SR-417-005 (30)
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NOV 1 4 1978
Santa Monica. California, November 6. 1978
fO: Mayor and Clty Council
FROM: City Staff
SUBJECT: Proposed Ocean Ave. Parking and Landscaping Plan
and P1CO Blvd. Area Meter Rate Increase
Introduction
This report concerns a staff recommendatlon to install landscaped islands on
Ocean Ave. between Pico Blvd. and Blcknell Ave. This proposed landscaping
will result In an increase of 25 parklng metered spaces ln this beach vicinlty.
Background
Twenty years ago. Ocean Ave. East between Pica Blvd. and Bay St. was made one
way southbound. This was done to alleviate the severe congestlon that occurred
at the five-legged intersection of Pico Blvd.~ Ocean Ave., and Nellson Way
prlor to signallzation. The method used to channelize the traffic between
P1CO Blvd. and Bay St. was originally to be of a temporary nature and. there-
fore. only temporary markings and signs were used. Ralsed concrete landscaped
islands were antlcipated once the traffic flow patterns were established.
Staff has prepared the attached Drawing No. 1413-C, entltled frpposed Ocean
Ave. Parking and Landscaping Plan. This plan provides for a significant lncrease
ln landscaplng. but also a net lncrease of 25 parking meter spaces. Parking
adJacent to the beach area has always been ln short supply~ and the increase
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traffic flow patterns established over the past 20 years remain unchanged on
the proposal wlth one exception. Ocean Ave. West between Bay St. and Bicknell
Ave. becomes one way southbound. Staff bel1eves this 1S necessary to elim1nate
the confusion created by the overly wide intersection at Bicknell and Ocean
Ave. Presently northbound Ocean Ave. traff1C is required by signs and paint
markings to proceed north to Bay St. via Ocean Ave. East. The proposed one way seg-
ment southbound will have no slgnlf1cant impact on established trafflc flow patterns.
Parking Meter Rate Increase
Presently the existing park1ng meters 1n the subject area have a rate of 10~
per hour. ThlS rate has been unchanged Slnce 1960. In the ensuing 18 years,
the total costs of maintain1ng and operating parking spaces in the City has
1ncreased threefold, yet the rate for park1ng in one of the pr1me areas has
remained unchanged. Staff proposes that the 10~ an hour parking meter rate
be increased to 25~ per hour in the beach area from Pico Blvd. to the southerly
City Limits and from Neilson Way to the ocean. Currently 143 meters are 1n
operation in th1S area. On approval of the proposed Ocean Ave. parking and
landscaping plan, an additional 25 meters would be in operation, thus prov1ding
a total of 168 operating park1ng meters. Staff does not believe th1S 25~ per
hour rate in th1S area to be unreasonable. For comparison, five other beach
corrrrnunit1es now charge that rate.
Laguna Beach.......... .25lt to 50lt per hr. in beach area
Newport Beach..........25~ per hr. in beach area
Huntington Beach.......25t per nr. on beach street
Hermosa Beach......... .251t per hr. on street
Redondo 8each..........25~ per hr. on pier & beach lots
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November 6. 1978
In the Flscal Year July 1. 1977. through June 30. 1978, the beach area parking
meters had gross revenues of $15.804.77. The distributor who furnishes the
City wlth parklng meters informed staff that whenever parklng meter rates are
doubled. an average 80 percent increase ln revenue can be projected. and an
increase from 10c to 25e per hour should yield an average of 90 to 100 percent
lncrease in revenue. Utilizing the 90 percent increase factor would mean an
increased revenue of beach area meters of $17,737.97 per year, if the 25c
rate were adopted.
Staff estlmates that the cost of the proposed Ocean Ave. parking and land-
scaping plan would approximate $80.000. This figure includes $10.000 for park-
ing meter mechanlsm modlflcations to accommodate the new 25c per hour rate.
Therefore. if Council approves staff's recommendatlon as shown on the attached
drawlng and authorlzes the increase ln the parking meter rate in the area to
25~ per hour. the increased revenues alone would offset the estimated capital
investment ln less than five years; i. e., projected annual lncreased reve-
nues of $17,737.97 times five years equals $88,689.85. which exceeds the
esti~ated $80.000 cost of this total project. Therefore. staff recommends
that this proposed project be funded from on-street parking meter revenues,
since the projected gross annual revenue of the beach area meters alone would
be $33,542.74 per year after adoption of the 25c per rour rate.
Recommendation
Staff recommends that Council approve:
1. The proposed Ocean Ave. parking and landscaping plan ~s shown on the
attached Drawlng No. 1413-C.
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2. Appropriate $80,000 from on-street parking meter revenues to implement
Recommendatlon No.1.
