.se the bus1ness llcense
tax rates and system by a four member vote.
6. Legal Author1.ty
0 Local autonomy 1.S restr1.cted 1.0 those areas over wh1.ch
there 1.S a statew1de concern. As prev1.ously discussed,
author1.ty to locally tax savlngs and loan corporat1.ons 1.5
unclear.
24
~
.
7. Collect~on Procedures
0 Costs of adml.n1.sterl.ng the busl.ness l~cense tax system
should .l.ncrease l.f tax rates are signl.fl.cantly ra~sed.
Only ml.n~mal efforts are presently made to audl.t gross
rece1.pts based tax returns. If rates are ra~sed, the
appl1.catl.on of gross receJ.pts apport1.onrnent factors wl.ll
neceSSl.tate fl.nancl.al aud.l.ts l.n the fl.eld and the expected
return on aud1.ts wl.ll l.ncrease. The C~l.ef of the Busl.ness
L1.cense D1.vl.sl.on for Los Angeles Cl.ty estimates a return of
$6 or $7 for each $1 it costs that Cl.ty to conduct audits
of busl.nesses. ~vlll.1 e l.t appears that product1.v1.ty
l.lnprovements could be l.ntroduced in Santa Monica's busl.ness
license dl.vl.sl.on, changes 1.n the composl.tl.on and level of
staffl.ng may be necessary to ensure cost-effectl.ve program
adm1.n~stratl.on. There are l.ntang1.ble costs wh1.ch the city
bears l.f thl.s functl.on 1.S percel.ved as less than an
effl.cl.ent, service-consc1.ous operatl.on.
8. Citizen monl.tor1.ng
0 Sl.mpll.fl.cat1.on of the bus1.ness ll.cense ordl.nance and tax
structure l.S necessary l.f taxpayers are to understand and
to effectl.vely mon1.tor tax requirements. Flat rate taxes
for small bus1.nesses would obv1.ously sl.mpl1.fy the
requl.rements upon them.
25
Opportun~ties to Increase Business L~cense Revenues
Due to the unrel~ab~lity of gross rece~pts data and the
unknown reduct~ons ~n the taxable base wh~ch could t"esult from
apport~onment, ~t ~s very d~ff~cult to pred~ct the revenues wh1.ch
would result from changes gross rece1.pts based bus~ness l1.cense
"taxes. Increased revenues from ra~s~ng the m1.n1.mum tax rates are
the only changes wh1.ch can be confidently proJected.
For 1.llustrat1.on purposes, assume that 50% of a firm's
rece1.pts would be exempt from tax 1.n Santa Mon1.ca under an
apport1.onment scheme. Current reVenues would be reduced by
one-half ~f no act1.on were taken to ra1.se rates. A net decrease
of revenues would result from any changes wh1.ch less than double
the ex~stl.ng rates.
Revenue prOJections for new areas of gross rece1.pts business
taxat1.on are even less certaJ.n. No data has been found in publ~c
records to use as a basis for predJ.ctJ.ng the revenues wh1.ch would
result from a new tax comparable to Los Angeles' conunercl.al
tenants occupancy tax or 1.ts tax on savings and loans.
Gl.ven these sJ.gnJ.fJ.cant caveats, the following set of five
opt1.ons to J.ncrease local bus1.ness lJ.cense revenues are presented
for cons~deratl.on. As reflected 1.n the following table, these
optl.ons are qUl.te diverse ~n terms of scope of l.mpact on local
business and revenue generatl.ng potent1.al.
26
-
~
Counc~l may select a particular option, port~ons of several
options, or dec~de to make no change s . Counc~l may also choose
to "planll any increase over 1 or more years.
In order to rna~nta~n Santa Monica's Compet~t~ve pos~t~on
and provide for fa~rness and equity, any further staff
recommendat~ons w~ll:
l) Mainta~n rates at a level lower than comparison Jurlsd~ct~ons;
2) Phase ~n some or all increase s ; and
3) Prov~de recognltion of small bus~nesses.
27
,
Opt~on 1: El~m~nate max~rnurn tax caps
The four largest gross-receipts produc~ng categor~es of
bus~ness now taxes are l~m~ted to max~mum tax rates:
$210100 for professionals/occupations/services; $21000
for reta~l sales; $5000 for whole/manufactur~ng: and
$10100 for auto sales. El~m~nat~ng these max~mum tax
caps would result ~n add~tLonal revenues est~mated
to be $346,1057 at 1983-84 levels assum~ng no apportionment
of earn~ngs. A total of 67 f~rms would pay more taxes:
21 profess~onals/occupat~ons/services: 31 reta~l sales;
8 wholesale/manufactur~ng; and 7 auto sales. These f~rms
report gross rece~pts ~n excess of $3,1052,10100,
$3,301,0010, $9,970,0100, and $18,1010,.0100, respect~vely.
