SR-9-B (13)
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JUl 0 9 1996 -
ccs BS yldeH:hs/councIl/master mf Santa MOllica, CalIfornia
CIty CouncIl Mtg June 1 L 1996
TO: Mayor and eny CouncIl
FROM Cny Staff
S{;BJECT: RecommendatIOn to approve 1996 Santa Momca Cultural Arts Master Plan
Update mISSIOn statement and goals
INTRODUCTION
ThIS report descnbes the development of the 1996 Santa :Ylomca Cultural Arts Master Plan
Update by AMS Planmng and Research, summarIzes Its goals and recommendatIOns. and
requests approval of the mISSIOn statement and goals
BACKGROUND ..
In 1992. the CIty of Santa MOllIca retallled the serVIces of AMS Planmng and Research to
evaluate the CIty's present cultural arts programs and services and to propose a multI-year
Cultural Arts Master Plan ThIS document \vould mcorporate the VISIOns and goals for the
Clty'S cultural future WIth a strategy to attam those goals A pnmary purpose III creatIllg the
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Master Plan was to assemble a broad cross-sectIOn of the Santa MOllica arts commumty and
general publIc to assess the needs and desHes of the CItIzens of Santa :Ylo111ca ThIS document
dId not recommend specIfic art programs or projects Rather. It \yas mtended as a foundatIon
upon 'whIch the Santa r..lolllca Arts CommiSSIOn and the CIty can develop programs uSIllg the
artistIC VISion of the community whIle creatmg an atmosphere III which local arts organIzations
and artists can thnve
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J U L 0 9 1996 -
A staff reVIew in 1995 of the goals and objectives set forth m 1992, determined that almost
75% of these goals had been met with no addItIOnal staff or CIty fundmg resources AMS
P1anmng and Research was engaged m October. 1995 to re-examine the plan, determme which
specific objectives were substantlally complete. wInch needed addItIOnal \vark and what ne\-\'
goals and objectives \vere reqUired to address emergmg Issues
AMS Plannmg and Research took four steps to gather mfonnatIon needed for thIS update'
reVIew of a \\Tltten status repon completed by Cultural Afft1lfs DIVISIon staff. a senes of
mterVle\VS m WhICh they gathered mput from commumty leaders. artlsts, arts organIzatlOnS, the
publIc. and Cny staff. mdn.'ldual meetmgs \...Ith each of the Arts ConumsslOn's advisory
committees; and finally. a senes of broadly advertIsed publIc meetmgs held in December 1995
to address three key topICS arts and educatIOn. the performmg arts. and marketmg and
promotlon of the arts All three publIc meetmgs v,-ere advertIsed m The Outlook and a flyer
was dIstributed at all CIty lIbranes and arts venues and sent to over 1.500 area reSIdents by
mall At the conclUSIOn of thIS process, a publIc meetmg was held m February 1996 between
the ongmal members of the 1992 Cultural Arts Master Plan Steenng Commlttee and the Arts
CommlsslOn m which the consultants presented theIr prehmmary findmgs, answered questlOns
and receIved comments At the Apnl, 1996 meetmg of the Arts CommIssion, the 1996
Cultural Arts Master Plan Update was unanimously approved
DISCDSSIO:\'"
The ongmal 1992 Cultural Arts Master Plan conSIsted of 11 goals and a total of 87 objectIves
These mcluded the development of programs deSIgned to strengthen commUnICatIOn wnInn the
Santa MOnIca Arts Commumty. the use of commumty resources to augment arts educatIOn
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programmmg In the Santa :NlonIca/Ylahbu Umfied School DIstnct. orgamzahonal Issues of the
Santa Momca Arts CommIssIOn and FoundatlOn. and ways to mcrease pubhc partICIpatiOn and
attendance at Santa Momca arts programs The followmg YllssIOn Statement \-vas prepared by
a subcomnllttee of the Cultural Arts Master Plan Steering Committee and is intended to
represent the overall mtent and dIrectlOn of the Plan and 1996 Update
"Art is a \Vindo,,, to the \Vorld"
liThe City of Santa l\lonica supports the Arts. \Ve recognize that Santa 1\lonica
is richly endowed with artists of various disciplines, all of whom, through their
collective efforts, significantly enhance our lives. \Ve also recognize that the true
significance of the artIsts' work is as a cornerstone supporting education, personal
enrichment, economic vitality and community involvement. Therefore, we consider
the support of the arts to be a basic cit), service. \Ve believe it is our responsibility
to sustain the arts and arts organizations to the best of our ability and to foster
support of the arts and arts organizatIOns through government, public and private
partnerships in the community."
In the Update process the follow"lng SIX goals. consolIdated and reformulated from the 1992
Plan. emerged as top pnontIes for future focus
.oi. Marketing and Promotion Goal:
"To increase public participation in and attendance at arts
and cultural events and programs."
Aml1ence development, marketmg. promotIon, mformatlOn dIssemmatIOn and artractmg VISItorS
and tOUrIsts '\vere all major concerns of arts orgamzatIOns In the Cny Dunng the three publIc
\vorkshops conducted for the Cpdate. the oyerndmg theme common among all groups IS the
ongoIng need for mformatIOn flov\-' betv.een arts and cultural organIzatlons. artIsts, reSIdents
and VISItOrS
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The consultant" s proposed ObjectIves under thIS goal mclude development of a one year
marketmg \york plan and more effective use of eXJstmg CIty mformatIOn outlets such as PEN,
the CIty'S World WIde Web SIte, the kIOSks on the Promenade and at the lIbrary. and the
CIty'S cable teleVISIon statIon to promote arts, cultural events and actIvItIes Other mformatIOn
dIssemmatIOn vehIcles proposed by the Update mclude the creatIon of an arts newsletter or
calendar. a "Santa .\tfomca Arts Access Pass" contammg multIple adnllSSIOn tIckets to local
cultural venues. a group and tour tIcket sales program and slIde promotIOns at local mOVIe
theaters The Update also calls for Increased use of eXlstmg publIc outreach matenals such
as ConventIOn and VISItor Bureau gUIdes. bulletIn boards, and commumty maIlers such as PTA
and school newsletters to promote arts opportunltles.
... Programming Goal:
"To create art and cultural programs that focus on specific neighborhoods and
populations, establish an annual performing arts festival, and increase
opportunities for exhibitions of ,'isual art."
Dunng the mItIaI cultural planmng process m 1992 the Steenng CommIttee and assembled
focus groups dIscussed a vanet)' of Issues related to VIsual and performmg arts programmmg
focusmg on the CIty' s netghborhoods, dIverse populatIOns, and opportumtIes for collaboratIve
and cooperatIve programs spearheaded by the CIty's populatIOn of artIsts and arts and cultural
orgamzatIOns Throughout the Update process much progress was reponed - the Santa Afomca
Arts Festlval. A J;[onth of Sundays concerts m Lmcoln Park. and mural projects \vere
speCifically CIted as eVIdence of a renewed commItment to celebratmg the en)' s neIghborhoods
and dIverSIty Ne\v programmmg needs recommended m the Update mclude a Cttyv\i"lde VIsual
art exhIbItIon, the development of arts programs targeted to the CIty's semor populatIOn, and
the creatIOn of a CItYWIde "new plaY\\'TIghts festIval"
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... Arts Education Goal:
"To create and facilitate arts education programs that integrate schools,
arts organizations, Arts Commission, and community volunteers."
Both the ongmal Cultural Arts 1'laster Plan and the Cpdate found a crItIcal need to consIder
arts educatIOn as an mtegral component of a well-rounded K-12 educatlOnal curnculum
Thorough groundmg 1ll the arts has been demonstrated to Improve SAT scores of students
natIom\'lde \VhIle there was general consensus that the Santa Ivfomca Mahbu Umfied School
DIstnct IS better than many Cahforma dlstncts In then arts educatIOn course offenngs, Issues
centenng on Increased commumty lllvolvement and more coordmatIOn bet\veen communIty arts
orgamzatIons and the SMMUSD have been IdentIfied as a focus of the Cultural Arts Master
Plan Update
update recommendatIOns m thIS area mclude the expanSlOn of the Arts CommIssIon' s Arts
EducatIon CommIttee, creatlOn of a resource dnectory for chIldren' s arts and cultural
programmmg, development of the MIles Playhollse as a central resource for youth arts
educatIOn programmmg_ and expanSIOn of adult arts educatIon resources and programs
... Facilities Goal:
"To evaluate and prioritize renovation of existing performing arts
facilities and/or create new facilities and establish multi-disciplinary cultural
centers at the Santa Monica Civic Center and Santa Monica Airport.
The need to renovate and restore MIles Playhouse. MayfaIr Theatre and Barnum Hall were all
frequent tOpICS of dIscussIOn along With the need for artIsts' hve\vork. studIO and exhibition
space I\1uch progress was made SInce the 1992 Plan, most vlSlbly embodied m the opemng
of the Bergamot StatIon Arts Complex and new artIst studlO spaces at the AIrport StIll. the
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C pdate IdentIfies a pressmg need for performIng arts facilItIes and for creatlon of vIsual arts
exhIbItIOn space
The Update recommends that m the future. the CIty undertake a Cultural FaCIlItles
Development Plan mcludmg an Inventory, needs assessment and development plans for
adaptIve re-use of eXlstmg bmldmgs and/or ne\v constructlon to meet assessed needs In
addltlon the Arts CommIssIOn should exanllne the possIbIlIty of a feasIbIlIty study for non-
profit eXhIbItIOn space dedIcated to \...-orks of local artIsts and momtor avaIlabilIty of temporary
and permanent exhIbItIOn space
Other recommendatIOns Include the creatIOn of a dedIcated posItIon for an artIst on the Clty'S
ArchItectural ReVIew Board. pnontlzatlOn of cultural uses m the Clty'S planned CIVIC Center,
IncludIng the CIVIC Audltoflum. development of collaboratIve opportumtles wlth future
performIng arts developments III the City such as the ~1ark Taper Forum. and the development
of MIles Playhouse as a commuruty performmg arts venue for youth
... Funding and Support Sen'ices Goal:
"To secure public and private resources and funding for distribution to
the arts community and create an ongoing mechanism to facilitate
communication between artists, arts and community organIZations."
In the 1992 Cultural AIts ~faster Plan, the consultants made recommendatIOns mvolvmg the
restructunng of the Santa 1vIomca .A.rts FoundatIOn. reYlsmg the Clty'S grantmg program
pohcles. provldmg support sernces to mdlvldual artIsts and arts orgamzatlOns. and encouragmg
the Cny to develop better methods of commumcatlOn and ne1\vorkmg between local arts
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orgamzalIOns The 1996 assessment concluded that much progress had been made m the
development of commUnICatIOn between the Cny's mts orgamzatIOns but that many other
objectIves III thIS goal remamed mcomplete One recommendatIOn IS to mvestlgate the possIble
creatIOn of an "arts cleannghouse" to produce educatIOnal forums and semInars. Increase
techmcal aSsIstance to artIsts and arts orgamzatIOns, and explore development of cooperatIve
fundralsmg efforts
The consultant makes speCial note that publIc fundmg IS not aVallable m amounts needed to
Implement sIgmficant objectIves of the Update and made a strong recommendatIOn that the
CIty'S arts commumty engage the commumty's financtalleadershlP III an effort to raise pnvate
fundIng It IS recommended that the Santa tvIomca Arts FoundatIOn (whIch currently shares
the same board as the Arts COmnllSSIOn) be reconstltuted and remvIgorated \Ylth ne\v
membershIp and leadershIp WIth lInks to pnvate busmess. mdlvIduals \vho could InItIate
successful fundralsmg actlVltles The Update refers to the pOSSIble creatIOn of a "umted arts
fund" as seen m cltles such as Chattanooga T~, Wasau. WI, and Broome County. NY
In an effort to develop other strategIes to mcrease pnvate support for the arts, the 1992 Plan
dIscussed the usefulness of an evaluatIOn of the economIC Impact of the arts In the CIty
Currently. the Cultural AffaIrS DIVISIon IS conductmg such a study III collaboratIOn WIth the
CalIforrua Arts CouncIl. Los Angeles County :.\fUSIC and Performmg Arts CommIssIOn. the
Santa )"lomca Chamber of Commerce. the Santa ~lomca ConventIOn and V Isnors Bureau. the
Central Busmess DIstnct. the NatIOnal Academy ofRecordmg Arts and SCIences, and the Santa
:~vlomca!V emce Art Dealers ASSOCIatIOn Results of thIS report mdIcate that at least 467 arts.
culture and entertamment-related non-profit and for-profit orgamzatlOns and busmesses are
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actIve In the CIty These orgamzatiOns employ 8.585 people and account for a mlmmum of
$407 mIllIon m annual revenue
In 1992. AI\.1S Plannmg and Research advIsed restructuring the arts grantmg programs to
proVIde a competItIve process for all applIcants. mcludmg those currently funded as "....ell as
other ehglble orgamzatIOns Arts and cultural organIzatIOns receIve fundIng from the CIty m
one of two ,"vays operatmg support m the CIty'S annual budget as well as m-kmd serVIces
WhIch IS prOVIded to t\'Vo orgamzatIOns, speCIfied project fundmg through the Cny's
Commumty Arts (CO-ARTS) Grants Program which IS awarded competItIvely The 1996
Update proposes usmg the fundmg levels of currently supported orgarnzatlons as benchmarks
for any future expanSlOn of cultural orgamzatlOn fundIng
The recommendatIOn to proVIde operatmg grant support to nable commumty arts orgamzatIOns
IS based on the premIse that in order to continue to attract top qUalIty organizations and
busmesses as \vell as cultural tounsm It IS VItal that Santa :t\-Iomca mamtain the non-profit arts
organIzatIOns that prOVide the base support for the arts m our community The futures of
several of Santa yfomca's most dIstmgUIshed arts and cultural agencIes are uncertaIn
... Infrastructure Goal:
liT 0 restructure Cit).. of Santa 1'lonica organization and management of
cultural fundmg and other programs. tI
The 1992 communIty plannmg process YIelded substantIal mput concernIng the roles of the
Arts CommIssIOn and the Clty'S Cultural AffaIrS DIVIsIOn F ollowmg the 1992
recommendatIOns. Arts CommIssIOn membershiP was reduced from twenty-two members to
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thIrteen The current Update adVlses that Comm1SSIOn term hmns be hmlted to t\-\'o
consecutive three-year appomtments Usmg five ne\y commlttees (Arts EducatlOn, Grants.
