R-10383Council Meeting of March 3, 2009 Santa Monica, California
RESOLUTION NUMBER i03s3 (CCS)
(City Council Series)
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SANTA MONICA
SETTING FORTH THE REGULATIONS FOR THE FEES AND CHARGES FOR
PARKING, COMMUNITY USE, AND PRIVATE FACILITY RENTALS AT THE
ANNENBERG COMMUNITY BEACH HOUSE AT SANTA MONICA STATE BEACH.
WHEREAS, the City of Santa Monica is charged with the operation and
maintenance of 415 Pacific Coast Highway (Annenberg Community Beach House at
Santa Monica State Beach, "Beach House") pursuant to a 2005 Operating Agreement
with the State of California, Department of Parks and Recreation; and
WHEREAS, pursuant to the Operating Agreement, the City may adopt rules and
regulations for the use and enjoyment of the Beach House by the public; and
WHEREAS the City may impose fees to cover its costs of providing services and
charges to generate revenue; and
WHEREAS, the Santa Monica Municipal Code authorizes the City to establish
user fees for services and facilities provided to individuals rather than the general public
and authorized the amount of such fees to be set by resolution; and
WHEREAS, the City also has the authority to charge market rates for private use
of public resources, including the Beach House; and
WHEREAS, the Re-Use Plan for the Beach House, approved by City Council in
1998, recommended that operating costs be covered through a variety of revenues
including fees and charges for parking, community use df facilities, and private rental of
facilities; and
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WHEREAS, the fees established by this Resolution are no more than necessary
to recover the costs of the services provided at the Beach House;
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF SANTA MONICA
DOES RESOLVE AS FOLLOWS:
SECTION 1. PARKING
1. The rates to be charged for parking at the Beach House (415 and 445 PCH
lots) shall be fixed by the City Manager from time to time, but in no event shall
exceed ten dollars ($10.00) per day or four dollars ($4.00) per hour.
2. Use of residential parking permits is prohibited unless and until public parking
demand is met.
3. Disabled Placards and Senior Beach Parking Passes will be accepted for day
use parking at the Beach House.
4. The Beach House parking lots are hereby excluded from Resolution Number
10307 establishing parking rates for beach parking lots in Santa Monica.
SECTION 2. COMMUNITY USE FEES: The following fees are established for
recreational facilities, services, programs, and classes. These fees may be updated
periodically to reflect changes in the Consumer Price Index.
1. Pool Day Pass
Adult $10.00
Child (under 18 years of age) $4.00
Senior (age 65 or older) $5.00
Family Pass (2 adults and 2 children) $24.00
2. Beach Volleyball and Tennis Court Reservations
Walk-up (first come, first served) ~ Free
Reservation $5.00
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3. Dollar Days - To maximize public access and enjoyment of the pool or other
amenities, the Director may authorize from time to time temporarily or
seasonally discounted fees. Such discounts shall be made available to the
public without preference or bias to any user group.
SECTION 3: PROGRAMS AND CLASSES
1. When instruction and other services are provided by a contract instructor, the
fees charged for recreation and community programs at the Beach House
shall be based on the cost of the contract plus administration and shall be no
more than is reasonably necessary to cover the cost of the goods and
services provided, plus administration.
2. When provided by the City, fees charged for recreation and community
programs shall be determined by the Director of Community and Cultural
Services ("Director") and shall be based on the costs incurred in providing the
program, plus administration.
3. A registration and/or materials fee may be assessed for programs, classes
and services offered at the Beach House.
4. Discounted pricing for Santa Monica residents may be offered for programs
and classes.
5. The fees for programs and classes at the Beach House are exempt from
Resolution Number 10308 establishing user fees for social service, recreation
and community programs, classes and services administered by the
Department of Community and Cultural Services and provided at other
locations.
SECTION 4: FACILITY RENTAL AND USE CHARGES
1. The Director shall establish and update from time to time Facility Rental and
Use Charges for private events or commercial filming that are commensurate
with current market rates for comparable venues.
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2. To maximize facility use by the public and revenue return to the City, the
Director may fix any given rental rate at his or her discretion provided that
such rate is commensurate with market rates for such rentals.
3. Charges for up to 25% of certain classes of private rentals may be reduced by
up to 50% for non-profit 501(c)3 organizations. The Director shall establish
and update from time to time the eligibility standards for this discount. The
standards shall ensure that such discount opportunities are allocated fairly
and without bias, shall specify the type of uses permitted, and shall list the
facilities available.
4. Charges for certain private rentals may be reduced by up to 50% for
governmental agencies. The Director shall establish and update from time to
time the standards for this discount. The standards shall ensure that such
discount opportunities are allocated fairly and without bias, shall specify the
type of uses permitted, and shall list the facilities available.
5. City meetings and events may be booked and accommodated free of charge
only when private events and commercial filming are not booked.
6. The Director may establish additional charges for goods and services
associated with facility rentals at market rates, including but not limited to:
a. Security staffing and services
b. Parking attendants and services
c. Cleaning and trash removal services
d. Event production and management services
e. Furniture or equipment rentals
7. In accordance with industry standard practice, the Director may charge to the
renter a percentage of gross receipts for all outside vendor contracts for
services provided on-site during the facility rental.
8. The Director may require a deposit or other security prior to issuance of a
Facility Rental Agreement or Commercial Filming Permit. The policy
regarding the amount of deposit and deposit return shall be established by
the Director and revised from time to time in accordance with standard
industry practices.
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9. With Council approval, the City Manager may prepare a contract for facility
rental management services in accordance with all applicable City, state, and
federal laws. Any such contract shall be let. Such Contractor shall adhere to
the fees and charges established in this Resolution. Additional fees or
charges to cover the cost of services provided by the Contractor may be
assessed upon written authorization by the City Manager.
SECTION 5: Fees and charges imposed for the use of Beach House facilities and
services but not listed in this Resolution shall be determined by the Director. Fees shall
be based on the costs incurred in providing the facility or service, and charges shall be
based on market conditions.
SECTION 6. The City Clerk shall certify to the adoption of this Resolution, and
thenceforth and thereafter the same shall be in full force and effect.
APPROVED AS TO FORM:
JONES MOUTRIE
City
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Adopted and approved this 3rd day of March, 2009.
Ken Censer, ayor
I, Maria Stewart, City Clerk of the City of Santa Monica, do hereby certify that the
foregoing Resolution No. 10383 (CCS) was duly adopted at a meeting of the Santa
Monica City Council held on the 3m day of March, 2009, by the following vote:
Ayes: Council members: Bloom, Davis, Holbrook, McKeown
Mayor Censer, Mayor Pro Tem O'Connor
Noes: Council members: None
Abstain: Council members: None
Absent: Council members: Shriver
ATTEST:
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Maria Stewart, City Cle