Ex~st~ng Santa Mon~ca gross rec~epts tax rates for these
f ~ rms would cont~nue:
Profess~onal/Occupat~ons/Serv~ces
$2.0 + $.65/$1.0.00 GR over $6,.0.0.0 GR
Reta~l Sales
$25 + $.610/$10100 GR over $110,0100 GR
TNholesa1e/Manufactur~ng
$25 + $.510/$101010 GR over $210,.000 GR
Auto Sales
$11010 + $.510/$110,10010 GR over $100,0100 GR
Opt~on 2: Set rates equal to Los Angeles C~ty
Each business 1n Santa Mon~ca Clty would be affected Lf Los
Angeles C~ty tax rates were adopted. It is estimated that
add~t~onal revenues of $4,398,893 at 1983-84 levels would result,
assum~ng apport~onment of 210% of the gross rece~pts of Santa
Mon~ca's wholesale/manufacturlng and
profess~ona15/occupat~ons/serv~ce firms would be outs~de the
28
~
,
tax~ng author~ty of th~s Cl.ty. At 1982-83 levels,
professlonalsjoccupatl.onsjservlces flrms alone would contrlDute
add1.tional revenues of $3,516,946 ml.lllOn T.vl thout apportlonment
and $2,730,612 ml.lll.on wlth the assumed apportl.onment. The
average effectl.ve tax l.ncrease would be $873 for thl.S category
Wl.th apportlonment at the adJusted 1983-84 levels. Auto sales
bUSlnesses would contrl.bute $345,311 addl.tl.onal revenues at
1982-83 levels, assuml.ng no apportl.onment. The average effectlve
tax l.ncrease would be $7,506 for the 46 auto sales firms on flle.
Revenues from retail sales fl.rms would roughly double that
generated from existing rates wl.thout maXlmum caps. An average
l.ncrease of ~359 at 1983-84 levels would result.
\iholesale/manufacturl.ng flrms tax rates would double. However,
the 2.0% apportl.onment assumptl.on lowers the effectl.ve tax
l.ncrease on fl.rms to an average of $427 at adJusted 1983-84
levels. Corrnnercl.al rental busl.ness taxes changes would generate
$26,.028 add2tl.onal revenues wl.th an average l.ncrease of $38 per
firm at 1983-84 levels.
Los Angeles Cl.ty gross recel.pts tax rates for selected
categorles are:
Professlonals/Occupatl.ons/Servl.ces
$30 + $5/$1000 GR over $6,000 (no max.)
Retal.l Sales
$1.25/$10130 GR (ml.n. $18.75 - no max.)
Wholesale/Manufacturl.ng
$1. 00/$1000 GR (ml.n. $20 - no max.)
Auto Sales (taxed on retal.l sales)
$1.25/$1000 GR (ml.n. $18.75 - no max.)
--- --------- ~-~------ - - - --- -- -- ------ - - ----- -- --- -
- - --
~-- - -- ~ ----
29
,
Opt:lOn 3: Tax bus1nesses, J..n aaareaate, one-half the level of Los Angeles
. " .-
C1tv
Santa Mon1ca bus1nesses would contribute one-half, ~n
aggregate, the revenues WhlCh would be collected If i.os Angeles
C~ty rates were in effect. Profess1onaljoccupat1onl serV1ce
f1rms,rnanUfactur1ng/wholesale f~rms and commerc1.al rental f1rms
would be taxed at a level equal to the lowest rate charged by our
compar1son c1t~es. Reta1l sales firms would be taxed at eX1sting
rates but the maX1.ffiUm tax IJ.mJ.ts would be removed. Auto sales
f1rms would be taxed at Los Angeles City rates but a maX1mum cap
of $5,000 10 1983-84 and $75,000 thereafter would m1tlgate rate
1ncreases.
Opt1on 4: Set rates equal to the lowest of our comparison CJ.tles
Comparison WJ.th the nearby clt1es of Culver C1ty and Beverly
31115 as well as Los Angeles shows that Santa Mon1ca cons1stently
taxes on a lower gross receipts basl.s. Adopt1ng rates equal to
the lowest gross rece1.pts based taxes of these comparison clt1es
would result 1n revenue lncreases totalllng $2,446,225 at 1983-84
levels. Professl.onal/occupat1onal/serv1ce fl.rms would contrl.bute
a total of $1,945,022 add1.t1.onal revenues W1.thout apport1.onment
at 1982-83 levels. Th1.s would become $1,642,290 at 1983-84
levels, assum1ng 20% apportionment. The average l:1CreaSe for
these f1rms would be $483 at th1.S adJusted 1983-84 level. Reta~l
f1.rms would contrlbute $288,440 at 1982-83 levels, and $313,534
at 1983-84 levels. The average 2ncrease 1.n 1983-84 would be $147
for retall flrms. Manufacturing/wholesale firms would contr~bute
$266,946 at 1982-83 levels w1.thout apport.lonment. At 1983-84
levels w~th 20% apport~onment thlS would become $232,136 or an
average of 5503 per f1.rm. Auto sales flrms would contr~bute
30
<
.
addit~onal revenues of 8237,697 at 1982-83 levels and $258,376 at
1984-85 levels. The average ~ncrease per auto sales f~rm would
be $5,616.
Gross rece~pts tax rates for key categor~es would become:
Profess~onal/Occupat~ona1/Serv~ces
$3/$1000 GR over $15,000 ($50 lun. - :10 max.)
Reta~l Sales
$25 + $1.00/~1000 GR over $25,000 (no ma x. )
wno1esale/Manufactur~ng
$45 + $1.00/$1000 GR over $50,000 (no ma x . )
Auto Sales (taxed at reta~l rates)
$25 + $1.00/$1000 GR over ~25,000 ( no max.)
Option 5: Set rates equal to or lower than cornpar~son c~t~es but
protect small bus~nesses and auto sales firms.
