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regulating aspects of this activity so as to limit its potential to create traffic congestion,
unsafe circulation patterns or otherwise degrade the public health safety and welfare; and
WHEREAS, the downtown portion of the City presents unique issues for valet
operations due to the high parking demand and existing congestion; and
WHEREAS, these unique conditions require the need for the coordinated
management of valet operations pursuant to a franchise or other agreement entered into
by the City with valet operators; and
WHEREAS, regulations of valet operations in this manner in the downtown will
reduce congestion and improve access both during the construction of the Transit Mall
and following its completion,
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF SANTA MONICA
DOES HEREBY ORDAIN AS FOLLOWS:
SECTION. 1. Chapter 6.120 is hereby added to the Santa Monica Municipal Code
to read as follows:
CHAPTER 6.120
VALET PARKING
6.120.010 Purpose.
Public streets and rights-of-way protect individual freedom of travel
and the unobstructed flow of commerce. The City of Santa Monica
recognizes that the use of public streets and rights-of-way for valet parking
2
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(c) "Operator" shall mean any company engaged in the business
of valet parking.
(d) "Permittee" shall mean any company permitted by the City of
Santa Monica to operate, for profit, a valet parking service that would use
the public right-of-way for pick-up, drop-off and/or movement of vehicles to
be parked.
6.120.030 Permit Required.
The City Council finds that valet parking requires specific regulation,
in order to maintain the public health, safety and welfare. No person(s) shall
engage in conduct or carry on the business of valet parking where
movement of vehicles is on or over any public right of way or public property
without a City-issued Valet Parking Permit.
6.120.040 Permit Application Requirements.
Regular and temporary valet parking permits shall be issued as
follows:
(a) All regular permit applications shall be completed on' a form
designated by the Transportation Management Division, and signed by the
applicant under penalty of perjury. All forms shall be filed with the
Transportation Management Division a minimum of thirty (30) days prior to
the date requested for the issuance of the permit. Regular valet parking
permits shall be issued annually. Renewal applications shall be filed a
4
minimum of thirty (30) days prior to the expiration of any existing permit.
Where applicant is a corporation, association, partnership, or other legal
entity, "applicant" shall mean each partner, officer, director, and each
shareholder owning or controlling more than ten percent (10%) of such
entity. All applicants for valet parking permits shall provide the following
information with their applications:
The name and location of the businesses to be served (if
applicable );
The hours of operation and the number of employees of the
operator who will be assigned to carry out the activity for which the permit
is sought;
I nformation as to the seating capacity or other capacity of the
businesses to be served (if applicable);
A statement from the owners or managers of the businesses
requesting the services of the operator (if applicable).
The location(s) where vehicles will be parked or stored for the
businesses served (if applicable);
(6) The name, location, and telephone number wnere a
responsible person, employee, or agent of the operator will be available at
all times during the hours of operation.
(7) Disclosure of all prior valet parking permits issued to applicant
by the City of Santa Monica.
5
The routes to be used between the passenger loading zone
or other vehicle pickup point and the parking or storage location;
A statement from the operator(s) of any parking facility(s)
designated as the parking or storage location(s) as to that facility's ability to
accept the cars, the number of spaces to be reserved for the permittee's
operations, the total number of spaces in such parking facility(s), and
estimates of the percent usage of the facility(s) prior to, and subsequent to
the proposed activity for which the permit is sought. In cases where the
parking facility(s) is part of a building or premises devoted to other uses
which require off-street parking, the statement shall also include information
as to the number of parking spaces which were required by law to be
provided in the parking facility(s) to serve such other uses when said uses
were established;
A copy of the written contract or covenant between the
applicant and the operator of the parking facility(s) designated as the
parking or storage location(s), which contract or covenant shall contain a
provision that it cannot be canceled without at least sixty days notice to the
other party and to the City;
The location of any proposed signs for the valet service and
any proposed attendant stands;
A Police Permit from the City of Santa Monica Police
Department as required by Santa Monica Municipal Code Section 6.14.060;
6
Proof that the applicant has insurance in force satisfying the
requirements of Section 6.120.090 acceptable to City of Santa Monica Risk
Manager;
(14) Payment of a nonrefundable permit fee and space use fee in
an amount to be set by resolution adopted by the City Council.