::vlarketmg and PromotlOn. Performmg Arts. Pubhc Art) the CommlSSlOll has reduced 1tS
act1v1t1es as a programmmg body perceIved as competltlve l,,\'lth commumty arts orgamzatlOlls
and mstead, oversees the CIty'S cultural affans. grant makmg. promotIOnal and marketmg
efforts. and advocacy functlOns To effectuate the successful contmuance of thIS commIttee
structure the Update suggests formahzmg commIttee membershIp recrUItment pohCIes. terms
of office. and development of work plans
Slmllarly. the Arts CommIssIOn' s pubhc art program was exammed and the 1996 assessment
recommends penodIc publIc heanngs to renew the program' s pohcles and procedures to msure
a umform method of sohcltmg and conSIderatIOn of pubhc mput
.A. Conclusion
The Santa j'vlomca Cultural Arts 1\'faster Plan Update recommends a frame\-vork upon which
comprehensive programmmg and hIgh qUalIty projects can be developed Santa MOllica IS seen
as a natIOnal leader m mnovat1ve mumclpal arts programmmg Tills Update exammes past
accomphshments and recommends mecharusms by which the)' can be translated mto future
successes It recogmzes the role that the arts play m the CIty and the value of the arts as
demonstrated by the commumty It underscores the City's leadershIp role as an arts service
proVIder and seeks ways to mamtam that posItlOn It notes ways m \yhlch the arts can be used
to market the CIty. enhancmg the Cny's financIal resources from local Vlsltors as well as
natiOnal and mternatlOnal tOUrIsts Fmally, It exammes methods to ensure the contmued
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avmlabIhty of high quahty arts programmmg from the many local arts and cultural
organIZatlOns that are perceIved as vital to the quahty of hfe In Santa Moruca
BCDGETlFI~ANCIAL
AdoptlOn of the 1996 Santa Maruca Cultural Arts ivlaster Plan Update mISSIOn statement and
goals does not have Immediate budgetary or tlnanclal impact Specific projects developed
under the :Ylaster Plan Update - s dIrectlOn w111 be brought before the Arts CommIssion and the
City Council m the context of the City - s annual budget processes
RECOM~IENDATION
Staff recommends that the CIty CouncIl adopt the 1996 Santa :\Jomca Cultural Arts Master
Plan Update mISSIOn statement and goals as approved unammously by the Santa Monica Arts
CommIsslOn and dIrect staff to renew the consultant" S recommendatlOns and \vhere feasible
Implement wlthm avmlable resources
Prepared by Barbara Stmchtleld
Actmg DIrector, Commumty and Cultural ServIces
Maria LUIsa de Herrera
Cultural Affmrs AdmInIstrator. Cultural Affairs DIviSion
Hamp SImmons
AdnUnIstratlve Analyst, Cultural Affmrs DIViSIon
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Cultural Arts Master Plan
Update
CITY OF SANTA MONICA, CALIFORNIA
CULTURAL AFFAIRS DIVISION
ARTS COMMISSION
MAY 1996
Am
AMS Planning & Research
915 D Street
Petalurna, CA 94952
707.778.8445
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CONTENTS
MISSION STATEMENT ill....... ......".......... .............. ........... .... ........ ............. ..... ....................... ...... 1
INTRODUCTION & EXECUTIVE SUMMARy................................................................. 2
HIstory. ... . . .... p" ..... .. .. . .... .. .. .. .. .. .... .. ... P. .. .. . 2
The Update Process - 1995-96 h . ... h ...... . ...--- .. .. . ... .. ...... .- .... 2
Summary of 1996 Update ObjeCUves . . .. H ""n .. n....... ........... ................... n.... . .n..' .. n. 3
MARKETING & PROMOTION ......... .......... ............... ..................... ........ ............ ..... ........ 5
Orgamzatwnal Structure . .' .. . .. .. ..... .......... . h ...5
Publzc informanon -- . . .... .. ... H . . .. .oO .... ... . . .. 5
Marketlng . . .. . . . ..... .... .. . ... ........ .. .. . ...6
Promotwnfor VmfOrs . .. .. ... ..... . . . .. . ...... .. ... ......... .7
PROG RAMM ING ...... .............. ..,.,.... ............. III.... ... ................. ................ .... .............. ............. .......... ...... 8
ARTS EDUCATION .. ...... ............. ............ ............ ....... ..................... ........... ........... ....... 10
Communuy involvement . .. . . .. . ~ .. .... ...... .... .. - .... 10
Curnculum . . . . . . .... .. .. ... .. .... .. . .. 11
Coordmatwn . .. ..... .. . . ... .... ..... .. . ...... .... ....o............... .. .. 11
Other -- . .. . . . . ...... h' .. .. .... 11
F ACILITI ES.. ...... ......... ...... ....... .... ............ ... ....... ........ ....... ..................... ..... ... ... .... ... ... .......... 13
FUNDING & SUPPORT SERVICES ............................................................................. 15
ORG ANIZA TIONAL STR UCTU R E................. ................ ............... ... ..... ....................... 18
IMPLEMENTATION PRIORITIES ................................................................................. 20
Marketmg & PromotIOn . . .. . .. . -. . ...... . .. . 20
Programmmg. . . .. . __. ... h __.' U. ....... h.........____..........__... .......__.........__......................20
Arts EducatIOn . -- .. .. . . .. . .. u .. __ . . .. . 21
FaclllUes . . .. . .. ., .. .... .. 21
Fundmg & Support Services . .. . . 22
APPENDICES:
1 - ARTS COMMISSION HISTORY
2 - SUMMARY OF 1992 GOALS
3 - 1996 GOAL AREAS & 1992 CROSS-REFERENCE
4 -1992 GOALS, OBJECTIVES, & UPDATES
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MISSION STATEMENT
"Art is a Window to the World"
The City of Santa Monrca Supports the Arts We recognIze that Santa Monrca IS richly
endowed wIth artIsts of vanous disciplines, all of whom, through their collective efforts,
slgmflcantly enhance our lives We also recogmze that the true significance of the
artists' work IS as a cornerstone supporting education, personal ennchment, economiC
vitality and commuOIty Involvement Therefore, we consider the support of the arts to be
a basIc city service We believe It IS our responsibility to sustam the arts and arts
organizatIons to the best of our ability and to foster support of the arts and arts
organizations through government, public and pnvate partnershIps In the community
AMS Plannmg & Research Page 1
City of Santa MonICa Cultural Arts Master Plan Update May 1996
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INTRODUCTION Be EXECUTIVE SUMMARY
History
The CIty of Santa MonIca's Art Program celebrated Its tenth annIversary In 1992 In
honor of that event, the City, under the gUidance of the Santa Monrca Arts CommissIon,
embarked on the development of a long-range Cultural Arts Master Plan Intended to
Incorporate goals for the CIty's cultural future and the strategies by which to attain
them
In March 1992 under the auspices of the City'S Cu~ural & Recreation Services
Department Arts DIVISion, AMS PlannIng & Research was selected as a consultrng
team, and a Steenng Committee was assembled representmg the Santa Monrca arts
commumty, rndlvldual artists, education, busmess, SOCial services and government
sectors A Commumty ProfIle was developed incorporating pnmary market research
With data on residents and vIsitors to the City, interviews WIth key leaders, a market
analYSIS, and survey of arts and cultural organizations, programs and indIVidual artists
In the area Nearly 200 communrty members With Interests In speCifIc tOpiC areas
attended focused group diSCUSSIOns at sites throughout the City The Steermg
Committee held addItional meetmgs to organize the communIty's Ideas and to formulate
goals for a umfled cultural plan for the City
The Cultural Arts Master Plan, completed In 1992, was Intended to serve as a
"structural" document, provldrng a context and organrzatlonal scaffoldmg for bUilding
the future of cultural actIvity In Santa Momca The Plan's objectives were Intended to be
pragmatic, grounded In the philosophy that publlc-prrvate partnershIp IS the key to a
successful long-term development of the arts and culture In Santa Mon/ca. A cntlcal
ieature of such a partnership was the establishment 01 a close workmg relationship
between the City'S Arts CommissIon and commumty-based non-profit arts and cultural
organrzatlons (More mformatlon on the 1992 Plan can be found In appendices to this
document)
The Update Process - 1995-96
Over the last four years the City wItnessed tremendous change In a harsh economic
envIronment emergmg from a long statewIde recession and battlmg effects of the
Northndge earthquake, Santa MOnica welcomed new entertarnment mdustry
busmesses and saw the growth of an art gallery hub at Bergamot StatIon In 1995 staff
of the City's Cultural AffaIrs DIVISion (formerly the "Arts DIVISion") began taking stock of
progress made on goals and objectives contamed In the 1992 Cultural Arts Master
Plan. With no additional staff or funding resources smce completion of the onglnal
document In 1992, staff were able to report slgmflcant progress or completIon on close
to 75% of the ongmal Plan's objectives
AMS Plannmg & Research Page 2
Glty of Santa MOnica Cultural Arts Master Plan Update May 1996
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In order to continue momentum begun rn 1992 and establish new program and service
pnontles, the DIvIsion retained AMS Planning & Research to conduct research and
sohclt public Input aimed at developrng a Cultural Arts Master Plan Update Four steps
were Involved In gathenng Input for the Update
. A senes of key mformant interviews were conducted by the consultants
With members of the city's arts community, Chamber of Commerce,
bUSiness dlstncts, government offiCials, and educators
. Individual meetings of three Arts Commission standing committees
followrng a structured rntervlew protocol
. Cultural Affairs DIVISion staff completed a written status report
. Three public focused group diSCUSSions, covenng the areas of Arts
Education, Visual Arts, and Performmg Arts, were faCIlitated by AMS staff
Dunng each of these opportunities partiCipants were asked to Identify progress made
on the 1992 document, outstanding Issues and needs, and new pnorrtles for program
and service delivery
Summary 011996 Update Objectives
The Plan's ongmal11 goals have been condensed Into SIX new goal areas
* Marketing & Promotion:
=> Expand Arts Commission Marketing/Promotion AdVISOry Committee)
=> Disseminate information on arts and cultural events, programs,
services, and actiVities to the public
~ Create new audience development programs
~ Continue work With tounsm entities to showcase the city's cultural
assets to vIsitors
* Programming:
~ Develop a CitYWide art exhibition
=> Expand arts programs and services for senior Citizens
=> Explore creation of a CitYWide Playwrights Festival
* Arts Education:
=> Expand role and compOSition of the Arts Commission's Arts Education
Committee
=> Sponsor an Arts Education Summit and Advocacy Campaign
=> Work With the Santa MOnlca Mallbu Umfled School Dlstnct to evaluate
needs for expanded In-school arts programs
AMS Plannmg & Research Page 3
Glty of Santa Mon1Ca. Cultural Arts Master Plan Update May 1996
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=> Sponsor an Arts Education "Resource Fair"
==> Develop the MIles Playhouse as a community arts education venue
* Facilities:
::;:) Conduct a comprehensIve Cultural FacIlities Development Plan (to
address small performance venue and support space requirements)
::;:) Explore the feasibility of a vIsual arts clearinghouse
=> Involve artists In deSign of public bUlldmgs and developments
::;:) Prioritize cultural uses In the CIVIC Center re-deslgn
=> Continue efforts to develop specific faCIlities (e 9 , MIles Playhouse)
as renovated performlng/vlsuaVeducatlon facilities.