Exempt~on of the f~rst ~1.0 m~11~on gross rece~pts for all
.
retail and whOlesale/manufacturing firms ~s included ~n th~ s
scenar~o of bus~nesses tax changes. Effect~ve tax rates for
small bus~nesses would be the ex~stl.ng $25 ffi1.n1.ffiUffi. Small f1.rms
are def1.ned as f~rms w~th annual gross rece~pts of less than $1.0
m1.111.on: th1s standard def1.n1t1on ~s set by the u.S. Department
of Commerce. 1,988 reta~l sales and 402 manufacturing/wholesale
f~rms would benef1t. Based upon present tax rates, the average
tax sav1ngs of $92 for reta11 sales and $82 for
wholesale/manufacturLng fLrms would be real~zed. The tax savl.ngs
under the rates proposed for large f~rms would average $146 and
$97, respect1vely. Forgone revenue to the c~ty totals $206,843
at present rates and $329,986 at proposed rates W~ thout
apport~onment. The legal~ty of th~s approach requ~res further
analys~s but is outlined here as a means to ~ntroduce more
progress~v~ty. The exempt~on would need to apply to the total
31
,
gross rece.1.pts earned w.1.th.1.n Santa Mon.1.ca regardless of busl.ness
locatl.on. Th.1.s would ell.rnl.nate the possl.bl.ll.ty of fl.rms d.1.vl.dl.ng
busl.ness off.1.cesjlocat.1.onS l.n order to reall.ze the exemption.
The ffi1n.1.ffiUm rate would be charged for f.1.rms at each locat.1.on .1.n
Santa Monl.ca .1.n order to ensure ava.1.1ab.1.ll.ty of data for aud.1.t.1.ng
and other l.nformatl.on needs.
Large retal.l and wholesale/manufacturing fl.rms would be
taxed at rates equivalent to Los Angeles. Of the large local
businesses currently report.1.ng gross rece.l.pts, there are only 132
reta.l.l sales and 59 manufacturing/wholesale florms wh.1.ch would be
a=fected. The median reported annual gross receipts of these
large f1rms .1.S $1,608,000 for rata11 and $2,838,000 for
manufacturlong/wholesale. The tax l.ncreases for fl.rms at the
med1an Sl.ze would be $1, 074 and $1,404, respectl.Vely,w1thout
apport.Lonment. By def.Lnl.tl..on half of the fl.rms affected would
exper1ence a lower tax .1.ncrease. These large firms would benef.1.t
from ~ncome tax deduct~ons, result~ng in the burden be~ng
d1str.1.buted to taxpayers nat~onwide. A listing of the major
types of large busLnesses Lncluded Ln each of these categor.Les .1.S
provl.ded as Exh:101t E.
I'axes for profess.1.onal/occupat~ons/serv1ces bUs.1.nesses
WQuld rema:ln 40% less than Los Angeles and to be equ1va1ent to
Culver City. Increased revenues totall.1.ng $1,945,022 at 1982-83
levels and $1,642,290 at 1983-84 levels are projected; th1s
allows for 20% apport.l.onment of 1983-84 gross recel.pts not
taxable .1.n Santa Mon:lca. Los Angeles nO'N taxes th:lS group at
32
.
$5/.i.000 gross rece~pts. Culver C~ty taxes at $3/1000 gross
rece~pts. It 1.S expected that apport1.onment will mit1.gate the
effective tax ~:1crease ~n Santa Mon~ca from the current level of
$.65/1000. Assuming that 20% of a f~rm's rece~pts are found
outside the mun~c~pal tax~ng base, the effect~ve tax rate
proposed would be $2.40/1000 for a typ~cal f~rrn. The tax
~ncrease for an average f~rrn ~s est~mated at $572 w~thout
apport~onmenti small f~rms would real~ze an l.ncrease of $133 on
average whereas large f~rms (over $500,000) would rea1~ze an
average ~ncrease of $6,594. A total of 3,399 f~rms would be
affected by the rate change.
Auto sales would be taxed on a par w~th Los Angeles, but the .
tax ~ncreases would be phased-in and low maX1.rnum tax levels
ma~nta~ned. Santa Mon~ca's current maximum tax of $1,000 and low
gross rece~pts rate l~m~ted 1982-83 revenues to $14,689 from the
46 auto dealers on flle. At Los Angeles rates, the City could
realize total 1982-83 level revenues of $360,000. However, in
order to cont~nue the econornlC benefit enjoyed by these flrms and
protect agaJ...nst any relocatlons, maX1InUm tax ce~llngs are
proposed. The maXlmum tax level would start at $5,000 10 1983-84
and :nove up to $7,500 ~n 1984-85 and thereafter. Th~s phased
approach may provlde for flnanclal plann~ng of firms and,
perhaps, allow l.ncreases to take effect during a more fa vorable
bus~ness per~od. It ~s recommended that the maX1IDum rates be
establ~shed as exempt10n prov~s~ons which would exp1re 1n 1995
unless reauthor1.zed by Clty Counc~l.
33
.
.
Owners of comrnercl.al rental property would pay at rates
equ~valent to Los Angeles. Relat~vely modest revenue ~ncreases
of $28,742 at 1982-83 levels and $32,219 at 1983-84 levels would
occur. The gross receipts tax rate would ~ncrease from $.75/1000
to $1.25/100.0. Thl.s act~on would aSSl.st the Cl.ty l.n coverl.ng the
costs of serVl.ces enJoyed by offl.ce workers and other
non-resl.dents coml.ng to Santa Monl.ca because of these commercl.al
property uses.
Related Opportunl.tl.es
In addl.tl.on to the five basl.c optl.ons outll.ned, there are
seven related opportun1tl.eS whl.ch merl.t concurrent conSl.deratl.on.
These relate to other revenue producl.ng adJustments to the
busl.ness ll.cense ordl.nance, parkl.ng assessment rates, data
collectl.on needs, tl.ml.ng of any tax rate changes and publl.c
l.nforrnatl.on needs.