Temporary valet parking permits. In a circumstance involving
a non-recurring special event or a special need of an applicant to
commence operations prior to the time an application can be processed for
regular permit issuance, a temporary parking permit for a period of
operation not exceeding seven calendar days may be issued by the Director
of Planning and Community Development upon the submittal of an
application, accompanied by the applicable fees, the certificate of insurance
required by this Chapter, and such other information as the Director
determines is necessary to assess the requested application.
6.120.50. Term of License.
Every regular valet permit shall expire at midnight on the April
30th next succeeding its issuance unless otherwise specified on the permit.
Every temporary valet permit shall expire at midnight on the
last day authorized by the permit.
7
6.120.060 Operating Requirements.
(a) The permittee shall at no time, unless expressly authorized by
the permit, commit or do any of the following acts:
1) Receive, take possession of (for the purpose of parking or
temporary storage until the return of the same to the patron or guest), or
move a patron's or guest's vehicle upon any portion of the public right of
way or other public property; or
(2) Park and leave standing any patron's or guest's vehicle upon
any portion of a public right-of-way or other public property (including any
publicly owned off-street parking space).
(b) No operator shall park any patron's or guest's vehicle upon
private property without express authorization by the owner or other person
in charge of such private property.
(c) No operator shall fail to provide adequate staffing to park
vehicles so that traffic is not impeded by the activities of the permit. No
vehicle queuing is allowed on the public right-of-way at any time. No vehicle
may stop or stand at a drop-off or loading area for longer then 15 minutes.
(d) Pedestrian walkways must not be blocked at any time during
valet operations and must provide a minimum pedestrian passing clearance
of (5) five feet.
(e) No operator shall fail to give a claim check to the owner upon
receipt of each motor vehicle accepted for valet parking. The claim check
shall explicitly state the terms and conditions under which the vehicle is
8
being accepted.
(f) Except where a patron or guest parks his or her own vehicle,
the attendant parking a vehicle shall lock the ignition and the vehicle,
remove the key and place the key in a safe place. The attendant shall not
place the key in or upon the vehicle parked.
A copy of the operator's permit complete with route diagram
must be maintained at every valet parking operation site.
Each permittee shall install and maintain, at each location at
which a patron or guest surrenders his or her vehicle for parking, a yellow
reflective sign with blue letters and numerals plainly visible from the street,
displaying "Public Valet Parking", the permittee's name, the address and
telephone number of the business, the time when the permittee is no longer
on duty, and the parking fees, if any. If fees are charged, such fees also
shall be stated as follows:
Rates per hour;
Rates per fraction of an hour, if any;
(3) Rates for subsequent hours or fractions thereof; and
(4) The maximum charge.
All fractions of time must be spelled out in letters. Valet signs must not be
less than 24" x 36" in size. The "Valet Parking" and the maximum rate
portion of the sign must have a minimum lettering/numeral size of 3" per
character.
9
(i) Valet zones shall be a minimum of one parking space in length
not to exceed 40 feet. Except as provided in Section 6.120.150, for the
Downtown District, valet zones shall be a minimum of two parking spaces not
to exceed 50 feet in length.
At each closing time, the operator shall lock or cause to be
locked each vehicle, except those locked by the person bringing the vehicle
to the valet parking service, if a key is available, and shall deposit or cause
to be deposited such key with a responsible person at a safe and convenient
place, to be delivered to the person who parked the vehicle upon surrender
of the parking ticket if one was given to such person, or otherwise upon proof
that such person has the right to possess the vehicle.
The permittee, or his or her agents and employees, shall notify
the Santa Monica Police Department whenever a vehicle has been left in his
or her custody for a period in excess of forty-eight hours without a prior
contractual arrangement for such period of time in order to determine
whether the vehicle is stolen or abandoned.
(I) The permittee and all employees of the permittee who drive
patrons' or guests' vehicles or who handle keys belonging to pa'trons or
guests shall each have an appropriate current and valid California driver's
permit.
10
6.120.070 Penalties.
For failure to pay a permit fee when due, the Transportation
Planning Manager may revoke the permit or add a penalty of 10% of the
original permit processing fee on the last day of each month after the due
date, provided that the total penalty does not exceed 50 percent of the
original fee.
Any person who operates a valet parking service prior to
obtaining a permit shall pay a penalty of double the permit processing fee.
The payment of the penalty shall not relieve such person from the
obligations imposed by this Chapter, or from the penalties otherwise
prescribed herein.