* Funding & Support Services:
::;:) Develop an Artist Cleannghouse and related artists' techmcal
assistance functIons
=> Determme a future role for the mactlve Santa Monica Arts Foundation
=> StandardIze CIty cultural fundmg programs
=> Create new city operating support for arts/cultural orgamzatlons
* Organizational Structure:
==> Formalize Arts Commission Committee pOlicIes and procedures
(recrUItment, appointment, work plans, etc)
::::) Explore the appomtment of new Cultural AffaIrs DIVISIon support staff
::::::> ReVIse Arts CommIssion term lrmlts
=> Contrnue refrnement of public art selectIon processes
Now more than ever, ImplementatIon of objectives noted In thIS Cultural Arts Master
Plan update Will reqUIre energies of both the public and pnvate sectors. While the City
of Santa Momca's City CouncIl, Arts CommissIon, and profeSSionally-staffed Cultural
Affairs DIVISion are committed to fOCUSing new energIes on strengthemng the City'S
culturellife, theIr intentions can only be successfully accomplished With significant
participation from the city's private sector, namely Its non-profit arts and cultural
organizatIons, bUSinesses, clubs and aSSOciatIons, and educatlonalmstltutlons
For additIonal information on the Cultural Arts Master Plan Update process, document,
or to learn how to become Involved In furthenng Santa Monica's cultural life, please
contact the CIty's Cultural Affairs DIVISIon at (310) 458-8350
AMS Plannmg & Research Page 4
City of Santa MOnica Cultural Arts Master Plan Update May 1996
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MARKETING & PROMOTION
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GOAL
To increase public participation in and attendance at arts and cultural
events and programs
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Rationale:
Dunng the course of the 1992 Cultural Arts Master Planmng process, mvolvmg the
publIc In Santa Monica-based arts and cultural programs and actIVities emerged as a
high pnoflty goal dlfectly related to the overall success and future of the city's arts
commumty AudIence development, marketmg, promotion, mformatlon dlssemmatlon
and attractmg VISitors and tounsts were all major concerns of arts orgamzatlons In the
City. Durmg three publIC workshops conducted for the 1996 Plan Update, (Arts
Education, Performmg Arts, and VIsual Arts) the overndmg theme common among all
groups IS the stIli on-going need for informatIon flow between arts and cultural
organiZatIons, artists, and the public, and for the strengthemng of programs aImed at
marketing and promotmg the City'S arts and cultural assets to residents and VISItOrs. It IS
a commonly.held vIew among the City'S key leaders and arts community that major
work remainS to be done In thiS area.
OBJECTIVES:
Organizational Structure
. Expand representation of CommisSion's Marketing/Promotion AdVISOry
Committee to Include representatives of arts and cultural organlzatlons
and Santa MOnica College
. Marketing/Promotion AdVISOry Committee should develop a one.year
work plan (based on Cultural Arts Master Plan update) Identifying
resource requirements, Incorporating deadlines and establishment of
subcommIttees
Public Information
. Explore mstallatlon of mformatlonal kiosks at Santa MOnica Semor Center
and Santa MOnica PIer
AMS Plannmg & Research Page 5
City of Santa MOnica Cultural Arts Master Plan Update May 1996
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. Improve utilization of eXisting kiosks at ThIrd Street Promenade and
Santa Monica Library through exploration of "electronIc media"
component (e.g., PEN "stmgs, vIdeotape capability, atc ) and more
extensive arts/cultural orgamzatlon information/promotIonal (e g., dIsplay)
Involvement
. Expand use of PEN and CIty of Santa MOnica World Wide Web site
(Cultural Affairs DIVIsion Home Page) far dlstnbutlOn of arts and cultural
event/activity information
. Expand work wIth City's cable teleVIsIon station to promote arts and
cultural events/actIVIties (e.9 ' regular arts show, calendar listings, etc.)
. Explore other informatIOn dlssemmatlon vehicles such as slide promotions
at Santa Mon!ca Cinemas, use of Nelghborhood/Busmess Dlstnct mailing
lists
. Develop system for dlssemmatlon of arts/cultural informatIon through City
of Santa MonIca Parks & Recreation faclhtles (e.g., bulletm boards,
special displays, etc )
. Create regular CIty of Santa MOnlca arts newsletter/calendar Insert to be
dlstrrbuted through Seascape, Outlook, Chamber of Commerce
newspaper
. Explore utilizatIon of SMMUSD dlstnbutlon vehicles for diSSeminatIon of
arts/cultural mformatlon (e g , PTA newsletters, elementary school
"weekly envelopes," ete)
Marketing
. City of Santa Momca Arts CommissIon's Marketing/Promotion AdVISOry
Committee should design "Santa Momea Arts Access Pass" (e 9 , multIple
admISSion sampler card to assorted cultural venues and programs) with
Involvement of Chamber of Commerce, Convention & VISitors Bureau
. Develop city-sponsored program (wIth extensive Involvement of non-profit
arts and cultural organizations) to facIlitate group and tour group sales to
performing and VIsual arts and hentage programs m Santa MonIca
. City of Santa Momca Arts Commission's Marketing/PromotIon AdVISOry
Committee should explore opportunitIes for leveraging corporate
marketing dollars through promotIon of sponsorshIp opportunities With
indiVidual (and CitYWIde) Santa Momca-based arts/cultural organizations
AMS Planmng & Research Page 6
City of Santa MOnica Cultural Arts Master Plan Update May 1996
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Promotion for Visitors
. New VIsitor gUides should Include, In addition to cultural facIlities listed on
city maps, sample "cultural VIsitor Itlneranes" showcasing the city's arts
and cultural assets
AMS Planmng & Research Page 7
City of Santa MOnica Cultural Arts Master Plan Update May 1996
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PROGRAMMING
GOAL
To create art and cultural programs that focus on specific
neighborhoods and populations~ establish an annual performing arts
festival, and increase opportunities for exhibition of visual art
Rationale:
Dunng the Initial cultural planmng process the Steermg CommIttee and speclal/y~
assembled focus groups discussed a variety of Issues related to visual and performmg
arts programmmg focusing on the City'S neighborhoods, diverse populations, and
opportunities for collaboratIVe and cooperative programs spearheaded by the City'S
population of artists and arts/cultural organizations. Throughout the update process
much progress was reported - the revIsed Santa MOnica Arts FestIVal and mural
programs were specifically Cited as eVidence of a renewed commitment to celebratmg
the city's neighborhoods and diversity. New and on-gomg programmmg~related needs
were also Cited. the opportumty to develop a collaborative citywide visual art exhibition
and to develop arts programs targeted to the City'S semor population.
OBJECTIVES:
. The Santa MOnica Arts Commission should appomt an Ad Hoc CommIttee
(mcludmg representation from the Santa MonlcaNenlce Art Dealers
AssoclatlOn, 18th Street Arts Complex, and Santa MOnica Museum of Art)
to pian/design the scale, scope (e g , Open, InvitatIonal, Theme) and
mterval (e.g , one-time, Annual, BI-annual) of a citywide exhibition
showcaSing the work of reSIdent artIsts ConsideratIon should be gIven to
linking exhibitIon with 18th Street Arts Complex Studio Tour
. Santa MOnica-based arts and cultural organizatIons should be
encouraged to be senSitive to senIor needs m eXIsting programming and
to develop special targeted senIor programs (e g., matinees, coordmatlon
of performance times with public transportation, use of Santa MOnica
Semor Center as venue, etc ). Consideration should be given to
establlshmg a formal linkage structure between commumty-based arts
and cultural organizations and WISE for development of ennchment
programs and semor volunteer opportunities
AMS Plannmg & Research Page 8
City of Santa MOnica Cultural Arts Master Plan Update May 1996
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. Santa MOnica-based theatre companies and other performing arts
organizations should explore possible collaboration on a citywide "New
Playwrights FestIval" or other themed, coordinated programming
AMS Plannmg & Research Page 9
City of Santa MOnica Cultural Arts Master Plan Update May 1996
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4
ARTS EDUCATION
GOAL
To create and facilitate ans education programs that integrate
schools, ans organizations, Arts Commission. and community
volunteers
Rationale:
The ent/cal need for arts educatIOn to be considered an mtegral component of a we/l-
rounded K-12 curnculum and as a tool to develop future ans audiences has been a
pnmary concern of both the ongmal and update cultural plannmg processes While
there IS a genera} feelmg that the Santa Momca Mallbu Un/fled School Dlstnct IS better
than many CalIfornia districts In theIr arts education course offerings, Issues centermg
on commumty Involvement and coordmatJOn between commumty organizations and the
SMMUSD have been /dentlfIed as of focus In this Cultural Arts Master Plan update.
OBJECTIVES:
Community Involvement
. Expand membershIp of Arts EducatIon Committee With representatIon
from SMMUSD staff, teachers, and parents, Arts Booster clubs, Santa
Momca College, Chamber of Commerce, Santa MOnica Vemce Art
Dealers AssocIatIon, and commumty-based orgamzatlons.
. Arts Education Committee should work to facIlitate linkages between
community instItutions (Santa MOnica College, busmesses, pnvate
schools, Museums. Parent-Teacher groups) and SMMUSD through
=> DisseminatIOn of Information to parents through PTA Monthly
newsletters, elementary school weekly envelopes, secondary school
back to school mghts, Santa MOnica Outlook education reporter, and
other communication vehIcles (ConSIderatIon should be gIven to the
development of an Arts EducatIon Newsletter)
AMS Plannmg & Research Page 10
City of Santa Montca Cultural Arts Master Plan Update May 1996
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~ Developmg stronger linkages between SMMUSD students and Santa
MOnica art StudiOS, artists, galleries for use as arts education
resources
::::) Explonng opportunities for city/community Involvement In SMMUSD
arts cUrriculum meetings as addltlonallmkage
::::) Arts resource information should be Included In City of Santa MonIca
Youth Resource directory
. Arts Education Committee should sponsor an "Arts Education Summit" to
present Issues and Identify partnership opportunities to assist the
SMMUSD with enhancement of Its arts education cUrriculum and develop
a plan to secure long-term fundmg
. Arts Education Committee should spearhead advocacy campaign for
fundmg and Implementation of comprehenSive arts education cUrriculum.
Curriculum
. Arts Commission Arts Education Committee together with SMMUSD staff
should determine scope of comprehenSIve arts education program and
compare with new 1996 Statewide Visual & Performmg Arts framework
. SMMUSD should develop budget for Implementation of recommended
comprehenSive arts education program including field tripS, drama and
dance Instruction, reSident artists, HS visual arts program
Coordination
. "Get Acquainted Resource FaIr" should be held regularly to anent arts
groups to arts educatIon opportunities In schools, and to acquamt Dlstnct
personnel With potential arts education programs, mcludlng a published
handbook of educational opportunities
Other
. Community-based arts/cultural organizations, SMMUSD parent
aSSociatIons, and Interested Santa MOnica Citizens should spearhead an
advocacy effort to lobby City CounCil for a portion of the City's annual
appropnatlon to SMMUSD (approximately $2 million) to be earmarked to
support arts education programs and actiVities
AMS Plannmg & Research Page 11
City of Santa MOnica Cuhura/ Arts Master Plan Update May 1996
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. Efforts to develop Miles Playhouse should continue wIth an emphasIs on
the venue as a focal pornt and central resource for structured after-school
arts education activities
. Arts Education Commlttee should explore opportumtles for expanding
and/or accessing Adult Arts EducatIon resources and programs.