1 ) Conslder adoptl.ng Los Angeles tax rates on savlngs and
loan corporations and re1.nstl.tut1.ng collectl.on of these taxes.
Sl.nce the present tax set at $Um per firm locatlon 1S not
collected, and the necessary taxable gross recel.pts data 1.5
unava1.1able, no proJectl.on of l.ncreased revenue 1.S provl.ded, The
l.ssue needs to be declded lnlt1.ally on POllCY grounds. Fl.rms may
then be requ1red to prov1de records for tax payment and audl.t
purposes. A key poll.cy quest~on 1S whether ~he taxing authority
of the State ~s approprlately founded on an ~ssue of "statew~de
concern". The enabll.ng State Legl.slat~on proml.sed local return
of revenues collected: subsequent legl.slat10n cancelled th1.s plan
34
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.
before c~t~es real~zed any of the subvent~on a~d. It ~s l~kely
that the C~ty would be challenged through the Courts If SaVl:lgs
and loans were taxed; Los Angeles C~ty reportedly expects
llt~gat.1.on. However, the cost of l.1.t~gation to Santa Monlca must
certalnly be less than the total revenues wh~ch would be real~zed
over t.1.me. If we were confldent that we could enact and start
collectlng hlgher taxes In the future, ~t would be most prudent
to wa~t for a declslon on cases from Los Angeles or other cltl.es.
There ~s no such certal.nty about our future taxl.ng author~ty,
however. If there lS any desl.re to tax these busl.nesses l.n the
future, l.t may be essentl.al to authorl.ze the taxes now.
2) Cons~der adoptl.ng a cpr (consumer prl.ce index) adJuster
clause to allow period~c, adml.n.lstratl.ve increases 1.n any flat
rate provl.s~ons ffil.nlmUrnS, rnaXl.mums or basl.c levl.es. Every two
years adml.nl.strat2ve staff would calculate the cumulatl.ve
l.nflat.lonary effect upon rates set l.n th1.s base year. Rates
would be rounded upward to the nearest $5. l'hl.s type of
authorl.zatl.on could mean substantial revenues to the Clty l.f l.t
does not retal.n authority to legislatlvely adjust rates.
3) Cons.1.der estahlLshl.ng a busl.ness tax on a new category
- conunerc1.al tenants l.n propertl.es for whl.ch the owner 1.S exempt
from busl.ness taxes. The Los Angeles Cl.ty business llcense
ordinance could be rev.lewed for approprl.ateness l.n Santa Monl.ca,
The ~ntent~on 1.S to capture busl.ness Il.cense taxes for cornmercl.al
tenants of lnsurance, bank~ng and other exempt propert~es.
Al though revenues have not been estl.mated due to lack of data,
35
.
the fundamental reasonableness of such a tax l..S obvJ.ous. ~'-
........
would close a loop-hole by whJ.ch certa1n un1dent1f~ed commercJ.al
fJ.rms have an advantage over comparable fJ.rms J.n non-exempt
propertJ.es. InstJ.tutJ.ng a tax equJ.valent to Los Angeles rates
($1.25/$1000 charges per calendar quarter) would restore equJ.ty
w1thJ.n Santa MonJ..ca and establJ.sh comparabJ.l1ty w1th nearby
areas.
4) RevJ.ew the rate basJ.s for ParkJ.n9 DlstrJ.ct Assessment
charges and consJ.der raJ.slng taxes on parkJ.ng busJ.nesses. The
asseSS!Ilent d1strJ..ct charges are set at fl.ve tl.mes the bUSJ..ness
ll.cense tax rate. If busl.ness tax rates are lncreased, there
would be an increase J.n assessment chargesithls should be
revJ..ewed to determl.ne whether It 1S approprl.ate and deS1rable.
The tax on par~l.ng bUS1nesses was lowered after the assessment
dl.strict was downtown near the mall. It was decided to lower the
entl.re rate structure for prJ.vate parkJ.ng lot owners throughout
the C1ty to avo1d a hl-gh assessment for those in the dJ..strJ..ct.
The appropriate tax structure for parkJ.ng bUSlnesses requJ.res
separate, detal-led analysJ.s due to the potentl.al J..mpact on
parkJ.ng and traff~c patterns ~n the C~ty.rhe opt~on of a parklng
tax ~s outl~ned later In thJ.s report.
S) Considerat1on should be gJ.ven to requJ..rJ.n9 all bUSJ..ness
fJ.rms to provJ.de a data profJ.le to facl.litate tax audl.t1.ng,
economJ.c analyses and rent control admlnJ.stratJ.on. In the course
of th1.s analysl.s, there were many ll.mJ.tatJ.ons resultJ..ng from
J..nsuffl.cJ.ent and unreliable data. It has been suggested that
36
>
bas~c data on f~rrns be collected annually at the t~me of l~cense
renewal.Counc~1 act~on to requJ.re reportJ.ng would help to ensure
a hJ.gh response rate. Any legislat.Lve authorizatl.on should
prov~de some flex~bJ.l~ty for admJ.nJ.strat1.ve d1.scret~on 1.n the
form and content of the questl.onnaJ.re. Inev~tably, areas of
l.mprovement are 1.dentl.fl.ed after a questl.onna1.re J.5 ut1.ll.zed.
Informatlcn needs may also change from tJ.me to t~me.
6) Consl.der settJ.ng the effectl.ve date of J.ncreases as
January 1, 1984 and deferr1.n~ collectJ.on of addJ.t~onal 1983-84
taxes unt1.1 February or March 1984. Th1.s approach would allow
taxpayers to plan for any J.ncreased expendJ.tures, F1.nance
department staff also need t1.me to reV1.se procedures, develop
manager1.al and audl.t capac~ty and otherw~se prepare for a maJor
admJ.nJ.stratJ.ve proJect.
