SR-06-25-2013-3ECity cil Report
Cityo�`\
Santa Monica'
City Council Meeting: June 25, 2013
Agenda Item: 3E
To: Mayor and City Council
From: David Martin, Director Planning and Community Development
Subject: Amendment to Continue Safe Routes to School Bicycle and Pedestrian
Safety Program
Recommended Action
Staff recommends that the City Council authorize the City Manager to negotiate and
execute a first modification to Contract No. 9603 in the amount of $70,000 with Alta
Planning + Design (Alta), an Oregon -based company, to continue implementation of the
Safe Routes to School Program (SRTS). This will result in a two -year amended contract
with a new total amount not to exceed $398,000.
Executive Summary
The City was awarded grant funds to create a Safe Routes to School (SRTS) Pilot
Program in four schools during the 2012/2013 school year. Alta Planning + Design was
selected to create and implement the pilot program which includes bicycle and
pedestrian education, encouragement, training, and an evaluation process at the four
schools: Will Rogers Learning Academy, Roosevelt Elementary School, John Adams
Middle School, and Lincoln Middle School. This contract amendment would provide
additional resources to sustain critical components of the program and promote the
institutionalization of the program within the City and Santa Monica - Malibu Unified
School District (District) at a cost of $70,000.
Background
This project seeks to facilitate a change in behavior among school children and parents
to increase walking and biking to school, an objective of the City's Land Use and
Circulation Element (LUCE) and Bicycle Action Plan. Safe Routes to School projects
facilitate the implementation of City policy by teaching rules of the road and encouraging
safe travel behavior which decreases the likelihood of collision and injury. Increased
walking and biking can reduce traffic in school zones which lowers the potential for
collisions, and promotes a healthy lifestyle that can reduce the incidence of chronic
diseases like diabetes and obesity among children.
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The City was awarded a grant from Metro in the amount of $85,000 to. complete bicycle
safety training, and another grant from the federal Safe Routes to School program for
$197,000 for a bicycle and pedestrian pilot project. Both grants, together with $46,000
in local match were combined to implement the Pilot Program, which Council authorized
the initial contract execution on June 12 2012. Since that time changes to Federal and
State transportation funding through MAP -21, the Moving Ahead for Progress in the
21 st Century Act, have significant reduced grant funds available for SRTS programs.
The SRTS Pilot Program for the 2012/2013 school year has resulted in an assortment
of educational materials, bike and pedestrian training resources, encouragement
activities, physical site solutions, and an evaluation process intended to further the
SRTS program within Santa Monica. Specific accomplishments include:
• Education — Piloted Santa Monica's first bicycle and pedestrian skills and safety
curriculum for elementary and middle school students. Bicycle skills training so
far reaching more than 200 children and families.
• Encouragement — Hosted the first -ever Family Bike Fest with more than 200
families attending. Held "Kidical Mass" family bike ride for 150 children and
families. Implemented the Car Free contest that gave awards to students who
walked and biked to school the most. Arranged a number of special activities to
reward students during the Walk It Bike It week celebration. Provided resources
to families considering starting a Walking School Bus or Bicycle Train.
• Infrastructure — Completed Walk Audits at each of the four pilot schools
assessing site specific infrastructure issues and solutions to improve walking and
biking.
• Evaluation — Completed student and parent surveys to measure travel mode and
impediments to walking and biking.
• Outreach — Created monthly e- newsletter and website to raise awareness of the
SRTS program and inform children and parents. Presentations to Parent -
Teacher Associations and the District Advisory Committee on Health and Safety.
Discussion
The amended contract would build upon the existing grassroots efforts of volunteers,
teachers, and faculty, and take steps to formalize a SRTS program. Additional
resources are needed to sustain the momentum generated by the pilot program, to
establish institutional responsibilities and to identify financing options to make the
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program sustainable. The overall objective is to create a model bicycle and pedestrian
program that encourages more students to bicycle and walk to school, teaches the rules
of the road, and considers operations and enforcement strategies to assist children in
arriving to school safely. Each of the four pilot school campuses has received a full
school year of walk and bike to school programs that can be implemented, evaluated,
and replicated from year to year. It is now important to invest in continuing the program
within the pilot schools, and encourage the program to transfer to additional schools and
locations. Critical to this effort is to ensure the sustainability of the program by
institutionalizing its components within the partner agencies, rather than solely relying
on volunteer efforts of interested parents or staff, which will continue to be important but
can be inherently transitory in nature. The new scope of work would include the
following tasks: 1) facilitate the development of formal roles and responsibilities for the
implementation of SRTS, and 2) continuation of encouragement and education
activities. This project is intended to enhance safety through education, training and
encouragement and does not involve the construction of infrastructure. This contact
amendment would be funded solely with general fund resources.
Consultant Selection
Alta Planning + Design was procured competitively through a Request for Proposals
(RFP) process in 2012. Alta is a Portland, Oregon corporation, with an emphasis in
transportation planning and design. Alta has extensive experience in the creation and
implementation of various SRTS programs throughout the United States. They have
provided excellent service in a compact schedule, showing they can continue to
complete the work within the necessary timeframe. Furthermore, continuing with the
same consultant provides the continuity and benefit of learned knowledge of the
complex City and District institutional structures, saving considerable time and
resources.
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Financial Impacts & Budget Actions
The contract amendment to be awarded to Alta Planning + Design is $70,000, for an
amended contract total not to exceed $398,000. Funds are available in the FY 2012 -13
budget in division 01267; contract will be charged to account 01267.555060.
Prepared by: Peter Dzewaltowski, AICP, Transportation Planning Associate
Approved:
David 'Martin, Director
Planning and Community Development
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Forwarded to Council:
Rod Gould
City Manager
Reference:
Contract No. 9603 (CCS)