. Arts Education Committee should consider applymg for Callforma Arts
Council Arts Education Fundmg (State "ArtIstic License Plate" fundmg) for
support of expanded Santa MOnica arts educatIon programs
AMS Planning & Research Page 12
City of Santa MOnica Cultural Arts Master Plan Update May 1996
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FACILITIES
GOAL
To evaluate and prioritize renovation of existing performing arts
facilities and/or create new facilities and establish multi..disciplinary
cultural centers at the Santa Monica Civic Center and Santa Monica
Airport
Rationale:
Dunng the Imbal cultural plannmg process slgmflcant focus was placed on the need to
develop additional perlormmg and Visual arts facIlities m the City. DIScussions have
centered on opportunities afforded by venues such as Miles Playhouse, Mayfair
Theatre, and Barnum Hall, on the need for artists' live/work, studiO, and exhibit space,
and on the potential for cultural facility development m the CIVIC Center area and the
Santa Momca Airport Smce the Plan's completion In 1992 there IS much progress to
report most vIsibly embodied In the openmg of Bergamot Station and new artist studiO
space at the Airport. Still, pressing needs remain for performmg arts faCIlities (small and
mid-Sized theaters and rehearsal space) and for creatIon of Visual arts exhibit space,
espeCially m light of the pendmg displacement of the Santa Momca Museum of Art
OBJECTIVES:
. The CIty's Cultural Affairs DIvISion should secure funding for and contract
With a consultant to undertake a Cultural FaCIlities Development Plan
including Inventory, needs assessment and development plans for
adaptive re-use of eXisting bUildings and/or new construction to meet
assessed needs Plan would Include estImates of capital and operating
costs, technical reqUirements, recommended management scenanos,
prOjected schedules of use, Issues related to zonmg and establishment of
performmg artsJtheatre dlstnct, etc. EmphaSIS would be on meeting
preliminary needs for 99- and 250-seat performance venues and
rehearsal space PotentIal relationships with CIVIC Center and Bergamot
theater developments would be assessed and discussed.
. The Santa MOnica Arts CommiSSion should appoint an Ad Hoc Committee
to determine the need for, scope of, and resource reqUirements for a
"VIsual Arts Clearinghouse" to oversee
AMS Planmng & Research Page 13
City of Santa MOnica Cultural Arts Master Plan Update May 1996
,
==> Feasibility study for a non-profit exhibItion space dedIcated to
exhibiting works by local artists, to be pursued as a publIc/private
partnership
==> Momtormg availability of temporary and permanent exhibition space
(Third Street Promenade, commercial galleries, etc), LlvelWork
space, affordable artist housing, etc.
. The City of Santa Monica Arts Commission's Public Art Committee should
determine policies and procedures with respect to Involvement of Santa
Momca-based artists dunng conceptual planmng and design phases of
bUildings and developments (e.g , "consideration gIven to," "pnonty
conSideration gIven to," ete )
. The City of Santa MOnica Arts Commission should officially request of
Mayor/City Council an artist-dedicated position be established on the
City's Architectural Review Board.
. The City's Plannl ng and/or Land Use and Transportation Management
Departments should be encouraged to pnontlze cultural uses In future
redesign of the City's CIVIC Center, rncludlng deSign and equlpprng of the
CIVIC AudItorium, potential for new faCility development (large and small
theatre faCIlitIes), utilization of high quality architecture, and the InclUSion
of outdoor plazas SUitable for arts actIVIties
. The City's Arts CommiSSion should help to faCIlitate and seek
collaborative opportunIties With future performing arts developments In
the City such as
~ Mark Taper Forum at Bergamot Station
=> Development of Miles Playhouse as a communrty performing arts
venue
=> MOnitor avaIlability of unused/vacant bUildings for use as temporary or
permanent performmg arts venues
AMS Plannmg & Research Page 14
City of Santa MOnica Cultural Arts Master Plan Update May 1996
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FUNDING & SUPPORT SERVICES
GOAL
To secure public and private resources and funding for distribution to
the ans community and create an on-going mechanism to facilitate
communication between artists, arts and community organizations
. .
Rationale:
Dunng the course of plannmg In 1992 discussion among arts and cultural organizations
focused on strategies to leverage additional pnvate support for the arts In Santa MOnica
(ViS-a.-VIS the Santa MOnica Arts FoundatIOn) and the need to mstigate revIsions to the
City'S grantmg program poliCies Arts and cultural groups and artists also cited "lack of
communicatIon" among themselves as a barrier to cultural development In the City
While slgmflcant developments have been reported In the area of cooperation among
the City'S arts community, there remam many needs for on-gomg support services
(technical aSSistance, clearmghouse functions) Fundmg for arts programs In Santa
Momca has remamed largely public, the Foundation has not mcreased ItS pflvate
tundralsmg actIVities nor IS there eVidence of the City'S non-profit orgamzatlons ralsmg
slgmflcant pnvate dollars
OBJECTIVES:
. The Santa MOnica Arts CommiSSion should appoint an Ad Hoc Committee
to conduct research and plannmg to determine eXisting services, the need
for, scope of, and resource reqUIrements for an on~golng "Artist
Cleannghouse" to
~ Produce a senes of regular, structured, topic-based semmars/forums
featunng guest speakers
::::) Disseminate InformatIon on techmcal assIstance workshops to vanous
public venues (e g , coffeehouses) through expansion of Cultural
AffaIrs DIVISion mailing list
AMS Planmng & Research Page 15
Cdy of Santa MOnica Cultural Arts Master Plan Update May 1996
.
=> Explore potential of contracting with communIty-based/regional
organizations (e g I CARS, 18th Street Arts Complex, other service
organizatIons) for expansion of technIcal assistance provIsion to Santa
MOnica-based artIsts and organizatIons
=> After completion of the City'S Economic Impact Study of the Arts,
convene an "Arts & BusIness Summit" to explore mutually benefIcIal
projects, new potentIal funding sources, etc. wIth Involvement of Santa
Monica-based entertainment mdustry busInesses
=> Explore development of cooperative fundralslng/resource development
structure wIth emphasIs on meetmg arts/cultural organlzatlon needs
for office space, board recruitment, volunteer/rntern programs, ete
. The City of Santa Monrca Arts CommIssion and Cultural Affairs DIVIsion
should
=> Determine appropnate future scope and role of Santa MOnica Arts
Foundation
Consultant Recommendation: It IS clear that public sources of fundmg
are not and WJII not be avaIlable m adequate amounts to Implement
slgmflcant objectIves In the Plan. The CIty'S arts commumty must, If it IS
to achieve stability and growth, engage the community's fmanclsl
leaders In an effort to raise pnvate (corporate, foundation, mdlvldual)
fundmg. If the city's arts commumty does not imtlate a collaborative
effort (e.g., a United Arts Fund drive and/or revitalization of the Santa
Momca Arts Foundation) to secure non-city dollars then many
objectives of thJS Plan may need to be reconsidered.
The Santa Momca Arts Commission IS not well positioned to fulfill thiS
role. Expeflence m countless other commUnities mdlcates that a
qua/lfled board of dJ(ectors (with Imks to pnvate busmesses) IS an
essential success cntena for leveragmg sIgnificant private doHars. The
City maintains a structure for such an organIzation, namely, the Santa
MOnica Arts FoundatIon. It will, however, be unrealistiC for a publ1cly-
appomted CommIssion to be expected to raIse significant pnvate
dollars without bemg reconstituted and reinVIgorated With new
membership and leadershIp (This alternative would not reqUIre the
establishment of a new non-profit orgamzatlon but, rather, the
recrUitment of Foundation board members With successful fundralsmg
track records. It would necessItate additIonal support staff m the
Cultural Affalfs DIVISIon to proVIde staff oversIght and support of fund-
falsmg actiVities).
AMS Plannmg & Research Page 16
City of Santa MOnica Cultural Arts Master Plan Update May 1996
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Recent studies undertaken by the National Coalition of Umted Arts
Funds (NCUAF - an affiliate of the American Council of the Arts) detaIl
annual gIVing (through umted arts fund drives) In almost 70
commumtles. A bnef survey of the 1994 annual report reveals per
capita giVing amounts rangmg from $0.61 (Albany, GA) to $8.69
(Chattanooga, TN) In citIes with populatIons rangmg from 40,000
(Wasau, WI) to 200,000 (Broome County, NY)_ The average per capita
glVmg In cIties with UAFs was determmed to be $2.33, suggesting that
a CIty such as Santa Momca mIght have an opportumty to raise m
excess of $200,000 pnvately through such an effort.
The CIty's Cultural Affairs DIvISion should undertake research (or
contract With an outside consultant) to determme the feasibility of
mstltutmg a united arts fund drive for Santa Momca-based cultural
organizations. Success Cf/tena of umted arts fund dr/ves (e.g., type of
partlClpatmg orgamzatlOns, corporate/busmess base, workplace glvmg
and foundation partICIpation, etc.) should be evaluated with respect to
the situation In Santa Momca Plannmg meetmgs With representatives
of arts and cultural orgamzatlons, local businesses and corporatIOns
should be held to ascertam mterest, concerns, and pOSSible working
structures.
=> Determine poliCies and procedures for standardlzmg city arts/cultural
organization funding through central grant program
Consultant RecommendatIOn: Lme Item appropnatlons for the Santa
MOnica Symphony and California Square Hentage Museum should be
conSidered as benchmarks for expansIOn of other cultural organization
fundmg The City'S CO-ARTS grants pool should be expanded to make
City fundmg more eqUItable for other City-based arts/cultural
organizations (to be based on annual budget percentage targets
through a standardized application process).
=:} Develop poliCies and procedures for on-gomg operating support
grants to Santa MOnica-based arts and cultural organizations
Consultant Recommendation. The consultants are m support of a city
fundmg program which would provide stabilization funding O.e., on-
gomg operating support) to Santa Momca-based arts/cultural
orgamzatlons With the following eligibility criteria' Santa Monica base,
track record of successful programs/actIVities m the City (for at least
two years), 501 (c)(3) status, serve culturally-dIverse audiences.
AMS Plannmg & Research Page 17
City of Santa Monica Cultural Arts Master Plan Update May 7996
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ORGANIZATIONAL STRUCTURE
GOAL
To restructure City of Santa Monica organization and management
of cultural funding and other programs
Rationale:
Substantive mput was received dunng the Initial cultural plannmg process concernmg
the role of the Santa Momca Arts Commission and Its composition ObjectIVes In the
1992 Cultural Arts Master Plan responded to commumty mput that the Ans Commission
reduce ItS activities as a programmmg body and, mstead, oversee the City'S cultural
affalfs (to ensure eqUitable poliCies and support for commumty-based orgamzations),
promotIOnal and marketmg activities (mcludmg Imkage with citywide promotIon efforts),
and advocacy functions with outside mstltutlons (such as the Santa Momca Ma/ibu
Unrfled School District). While there IS a Widespread feelmg m the commumty that the
CommIssIOn has functioned more effectIvely and effiCiently over the past four years,
there remam concerns over mission and compOSItion expressed by key commumty
leaders.
OBJECTIVES:
. Santa MonIca City CounCil should revise CommIssion term limits to no
more than two consecutive three-year appointments
. The Public Art Committee of the Arts Commission should reconstitute
artIst-selection junes to Include representatives of the Santa MOnica
community (at large) and speCifiC neIghborhood where works are to be
placed, 10 additIon to "art experts."
. The City of Santa MOnica should evaluate the need for additional staff In
the Cultural Affairs DIVISion to assist With overall Cultural Arts Master Plan
Implementation (e g ,oversight of Marketing/Promotion, Arts EducatIon,
FaCIlities obJectives).
. The Santa MOnica Arts CommiSSIon should formalize Its CommIttee
structure through the followmg tasks'
AMS Planmng & ResearCh Page 18
City of Santa Momca Cultural Arts Master Plan Update May 1996
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.