3. Increase the hourly parking meter rate from 10~ per hour to 25~ per hour
in the beach parklng area (Pica Blvd. to the south City Limits, Neilson
Way to Ocean Ave.-Barnard Way, inclusive) by adopting and introducing
for first readlng the attached ordinance.
Prepared by: S. E. Scholl
E. D. McAteer
J. J. Wrenn
Attachments: Drawing No. 1413-C
Ordinance
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Santa Monica. California. August 14. 1978
TO~ Chairman and Parking Authority
FROM: City Staff
SUBJECT: Proposed Installation of Parking Meters on Lots 9 and 9B
and Approval of Loadlng Zone Rentals on Lots 2A and 9A
Introduction
This report concerns a staff recommendation to install parking meters in
Lots 9 and 9B between Ashland and Hill on Neilson Way and rent spaces on
lots 2A and 9A for loading zones.
Background
The Parking Authority acquired Lots 2 and 9 in 1956 and subsequently purchased
Lots 2A and 9A, 10 and 11 in 1958. Initially. Lot 2 was and still is operated
as a metered lot. lots 9, 10, and 11 were approved and originally leased to
Pacific Ocean Park on an annual basis. Following the demise of that entertain-
ment facility, the Parking Authority assumed operation on a monthly penmit
basis on these three parking lots. lots 2A and 9A. when improved in 1962,
were and still are operated as metered parking lots. In 1965 a small portion
of lot 9 was cordoned off forming Lot 9B, which was and is leased to Santa
Monica Shores on a monthly basis. Their purpose in leasing this was to pro-
vide visitor parking for their facility.
Parking Meters
In light of the revitalization of Main Street in the past several years, the
demand for parking has increased to the extent that hourly and/or daily parking
should be accommodated in lieu of the monthly permit program that has been in
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effect for a number of years. The most realistic method to effect this type
of operation is by the installation of parking meters. Fortunately, the
Authority does have 225 24-hour parking meters on the lots within the Down-
town Redevelopment area available for relocation to Lots 9 and 98. Thus, if
no time limit or rate adjustments are necessary, the only cost of installation
of meters on Lot 9 would be the meter post itself. Approximately 60 posts,
at an average cost of $10 each installed, would be required. The installation
of parking meters will require the abrogation of the month-to-month lease
presently in effect between the Parking Authority and Santa Monica Shores
affecting 30 spaces for visitors. However, staff does not anticipate any
difficulty inasmuch as the lease was originally entered into to provide visi-
tor parking, and in essence metered parking will serve the same purpose for
the visitors. In fact, after staff explained the proposed improvements to
Bernie and Kay Langan, managers of Santa Monica Shores, they agreed that the
plan was acceptable to them. It is essential for uniformity of traffic circu-
lation as well as enforecement that Lot 9B be metered.
The Parking Authority, at its meeting of April 22, 1975, approved the License
Agreement with the Main Street Merchants Parking Association for providing
for 150 spaces on the Neilson Way lots at the rate of $4 per month. This
proposal will reduce the Association's total rental to 125 spaces. Staff
believes that the benefits derived from the landscaping and metering outweigh
the reduction of spaces in the Main Street Merchants Parking Association
license Agreement. Staff has discussed this with Mr. Norm Bishop, represen-
tative of the Association, and he is in agreement with the metering and
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landscaping proposal.
Fencing
In 1962 when Lots 2A and 9A were improved~ a chain link fence was erected
along the easterly property line between Hill and Kinney. This was installed
at the advice of counsel to delineate the fact that Parking Authority property
was not a public alley but rather a parking lot. Licenses were granted to
the various property owners to provide gates at their expense along this fence.
However, many property owners have, without permission, removed sections of
fence fabric to provide illegal access and, in some cases, areas for trash
dumpsters. The Parking Authority has, since 1962, had a three-quarter-ton
weight limitation on its various parking lots. Staff would recommend, in
view of the unique situation along Main Street between Hill and Kinney, that
the weight limitation be rescinded on Lots 2A and 9A. However~ as a condition
for this rescission staff further recommends that those property owners
desiring truck access to their properties be required to compensate for the
use of loading zones that the Authority could establish where parking meters
now exist opposite doors, dumpsters~ etc. Staff would further recommend that
this weight limitation rescission and adoption of loading zone facilities be
permitted only if the businesses paid the going monthly parking permit rate
for each space the require. A minimum of $10 per space per month at the outset
should be established. Loading zones should be established if trucks are to
be permitted, since the overall width of Lots 2A and 9A is less than 25 feet.
Failure to provide loading zones would in effect block these two lots to
passenger vehicles attempting to circulate within the parking areas.
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Attachments 2 and 3 show the existing conditlon of the chain link fence and
how landscaping and a block wall will effect somewhat of a camouflage of the
area.
