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SR-012379-6F(D'~ JAN 2 3 1979 Santa Monica, California January 2, 1979 To: Mayor and City Council From: City Staff Subject: Approval of Revised Mall Regulations Introduction This report recommends that revised regulations for the use of the Santa Monica Mall be approved. These regulations have been revised by staff and the Retail Committee of the Chamber of Commerce. Background When the Mall was originally built, regulations were adopted by the City Council which controlled the use of the Mall for such things as special promotions, the use of street furniture, use of signs, sound amplification equipment, motion picture filming, and other restrictions. The Mall Regula- tions were revised in 1974, and it is now desired to make further revisions. The Director of General Services and the City Manager's Administrative Assistant met with members of the Retail Committee of the Chamber of Commerce and have jointly developed the attached revised regulations. The original regulations are attached for reference. The major changes include provisions to allow promotional sales events on the Mall when authorized by Gity Council Resolution and the provision that the use of sound amplification equipment may be allowed with permit (since this has been done for the past several years with no adverse effect), and explanatory comments regarding methods of obtaining permits for use of the Mall. Recommendation It is recommended that the City Council approve the revised regulations for the use of the Mall. ~ ~' JAN231979 Prepared by: Stan Scholl REGULATIONS F0~ THE USE OF THE SANTA MONI-~1 MALL COMPLIANCE WITH SECTIONS 3611 THROUGH 3614 OF THE SANTA MONICA MUNICIPAL CODE (VEHICLES ON THE MALL) AND APPLICABLE ZONING REGULATIONS OF THE CITY OF SANTA MONICA. NO SALES OF MERCHANDISE OUTSIDE OF STORE EXCEPT WHEN SPECIFICALLY PERMITTED BY CITY COUNCIL RESOLUTION. NO PERMANENT INSTALLATION OF ANY TYPE TO BE PERMITTED. ALL TABLES, CHAIRS OR OTHER FURNITURE TO BE REMOVED BY 9:00 P.M. (NOT PERMITTED TO REMAIN OVERNIGHT). S. ANY AREA OCCUPIED ON THE MALL SHALL NOT ENCROACH INTO THE EMERGENCY VEHICLE LANE DESIGNATED BY THE DIRECTOR OF GENERAL SERVICES. t. ALL GROUPS OR INDIVIDUALS USING THIS AREA SHALL KEEP IT CLEAN. i. SUCH TABLES OR OTHER FURNITURE SHALL BE MANNED AT ALL TIMES (NO UNMANNED TABLES FOR THE DISTRIBUTION OF LITERATURE). i. TABLES, CHAIRS OR OTHER FURNITURE SHALL NOT BE PLACED ON THE MALL PRIOR TO 9:00 A.M. TO ALLOW FOR MALL CLEANING BY THE GENERAL SERVICES DEPARTMENT. ~. THE RIGHT TO USE THIS AREA SHALL 8E REVOCABLE BY THE CITY AT ANY TIME, THROUGH THE. DIRECTOR OF GENERAL SERVICES, IN ORDER TO MITIGATE CONFLICTS WITH SPECIAL CIVIC OR PROMOTIONAL EVENTS SCHEDULED FOR THE MALL OR FOR ANY OTHER REASON THAT APPEARS VALID IN THE JUDGMENT OF THE DIRECTOR OF GENERAL SERVICES. NO SIGNS USED IN PUBLICITY SHALL BE PLACED ON OR ATTACHED TO ANY PLATFORM, BANDSTAND, PLANTER OR OTHER PIECE OF MALL FURNITURE. 