=> Develop policies and procedures for recrUitment and official
appointment of CommIttee members (e g , applications for committee
membership, appomtment by Committee Chair and/or Arts
CommISSion Chair, etc )
=> Institute regular terms of office (e g , re-appolntment for no more than
two consecutIve three-year terms)
=> Development of focused goals and work plans for each Committee
(With clear Identification of human and funding resource reqUirements)
=> Formalized meeting agendas with designated "Public Comment"
sectIons
::=) Continual evaluation of the need for and work tasks of each Standing
and Ad Hoc Committee (With recommendation for dissolution of any
unnecessary or duplicative committees)
. The Santa Monrca Arts CommIssIon should undertake perrodlc public
heanngs to review public art program poliCies and procedures
AMS P1anmng & Research Page 19
City of Sama MOnica Cultural Arts Master Plan Update May 1996
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IMPLEMENTATION PRIORITIES
Based on substantial and measurable progress since 1992 related to many Cultural
Arts Master Plan goals and commumty mput regardmg as yet unmet needs, participants
In the Cultural Arts Master Plan update process have strongly vOIced their support for
Implementation, over the next five years, of the foJ/owmg objectives'
PRIORITY OBJECTIVES:
Marketing & Promotion
* Marketrng/Promotlon AdVISOry Committee should develop a one-year
work plan (based on Cultural Arts Master Plan update) Identlfymg
resource requirements, Incorporatmg deadlines and establishment of
subcommittees
* Improve utilization of eXisting kiosks at Third Street Promenade and
Santa MonIca LIbrary through exploratIon of "electronic media"
component (e 9 , PEN IIstlOgs, videotape capabIlity, ate) and more
extenSive arts/cultural orgamzatlon mformatlon/promotlonal (e.g., dIsplay)
Involvement
* Expand use of PEN and City of Santa MOnica World WIde Web site (Arts
DIVISIon Home Page) for dJstnbutlon of arts and cultural event/actIvity
mformatlon
* Develop system for dlssemmatlon of arts/cultural mformatlon through City
of Santa Monica Parks & Recreation faCIlities (e g , bulletm boards,
speCial dIsplays, ete )
* Create regular City of Santa MOnica arts newsletter/calendar IOsert to be
distributed through Seascape, Outlook, Chamber of Commerce
newspaper
* City of Santa Monrca Arts CommISSion's Marketmg/Promotlon AdVISOry
Committee should deSign "Santa Momca Arts Access Pass" (e.g., multIple
admISSion sampler card to assorted cultural venues and programs) WIth
Involvement of Chamber of Commerce, Convention & VISitors Bureau
Programming
* The Santa MOnica Arts CommISSion should appomt an Ad Hoc Committee
(lncludmg representation from the Santa MonicaNenlce Art Dealers
ASSOCiation, 18th Street Arts Complex, and Santa MOnica Museum of Art)
AMS Planmng & Research Page 20
City of Santa MOnica Cultural Arts Master Plan Update May 1996
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to plan/design the scale, scope (e g., Open, Invitational, Theme) and
Interval (e g., one-time, Annual, BI-annual) of a citywide exhibition
showcasing the work of resident artists Consideration should be given to
hnkmg exhibition with 18th Street Arts Complex Studio Tour
Arts Education
* Expand membership of Arts Education Committee with representation
from SMMUSD staff, teachers, and parents, Arts Booster clubs, Santa
MOnica College, Chamber of Commerce, and community-based
organizations
* Arts Education Committee should work to faCIlitate linkages between
community institutions (Santa MOnica College, businesses, pnvate
schools, Museums, Parent-Teacher groups) and SMMUSD through
~ Dlssemmatlon of information to parents through PTA Monthly
newsletters, elementary school weekly envelopes, secondary school
back to school nights, Santa MOnica Outlook education reporter, and
other commUnication vehicles (ConsIderation should be given to the
development of an Arts Education Newsletter)
::::) Developing stronger linkages between SMMUSD students and Santa
MOnica art studiOS, artists, galienes for use as arts education
resources
::::) Exploring opportunities for city/community Involvement In SMMUSD
arts CUrriculum meetings as additional linkage
* SMMUSD should develop budget for ImplementatIon of recommended
comprehenSIve arts education program. to Include field tripS, drama,
dance, reSident artIsts, HS Visual arts program
Facilities
* The City's Cultural AffaIrs DIVISion should secure funding for and contract
With a consultant to undertake a Cultural FaCIlities Development Plan
including Inventory, needs assessment and development plans for
adaptive re-use of eXlstrng bUildings and/or new construction to meet
assessed needs. Plan would Include estimates of capital and operating
costs, technical reqUirements, recommended management scenariOS,
projected schedules of use, Issues related to zonmg and establishment of
performing artsltheatre dlstnct, etc EmphaSIS would be on meeting
AMS Plannmg & Research Page 21
City of Santa MonICa Cultural Arts Master Plan Update May 1996
.
preliminary needs for 99- and 250-seat pertormance venues and
rehearsal space
* The Santa Monica Arts Commission should appoint an Ad Hoc Committee
to determine the need for, scope of, and resource requirements for a
"Visual Arts Cleannghouse" to oversee
:::;::) FeaSibility study for a non-profit exhibition space dedicated to
exhibiting works by local artIsts, to be pursued as a publlc/pnvate
partnership Involvmg I ndlvldual collectors
=> Momtonng availability of temporary and permanent exhibition space
(Third Street Promenade, commercial gallenes, etc ), Live/Work
Space, affordable artist housing, etc
* The City of Santa MOnica Arts Commission's Pubhc Art Committee should
determine policies and procedures with respect to Involvement of Santa
MOnica-based artists dunng desIgn phase of bUildings and developments
(e g , "consideration given to," "pnonty conSideration given to," etc.)
* The City of Santa MOnica Arts Commission should offiCially request of
Mayor/City Council an artist-dedicated position established on the City's
Architectural Review Board.
Funding & Support Services
* The Santa Monica Arts Commission should appoint an Ad Hoc Committee
should conduct research and planning to determine the need for, scope
of, and resource requIrements for an on-going "Artist Cleannghouse" to:
~ Produce a senes of regular, structured, topic-based semmars/forums
featunng guest speakers
~ Disseminate information on technical assistance workshops to vanous
public venues (e.g., coffeehouses) through expansion of Cultural
Affairs DIVIsIon maJlmg Irst
~ Explore potential of contractmg with communrty-based/reglonal
organizations (e.g., CARS, 18th Street Arts Complex, other service
organIzatIons) for expansion of technical assistance provISion to Santa
MOnica-based artIsts and orgamzatlons
AMS Plannmg & Research Page 22
City of Santa MOnica Cultural Arts Master Plan Update May 1996
~
.
~ Explore potential of convening an "Arts & Business Summit" to explore
mutually benefiCial proJects, new potential funding sources, etc With
Involvement of Santa Momca-based entertainment mdustry
bUSI nasses
~ Explore development of cooperative fundralslng/resource development
structure With emphaSIS on meetmg arts/cultural organIzation needs
for offIce space, board recruitment, volunteer/mtern programs, etc.
* The City of Santa Momca Arts CommIssion and Cultural AffaIrs DIVISIon
should
~ Determine appropnate future scope and role of Santa Momca Arts
FoundatIon
Consultant RecommendatIOn. It IS clear that public sources of fundmg
are not and WIll not be available m adequate amounts to Implement
Significant objectives In the Plan. The City'S arts community must, If It IS
to achIeve stabllJty and growth, engage the community's financial
leaders In an effort to raise pnvate (corporate, foundatIon, indiVidual)
funding. If the CIty'S arts commumty does not Initiate a collaboratIve
effort (e.g , a Umted Arts Fund dnve and/or reVitalization of the Santa
Momca Arts Foundation) to secure non-city dollars then many
objectives of thiS Plan may need to be reconsidered
The Santa Momca Arts Commission IS not well positioned to fulfill thiS
role. Expenence m countless other communities indicates that a
qualified board of directors (With links to pnvate busmesses) IS an
essential success cntena for leveragmg slgmflcant pnvate dollars The
City mamtams a structure fDr such an orgamzatlOn, namely, the Santa
Momca Arts FoundatIOn. It Will, hDwever, be unrealtstlc for a publlcly-
appDmted CDmmlsslon to be expected to raise slgmficant pnvate
dollars Without bemg reconstituted and remvlgorated WIth new
membership and leadership. (ThiS alternative wDuld nDt reqUIre the
establishment of a new nDn-proflt orgamzatlOn but, rather, the
recrUitment Df Foundation board members With successful fundralsmg
track records. It would necessitate additional support staff m the
Cultural Affairs DIVISion to proVide staff oversight and support of tund-
ralsmg actiVIties).
Recent studies undertaken by the National Coalition of Umted Arts
Funds (NCUAF - an affiliate Df the Amencan Council of the Arts) detail
annual giVing (through umteci arts fund dnves) In a/mDst 70
commumtles. A bnef survey Dfthe 1994 annual report reveals per
capita glVmg amounts rangmg from $0.61 (Albany, GA) to $8 69
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City of Santa MOnica Cultural Arts Master Plan Update May 1996
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(Chattanooga, TN) In cities with populations rangmg from 40,000
(Wasau, WI) to 200,000 (Broome County, NY). The average per capIta
gIVing In cities With UAFs was determmed to be $2.33, suggestmg that
a City such as Santa Momca might have an opportumty to raise In
excess of $200,000 pnvatety through such an effort.
The City's Cultural Affairs DIvISion should undertake research (or
contract With an outSide consultant) to determme the feaSibility of
mstltutmg a umted arts fund drive for Santa Momca~based cultural
orgamzatlons Success cfltena of umted arts fund dT/ves (e.g., type of
particIpating orgamzatlons, corporate/busmess base, workplace gIVmg
and foundatIOn partiCipatIon, ete.) should be evaluated With respect to
the sItuatIon In Santa Monica. Planmng meetmgs With representatIVes
of arts and cultural organIZations, local busmesses and corporations
should be held to ascertam mterest, concerns, and pOSSIble workmg
structures.
=> Determme poliCies and procedures for standardlzmg city arts/cultural
organization fundmg through central grant program
Consultant Recommendation: Lme Item appropnatlOns for the Santa
Momca Symphony and Callforma Square Hefltage Museum should be
conSidered as benchmarks for expansion of other cultural organizatIOn
fundmg. The City's CO-ARTS grants pool should be expanded to make
City fundmg more eqUItable for other city-based arts/cultural
organizatIOns (to be based on annual budget percentage targets
through a standarclized applicatIOn process).
;:::) Develop poliCIes and procedures for on-gomg operatmg support
grants to Santa Momca-based arts and cultural organizations
Consultant RecommendatIOn: The consultants are In support of a City
funding program which would prOVide stabilization fundmg (I e., on-
gomg operatmg support) to Santa MOnica-based arts/cultural
organizations With the followmg eflgiblltty cntena: Santa Momca base,
track record of successful programs/activities In the CIty, 501 (c}(3)
status, serve culturally-dIVerse audIences.