(c) Any person violating this Chapter or any condition of a permit
issued pursuant to this Chapter shall be guilty of a misdemeanor and may be
subject to revocation of any permit issued as set forth Section 6.120.080
below.
6.120.080 Grounds for Revocation, Suspension or Denial.
(a) A permit may be revoked or denied by the Transportation
Planning Manager if:
(1) The permittee, or his or her agents or employees, through
carelessness, negligence or failure to make proper provision for the
safeguarding of vehicles left in their custody, has facilitated or contributed
toward the theft or conversion of any such vehicle; or
11
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zoning, fire, building and safety laws of the State of California or the City of
Santa Monica.
(11) The Transportation Planning Manager shall notify an
applicant/permittee in writing when a permit is denied or revoked. In any
such case, the applicant/permittee shall have the right to appeal from this
decision in accordance with Chapter 6.16 of this Code.
6.120.090 Insurance Requirements.
Prior to the issuance of a permit under this Chapter by the
Transportation Planning Manager, the applicant shall maintain a business
auto liability policy, to include garagekeeper's legal liability, with a limit of not
less than $100,000 for each accident.
The City of Santa Monica shall be covered as an additional
insured under the business auto liability policy of the permittee.
(c) Insurance must be placed with insurers admitted in the State
of California or have a current A.M. Best rating of no less than A:6.
(d) Any deductibles must be declared and approved by the City of
Santa Monica. Self-insurance is not approved in lieu of a policy of insurance.
(e) The insurance policy shall be endorsed to state that coverage
shall not be cancelled except after thirty (30) days prior written notice by
certified mail has been given to the City.
(f) Prior to the issuance of a permit under this Chapter, and at all
times while the permit is in effect, the applicant shall maintain on file with the
13
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alels alqe~!Idde 'Lll!M '\ldwo:J lIeLls saall!WJad lie pue 'Ol AJeJlUO~ Jauuew
e U! SJosuods pue SJOleJado DU!)jJed lale^ '\q Sap!Lla^ JOlOW jO 6u!)jJed aLll
saz!JoLllne JO azpoLllne Ol papUalU! S! JaldeLl~ S!Lll U! 6u!LllON
.sMel alqe:>!Idde 4J!M a:>uewJojuoO Ot ~ .OZ ~.9
'suo!leJado
6u!)jJed lale^ aJOW JO puo~as e JOj uO!le~ol awes aLll Saleu6!sap leLlll!WJad
e anss! '\ew JopaJ!O aLll '6u!)jJed laaJlS alqel!e^e jO asn aLll Lll!M aJajJalU!
^lJeln6aJ pue ^lqeuoseaJun Ol luawdol8^aa '\l!UnwWO~ pue 5u!UUeld
in the area, or protect the public health, welfare and safety may be imposed
on permits and may be modified subject to the permit holder's right to notice
and the opportunity to be heard.
(b) Any person issued a permit pursuant to this Chapter shall
comply with all conditions that are imposed as part of the permit pursuant to
subsection (a) of this Section.
6.120.150 Requirement for downtown valets,
Notwithstanding any provision of this Chapter to the contrary, no valet
parking shall be allowed to operate within the following boundaries without
first having entered into an agreement with the City: Ocean Avenue, 5th
Street, Colorado Avenue, and Wilshire Boulevard. The rules and regulations
governing the operation of such valets shall be established exclusively by
such agreement and shall not be otherwise governed by this Chapter.
SECTION 2. Any provision of the Santa Monica Municipal Code or appendices
thereto inconsistent with the provisions of this Ordinance, to the extent of such
inconsistencies and no further, is hereby repealed or modified to that extent necessary to
effect the provisions of this Ordinance.
SECTION 3, If any section, subsection, sentence, clause, or phrase of this
Ordinance is for any reason held to be invalid or unconstitutional by a decision of any court
17
of competent jurisdiction, such decision shall not affect the validity of the remaining
portions of this Ordinance. The City Council hereby declares that it would have passed this
Ordinance and each and every section, subsection, sentence, clause, or phrase not
declared invalid or unconstitutional without regard to whether any portion of the ordinance
would be subsequently declared invalid or unconstitutional.
SECTION 4. The Mayor shall sign and the City Clerk shall attest to the passage of
this Ordinance. The City Clerk shall cause the same to be published once in the official
newspaper within 15 days after its adoption. This Ordinance shall become effective 30
days from its adoption
APPROVED AS TO FORM:
MA HAJONES
City Attam.ey
18
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