71 Consl.der developl.ng a publ~c l.nformat~on program to
assJ.st busl.nesses affected J.n understandl.ng and comply~n9' w~th
new laws.
37
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.
~
UTILITY USER TAXES
Overv~ew
Authorl.ty to levy utl.l.l.ty user taxes ~s der~ved from the
"rnun.l.cipal affa.l.rs" authorl.ty of charter C.l.t.l.eSi the Californ.l.a
Supreme Court has affl.rmed thl.s authorl.ty. Nearly 50 charter
c~t1.es levy a utl.lity user tax. In general, the tax is J.mposed
upon the consumer of electrl.c, gas, cable televl.sl.on, water
and/or telephone serV.l.ces. Tax rates are establl.shed by the
Cl.ty Councl.l based upon a percentage of the amount bl.l1ed to each
conSUMer. Exemptl.ons are provl.ded to state and federal
government agencles, pay telephone users, mobl.le phones, gas and
water used by utl.ll.ty companl.es to generate electrl.cl.ty and
l.nterstate phone calls.
Santa Monl.ca's Utl.l.l.ty User Taxes
Santa ~10nl.ca ' s Hun.l.c.l.pal Code establl.shes a fl.ve percent
(5%) tax on telephone, gas and electr.l.c consurnptl.on. The tax 1S
calculated based on 5% of the monthly billing, collected by each
utl.ll.ty and subsequently forwarded to the Cl.ty. I'he standard
exemptl.ons are recognl.zed 1.n Santa Mon.l.ca.
Al though water consurnptl.on and cable televl.s.l.on use are not
presently subJect to utl.ll.ty user taxes l.n Santa Honl.ca, l.t does
not appear that opportunities to establl.sh such taxes are
foreclosed. The Mun.l.cl.pal Code does not specl.f1cally address
taxatl.on of these utl.ll.tl.es: it 1S presumed that Santa Honl.ca's
38
..
.
"mun~c~pal affa~rs" author~ty as a charter c~ty would prov~de
suff2c2ent baSlS for Clty Counc21 to lnstltute these taxes.
Analys~s of the ~ncidence of ex~st~ng ut~1~ty user taxes ~s
compl~cated by the unava~lab~l~ty of data and the ~nherent
complex~ty of rate structures. Rate structures for the local
electrlc and gas companles prov~de for Ilfel~ne rates for
resldent~al users and nonol~fell.ne allocat~on rates for
res~dent~al users. Non-~nterruptable serVl.ce rates and
lnterruptable serVlce rates for cornmerc~al/~ndustrl.al users are
among the other elements of the rate structure. For the purposes
of thlS analysls, data collectlon has focused upon the lncl.dence
of lifellne allocatl.on usage for electrlc, gas and water
util~t~es by residences.
Comparl.son Wl.th Other C~ties
::;:n Call.fornl.a, ut~lity user tax rates range from 1% to 11%,
wlth 5% as the most common rate. Los Angeles Cl.ty has a 5% tax
on telephone use, a 5% tax on res~dent~al electr~c usage, a 10%
tax On electric usage by commercial or lndustr~al users, and a 5%
tax on gas usage. Culver Clty l.rnposes an 11% tax on usage of
each util~ty. Dl.fferentlal tax rates for Ilfellne versus
non-llfeline consurnptlon have not apparently been adopted by any
Call.fornl.a Cl.tl.es.
39
.
.
Cr~ter~a for Increasing Ut~l~ty User Tax ReveGues
Approaches I..Jh~ch Plax~nnze the relat~ve advantages of any
act1.ons to J.ncrease revenues from ut1.l~ty user taxes are outI1.ned
below. To :nake staff assumpt1.ons as expl1.c1.t as poss~ble, th1.S
d1.scussl.on loS presented in terms of the eJ.ght evaluatl.on crl.teria
prev1.ously outl1.ned 1.n th~s report.
1- Tax Incidence
0 Ab~l1.ty to Pay - A cable televl.sl.on ut1.ll.ty user tax would
be l.ntr1.ns1.cally progress1.ve and only those able and
wl.llJ.ng to pay for th1.S serVl.ce would bear the add~t1.onal
cost of a utill.ty user tax.
0 Perce~ved equJ.ty - The progressivity of taxes upon
electrl.c, water and gas usage could be increased by
establJ.shl.ng h~gher tax rates for consumption above
11.fel1.ne allocat1.ons. Th1.s approach would protect
res1.dent1.al customers from tax-related cost increases in
bas1.c consumpt1.on needs. Add1.tl.onal revenues would flow
from the commercial and 1.ndustn..al users and those
res1.dential users who can afford a luxur1.ous level of
energy consumptl.on. A 61.In1.1ar approach could be appl1.ed
to any taxes l.mposed J.n water consumpt1.on. It 1.6 unclear
how more progres61.vity could be l.ntroduced into the tax
rates upon telephone usage.
40
.
,
0 Cormnerc.lal versus Res~dent.lal Share- By def~n~tJ.on,
.lncreas1.ng taxes on only non-l1.feline or non-res~dent1.al
ut1.l.lty consurnpt~on would l.ncrease the relatJ..ve tax share
supported by the cornmerc.lal sector. On the other hand,
cable telev.lsJ..on user taxes would be born almost
exclus1.vely by the res.ldential sector.