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Crty of Santa MOnica Cultural Arts Master Plan Update May 1996
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APPENDIX 1
ARTS COMMISSION HISTORY
(The following history of arts programmmg In Santa MOnica was ongmally prepared for
the 1992 Cultural Arts Master Plan)
In just ten years, the Santa MOnica Arts Commission has initiated programs and
poliCies that have made the City a "hot bed of contemporary art," as noted by Los
Angeles Magazme The Los Angeles TImes saluted the City's arts programs, calling
Santa Monica a "haven for the arts" And Artscene magazine credited the Commission
with "injecting a much needed vitality to spur new actiVity "
Clearly the Mayor, City Council and Arts Commission of Santa MOnica have assumed
leadership roles In the area of arts development and support By declanng that
recogmtlOn and encouragement of the arts IS a baSIC service of municIpal government
and mandating the development of mnovatlve programs through the Arts DIVIsion, the
CounCil took the first step In making Santa Monica a leader In the public art movement
Santa MOnica's arts and cultural programs have been recognized as outstanding by the
United States Conference of Mayors, which presented ItS 1989 City LIvability Award to
the City In 1990 the City was the recipient of the Los Angeles Beautiful BUSiness and
Industry EnVironmental Award for Its public art program Additionally, the City'S
programs have been recipients of grants from such noted organizations as the National
Endowment for the Arts, the California Arts CounCil, the Kroc Foundation and the Los
Angeles Times
Some of the accomplishments of Santa MonIca's Arts Program-
. The establishment of a Public Per Cent for Art Ordinance
. The bnngmg of the arts to the fore of the City'S planning agenda by
advocatmg "arts fnendly zOning," resulting In over sixty new art gallenes
. The gUIdance of a collection of 75 Significant works of art that constitute the
Santa MOnica Art Bank
. The development of a major sculpture park, the Natural Elements Sculpture
(NES) Park on Santa Momca State Beach
. The presentation of outstanding performing artists In yearly festivals
. The creation of a new VISion and energy for Santa MOnica through the
bUlldmg of support for the arts by the bUSiness commumty
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. The forging of public and pnvate alliances by facIlitatIon of Artlsts-m-
Residence programs at Santa MOnica Place Mall and the contnbutlon of
$750,000 for public art work on the PIca Seagate
. The promotion of innovative programming for the City's Latmo community
. The initiation of the Poetry on the Bus program that enlivened advertlsmg
space on municipal buses with "poster poems"
. The creation of the Santa MOnica Arts Foundation to help provide fundmg for
City arts programming
. The dlstnbutlon of Community Arts (CO-ARTS) Grants to provIde free arts
programming for the community
By commlsslonmg and acqurnng works with strong connections to the commumty and
the geography of Santa MOnica, the City has amassed a public art collection conslstmg
of signifIcant works by many noted artIsts mcludmg Helen Mayer Hamson and Newton
Hamson's "Callforma Wash From the Mountains to the Sea"; Gilbert LUJan's "Another
Magical Sunset on Santa MOnica Beach", Michele Oka Donner's "Wave and Shell
Obelisks", FranCOIs and Claude LaLanne's "The Dinosaurs of Santa MOnica", Tony
Delapps's gateway sculpture "The Big Wave", and Carl Cheng's "Santa MOnica Art
Tool: Walk on LA" The CIty'S Art Bank collectIon contains portable works by such
noted artists as KI m Abeles, Michael C McMillan I John Valadez, Richard Wyatt, Emil
Kosa, Jr , Red Grooms, RICO Lebrun, Charles Gaines, AleXIS Smith, James Turrell and
Alfredo Ramos Martmez
The Santa Monica performing arts festivals have Introduced mternatlonally acclaImed
performance artists as well as Important local artists to the City, Includmg The San
FranCISco MIme Troupe, Rachel Rosenthal, Jackie Apple, Roger Guenver SmIth, The
Actors Gang, Latms Anonymous, EI Vez and the Nigenan Talking Drum Ensemble
Many of the performers had never before worked In the West Los Angeles area whIle
others are local favontes
The CommIssion IS also responsible for bnnglng about the TWIlight Dance Senes of
free dance concerts on the Santa MOnica PIer ThIS event has brought thousands of
VISitors to Santa MOnica's pnmary landmark, the Pier, to enJoy many notable Jazz and
popular musIc performers such as Pancho Sanchez, Queen Ida, and Sha Na Na
Santa Monrca's Folk and Jazz Festivals represent other accomplishments of the
CommIssIon Southern Call forma's only folk and Jazz festIval Included three stages for
blues, bluegrass, ragtime, Central and South Amencan folk, SWing, big band, Latino
and tradItional F~77 mUSIc Well known artists such as Mason Williams and John
Hartford performed at these festivals which Included poetry readmgs, chIldren's theater,
mUSIc workshops and street theater
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The Commumty Arts (CO-ARTS) Grants have provided financial support to many local
arts organizations since 1987 and brought creative programming to Santa MOnica's
schools, parks, and community Arts programs funded by these grants Include
. Plco-Fest, a two day festival celebrating Santa MOnica's PIca neighborhood
. Images of Hope exhibition, Latrno Artists Agamst AIDS
. Performance art workshops at Highways
. Installations at the Santa Monica Museum of Art
. Workshops and festivals for children at the Westslde Arts Center
. Free semor matinees at the Morgan-Wixson Theatre
. Shakespeare on the Pier
. Youth-at-nsk art projects
. latinO Cultural Festival
. Collaborative performance by DominO Canton and the Nigenan Talking Drum
Ensemble
. Mural celebrating the LatinO Community to be painted on the Santa MOnica
Freeway
The follOWing Cultural Arts Master Plan speaks to the future, and to the changing face
of Santa MOnica Concurrent With the history of the City's Arts program, an orgamc
process took place In the community as new arts and cultural organizations were born
and grew up to take their place at the forefront of the nation's cultural charge The 18th
Street Arts Complex serves as a national model of a mixed-use arts space through its
incorporatIon of studiO, exhibit, and support spaces. Highways performance space IS
recogmzed Internationally as a presenter of cutting edge performance art while the
Santa MOnica Museum of Art has orgamzed Important exhibitions documenting
contemporary art from the Los Angeles area and throughout the nation. ThiS Plan
seeks to support the thriVing community of arts organizatIOns and artists who call Santa
MOnica home as well as the mUnicipal Arts Commission and Arts DIVISion whose
programs have contnbuted substantially to an environment which welcomes and
supports the creation of world class works of art
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APPENDIX 2
SUMMARY OF 1992 GOALS
Summary of 1992 Plan
The 1992 Cultural Arts Master Plan Included 11 goals and a total of 87 specific
objectives
* Goal A-Communication called for programs and services to facIlitate
networkmg and collaboratIve efforts among Santa MOnica's arts
community Forums to foster communication among arts and community
organizations and the publication of resource matenals were key
objectives of this goal
* Goal a-Neighborhood Issues contained key objectives aImed at
increasing cultural services, programs, and facIlities directed at reSIdents
of the CIty's neIghborhoods
* Goal C-Arts Education focused on utilizing community resources to
augment arts education programming In the Santa MOnica Mahbu Umfled
School Dlstnct In the specific areas of currrculum, coordination, and
community Involvement
* Goal D-Performing Arts Facilities addressed the need for additional
performl ng arts facIlities In the City wIth steps to determme specIfiC needs,
demand, and SUItability of eXisting spaces
* Goal E-Civic Center & Airport recognized the two most opportune sites
In the City which could meet the commumty's needs for performance
space, exhIbitIon space, and artists studIos..
* Goal f..Artists' Issues Involved objectives relating to the need for
hve/work and studio space, the estabhshment of vlsltmg artIst programs,
and the prOVISion of support services for indiVIdual artists In the areas of
techmcal, legal, hOUSing, and information
* Goal G-Arts Organization funding contained three key objectives
related to fundmg for Santa MOnica-based arts and cultural organizations'
IncreaSing private gIVing to the arts, increasing local government fundmg
and sources, and revIsing the City's cultural grant programs to be more
responsive to needs 01 local groups
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City of Santa MOnica Cultural Arts Master Plan Update May 1996
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* Goal H-Visual Arts contained recommendatIons pertaining to visual arts
programming and promotion In the City through citywide exhibitions and
development of non-profit exhIbIt space
* Goal I-Performing Arts Festivals & Programs specifically
recommended City support for pnvately-sponsored performing arts
festivals, with an emphasIs on theater, neighborhood, and multicultural
speCial events
* Goal J-City Organizational Issues concerned reorganization of the
Santa MOnica Arts Commission and Arts Foundation and related poliCies
and procedures
* Goal K-Public Participation focused on new programs to Increase public
partICIpatIOn In and attendance at Santa MOnica arts programs and
establishment of a Marketing/Promotion AdVISOry Committee of the Arts
Commission.
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City of Santa Momca Cultural Arts Master Plan Update May 1996
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APPENDIX 3
1996 GOAL AREAS & 1992 CROSS-REFERENCE
In order to better reflect the collective directIon of participants rn the Update process
and create a more "streamlined" document, the consultants have restructured the 1992
Plan's onglnal11 goals Into SIX new goal areas for the 1996 Plan Update Some goals
have been combmed (e g , Goals D-Performlng Arts FacIlities and E-C1VIC Center &
Airport are now FACilITIES) while certain goals have had new and remaining
objectives divided between two or more new goal areas (e 9 l objectives from Goal B.
Neighborhood Issues now appear under FACILITIES and PROGRAMMING goals), as
noted below
OLD GOALS NEW GOALS
A Communication FUNDING & SUPPORT SERVICES
B Neighborhood Issues PROGRAMMING, FACILITIES
C Arts Education ARTS EDUCATION
D Performing Arts FacilIties FACILITIES
E CIVIC Center and AIrport FACILITIES
F ArtIsts' Issues FUNDING & SUPPORT SERVICES, FACILITIES
G. Arts Organrzatlon FundIng FUNDING & SUPPORT SERVICES
H Visual Arts PROGRAMMING, FACILITIES
L Performing Arts Festivals PROGRAMMING
J CIty OrganizatIonal Issues INFRASTRUCTURE
K Public PartIcipation MARKETING & PROMOTION
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City of Santa MOnica Cultural Arts Master Plan Update May 1996
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APPENDIX 4
1992 GOALS, OBJECTIVES, & UPDATES
GOAL: MARKETING Be PROMOTION
To increase public participation in and attendance at arts and cultural
events and programs
Key Objectives:
. Establish multi-pronged mformatlonal campaign to highlight arts activitIes
I n the City
. Develop programs to better market the City's arts and cultural offenngs
and make them more accessible
. Create lInkages with other efforts that promote Santa MOnica as a VIsitor
destmatlon
. Create informational matenals to clanfy and highlight City's role In cultural
affairs and arts programming
Other Objectives:
Infrastructure
. The Santa MOnica Arts Commission should estabhsh a Marketmg and
Promotion AdvIsory Committee composed of commumty leaders from the
areas of public relations, advertising, cable teleVIsion, pnnt media,
marketmg and specifiC locations (Pier, Bayslde Dlstnct) to adVise on
development of an overall marketmg plan for the City's arts groups.
Update'Marketmg/PromotlOn Committee of Arts Commission established;
meets once every two months; representation from Commission members
and commumty members. Committee has recently discussed lack of
progress due to absence of clear goals, structure, deadlmes, marketmg
plan I budget.
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City of Santa MOnica Cultural Arts Master Plan Update May 1996
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Information
. Citywide promotional efforts should be hIghlighted In the development of
a Plan, including working with local print medIa and eXisting publicatIons
to explore publication of an arts mformatlonal msert and/or newsletter,
information kIosks, usage of cable teleVISion for programming, and
Improved avallabllrty and dlstnbutlon of tfckets
Update, InformatIOnal kiosks In place at Third Street Promenade, Public
LIbrary; City'S Cultural Affairs DIVISion has commenced workmg with local
cable televIsion station; dlstnbutJOn of tickets achieved dunng one round of
CO-ARTS grants.
Marketing
. Marketing/Promotion AdVISOry Committee of Arts CommissIon should
consIder establishment of an access pass program for arts events In
Santa MOnica
Update, No progress reported.
Promotion for Visitors
. Santa Momca ConventIon & VISitors Bureau should Involve local arts and
cultural organizations In Its overall marketmg efforts, Includmg
representation on CVB commIttees, honorary memberships, ete
Update: SMCVB IS represented on Marketmg/Promotlon Committee of
Arts Commission, Widely-held view there IS more work to be undertaken m
thiS area.
. Arts and cultural assets should be prominent features of all marketing
matenals promotmg Santa Momea as a convention and VISitor destinatIon
as IS done In Santa Barbara.
Update' New Issue of SMCVB promotional magazine Will feature more
mformatlOn on Santa MOnica arts
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Resource Materials
. The CIty should contract with a commumty-based orgamzatlon to produce
a directory of Santa MOnica-based arts and cultural organizatIons
(including descriptions of programs and services offered)
UDdate: Design of directory IS complete; $22,000 grant received from
Ca!Jfomla Arts Council for design and pnntmg; $33,000 In matchmg funds
bemg sought
. The City should commISSion a cultural map of Santa MOnica's
neighborhoods to be published and distributed
UDdate. Map deSigned as part of Commumty Arts Brochure; Cultural
Aff81rs DIVISion workmg with Los Angeles MUSIC & Performmg Arts
CommissIOn on countyWide map.
ResearCh
. The CIty's Neighborhood Support Center (m aSSOciation with the LatinO
Task Force and Santa MOOlca College) should conduct complete
inventories and needs assessments of cultural programs, facilIties, and
needs according to neighborhood, With a focus on the PIca COrridor and
other underserved areas
UDdate. Countywide CARS directory serves as faCilities mventory by
neighborhood. No needs assessment conducted.
Cultural Affairs Division - Informational Campaign
. The City Cultural Affairs DIVISion should contract With a local artist and/or
graphiC deSign firm to produce an informative brochure descnblng City
cultural programs and servIces In all departments Brochure should be
deSigned With the assIstance of a local publiCist
UDdate: DeSign completed and partial fundmg for prmtmg and dlstnbutlOn
receIVed.
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City of Santa MOnica Cultural Alts Master Plan Update May 1996
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. The CIty's Cultural Affairs DIvIsIon should establish a regular newsletter
and calendar publication to mform the public about Its role and servIces
Update - City'S Seascape newsletter IS bemg better utilized for
dlssemmatlon of arts and cultural program mformatlon. Creation of
mdependent newsletter IS under consideration by Cultural Affairs DIVISIOn.
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I GOAL: PROGRAMMING
To create art and cultural programs that focus on specific
i neighborhoods and populations: establish an annual performing arts
i festival. and increase opportunities for exhibition of visual art
Key Objectives:
. Produce festivals and programs to showcase cultural expressions of
ethmc and neighborhood populations
. Support eXlstmg commumty.based orgamzatlons In developmg an annual
performmg arts festival to showcase Santa MOnica's performmg arts
commumty
. Develop programs and non-profit exhibition opportumtles to showcase
Santa MOnica-based visual artists
Other Objectives:
Programming
. Other City cultural programs aimed at multicultural and low-income
populatIons (Recreation DIVIsIon, Commumty & Neighborhood Services
DIVIsion, Police ActivIties League) should be encouraged to utilize Santa
MOnica-based artists and organizations In development and
ImplementatIon of programs
Update: Interdepartmental Arts Workmg Group formed as part of Santa
MOnica Arts FestIval and utiliZed In plannmg of other cultural affairS
events.
. The City's Public Art Program should pnontlze and support the
commissioning of murals, with Involvement of local youth groups, In and
around the City'S vanous ethnic neighborhoods.
UDdate: Procedure employed with recent (PAL) and planned (City Yards)
murals.
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City of Santa MOnica Cultural Arts Master Plan Update May 1996
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. Support of neighborhood festivals (as with recent PICO Fest) should be
contmued and sponsorships should be sought from busrnesses and
institutions located in the speCific dIstricts
Update - Arts Festival reconstituted to address thiS need and successful
corporate and media sponsorships developed.
