SR-03-18-2014-4ATo
From:
Subject:
City of
Santa monlea
Mayor and City Council
Rod Gould, City Manager
City Council Meeting: March 18, 2014
Agenda Item: 4—A
Results from 2014 Resident Survey on Future Development
Recommended Action
Staff recommends that the City Council review and comment on the results from the 2014
Resident Survey on future development.
Executive Summary
City Council requested that staff conduct a resident survey on matters related to future
development. Godbe research was commissioned to conduct the survey. This Study Session
will discuss results from the 2014 Resident Survey on future development, including in -depth
information on resident opinions on the issues.
Background
The City of Santa Monica conducts telephone surveys of Santa Monica residents to assess
resident satisfaction with City services, as well as occasionally surveying voters' attitudes
about possible revenue options aimed at addressing critical needs. Council requested that
staff conduct a resident opinion survey on matters related to future development at the May
29, 2013 Budget Study Session meeting, and authorized funding for this purpose at the June
25. 2013 Budget Adoption meeting. A competitive request for proposals was issued in June
and July of 2013 to conduct a resident survey on matters related to future development. On
September 24 2013, Council authorized a professional services agreement with Godbe
Research, a California -based company, in an amount not to exceed $32,135 to conduct a
resident op *I� ion survey on future development.
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Discussion
Godbe Research was commissioned to conduct the survey. Staff requested and the League
of Women Voters -Santa Monica agreed to participate as an impartial observer in the survey
development process to monitor staff work with the consultant to ensure objectivity.
The survey was designed to:
• Assess residents' overall perceptions of the City of Santa Monica
• Gather feedback on the downtown and Bergamot plans
• Assess community benefit priorities for all development projects
• Gauge land use priorities
Understand preferences on urban form and aesthetics
• Identify any differences in residents' opinions due to demographic
characteristics
Godbe Research conducted a total of 500 telephone interviews of adult residents (18 and
older). The error rate is plus or minus 4.4% for the sample. Interviews were conducted from
January 11 through January 20, 2014. The average interview time was approximately 22
minutes. Twenty -two interviews were conducted in Spanish.
The attached report provides in -depth information on resident opinions. The results will be
presented by the consultant directly to Council in public session.
Financial Impacts & Budget Actions
There is no immediate financial impact or budget action necessary as a result of the
recommended action.
Prepared By: Kathryn Vernez, Deputy City Manager, Special Projects
David Martin, Planning and Community Development Director
Approved:
Forwarded to Council:
L
Rod Gould Rod Gould
City Manager City Manager
Attachments:
A) Overview & Key Findings
B) Full Report
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Reference:
Attachment B
GODBE REASEARCH
2014 Development Survey
Full Report
is available for review in the
City Clerk's Office
File with Staff Report
03/18/2014 Item 4A
Legislative File 101 - 003 -03 -02