2. Secondary Effects
0 Protect.lng the elderly and low .lncorne persons from rate
.lhCreaSes could be accompl1.shed through exernpt1.ons. Energy
conservation may be encouraged through h1.gher effective
rates On ut1.l1t1.es.
3. Revenues generat.lng potential
0 Utll1.ty user taxes may be characterized as a
predlctable, recurr1.ng, and elast.lc revenue source.
4. Restrictlons on the Use of Funds
o Revenues would flow to the general fund.
5. Procedural Requirements
0 C1.ty Council may establlsh new taxes or author1.ze
changes to utll1.ty rate tax structures and lev1.es.
6. Legal Author1.ty
0 Any d1.fferential rate structures established must
w1.thstand tests of reasonableness regard long const1.tut1.onal
41
.
provJ..sJ..ons of equal treatment. The opt~ons of d~fferent~al
rates for non-l~feline or all re5ldent~al con5umpt~on do not
appear likely to provoke legal challenge.
7. Collection Procedures
0 Publ~c utJ..l~t~e5 would be required to adJust collectlon
procedures to conform to any locally establ~shed tax system.
Reasonable not~ce would be requ~red. It appears that any
~ncreased costs of collectJ..on realJ..zed by the ut~lJ..t~es
would be borne by each respectlve company ra ther than
dJ..rectly charged aga~nst the tax revenues for Santa Mon~cad
8. C1t1zen Monltorlng Capaclty
0 Ut1l1ty user tax rates would be somewhat nore difflcult
for ta:x payers to verlfy If a two-tlered system were
adopted.
opportunities to Increase UtJ..l~ty User Tax Revenues
0 No changes to existJ..n9 util~ty user taxes are proposed.
It ~s felt that the basJ..cally regress~ve J..mpact of user
taxes on essential utJ..IJ..ties could not be suffJ..clently
moderated. The admJ..nJ..stratJ..ve costs and responsJ..bllty of an
exemption program would probably be borne by the CJ..ty.
0 ConsJ..deratJ..on may be gJ..ven to establishment of a cable
television utlllty user tax. Based upon gross recelpts
reported to the CJ..ty by Group W Cable under J..ts franchlse,
J..t appears that a 5% tax would generate approxJ..mately
42
$150,000 at 1982-83 levels. These costs would be born by
c1t1zens who purchase cable services.
43
,
OTHER EXISTING ~AXES
Franch1.se Taxes
Cit1.es have the authority to 1.rnpose =ees on pr1.vately-owned
ut1.l1.ty compan1.€s and other bus1.nesses for the pr1.v1.lege of US1.ng
C1.ty streets. The follow1.ng types of bus1.nesses are fregquently
requ1.red by C1.t.y ord1.nance to pay such franchise fees: publ1.c
ut1.11.t1.8s, such as gas, water and electr1.c1.ty; cable telev1.s1.on
compan1.eSi and compan1.es which conduct bus1.ness on C1.ty streets,
such as taxl. cabs and ambulances. State law protects telephone
compan1.es, ra1.lroads, and wharves and p1.ers from local
franch1.Eang author1.ty.
In Santa Man1.ca, establl.shment of a franch1.se 1.S subject to
rl.ght of referendum to the people. In general, franchl.ses are
not to exceed 2.0 years except for electrJ..c and gas franchises
whJ..ch are l.ndefJ..nl.te 1.0 Santa Mon1.ca. S1.nce eX1.stl.ng franchise
agreements w1.th the ut1.litl.es provide favorable rates, there
appears to be little chance that they would be 1.nterested in
renegotiating l.n the near term.
Shell 01.1 and the City are currently engaged l.n 11.t1.gat1.on
over the proposed franchl.se agreement for an onshore 01.1
p1.pell.ne.
Theta Cable of Californ1.a has an agreement w1.th the C1.ty
which exp1.res 1.n 1988. However, there 1.S concern that the f1.rm
may have breached its contract when 1.t affl.l1.ated w1.th
44
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~
'dest~nghouse. The Cable Task Force ~s presently explor~ng tn1s
"1latter.
Opt.1.ons of franch~s.1.ng taX1.cabs and ambulances are not
recommended at th1S t~mel due to .1.nherent adm.1.n.1.strat.1.ve and
legal complex1ty.
Trans1.ent Occupancy Tax
Trans.1.ent Occupancy taxes may be .1.mposed for the pr~v11ege
of occupYl.ng a room or rooms J.n a hotel, ~nn, motel, tour~st home
or other 10d91.n9 facl.lit~es for less than 30 days. Rates may be
set at each c1ty'S dl.scret~on. Th~s tax 1$ admln.1.stered by
Cl.t1es.
About two-th1.rds of Call.forn1.a C1.ties levy th~s tax. Rates
range from 1 percent to 10 W1.th most at about 6 percent. Los
Angeles and Culver Cl.ty have rates establ1.shed at 7 1/2 percent;
a reduction to 7 percent 1.n each jurisd~ctJ.on is scheduled for
September 1984, after the Summer Olymp1.cs.
Tourists, bus1.ness persons and other non-res~dents prov1.de
th~s source of revenue to c~ties. Generally, the airl.1.nes and
other corporat.1.ons escape this tax by rent Lng for more than
th1rty days.