. ConSider models of non-traditIonal arts education Involvrng
neIghborhoods, schools, parks
Update. City'S Cultural AffaJrs DIVIsion and Santa Momca MalJbu Umfled
School Distnct (SMMUSD) submlttmg Jomt applicatIOn for state and pnvate
fundmg to support non-traditIOnal arts education
. A portion of City cultural grant funds should be earmarked to support
programs In neighborhoods and those affecting underserved populations
In Santa Monrca.
Update: Latmo CO-ARTS grants program (portion of City cultural grant
funds) reflects thiS obJectIVe.
. The Santa Monrca Arts CommiSSIon should work with organizations such
as the Santa MOnlcalVemce Art Dealers ASSOCiation, 18th Street Arts
Complex, and Santa MOnica Museum of Art to establish an annual
CItywIde exhibition showcasmg the work of reSident artIsts Exhibit should
be heaVily promoted, Involve all local commercial gallenes and the Santa
MOnica Museum of Art, and might be hnked with a Santa Monica ArtIsts
StudIo Tour
Update: No progress reponed
Support services
. The City's Cultural Affairs DIVIsIon and Arts CommISSion should work with
pnvate and government human and SOCial services agencies In Santa
MOnica to develop programs to enable attendance and partiCipation by
underserved populations (lncludmg low-mcome, elderly, multicultural) at
arts events, including subSIdy 01 tIckets, provISIon of child care and
transportation funds
UDdate: Ticket subsidies for seniors funded through 1993 CO-ARTS
grants; Latmo CO-ARTS grants supported ticket dlstnbutlOn to low-mcome
populations, mdlvldual selected CO-ARTS grants support audience
development and ticket dlstnbution to low-mcome reSidents (e.g.,
Cornerstone Theatre).
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Festivals
. The City's Arts CommisSion and DIVISion should Issue a call for proposals
for community-based organizations to sponsor festivals with performmg
arts focus or components aimed at generating International attention
Uadate: Santa Montca Arts Festival has been restructured to Include
community-based arts organizations and busmesses. City'S Cultural
Affairs DIVISion IS workmg with Santa Monica Place on co-sponsorship of
mternatlOnal festIVals
. Theatre compames In the City should convene to consider undertakmg of
new playwrights festival or other themed coordmated programming
Update: Under diSCUSSion In Performing Arts Committee.
. The City of Santa Monica should support pnvate Initiatives for festivals
and performing arts programming
Update. In progress through CO-ARTS grants and through community
mvolvement with Santa Momca Arts Festival.
. The City of Santa MOnica's "Showmoblle" should be made available to
local arts organizations on a regular basIs
Vadate. Showmoblle used In Santa Momca Arts Festlvat; rental
information distributed to public via Arts Commission committees.
Visiting Artists
. City of Santa MOnica Arts CommissIon should work In conjunction with
Santa Monica-based arts instItutions to develop vlsitmg artIst senes of
lectures, eXhibitions, and artist-in-residence actiVities.
UDdate. Several pnvate mJt1atlves workmg In thiS area: Santa Momca
Museum of Art sponsormg senes of Salons, 18th Street Arts Complex has
Australian artlst-m-res/dence program and IS consldenng reciprocal artist
programs with ASian and Latm Amencan nations, Bergamot Station IS
explormg a French consulate artist-exchange relatIOnship.
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GOAL: ARTS EDUCATION
To create and facilitate ans education programs that integrate
schools, ans organizationst Arts Commission. and community
volunteers
. . . . .
Key Objectives:
. Increase the Involvement of community-based arts organizations and
instItutions In arts educatIon programs
. Implement State of California Visual and Performmg Arts Framework 10
Santa MOnica public schools
. Improve the coordination between community volunteers and arts groups
and the Santa MOnica Mahbu Unified School District
. Develop speCifIc programs with arts educatIon components
Other Objectives:
Community Involvement
. The Santa Momca Arts Commission's Arts Education CommIttee should
be expanded to Include community members, education professionals,
students and community-based arts organizatIons
Update: Arts Education Committee formed with expanded membership;
undergomg membership recrUItment and restructurmg In early 1996 with
new Incommg Chairperson.
. Newly expanded Arts EducatIon Committee should work to facilitate
linkages between community institutIons (College, busmesses, pnvate
schools, Museums, Parent-Teacher groups) and pubhc school system
Update: No progress reported; Committee being reconstItuted.
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City of Santa MOnica Cultural Arts Master Plan Update May 1996
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. City could help faclhtate funds for transportation for fIeld tnps to cultural
sites/events
UDdate: Cultural Affairs DIvIsion established Arts Education Transportation
Grant program.
. Arts Education Committee should sponsor an "Arts Education Summit" to
present Issues and Identity partnership opportunities to assist the
SMMUSD WIth enhancement of Its arts education CUrriculum and develop
a plan to secure long-term fundmg
Update: No progress reported.
Curriculum
. Newly expanded Arts CommIssion Arts Education Committee should
determine scope of comprehensive arts educatIon program and compare
With Statewide Visual & Perlormlng Arts framework
UDdate: SMMUSD updated curnculum gUides m 1992-93, new statewide
framework anticipated m 1996.
. SMMUSD should develop budget for Implementation of recommended
comprehensive arts education program
Update: No progress reporte,d
. Arts EducatIon Committee should spearhead advocacy campaIgn for
funding and Implementation of comprehensive arts education CUrriculum
Uodate: No progress reported.
Coordination
. Santa MOnica Mallbu Unified School District should establish a part-time
coordmator posItion to oversee lIaIson activities With commumty-based
arts organizatIons offenng arts educatIon programs
Update: SMMUSD appomted Dlstnct Arts Consultant
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. "Get Acquarnted Resource Fair" should be held annually to onent arts
groups to arts educatIon opportunities In schools, and to acquaInt District
personnel with potential arts education programs, including a published
handbook of educational opportunities
Update' No progress reported.
Programming
. A portion of the City of Santa Monica's cultural grant program funds
should be earmarked for arts programs and activities with educatIonal
components
Update: Educational program components are gIVen high pflonty through
CO-ARTS grants program
. A portIon of the City of Santa MonIca's $2 million appropriation to
SMMUSD should be earmarked to support arts education programs and
activities
Update: No progress reported.
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City of Santa MOnica Cultural Arts Master Plan Update May 1996
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GOAL: FACILITIES
To evaluate and prioritize renovation of existing performing arts
facilities and.or create new facilities and establish multi-disciplinary
: cultural centers at the Santa Monica Civic Center and Santa Monica
. Airport
.
Key Objectives:
. Develop comprehensive Inventory of eXisting (non-theatre) spaces
sUitable for performing arts presentatIons
. Evaluate needs for performing arts facIlities and assess sUitability of
eXisting theatres for renovation
. Develop a pnontlzed Cultural FacIlities Plan
. Work with eXisting Task Forces and Commissions to pnontlze and enable
cultural uses for CIVIC Center
. Stimulate public awareness of opportumtles for cultural development at
AI rport
. Involve artists In City public works and other architectural projects
. Explore development opportunities for artists' live/work space
Other Objectives:
Inventory
. The City'S Resource Management and/or Planmng Department, In
association with the vanous Neighborhood Associations, should
undertake a comprehensive mventory of bUlldmgs and spaces sUitable for
performing arts presentations (including Miles Playhouse, Mayfair
Theatre, Barnum Hall), including Information on ownership, current state
of bUildings, estimates to refurbish or upgrade, etc Inventory should
Include all potential spaces such as churches, schools, community
centers, parks. plazas, etc , and should utilize eXisting information.
UDdate: CARS regional directory contams Ilstmgs of most sites; Cultural
AffaJrs DIVIsion workmg with Los Angeles MusIc & Performmg Arts
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Cdy of Santa MOnica Cultural Arts Master Plan Update May 1996
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.
CommiSSion to develop countywide cultural map; no other progress
reported
Needs Assessment
. The CIty of Santa Momca should utIlize cultural plan research information
(augmented If needed) and host a charette (workshop) to assess and
document performmg arts facilIty needs
Update. Needs established, Commission's Performmg Arts Committee IS
charged with this task
Cultural Facilities Development Plan
. After Inventory and needs assessment (described above) have been
completed, City should formulate a Cultural Facilities Development Plan
for convertmg eXisting bUildIngs and/or new construction to meet
assessed need Plan would Include estimates of capital and operating
costs, technIcal reqUirements, recommended management scenarios]
projected schedules of use] Issues related to zonmg and establishment of
performmg arts/theatre dIstrict, ete
Update: No progress reported.
. Santa Momea Arts CommissIon should convene a meetmg mvolvmg
representatives of the City's Police Department and community arts
groups aImed at Increasmg police patrols of venues dunng performances
Police Department should be encouraged to appoint an arts commumty
liaison to serve as pnmary contact for organizations needmg pollee
presence at performances
Update: Meetmg held In 1993.
. CIty of Santa Momca Cultural AffaIrs DIVIsIon should host an onentatlon
sessIon involving managers of local performing arts faCIlities and
Interested arts orgamzatlons to dISCUSS "How to Access and Use
FacIlities,"
Update: No mterest expressed by arts orgamzatlons.
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City of Santa MOnIca Cultural Arts Master Plan Update May 1996
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Civic Center
. The CIVIC Center Task Force should place a high priority for cultural uses
In the redesigned CIVIC Center, including design and equipping of the
CIVIC Auditorium, potential for new facIlity development (large and small
theatre facilities), utilization of high quality architecture, and the IncluSion
of outdoor plazas sUitable for arts activities. Artists should be utilized on
desIgn teams from the outset of the project
Update' Arts CommiSSion represented on CIVIC Center Master Plan Task
Force, several cultural SItes proposed.
. The City Manager's Office should faclhtate diSCUSSions between the
Santa MOnica Arts Commission (involving an Ad Hoc Committee of
performing arts organizations) and management of the Santa MOnica
CIVIC AuditOrium to discuss Increasmg usage of the audltonum by
community groups. Topics for diSCUSSIon would Include establishmg a
cooperative relationship with the union, loan of Audltonum equipment for
community usage, long-term potential for lowenng costs for commumty
re ntals
UDdate: Meetmgs between CIVIC Center staff and performmg arts
orgamzatlons held In 1993, diSCUSSIons between CIVIC Center staff and
un/on are contmumg.
Santa Monica Airport
. An Inventory and archItectural assessment of available spaces at the
Santa MOnica Airport should be obtained or commissioned by the City
(through ItS Resource Management Department) including
appropnateness of bUlldmgs for artIsts' studIO space, performance space,
exhibition space, etc
UDdate: New artJsts' studJO space developed at AJrport, plans for new
studIO space at Bergamot Station,
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City of Santa MOnica Cultural Arts Master Plan Update May 1996
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. The CIty of Santa MOnica should seek a qualified organization to secure
long-term leases of available spaces and/or undertake development of
affordable artists' studIo space In aIrport buildrngs for Santa MonIca
performrng and visual artists
UDdate. Cultural Affa/rs staff assisted m fac/Matmg development of studiO
space at Santa Momca Airport; Bergamot Stat/on opened, future plans call
for development of studIO space at Bergamot
Neighborhood Facilities
. The Cultural Plan Steering Committee and participants support the city's
efforts to develop a Latrno Cultural Center In Santa Monica to partIally
meet the goal of plaCing cultural facilities In the city's neighborhoods.
Update: Cultural Affairs DIVISion's Latmo CO-ARTS grants program has
supported Latmo cultural programs m the City; Vlfglma Park has grown mto
a Center for Latmo cultural actiVitIes.
Integration of Artists
. City's PublIC Art Program should Incorporate mto Its guidelines and
cntena the Involvement of Santa MonIca-based artists With archItects
commencing WIth the deSIgn phase of buildings and developments
Update Artist Involvement (not all Santa Momca-based) In progress With
multiple capita/Improvement projects (e g., B./ G., PIca Boulevard
Streetscape, Douglas Park, Po/Jce Fire and Emergency Operations
Center)
. A dedicated pOSition for an artist should be established on the CIty's
Architectural ReView Board
Update: No progress reported.
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Visual Arts Facilities
. Recommended space mventory should Identify the need and opportunity
for a non-profit exhibition space dedicated to exhlbltmg works by local
artists, to be pursued as a pubhcJpnvate partnership involving rndlvldual
collectors
Uodate: Several non-profit exhibitIOn spaces have opened durmg the past
four years mcludmg the Commumty Focus Gallery at Santa MOnica Place
and The Artists Gallery
. The avaIlability of recently-closed commercIal gallenes should be
momtored for their potential to serve as sites for non-profIt exhibition
space
Uodate: No progress reported.