Recommendation
Staff recommends that the Parking Authority authorize the following:
1. Installation of 109 parking meters on Lots 9 and 9B and the continuation
of the issuance of monthly parking permits to a maximum of 50 percent of
the metered area capacity.
2. A. Rescind the three-Quarter-ton weight limitation on Lots 2A and 9A.
B. Require businesses wishing to utilize lots 2A or 9A for rear access
to their establishments to apply for loading zones at the Parking
Authority office. The fee charged for each metered space converted
to loading zone use shall be no less than $10 per space per month.
C. Loading zones shall conform to Section 3365 of the Santa Monica Muni-
cipal Code in that no person shall stop in a yellow loading zone for
a longer time than necessary to load or unload and in no event longer
than 15 minutes.
Prepared by: S. E. Scholl
E. D. McAteer
J. J. Wrenn
Att. - 3
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Santa MonicaJ California~ July 21J 1978
TO: Chairman and Parking Authority
FROM: City Staff
SUBJECT: Proposed Landscaping of Lots 2~ 2A~ 9, 9A, 98. and lOA
and Vacating of Ashland Ave.
Introduction
This report concerns a staff recommendation to landscape the Neilson Way lots
between Kinney and Hill and request vacation of a portion of Ashland Ave.
Background
The Parking Authority acquired Lots 2 and 9 in 1956 and subsequently purchased
Lots 2A and 9A~ 10 and 11 in 1958. Initially. Lot 2 was and still is operated
as a metered lot. Lots 9, 10, and 11 were approved and originally leased to
Pacific Ocean Park on an annual basis. Following the demise of that entertain-
ment facility, the Parking Authority assumed operation on a monthly permit
basis on these three parking lots. Lots 2A and 9A~ when improved in 1962,
were and still are operated as metered parking lots. In 1965 a small portion
of lot 9 was cordoned off fanming Lot 9B, which was and is leased to Santa
Monica Shores on a me
pose in leasing this was to pro-
vide visitor parking
landscaping
In January of this j
L{ ( 1-00 Cp
Jrant opened on Main Street and
pravi ded for the 1 a nas Cdp III~ V. ......... r-
_ lot along Neilson Way between
Ocean Park Blvd. and Lot lOA. The Parking Authority approved staff's recom-
mendation to cooperate with the Chronicle and install a sidewalk along Neilson
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between Ocean Park and Hill St. as well as replacing the chain-link fence
fronting Neilson Way. This action not only provided for the greater safety
of pedestrians in this area, but improved the esthetics considerably. It is
staff's recommendation that this landscaping be continued southerly to Kinney.
In view of the development of Main Street and the impending conclusion of the
Ocean Park Redevelopment. landscaping would be beneficial to improve the esthetics
of this parking area. Attachment 1 is a proposed landscaping plan of the
Parking Authority properties along Neilson Way between Kinney and the Chronicle
Restaurant. The proposal shown on the attached plan provides for the instal-
lation of curbs, curb planter areas, trees, and fencing. It is estimated that
the cost for the six lots would be approximately $120,000. However~ two new
restaurants being planned which would benefit from the parking provided on
these lots will pay $15,000 each for a total of $30,000 to defray a portion
of this proposed expenditure. Therefore~ the estimated total cost to the
Authority would be approximately $90~OOO, which is available in Parking Authority
surplus funds. The approval of staffts recommendation will result in a uniform
appearance of the Parking Authority property along Neilson Way from Kinney to
Ocean Park Blvd.
Attachments 2 and 3 show the existing condition and how landscaping and a block
wall will effect somewhat of a camouflage of the area and considerably improve
the esthetics.
Ashland Ave. Closure
It is staff's recommendation that Ashland Ave. between Neilson Way and the
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easterly property l1ne of Lots 2A and 9A be closed to through traffic.
Attachment 1 shows the treatment proposed upon closure of this minor street.
It will integrate Lots 2~ 9~ and 98 into one entity and provide for more
effective circulation among these lots. It will further reduce the point of
conflict between the few vehicles that utilize Ashland and the multitude of
vehicles along Neilson Way. It will increase the parking capacity by six
spaces. Staff believes the closure will result in a net beneficial effect
to the community.
Recommendation
Staff recommends that the Parking Authority authorize the following:
1. The adoption of the proposed landscaping plan for Lots 2~ 2A~ 9~ 9A~ 9Bt
and lOA and the appropriation of the funds necessary to implement these
improvements. (Total estimated cost of $120tOOO defrayed by restaurants'
donations of $30,000 requires appropriation of approximately $90,000.)
2. Request City Council to authorize the vacation of Ashland Ave. between
Neilson Way and the easterly property line of Lots 2A and 9A.
Prepared by: S. E. Scholl
E. D. McAteer
J. J. Wrenn
Att. - 3
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