3. THE PLAYING OF MUSICAL INSTRUMENTS SHALL BE PROHIBITED EXCEPT FOR CIVIC PROMOTIONAL AND/OR CULTURAL EVENTS. (CIVIC/.. PROMOTIONAL EVENTS ARE AS DEFINED BY CITY COUNCIL RESOLUTION) ). THE FILMING OF COMMERCIALS SHALL BE PROHIBITED. THE USE OF AREAS DESIGNATED BY THE DIRECTOR OF GENERAL SERVICES SHALL BE ON A FIRST COME, FIRST SERVE.BASIS AND SHALL BE LIMITED TO NO MORE THAN ONE (1) WEEK IN EACH THIRTY (30) DAY PERIOD SUBJECT TO AVAILABILITY .AS FOLLOWS: (1) ONE (1) PERMIT. PER MONTH. (2) NO MORE THAN SEVEN (7) CONSECUTIVE DAYS, EQUIVALENT TO ONE (1) WEEK PER MONTH. C3) NO MORE THAN ONE (1) SATURDAY, ONE (1) SUNDAY. IF THERE ARE ANY QUESTIONS, CALL 393-9975, EXTENSLON 240. APPLICANT SHALL KEEP A COPY OF THE PERMIT AVAILABLE FOR INSPECTION BY AN OFFICER OR EMPLOYEE OF THE CITY OF SANTA MONICA DURING THE APPLICANT'S PRESENCE ON THE MALL. THE USE OF SOUND AMPLIFICATION EQUIPMENT MAY BE ALLOWED WITH PERMIT WITH APPROPRIATE CONDITIONS TO MITIGATE THE PROBLEMS WHICH MAY BE ASSOCIATED WITH SOUND AMPLIFICATION. NO DIRECT SOLICITATION BY AMPLIFICATION SHALL BE ALLOWED. ALL USES MUST BE IN COMPLIANCE WITH SECTION 6241 (D) OF THE- MUNICIPAL CODE REGARDING PROHIBITION OF SOLICITATION OF TRADE ON THE SIDEWALK OR STREET. PERMITS MAY BE ISSUED FOR ADVERTISING OR FOR SALES FOR AREA WIDE PROMOTIONS WHEN APPROVED BY CITY COUNCIL AND WITH APPRO- PRIATE CONDITIONS TO ENSURE CLEANUP. NO FOOD OR DRINK WILL BE DISTRIBUTED OR SOLD ON THE MALL AS A PART C~L_TZONS ~'O~ SSE OD TAD \~? ~.L 1. Co_npl=ance with Sections 3611 through 361 of the Santa i~f_onica Municipal Code (Vehicles on the ivlaii) and applicable zoning regulations of the City of Santa Monica. 2, \?o perr .anent insta?~ation of any ty-ae to be perr..:i med. A'i tables, chairs or other furniture to be removed by 9:0-0 p. :~, (not permitted to remain overnight). 3, Any area occupied on the Mail shall not encroach into the e..*^_ergency vehicle lane designated by the Director of Public Works. ~. AiI groups or indivi auai s usi: g this area shall keep it clean. 3. Such tables or otherrarnitsxe shall be manned at aiI times (ao unmanned tables for-the distribution of literature).. 6. Tables, chairs or other furniture sha_11. not be placed oa tha Ma11 prior to 9:00 a. m. to allow for Mall cleaning by the Public Works Denarty ent. 7. The right to use tais area shall be revocable by the City at any time, t'crouch the Director of Public Works, in order to mitigate cox~icts cdth special. civic or promotional events sched+~led for the Mall or for any ofiher reascc. that appears valid in the judgment of the Director of Public Worlcs, 8, No signs used in publicity shall be placed oa or attached to nay piatfor:n, ba.-idstand, planter or other piece of Ma11 furnitv.xe, 9. The playing. of musical instruments shall be prohibited. 10. The filming of commercials shall be prohibited. - 11. T'r_e use of areas designated by the Director of Public V'Jcrks shat be on a first-come, first-serve basis and shall be limited to no more taan one (1) week in each thirty (30) day period subject to availability, i2, Aaplication may be made to and all permits issued by the Depar±-nent oz Ablic Works, 1685 Main Street (City Hall), Santa Monica, CA 90?O1. 13. Applicant shall keep a copy of the permit available for inspection by ar_y officer or employee of the City of Santa Monica duri*ig the applicant's presence on the Mall. =_. The use of sound amplification equipment is prohibited, except for civic and promotional events. ~ 15, Compliance with Section 62?1(D) of the Municipal Code regarding prohibi`on of solicitation of trade on the sidewalk or street.