. BUlldrngs along the Third Street Promenade should be explored for their
potential to house temporary and permanent exhibits of work by Santa
Monica artists
Uodate' No progress reported.
. Santa MOnica Arts CommiSSion should convene meetmg of City plannmg
and zonmg staff and representatives of arts community to investIgate and
IdentIfy specific obstacles to development of live/work and studio space
City ordmances should be modified accordmgly (as was done to allow
commercial galleries In light industrial areas) and bureaucratic barners
removed
Update. Not IdentifIed as problem arealJssue; Plannmg/Zonmg staff have
demonstrated wlllmgness to accommodate arts orgamzatlon/artists'
needs
AMS Plannmg & Research Page D-15
City of Santa Momca Cultural Ans Master Plan Update May 1996
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GOAL: FUNDING & SUPPORT SERVICES
To secure public and private resources and funding for distribution to
the arts community and create an on-going mechanism to facilitate
communication between artists, arts and community organizations
Key Objectives:
. Research and develop strategies to Increase pnvate contributions for arts
. Increase local government arts and cultural funding
. Develop and Implement equitable cnterla for CIty arts fundmg to
community-based arts organizations
. Develop programs of artists' support services
. Work with eXlstmg communIty and arts organizations to facilitate on-gomg
commUnicatIon
. Produce matenals to better promote cooperation and collaboration among
artists, arts and community organizations
Other Objectives:
Funding
. A coordinated fundralsmg effort should be established to target local
resident performers, celebntles, entertainment Industry professionals and
related busmesses as well as national foundations and corporations to
raise funds In support of Santa MOnica-based non-profit cultural
organizations
Update: Olfect mall tundralsmg efforts not successtul; tundralsing by
Foundation on hold.
. Santa Monica's arts organizatIons, under the auspices of a deSIgnated
community organization, should determine their role In coordmated
fundralsmg actiVitIes
Update: Under diSCUSSIon by Santa MOnica Arts FoundatiOn.
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City of Santa MOnica Cultural Arts Master Plan Update May 1996
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. A reconstituted Santa Monica Arts Foundation should be considered to
spearhead a Citywide private fundralsmg effort
Update: Santa MOnica Arts Foundation explonng means of Jomt
fundr81smg With local arts/cultural orgamzatlOns; also in diSCUSSion through
Marketmg/Promotlon AdVISOry Committee
. The City should commiSSIon a report documentmg the economic Impact of
arts and cultural actiVities and related arts industries on Santa Momca's
economy, and prOVide results to community-based arts organizations to
assist With fundralslng efforts Research should Include mformatlon
regarding VIsitors and tOUrists to quantify the Impact of culture on the
City's vIsitor-serving Industry
UDdate: Grant receIved from Callforma Arts Council; consultant retamed,
report to be completed May 1996.
. FollOWing the findings of the economic Impact study, diSCUSSions should
be held With City staff and elected offiCials aimed at Identifying and
dedicating a tax surcharge (e g , cable franchise, utilities, transient
occupancy, etc) to the development and promotion of cultural actiVities
and increasing general fund appropnatlons for arts and cultural programs
and organizations
Update: Economic Impact Study to be completed May 1996.
. Santa Monica Arts Commission and Cultural Affairs DIVISion should host
regular feedback sessIons to SOliCit speCifiC Input on City grant program
gUidelines and procedures
UDdate: Done annually through CO-ARTS grants program.
. Based on Input, City's CO-ARTS funding gUidelines should be modified
accordingly EnVISioned changes might Include dedicated funds for. major
Institutions (stabilization), emerging groups, facility access, projects With
educational components, projects for underserved audiences and speCifiC
neighborhoods, projects employing IndiVidual artists, and speCifiC project
or programmmg areas determined on an annual baSIS. ConSideration
should also be given to modifying granting poliCies to restnct City funding
to Santa MOnica-based organizations
Update: Some grant funds have targeted educational components, ticket
distribution, transportation. DISCUSSion of Insfttutlonal Operatmg Support
on-gomg m Cultural AffairS CommIssion.
AMS Plannmg & Research Page D-17
City of Santa Monica Cultural Arts Master Plan Update May 1996
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suppon Services
. The City should contract with a commumty-based orgamzatlon to
establish monthly networking forums for Santa Monica's arts community,
conslstmg of workshops, semmars, and Informal get-togethers, and to
produce an arts mformatlon newsletter
Update' Techmcal ASSistance workshop conferences held m 1994 and
1995; City'S Cultural Affairs DIvIsion co-sponsors twice monthly workshops
with California Lawyers for the Arts (discounts provided to Santa Momca-
based artlsts/orgamzatlons). Creation of Cultural Affairs DIVIsion
newsletter m progress.
. The City m conjunction with community-based cultural groups should
convene an "Arts & Busmess SummIt" to explore mutually benefIcIal
projects, new potential fundmg sources, and lay the groundwork for
development of a "Chamber of Culture."
Update: Cultural AffairS DIVIsion staffworkmg closely with Santa Momca
Chamber of Commerce; Cultural Affairs Commission's Marketmg and
Promotion AdVISOry Committee dlscussmg formation of Arts and Busmess
Council
. City of Santa Monica's Cultural Affairs DiVIsion should Issue a request for
proposals to commumty-based organizations to proVide support services
for indivIdual artIsts, mcludmg planmng and provldmg technIcal
assistance services (legal, promotional, Job placement), proViding
live/work space assistance, and other potential services (I.e low cost art
supplies, informatIon on available grants, etc.) Contracted organizatIon
could proVide Similar services for non-vIsual artists, such as performing,
literary, entertainment Industry, etc I and should coordinate with slide
registry service of Santa MOnica library (DIvISion should look to models
mcludlng ArtHouse, ProArts, and others)
Update: Cultural AffairS DIVISion 15 co-sponsoring techmcal assistance
workshops WIth Callforma Lawyers for the Arts.
. Ad Hoc Committee of Arts Commission should be established to explore
establishment of Chamber of Culture Involvmg artIsts and arts mdustnes
m the CIty Committee should Include representation from arts community,
archItects, deSigners, graphiCS firms, film and recording mdustry,
advertiSing agencies, and related bUSinesses
Upt;Jate: No progress reported, Cultural Affalfs DIVISion strengthenmg ties
With Santa Momca Chamber of Commerce.
AMS Plannmg & Research Page D-1B
City of Santa MOnica Cultural Arts Master Plan Update May 1996
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. A pnnclpal goal of the Chamber of Culture should be the establishment of
linkages between artists, architects, and other design professIonals In
Santa MOnica
UDdate. Concept on hold; Marketmg/Promotlon AdvIsory Committee IS
strengthenmg relationship with Santa Monica Chamber of Commerce
AMS Plannmg & Research Page D-19
City of Santa Momca Cultural Arts Master Plan Update May 1996
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I GOAL: ORGANIZATIONAL STRUCTURE
. To restructure City of Santa Monica organization and management of
I cultural funding and other programs
Key Objectives:
. Restructure the Santa MOnica Arts Commission to ensure balanced
representation from arts disciplines
. Reconceive role of Santa Monica Arts Foundation In relation to Arts
Commission and the arts community
. Revise the City's Pubhc Art Program to ensure consistency In policies and
procedures
Other Objectives:
Santa Monica ANs Commission
. It is recommended that the Santa Monica Arts Commission be
reconstituted with up to 15 members Includmg representation from vanous
arts disciplines (including performing, Visual, literary, education, etc.)
UDdate: Complete; CommisSion sIze now fixed at 13 members
. CommisSioner terms should be Irmlted to three years, with only two
consecutive appointments
UDdate: No progress reported.
. A policy statement should be formulated to establish the Arts CommisSion
as an adVISOry body to City Council and faclhtator of efforts by
commumty-based cultural organrzatlons, Includmg support of multi-
cultural arts programmmg To thiS end, It should be a stated polley of the
Arts CommisSIon that all programs and services should be contracted to
non-profrt commumty-based arts and cultural organizations where and
when feaSIble
ljpdate: No progress reported.
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City of Santa MOnIca Cultural Arts Master Plan Update May 1996
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. It IS recommended that eXisting Arts Commission committees for
Performmg/Llterary Arts, Visual Arts, and Development should be
dissolved to recognize the Commission's shIft away from servmg as a
programming and fundralsmg organization.
Update' Complete With the exception of Performmg Arts Committee (not
dissolved), five new Committees formed
. The following new Arts Commission committees are recommended to be
established. Pubhc Art (to provide oversight for the City's Public Art
Program), Marketing/Promotion AdVISOry, and Grants (to provide
oversight of the City's cultural grants programs) The Arts Education
Committee should remain an eXisting committee of the Commission.
UDdate: Complete; additional Performmg Arts Committee Involved In
oversight of Santa Momca Arts FestIVal.
. All Arts Commission committees should be expanded to Include
membership from throughout the commumty With an emphaSIS on multi-
cultural representation on committees
Update. Complete; Committee membership IS typically two commiSSioners
and up to 10 commumty members.
Santa Monica Arts Foundation
. The Santa MOnica Arts Foundation should be reconstituted to ItS onglnal
form as an entity mdependent of the Arts Commission dedIcated to ralsmg
private funds In support of cultural activities by commumty-based
organizations In the City The Foundation IS envIsioned as bemg modeled
after a local "Community Foundation" In support of arts and culture
Update. No progress reported.
. The Santa MOnica Arts FoundatIon should not compete directly for
fundralsmg With community-based arts and cultural organizations, but
should support and augment fundralslng actiVities by community-based
arts and cultural organizations. It IS foreseen that funds raised by the
Foundation would be utilized to augment City cultural grant program
moneys (ClAP) and for Implementation of Cultural Arts Master Plan goals
(ConsIderation should be given to earmarking Foundation dollars for
speCific grant program categories to ensure appropnate recognition [e.g
Arts Education Grants, a project of the Santa MOnica Arts Foundation)).
AMS Plannmg & Research Page 0-21
City of Santa MOnica Cultural Arts Master Plan Update May 1996
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Uodate" Cultural Aff8lrs DIVISion IS not currently seekmg fundmg for
programs other than Santa Momca Arts Festival.
. The City of Santa MOnica's Cultural Affairs DIvIsion should provide
administratIve support for the dlstnbutlon of FoundatIon funds through Its
CO-ARTS grant program
Update" Meetmg held In May 1995 for diScussion of pOSSible Arts
Foundation tundralsmg approaches
. DIscussion should be held wlthm the arts commumty regardmg the fund
development aspects (staffmg, board composition, actiVities,
administration) of a reconstituted Santa Monica Arts Foundation
Update' No progress reported.
Santa Monica Ans Division
. ConSideration should be given to renaming the Arts DIvIsIon as the
DIVISion of Cultural Affairs to acknowledge Its actiVIties outSide the area of
fme arts, and to promote better cooperation among arts, culture, heritage,
and related organizations
Update. Completed.
Public Art Issues
. Junes Involved In selecting artIsts for public art commiSSions should be
reformulated to mclude representatives of the Santa MOnica community
(at large) and speCific neighborhood where works are to be placed, In
additIon to "art experts"
Update: No progress reported.
. A umform policy wIth respect to soliCItation and conSideration of public
mput on public art commiSSions should be adopted and adhered to by the
Arts Commission.
Update' PublIC Art CommIttee has developed program tor temporary
placement of artworks In Parks, adopted by Commission. Review
procedures tor permanent works on hold
AMS Plannmg & Research Page 0-22
Glty of Santa Momca Cultural Arts Master Plan Update May 1996
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. The Santa MOnica Arts CommisSion should undertake periodic public
heanngs to revIew public art program policIes and procedures
Update: No progress reported
. Arts Commission should establish a Public Art Committee (to replace
Visual Arts CommIttee recommended to be dissolved) to oversee City'S
Public Art program
Update: Complete.
. The City should enact the proposed ordinance requiring that a percentage
of construction costs of all pnvate developments In the City be dedicated
for public art
Update: Staff workmg with City Attorney and Planmng Department staff on
Fee for Art ordmance.
. The City should undertake development of a Master Plan for placement of
Public Art in the city's Parks
Update: Public Art Committee has developed program for temporary
placement of artworks In Parks, adopted by CommisSion ReView
procedures for permanent works on hold.
Other City Organizationa/lssues
. City of Santa MOnica should establish an Interdepartmental Cultural
Affairs WorkIng Group (sImIlar to Interdepartmental Youth Working
Group) to provide forum for communication and collaboration among
vanous City departments Involved with cultural programmmg or services
Update' Interdepartmental Arts Workmg Group formed as part of Santa
Momca Arts FestIVal and utilized In plannmg of other cultural affairs
events.
AMS Plannmg & Research Page 0-23
City of Santa MOnica Cultural Arts Master Plan Update May 1996