Santa Monica's transient occupancy tax rate was ra~sed to 8
percent 1.n 1982. An 1.ncrease to 10 percent may result 1.n an
annual revenue .1.ncrease of $419,400 based on 1983-84 revenue
assumptions. However, this would place the C~ty tax rates
notably above those of nearby Jur1.sd~ct~ons. It ~s u:lclear
-l5
.
whether th1S would mater1ally affect demand for hotels/motels 1n
Santa Non1ca. Clos1ng the corporate loop-hole ffi1ght well reduce
demand for Santa Monica hotels/motels: A1r11nes may be the s10gle
largest beneficLary of existLng tax prOVl.SLons. It .ts poss.tble
a1rl1.nes would respond by chos1ng to rent space .tn hotels/motels
W1.thLn Los Angeles which also has a comparable def1nitLon of
trans1.ency.
Sales/Use Tax
The C.tty Attorney has rendered an op1n1on to C.tty Council
regard long local author1ty to 1ncrease sales/use taxes. The
overr1d1.ng practical concern 1.5 that any local rate increases
would apparently requ1.re the C1ty to assume adm1.nistrat.ton of
th1s tax. The Board of Equal1.zat1on currently provides
adm1.nJ.strative serV1.ces 1n accordance w1.th the Bradley-Burns Law
of 1955.
CondomJ.n.tum Tax
The condomin1um bus1ness l1cense tax 1S .tmposed under the
"municipal affa.trs" authorJ.ty of charter c1.ties. The 1983-84
budget proJects zero revenue from th1s source due to an eX1.st1.ng
moratorJ.um. Due to the relat1.vely 10\.. long-ter:n revenue
potent.tal from th1s tax, 1t has not been g1.ven detailed revJ.ew.
46
.
.
POTE~TIAL NEW TAXES
Compar~sons wlth other Jurlsd~ctlons and rev~ew of League of
Callfornla publlcat~ons show that Santa Non.~ca appears to be
qu~te comprehens~ve ~n lts scope of local taxation for general
fund purposes. \h th~n the framework of exis~t1.ng taxes, there
appear to be s1.gnlf~cant opportun~t~es to lncrease local revenues
through the bus1.ness l~cense and ut1.l~ty user taxes; these
opportun1.tles have been outlined. In terms of new forms of
taxat1.0n. levy of an Admiss1.ons Tax and/or Park1.ng Tax are the
key opt~ons.
Adml.ssl.ons Tax
Only charter clt~es may l.mpose an adm~sSlons tax upon
consumers for the pr1.v~lege of attend1.ng a show, performance,
d~splay or exhib~t~on. Events for wh1.ch the tax 1.S lev~ed vary
among C1.t1.es but lnclude: horserac1.ng, sport events. concerts.
C1.rcuses. movies, museums, skate centers, and any other
exh~bitlons or performances. The tax 1.S lev1.ed at a flat rate
wh1.ch may range from $.02 to $.50 per tlcket, a percentage of the
adrn1.ss~ons pr1.ce, or a slld~ng scale of some sort. The tax is
~ncluded In the t1.cket, 1.S collected by the tl.cket seller, and
remltted to the C1.ty. Exempt1.ons mays l.nclude sen1.or Cl.t1.zens,
ch1.ldren under 12, student organlzations, or unlformed m1.11.tary
personnel.
47
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.
Los Angeles Clty has established a 6 percent adm~sSlons tax
on the sale of Olymplcs tlckets. Santa Monlca may be able to
levy a Slmllar tax on marathon event ticket sales. However, the
resources WhlCh might be requlred to research ltS potentJ..al,
draft leglslatlon and collect the taxes would be more
approprlately dlrected towards recurrlng revenue opportunitles.
Parklng Tax
Author1ty to levy a parking tax 1S der1ved from the
"mun1c1pal affa1rs" author1ty of charter c1t1es. The tax 1S
collected by the owner or operator of the off-street parklng
facil1ty and 1S remltted to the C1ty. This tax is reportedly
lev1ed only by a few c1tles and practlces are qU1te d1fferent.
San Francisco levies a 25% tax wlth no cap. Inglewood levies a
15% tax with a maxJ..murn of $.15 per day.
Santa Mon~ca currently levles a buslness 11cense tax upon
parkJ..ng lot operators at the exceptionally low rate of $1 plus
.5.0 per 1,0'110 square feet of lot area over 10,000 square feet.
ThlS rate was lowered to the present level after establlshment of
the downtown par lung d1str1ct adJacent to the mall. Slnee
bus1ness IJ.eense taxes due serve as the base for the park1ng
assessment charges, lt was deClded to lower the entlre rate
structure for prlvate parklog lot operators. If a separate
park long tax were levied, lt could be set wlthout regard for the
spec.l.al d~str1ct charges. 1'he revenue produc~ng potentlal of a
parkJ..ng tax has not been analyzed. The potent~al usefulness of
th~s tax as a deV1ce to affect park~ng behav~or and demand
48
.
.
,
funct~ons may be of even more ~mportance than the d1rect dollar
benefits from revenues. It has been prev10usly recommended ~n
th~s report that th1S opt~on be g1ven further study. ReV1S1ons
to the buslness l1cense tax rates necessltate a reVlew of the
method of computlng speclal dlstrl.ct charges. It may be
deslrable to either reVlse the eXlstlng buslness taxes on prlvate
parklng lot owners or to establLsh a separate parklng tax.
49
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~
Append~x A
LISTI~G OF AGENCIES CONTACTED
Other Mun~c~pal~t~es Ut~lltles
C~ty of Atherton Southern Callfornla Gas
City of Berkeley Southern Callfornla Edlson
Clty of Beverly Hllls CA Publlc Dtllltles Commlsslon
Clty of Culver Clty
Clty of Downey ASSOclatlons/Advlsors
Clty of Hlllsborough CA Tax Reform CommlSSlon
Clty of Los Angeles Clt~zens for Tax Justlce
Chlef Adm~n. Qfflce League of Cal~forn~a Cltles
Clty Clerk's Offlce Munlclpal Bus~ness Tax Assoclat~on
Department of Water and Power
Clty of Manhattan Beach Ralph Andersen Assoc~ates
City of Monterey Park
Clty of Redondo Beach
Clty of Walnut Creek
County of Los Angeles
Assessor's Offlce
Audltor - Controller's Offlce
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5/2/83
. :cxhJ..b~t A
Prof~le of F~rms - Santa Mon~ca Bus~ness Tax F~le
Reported 1982-83 Licenses Gross Not
Category Gross Rece~?ts On F~le Reported
Profess~onal/Occupat~onal
Ser..nce 5786,581,.138 3,399 984
Feta~J. sales 677,263,381 2,120 533
Manufacturmg /Wholesale 434.499,590 461 117
Auto Dealers 252,386,981 46 14
Apt/Hotel 138,239,790 3,101 197
WIlli. Rental 80,497,807 740 31
Plumbl.Ilg & Heatll1g or
Sewer Contractors 725,987 43 24
plumbmg, Heating and
Sewer Contractors 532,827 7 0
PlurobJ.ng QE Electr~cal 9E.
General COntractors 59,581,776 2,010 1,622
Subcontractors 36,695,522 2~311 1~746
Servl.ce Prov~ders -
outs~de Santa Maruca 4,696,942 409 76
Adv. - Billboards 188,349 3 0
Pool Hall & Bowhng 82,408 4 3
Wash/Dry Y..acIllnes 470,750 3 1
Subtotal GR Based Taxes 2,472,443,548 14,654 5,360
Flat Rate Based Taxes N/A 952 N/A
Total - Finns on Ccmputer
F~le 2,472,443,548 15,606 5,360
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Profess~ons
Taxes Paid by Finns Not Occupations l'oJholesale
Re[XJrtInCJ Gross Rece~?ts Servl.ces Retal.l Sales Hanufacturll1g
1) ~ tax paid 4 2 2
2} M1.ni1rn..m1 tax p.nd 776 403 92
3) Other tax paJ.d 10 13 7
4) No tax paid 194 115 16
5) Tota 1 not reporting 984 533 117
~
Exil1.b~ t B
5/1/83
Selected Santa. 1-1oruca Buslllesses by S~ze
Profess~onal/
Reta~l 'i"lllo1esalej CccupatJ.onal/
Sl.ze Sales Manufacturers serv~ce
A. Number of FllIIIS
I.a.rge (a) 132 59 231
Small (b) 1,455 285 2,184
Unknown sJ.Ze 533 117 984
(Rece~pts not
Reported) -
Total number of
fJ.UnS 2,120 461 3,399
B. Total Gross Fece~l?ts (000'5)
Large 404,843 385,288 577,070
Small 272,420 49,211 209,511
Unknown - - -
Total Gross Receipts 677,263 434,499 786,581
(a) Large finns are Clefllled by gross rece~pts:
Retall Sales > $1. 0 nulllon
Wholesale/Manufacturing ? $1.0 mll1.on
Professlonals, etc..2 $ .5 mlll.on
(b) SMall fJ.nns are defmed by gross rece~pts:
RetaJ..l Sales L- S 1. 0 nu..lhon
Wholesale/Manufacturmg <. $1.0 nulll.on
profess1.onals, etc. <:. $.5 mll1.on
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Sxh1.b~t D
Gross Rece~pts of Selected Large Santa Mcm.ca Busmesses 5/1/83
Number Average MedJ.an
Type of Busmess of F~rms Gross Rece~pts Gross Rece~cts
.
f..eta~l Sales
Depart::rrEnt 8 9,592 6,384
Grocery 13 6,384 2,405
Auto Repair 5 1,816 1,415
Bmldmg 6 3,457 3,445
Drugs 7 2,844 1,810
P:n.n:tJ.ng jPublJ.shing 5 2,277 1,639
Rest Hare/ConvaL Hosp. 7 1,981 1,370
P.estaurant 31 1,503 1,331
We.:>.rl.I1g Apparel 7 1,289 1,183
Other ("';:: r:er t::-pe) 43 - -
132 3,066 1,608
Toole sale J;'1anufacturmQ
Alrcraft parts 2 2,827 4,277
Auto repall 2 2,092 3,265
Bul.ldlilg 3 3,984 1,593
Grocery 4 5,293 4,843
Jewelry 2 7,553 9,828
Manufacturl.!lg 20 5,343 2,289
Ml.scellaneous 7 5,732 5,425
Ofhce eqw.prent/suppl~es 3 4,270 5,290
Photo 2 46,112 80,500
PrLl'1tmg /Publ~slu.ng 2 6,675 11 ,045
Sp::>rtmg Goods 2 1,884 2,524
Ot.. ~er (~2 p:rr type) 10 - -
S9 6,530 2,838
Professional/CccU'l?at~onal/SerV1ce
Accountant 5 1,097 687
Archltect 10 1,416 1,362
Attorney 10 878 829
Auto rerair 7 o~-- 929
~""'.;.
stoc.lc Broker 4 3,203 2,958
Employ. Serv~ce/:\gency 4 951 1,059
Gas StatJ.on 30 1,:20 913
Canputer Prog. 6 889 790
Physlcian 48 900 752
Property Mgt. 14 2,~77 1,198
Rental Sales 9 n9 646
Research 27 n,cn 1,498
SchCXJl 4 1 , 071 1,042
other ("'- 3 per tyr;:e) 53 - -
231 4,411 ~
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